Seafood Processing and Marketing Training Program for Western Alaska

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1 Seafood Processing and Marketing Training Program for Western Alaska A proposal to the PCCRC from the Marine Advisory Program, School of Fisheries and Ocean Sciences, University of Alaska Fairbanks Background Communities along the Bering Sea and Aleutian Islands coasts are small, scattered, and remote, but border on some of the richest marine resources in the world. The domestic groundfish fishery off Alaska brought an ex-vessel value of $593 million and processed value of $1.7 billion in 2004 (NMFS, 2005). In general residents of Western Alaska are dependent on marine resources harvested along the coasts and in rivers, fisheries which provide the backbone of the region s subsistence and cash economies. Local residents participate in salmon gillnet fisheries, herring gillnet and seine fisheries, halibut longline fisheries and some trawl fisheries with Community Development Quota (CDQ) partners. With low salmon and herring prices and high shipping costs, Western Alaska communities are seeking to increase the value of their fishery resources and diversify their economic base through involvement in processing and marketing activities. Numerous small community-based seafood processing operations are being established in these coastal villages. For example, Quinhagak has operated a salmon processing facility for three years, producing fresh and frozen headed and gutted (H&G) and fillet salmon products. Coastal Villages Region Fund has established small halibut processing facilities in several villages including Toksook Bay, Mekoryuk, Hooper Bay, Tununak, Chefornak and Kipnuk. In the Norton Sound region, processing facilities have been established in Unalakleet, Nome and on St. Lawrence Island. Salmon fishermen in Kotzebue are evaluating the market for their fish after several years of little activity. The seafood processing business is not easy. Establishing and remaining successful as a small, community processing facility requires technical training in seafood handling, processing, packaging, refrigerating, shipping, marketing, personnel management, business planning and management. The Marine Advisory Program is the extension arm of Alaska Sea Grant and the School of Fisheries and Ocean Sciences, and has a long history of offering technical training to seafood processing operations. Funding available from PCCRC has, to date, allowed us to assess needs in Western Alaska, develop training materials, and offer classes either taught by our faculty or to support bringing instructors to the region. We have also established partnerships with several communities and CDQ groups as well as with a number of training establishments in the region. A full listing of classes offered to date since funding began in July 2003, is attached as well as our needs assessment and two project reports. This information is also found on the project s website at Project Approach While the life of this proposal is for 1 year, we think it worthwhile to describe a program that could have beneficial impacts over a period of time allowing both short and long term goals to be described. Long term goal: to increase the value of the seafood industry to residents of Western Alaska through capacity building for employment opportunities and vertical integration of seafood processing and marketing. 2

2 Short term goal of the project: To offer training in seafood technology that is directly applicable to communities in Western Alaska. For the purpose of this project, Western Alaska is defined as east of Unalaska (the community of Atka is included) and north to Kotzebue, or the farthest north commercial fishery. New technologies and information that will be introduced during this grant cycle are the value of early chilling including use of slush bags in skiff fisheries and the improvement in quality resulting from bleeding fish, with instructions on how to bleed effectively. Methods Objectives Year 4: (PCCRC s involvement in this training began July 1, 2003). Contact communities, local processors, and CDQ groups with information about training opportunities and technical assistance that is being provided by MAP. This will be accomplished both proactively through mail, over the internet, by phone and personal contact. Additionally we will continue to react to constituent requests, office visits and individual consultations. Communities and groups will be asked to provide partnerships with MAP either through providing a core group, site for training, assistance with travel or lodging etc., depending on need. This partnership is essential to the program s success since it indicates some level of commitment to the training program and the processing/marketing endeavor in the community.. Utilize our network of extension agents to assess needs, advertise training opportunities and respond to requests for training. The MAP agents with seafood processing expertise now include seafood specialists Don, based in Anchorage, Chuck Crapo, based in Kodiak and generalists Liz Brown, based in Dillingham, and Terry, based in Bethel. Additionally, NSEDC has offered to sponsor an agent in Nome and the University is conducting a nation-wide search to fill that position. In advertising our training opportunities through local media channels we will acknowledge the support of our various partners including the Pollock Conservation Cooperative. We will notify the Sea Grant communications office of training opportunities in order to maximize exposure. Offer classes/workshops that MAP faculty can either teach themselves or coordinate instruction through contracted trainers. In previous years the following workshops and classes were developed and taught by MAP and will be available to communities during this next funding cycle. They include: a. Introduction to Seafood Processing b. Nuts and Bolts of Seafood Processing c. Better Process Control School d. Roe Processing e. Selling your catch Requirements of a Catcher/Seller f. Direct Marketing your Catch g. Hazard Analysis and Critical Control Point for Seafood Processors h. Halibut Quality and Processing Practices i. Smoked Seafood Products j. Commercial Canning This year, all of these classes will be available as needed. We anticipate adding a class related to developing a fishing/seafood processing business plan, as well as training in how to develop a small processing facility adaptable to either a community or small company. A minimum of 10 classes/workshops will be offered during this year, and technical assistance will be provided to at least four communities/fishermen s groups. 3

