Printing Solutions for Retailers

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1 Zebra Printing Solutions for Retailers Retailers across the world are using Zebra printers to improve their businesses. Zebra Technologies delivers innovative and reliable ondemand printing solutions for business improvement and security applications. With over 35 years in the business, Zebra operates globally. More than 90% of Fortune 500 companies use Zebra printers. The company has sold over five million printers, and also offers software and printing supplies. A wide choice to suit individual needs. Zebra s broad portfolio, including mobile printers, compact desktops and heavy-duty industrial label printers, ensures a match for most applications. Zebra is also a leader in the development of RFID printer/encoders.

2 Smart ideas for enhancing retail operations Zebra s versatile range of thermal printers opens up many opportunities for retailers to streamline operations and improve the shopping experience for their customers. Using the most effective printing techniques, whether in the distribution centre, the back office or on the shop floor, makes a huge difference to the speed with which goods can be displayed and sold, as well as to customer perception. Equipping staff with wireless mobile printers and handheld terminals helps to reduce errors and save the time spent on tasks such as: Shelf labelling Price mark-down and special-offer labelling Relabelling returned items Price labelling Mobile technology can improve the shopping experience for customers by enabling the following techniques to be employed: Escorted shopping In-store special-offer coupon-printing Queue-busting or mobile point-of-sale Receiving/shipping Home delivery tracking labels Inter-store transfer labels Goods receipt/shipping labels Back-office printing Promotional labels and signs Shelf-edge labels Price/barcode labels Garment tags Mobile in-store label printing Shelf-edge labels Price labels Barcode labels Price mark-down labels Promotional labels Mobile in-store receipt printing Mobile point-of-sale Queue-busting Coupon printing Customer order receipts Escorted shopping Product information receipts Checkout Coupon printing Point-of-sale receipts Queue-busting In-store customer services Returned items re-labelling Lottery/theatre ticket printing Customer order tracking labels e.g. photo processing, watch repairs Pharmacy labelling

3 Three ways to cut costs and increase efficiency Shelf management: fast, accurate changes cut costs Changes to or replacement of shelf-edge labels needs to be made in a timely manner customers will be dissatisfied if goods are on display and they cannot find the price or other information. Using mobile printers to label on the spot in store is quick and efficient; there is no walk-time to the back office to collect labels. Printed information is accurate as it comes straight from the store s system and there is no chance of the wrong label being used. Price management: take advantage of wireless and mobile technology Printed pricing labels are clearly better than handwritten labels, but walking to the back-office printer wastes valuable time when your staff could be interacting with customers. By employing mobile printing technology, price labels can be printed when and where they are needed. Damaged or missing labels can be replaced immediately, price markdown can be controlled and automated, improving the efficiency of the whole process. With the handheld terminal and printer connected to the store s network, all printed information and pricing is current and centrally managed. Stock management: keep track of stock movements through the supply chain Zebra offers a wide range of printers, each with differing capabilities to suit every application: from distribution centre to store receipt, for inter-store transfers or for home delivery applications. Wireless operation, available on many printers, makes it easy to operate them in the most convenient locations. Introducing RFID printer/encoders into operations enables automatic identification of items on incoming pallets and facilitates tracking and inventory updates in real time, increasing supplychain visibility. With accurate labelling and better traceability, stock losses are reduced and delivery-to-display times are shortened. We have equipped our European Cache Cache fashion stores with Zebra QL 220 Plus mobile printers to improve the markdown and sales period labelling process, and have seen a very quick return on investment. David Legrand, IT Director, Cache Cache, France The Zebra portable printers, combined with the PDA terminals that our staff use, provide us with a rugged and reliable wireless mobile solution, live on the shop floor, for price mark-down. Neil Taylor, Strategic IT Development Manager, Tesco, UK and Republic of Ireland

4 Four ways to improve the customer s shopping experience Queue-busting: don t lose customers through long queues Ask any shopper what they dislike most about shopping and they will tell you that they hate queuing up to pay for goods, however extra tills incur additional costs and take up valuable display space on the shop floor. Equipping shop-floor staff with a handheld terminal and wireless Zebra mobile printer enables queue-busting to relieve congestion at the checkout. Escorted shopping: expert assistance for all who need it Give your staff the freedom to greet customers and assist them throughout the store with mobile applications to: Check inventory Access product information Calculate recommendations Two methods can be used: Pre-scan the purchases of people queuing to pay and print a summary containing a twodimensional bar code, which is then scanned for payment Use a terminal or printer with card-reading capability to operate a fully functional mobile point-of-sale (POS) Process transactions Print customer CRM data Issue information receipts Mobile coupon printing: reward your loyal customers Printing discount vouchers and special-offer coupons on the shop floor gives customers time to find and select discounted items whilst they re still shopping, thereby increasing customer satisfaction and potentially sales (where customers make additional purchases influenced by the promotion). As well as printing high-quality coupons with logos or barcodes, Zebra mobile receipt printers come equipped with magnetic and smart-card-reader options, ideal for capturing loyalty card details. Automated order-processing: fast, accurate service When orders are taken for home delivery or special items not held in stock, there are often handwritten forms to be filled out, which makes it a slow, inefficient process. Zebra s mobile printer is very light, connects easily to the PDT, opens wide when you have to change a label roll and has sufficient battery lifetime to ensure good user autonomy. This system delivers huge productivity gains. On average we can operate three times faster. Philippe Lafon, IT Manager, MIM, France mobile printing with a mobile terminal offered Ahold the opportunity to cut costs further, improve time and staff efficiency. The solution works perfectly. It ensures we meet regulations and it gives us flexibility and efficiency. Pavel Vychodil, IT Director, Ahold, Czech Republic Mobile terminals and printers enable any store assistant to process orders and provide a more personal service to the customer. Product and price accuracy are guaranteed, and a printed barcoded payment docket is given to the customer to take to the checkout for speedy processing.

