Marketing that Makes a Connection. A revolution in direct marketing that links personalized print and electronic media to connect with customers and
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1 Marketing that Makes a Connection. A revolution in direct marketing that links personalized print and electronic media to connect with customers and drive results.
2 Make it Personal. Personalized Direct Mail Personalized Websites 1Connect Personalized Personalized Text Messages Personalized QR Codes Social Media Technology that Works for you / Database Integration, Management and Enrichment
3 Connect taps the power of personalization and uses multiple touch points across a variety of media to build customer relationships and improve your campaigns. analyses of the response from different audience groups. You get smarter with each campaign so you can fine-tune your efforts for better results. Wise Spending Using personalization, Connect increases marketing relevance to improve response rates, lower the cost per response and make every dollar invested work smarter for you. Leads become hot prospects. Prospects are more easily converted into sales. And stronger relationships translate into loyal repeat customers. By enabling you to monitor response, measure results, and improve your marketing investments, Connect demonstrates measurable returns and helps to make every dollar count. The battle for consumer mind share is fierce. Your targets are bombarded with messages on every front. Consumers have embraced a variety of new media. You have a few short seconds of eye time. You need to break through the clutter and make an impression. Smart Connections Connect allows you to use your database to create a one-on-one conversation with each of your customers and prospects. With highly relevant and focused messages, you make smarter connections that engage target audiences, drive sales and build loyalty. By linking various technologies, including variable-data direct mail, personalized websites even social media Connect extends your reach and reinforces your messages, delivering an interactive experience that prompts people to act. Brilliant Execution Connect offers more than fast, cost-effective campaign development, robust capabilities and stellar results. Complemented by Consolidated Graphics unmatched print production and fulfillment capabilities, Connect has the unique ability to deliver turn-key campaigns, exceptional flexibility and superior value. Our complete, in-house capabilities ensure absolute control, flawless quality and brilliant execution. Market Intelligence By creating a two-way conversation, Connect enriches your database to further enhance personalized communication. Built-in response mechanisms provide a flow of feedback that is the basis for increasingly focused and effective messages while sophisticated analytics show exactly what triggers the best response. Connect lets you compare the results generated by different communication approaches and perform detailed personal 2 / Worksmart suite Technology that Works for you / 3
4 With an unmatched footprint of 70 printing, fulfillment and technology facilities, including the world s largest and most advanced integrated digital production capabilities, we have the unique ability to provide turn-key solutions, flawless quality and exceptional value. We put it all together for you Connect is just one component of WorkSmart Suite, a platform of technology solutions created by Consolidated Graphics to grow sales, cut costs and give savvy marketers an edge. Technology that Works for You 4 / Worksmart suite
5 5858 Westheimer Suite 200 Houston, Texas cgx.com 2011 Consolidated Graphics, Inc. (NYSE: CGX). All rights reserved. WorkSmart Suite and Technology that Works For You are trademarks of Consolidated Graphics.
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