3 Customize our trainings to fit the needs and timelines of students. In general, we try and accommodate the circumstances and needs of a community of students. Because we travel to their home sites, we are able to accommodate and rearrange modules of our classes to fit needs. Follow-up with more intensive technical assistance providing answers to follow-up questions and proactively monitoring post-training activities. Develop teaching tools that can be shared on the web, or available as hard copy manuals. During this year, a salmon quality teaching DVD will be completed and used during our classes. A variety of HACCP and financial management fact sheets will be completed, as well as an interactive profit/loss spreadsheet tool developed for fishing businesses. These tools will be useful both as in class aids and as stand-alone products. Evaluate our classes on an ongoing basis. Adjustments to training activities will be based on evaluations of both the training classes and the effectiveness of the operations in the community. Report back to the PCCRC. An annual report on the project will be provided. Project Personnel Liz Brown and Terry will be the principal investigators for this project. Don will continue to organize and teach trainings. All three will be responsible for assembling instructors, scheduling and organizing classes, assembling and writing technical materials and teaching many of the classes. All three will be involved in evaluation. Potential instructors/courses include: Liz Brown, MAP Bristol Bay agent Don, MAP seafood specialist Terry, Bethel MAP agent Seafood processing, Regulations, Smoking seafood, Commercial canning HACCP, Refrigeration, Seafood Sanitation, Quality training Roe processing, Catcher-seller marketing, Processing plant design, Chilling and handling We will on occasion, either contract with or support travel costs for visiting instructors when we need additional expertise. References Hiatt, Terry, ed Stock Assessment and Fishery Evaluation Report for the Groundfish Fisheries of the Gulf of Alaska and Bering Sea / Aleutian Islands Area: Economic Status of the Groundfish Fisheries Off Alaska, Economic and Social Sciences Research Program, National Marine Fisheries Service, November 17, 4

4 Timeline Seafood Processing and Marketing training program for Western Alaska First Second Third Fourth Course Development XX XX XX XX Training Offered XX XX XX XX Technical Assistance XX XX Evaluation XX XX Reporting to PCCRC XX Budget Narrative: Seafood Processing and Marketing Training Program for Western Alaska Salary Two months of salary support are requested for Don, Terry and Liz Brown. All three faculty members will be organizing and/or teaching segments of the workshops. Benefits Staff benefits are applied according to UAF s benefit rates for FY07 negotiated with the Office of Naval Research (ONR). A copy of the rate proposal is available at: cost-analysis/downloads/negotiated/fy07_sb_neg.pdf. Beginning in FY08 additional student healthcare costs are estimated to be $500 per semester. Travel Travel funds are requested for 10 round-trip airline tickets to Western Alaska sites. This will also include approximately four days of food and lodging. Workshops will be given in a variety of rural communities and travel to these sites can be expensive. Services Funds for printing and copying instructional materials as well as assistance with web design are requested. 5

5 SCHOOL OF FISHERIES AND OCEAN SCIENCES PROJECT TITLE: SFOS #: Seafood Processing and Marketing Training for Western Alaska PI: Cullenberg, P. & L. Brown & T. START: 1 Jan 2007 BANNER #: END: 31 Dec 2007 S8905 FY07 Total Mos Year 1 Project A. Senior Personnel: PI salaries multiplied by a 4.5% increment beginning yr 2 E Class Wage/HR Leave Rate Total Number of Hours Brown, L Principal Investigator F9 $ % 2.00 $11,579 $11,579, T Principal Investigator F9 $ % 2.00 $15,400 $15,400, D Co-Investigator F9 $ % 2.00 $20,483 $20,483 A. Total Senior Personnel $47,462 $47,462 C. Fringe Benefits Total Salaries and Wages (A+B) $47,462 $47,462 Faculty Benefits F9 46.3% $21,975 $21,975 C. Total Fringe Benefits $21,975 $21,975 Total Salaries and Benefits (A+B+C) $69,437 $69,437 E. Travel Travel incremented by 3% per year for inflation beginning yr Domestic 10 RT to Western Alaska 4 days per trip $12,000 $12,000 E. Total Travel $12,000 $12,000 F. Other/Contractual/Services printing of educational materials $1,000 $1,000 F. Total Contractual/ Services $1,000 $1,000 I. Total Direct Costs (A-I) $82,437 $82,437 K. Base $82,437 $82,437 L. Total Indirect Costs (F&A) 2 MTDC Current Rate: 0.0% $0 $0 M. Total Direct & Indirect (J+M) $82,437 $82,437 Funding Agency Total $82,437 $82,437

6 Liz Brown, Assistant Professor School of Fisheries & Ocean Science Alaska Sea Grant Marine Advisory Program University of Alaska Fairbanks P.O. Box 1549, Dillingham, Alaska (907) Education Master of Science in Marine Resource Management from the College of Oceanic & Atmospheric Sciences, Oregon State University, Corvallis, Oregon Project Seafood Processing Byproducts in the Pacific Northwest Dr. Michael Morrissey, chair. Bachelor of Science in Communications from Lewis & Clark College, Portland, Oregon 1981 Experience 2003-Present Assistant Professor of Fisheries, University of Alaska Fairbanks. Marine Advisory Program, Dillingham, Alaska Environmental Health Officer, Alaska Department of Environmental Conservation, Dutch Harbor, Alaska Assistant Professor & Seafood Technology Program Director Sheldon Jackson College, Sitka, Alaska Quality Assurance Manager Trident Seafood Corporation, Seattle, Washington Research Assistant Oregon State University Experimental Seafood Laboratory, Astoria, Oregon Research Assistant Oregon State University Hatfield Marine Science Center, Newport, Oregon 1992 Quality Assurance Manager Ocean Beauty Seafood Products St. Elias Plant, Cordova, Alaska Quality Assurance Technician Kodiak Salmon Packers, Larsen Bay, Alaska Publications Brown, Liz.. Common Mistakes in HACCP: Hot Smoked Salmon. Alaska Sea Grant Program, University of Alaska. Alaska Sea Gram No. 44 Brown, Liz. Personal Flotation Devices Need Checking. The Bristol BayTimes, Vol. 26 No. 24 p5 June 1, Brown, Liz. Preseason Maintenance and Safety Tips for Bristol Bay Boaters. The Bristol BayTimes, Vol 26, No. 23 p5 May 25, Brown, Liz. Fishers Should be Aware of All Regulation Changes. The Bristol Bay Times, Vol. 26, No. 22 p13 May 18, Brown, Liz Common Mistakes in HACCP: Sanitation Standard Operating Procedures. Alaska Sea Grant Program, University of Alaska. Alaska Sea Gram No. 43 Brown, Liz Common Mistakes in HACCP: Government Agencies. Alaska Sea Grant Program, University of Alaska. Alaska Sea Gram No. 42 Brown, Liz Panel Reviews Bristol Bay CDQ. The Bristol Bay Times, Vol. 25, No. 34 p12 August 11, 2005 Brown, Liz Common Mistakes in HACCP: Products for Export Only. Alaska Sea Grant Program, University of Alaska. Alaska Sea Gram No. 41. Brown, Liz Common Mistakes in HACCP: Cooked Crab. Alaska Sea Grant Program, University of Alaska. Alaska Sea Gram No. 40. Brown, Liz Common Mistakes in HACCP: Groundfish. Alaska Sea Grant Program, University of Alaska. Alaska Sea Gram No. 39. Brown, Liz Common Mistakes in HACCP: Hazard Analysis. Alaska Sea Grant Program, University of Alaska. Alaska Sea Gram No. 38. Brown, Liz Trends in Seafood Quality Assurance, published in Quality Control & Quality Assurance for Seafood a Conference: May 16-18, Oregon Sea Grant Publications. 6

7 Presentations Brown, Liz. Impacts of Restructuring Fisheries Management the Case of the Chignik Cooperative. Presented at the American Fisheries Society Annual Conference, Lake Placid, New York Brown, Liz. Common Mistakes in Alaskan Seafood HACCP. Presented at the Institute of Food Technologists Annual Conference, Orlando Florida Brown, Liz. Common Mistakes in HACCP SSOPs, Cooked Crab, & Hot Smoked Salmon. Presented at the Pacific Fisheries Technologists Annual Conference, Anchorage, Alaska Brown, Liz. Small Seafood Processing Plants. Presented to the Spruce Island Development Company Economic Revitalization Course, via audioconference Ouzinkie, Alaska Brown, Liz. Gasification: Creating Energy from Seafood Waste. Presented at the Nuts and Bolts of Seafood Processing Workshop, Naknek, Alaska Brown, Liz. Markets and Trade of Roe Products. Presented at the Salmon Roe Processing Workshop, Dillingham, Alaska 2005 Brown, Liz. Common Mistakes in HACCP: Hazard Analysis, Groundfish.and Export Products. Presented at the Pacific Fisheries Technologists Annual Conference, Seattle, Washington Professional Affiliations Pacific Fisheries Technologists, 1998 to present Treasurer 1999/2000 Judge for Student Paper Competition 2005 Secretary 2005/ Alaska Representative /2007 Institute for Food Technologists, 1998 to present Judge for Student Paper Competition Member-at-large Aquatic Food Products Division /2008 Affiliate Assistant Professor of Fishery Science, University of Alaska Fairbanks, Seafood Industry Human Resources Consortium, , Director Certifications Food and Drug Administration Seafood HACCP Regulator Training, 2002 Association of Food and Drug Officials HACCP Trainer Training, 1998 Food and Drug Administration Better Process Control School, 1990 Community Service Southwest Alaska Recycling Coalition, to present Dillingham Planning Commission, 2004 to present Bristol Bay Coastal Resource Service Area Board, 2003 to present Dillingham Recycle Center, 2003 to 2004 Aleutians West Coastal Resource Service Area Board, 2002 to 2003 Sitka Board of Fish Advisory Committee, 1999 to 2001 Sitka Economic Development Commission, 1998 to 2000 Sitka Bike Path Committee, 1999 to 2001 Seattle Master Home Environmentalist Program, 1997 to1998 National Biological Services Laboratory, 1996 University Service University of Alaska Fairbanks Faculty Senate, 2004 to present University of Alaska Fairbanks Faculty Affairs Committee 2005 to present 7

8 CURRICULUM VITAE Terence, Assistant Professor School of Fisheries & Ocean Science Alaska Sea Grant Marine Advisory Program University of Alaska Fairbanks P.O. Box 1649 Bethel, Alaska P.O. Box 1649 Bethel, Ak (907) ofc/(907) [email protected] -Experience- Asst. Prof., Univ. of Alaska Fairbanks, School of Fisheries and Ocean Sciences, Marine Advisory Program, Bethel, Alaska March, 2004 through present Fisheries Development Agent, Bering Sea Fishermen's Assoc. April 1, 2003 ~ April, 2004 Provide technical expertise to rejuvenate Kotzebue commercial salmon fishery. Sr Fisheries Advisor, Coastal Village Seafoods, LLC. Sept., 2000 to Dec Provide tech. expertise to achieve CVS business development objectives. President, Sea Crest, Inc. Jan., 1993 ~Sept., 2000 Fisheries operations - consulting, development, production. Analyze viability, project equipment costs, market share, risk assessment,etc. Operator of Yukon River village salmon and salmon caviar plants. Contracted with APICDA (Aleutian Is. CDQ) to plan value added, village-based, year around production facility at False Pass, Alaska. Contracts with Capilano Pacific to supervise village operations and with Copper River Fine Seafoods/CVS, 2000 season to develope Quinhagak salmon operation. Directed value-added training school at Indian Valley Intl. ~ 1999~2000. President, North Pacific Biotechnology, Ltd. Jan ~ Dec., 1992 Alaskan/Russian joint venture utilizing Russ. scientific development of enzymatic processes for producing salmon caviar and squid. Company successfully est. V.P. Operations, Towa America, Inc. May, 1987 ~ Spring, 1992 Responsible for building, maintaining and operating fish facilities in rural Alaska. Procure equipment, vessels, hire and manage personnel, make contracts w/fishing groups, market product domestically, and handle logistics for Towa's caviar production and fish exports. V.P. Operations, Kyokko Suisan, Inc. April, 1982 ~ May, 1987 Introduce company to and make agreements with fishing co-ops and associations over much of Alaska - Kotzebue to Ketchikan and interior rivers. Designed, built and operated two salmon mincing operations, (Galena and Unalakleet), in effort to process underutilized salmon. 8

9 President, Marine Resource Dev. Assoc ~1993 Provide small firms with marketing /contract assistance. Contract with Bering sea Fishermens Assoc. to develope community-based herring processing operation and train local labor - at Togiak, Alaska. Director, Arctic Sea, Inc. (CEDC) 1980 ~1982 Organizer and director of marketing firm for individuals, co-ops & native corp.s & small fishing groups/businesses, statewide. Fed. funded through O.E.O. and A.F.D.F. Contract negotiations with domestic/foreign buyers, trade shows, and arrange gear purchases, logistics, and all phases of support. Contracted with A.N.F. for similar activities. Fisheries Dev. Spec.,Community Enterprise Development Corp ~ 1982 Assist in establishing/operating fishing businesses in rural Alaska. Supervised modification of naval vessel(y.f.) to commercial use as freezer vessel. Other Fisheries Activities Past member - A.F.D.F. project dev. comm. Early 60's & 70's held many seasonal jobs within industry - commercial fisherman, tender boat operator, diver, ass't. cannery supt., bookkeeper, etc. - around Kodiak, False Pass and Bristol Bay area. EDUCATION Univ. of Washington, Seattle - East Asian Studies, teaching degree(middle school), and graduate program in Japanese Bus. Studies. Yonsei Univ., Seoul, Korea - 2 year lang. degree. MILA, Inc., Anchorage - computer training course (see cert.) Languages Korean Japanese OTHER U.S. Army, 1956~1959 U.S. Peace Corps, 1966~1968 Peace Corps staff, Cross-cultural director, training programs, Univ. of Hawaii, East-West Center, Honolulu/Hilo, Hawaii. 1968~1969. Peace Corps staff, Tesol instructor, School for Intl. Training, Brattleboro, Vt., 1970~1971. Montessori Board of Directors, President, Denali Elementary/Public Montessori School, 1994 ~ Anchorage Youth Symphony, Board of Directors, 1999 ~ 2000, President, 2000 ~

10 Training and Technical Assistance offered to Western Alaska students July 2003-October by Marine Advisory Program faculty Location Information Date Students Partnership Instructor Kotzebue Plant equipment Summer Bering Sea setup 03/04 Fishermen s Association Indian Valley HACCP/ Sanitation January 10 from Mekoryuk Meats King Salmon Dillingham Indian Valley Meats Kipnuk Seafood Processor Business Development Nuts and Bolts of Seafood Processing 2004 March 2004 April from Bristol Bay Prince William Sound Community College 48 from Aleknagik, Clarks Point, Dillingham, Egegik, Fairbanks, Levelock, Naknek, Manakotak, Pilot Point, Port Heiden, Portage Creek, South Naknek, Todiak, Twin Hills Seafood Sanitation April from Chevak, Hooper Bay, Newtok, Quinhagak, Chefornak, Napaskiak Halibut fishing / icing / processing BBEDC, Bristol Bay Campus, Crapo, Brown Brown, Fong (plus 18 other presenters from state and industry), May CVRF, Steiner Quinhagak Halibut fishing / icing / processing May CVRF, Steiner Quinhagak HACCP May from Mekoryuk, Hooper Bay, CVRF, Mountain Village, Toksook Bay, Kipnuk Kotzebue Technical assistance fish processing plant May 2004 Bering Sea Fishermen s Association Sand Point HACCP August Business Tools for Alaska Salmon Fishermen (TAA workshops) Winter, Spring 2004; Winter 2005 Dillingham, via distance education, Planning Your Business (ABUS 151A), Seafood February ,300 Statewide Baker, Brown, Garza, Johnson,,, Rice 14 from Levelock, Dillingham, Naknek BBEDC and Bristol Bay Campus, Brown 10

11 Indian Valley Meats Processing (ABUS151C) 14 students Bethel Careers in Fisheries March Napaskiak, Napakiak, Oscarville, Akiachak Kotlik, Emmonak, St. Mary s, Mountain Village, Pilot Station, Marshall, Kaltag Pre-salmon fishing workshops on salmon quality and handling for fishermen Dept of Labor, local high schools June students overall Yukon River Drainage Fishermen s Association, Nome HACCP April students NSEDC Kaltag Small processing plant technical assistance Summer 05 Akiachak Kaltag Bethel and Quinhagak Dillingham Small smoking plant technical assistance Catcher-seller workshop Summer 05 YRDFA/ Kaltag fishermen s association August Kaltag fishermen s association Salmon quality video August CVRF Roe Processing workshop September 2005 Anchorage HACCP/ Sanitation September 2005 Bethel HACCP / Sanitation January Bethel, Business Plan February Emmonak, Writing Quinhagak Anchorage Better Process Control School February Naknek Seafood Marketing Feburary Naknek Son of Nuts and Bolts of Seafood Processing February 15 from Ugashik, Naknek, King Salmon Norquest Seafoods, BBEDC Brown, 8 from Naknek 5 from Bethel and Akiachak 10 AVCP, HUD, ONC, KUC 12 FDA, Silgan Containers 27 from Naknek, South Naknek, Kodiak, Ugashik, Manokotak, Dillingham 28 from Igiugig, Naknek, South Naknek, Kodiak, Ugashik, Manokotak, Dillingham, BBEDC BBEDC Bethel Business Plan Writing March 6 AVCP, HUD, ONC, KUC Yukon Area Roe plant design Spring 45 Tanana and YRDFA, elseshere ADEC King Salmon Commercially April 8 from Naknek, EnviroPak, Smoked Seafood South Naknek and Diamond K, Crapo, Brown Brown Brown, Brown 11

12 King Salmon Seafoods Bethel Careers in Fisheries March 150 Napaskiak, Dept of Labor, Napakiak, Oscarville, Akiacha, Kwethluk local high schools Dillingham Commercially April 6 from Dillingham EnviroPak, Brown Smoked Seafood and Aleknagik Dancing Salmon Seafoods Bethel Business Plan April 6 AVCP, HUD, Writing ONC, KUC Anchorage Pacific Fisheries Technologists March 125 from along the west coast ADEC, Icicle Seafoods Brown, Meeting Anchorage Sensory Evaluation March FDA, ADEC Brown, Training Kodiak Alaska Seafood April 13 from Kodiak, DCCED, Processing Akiachak, Nome, Crapo, Leadership Institute Quinhagak, Naknek Fong Anchorage HACCP / Sanitation May 8 Yukon Area Salmon quality May 135 from Emmonak, Kotlik, Alakanuk, Mountain Village, St. Mary s, Pilot Station, Marshall, Kaltag Quinhagak HACCP / Sanitation May 8 from Hooper Bay, Mekoryuk, Toksook Bay, Quinhagak, Chefornak, Tununak Dillingham Bethel Akiachak Dillingham Akaichak Bethel Kaltag Commercial Canned Products Salmon marketing assistance Catcher-seller workshop Home Canning of fish Smoked fish processing and plant sanitation Catcher-seller workshop Plant design, buyer introductions Anchorage HACCP / Sanitation September YRDFA CVRF May 4 Silgan Containers Brown Summer 6 YRDFA June 8 Akiachak Fish Processors June 5 Cooperative Brown Extension Service June 7 Akiachak Fish Processors, July 3 August 8 YRDFA / Kaltag Fishermen s Association 10 12

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