5 Thermal printers for retailers Confused by the choice of printer technology? Which printer is right for you? It s easy with a little help and advice from a Zebra partner; they will look at your requirements, the application and number of labels you need to print, and help you choose the right Zebra printer to meet the needs of your business today and tomorrow. Mobile label printing QL Plus series printers Compact, convenient, yet robust, mobile QL Plus series printers are ideal for printing shelf-edge labels, price or price markdown labels, and other labels or receipts up to 104mm (4") wide. Use b/g to connect to a handheld device. Mobile receipt printing Cameo series printers Cameo mobile printers are used for printing receipts or tickets. With card-reading options, they are ideal for queue-busting or mobile POS. Available in 50mm (2") or 76mm (3") print widths. RW series printers RW mobile printers simplify receipt or coupon printing with an intuitive interface, rugged construction and card-reader options. Available in 50mm (2") and 104mm (4") print widths. MZ series printers The MZ series has a modern, ergonomic design with an intuitive layout, making receipt printing quick and simple. Use g, Bluetooth, IrDA or USB to connect to a handheld or smart-phone device and print. The MZ series also prints continuous label media. Available in 50mm (2") and 76mm (3") print widths. Desktop receipt or label printing Thermal desktop printers, such as the LP/TLP 2844-Z or 2824-Z, provide a small footprint and easy operation for printing price labels, shelf labels, tags or receipts. Ideal for use in the pharmacy, at the returns desk, for customer orders and coupons or in the back office. These printers also offer thermal-transfer print technology where more durable labels are needed, such as in garden centres or DIY stores. Back-office and distribution label printing Z Series and S4M -Stripe printers Capable of high-speed high-volume printing and with a robust metal casing, the S4M-Stripe and Z Series printers are used both in store and in warehouses and distribution centres for printing shelf labels, barcode labels, pallet labels and product labels. Zebra RFID printers Zebra s innovative R4Mplus and R2844-Z can read, write and print smart RFID labels, enabling you to track products from initial receipt through to final sale. Visit to learn more about real-world applications, case studies and RFID products for the retail supply chain. QL Plus series Cameo RW series MZ series LP 2844-Z TLP 2824-Z S4M-Stripe ZM400

6 Supplies and printer accessories Why Genuine Zebra Supplies? Quality printing is achieved by matching the right printer and labels (and ribbons where required) together. Genuine Zebra labels and ribbons are tested thoroughly to ensure best performance in Zebra printers and to enhance print head life. For further information on these products, please visit: Application Product Name Availability* ZipShip SM /Custom Price and product labelling, withstands freezer temperatures Price-labelling gifts removable after application Price labelling or price mark-down to cover up the old price Price mark-down. Red image highlights new pricing to customers Plant tagging or labelling products stored outdoors (DIY) or in a harsh environment Shelf-edge labelling, outdoor (DIY) labelling Printer type Z-Select 2000D ZipShip and Custom All label printers Z-Select 2000D Removable ZipShip and Custom All label printers 8000D Blockout Custom only All label printers 8000D Red Image Custom only Desktop and mobile 8000T Tuff 190 Tag Custom only Mid-range and high-performance PolyE 3000 Matte Custom only Desktop and mid-range Zebra Technologies EMEA Headquarters Zebra Technologies Europe Limited Zebra House, The Valley Centre Gordon Road High Wycombe Buckinghamshire HP13 6EQ UK Tel: +44 (0) Fax: +44 (0) mseurope@zebra.com Other EMEA Locations Europe: France, Germany, Italy, the Netherlands, Poland, Spain, Sweden Middle East Dubai, India, South Africa & Africa: Shelf-edge labelling with direct thermal printers; tear-resistant PolyPro 4000D ZipShip and Custom All label printers Shelf-edge tags, high-quality receipts or coupons Standard receipts or coupons Z-Perform 1000D 110 Tag Z-Perform 1000D 80 Receipt ZipShip and Custom ZipShip and Custom All label printers All label printers Archivable receipt paper 8000D 10 Year Receipt Custom only All label printers * ZipShip = Zebra stocked item Custom = made to order Printer accessories Carrying options for mobile printers Printers can be worn on a shoulder strap or clipped to a belt. Stands There are stands available for QL Plus series printers to provide a convenient resting place for the printers when they are not in use. In-vehicle cradles, mounting units and chargers Allow safe stowing and charging in the cab, the printer can be easily released and worn over the shoulder or on the belt when required. Battery chargers Fast chargers and multi chargers will replenish batteries in two to three hours. On average, a full charge will last for a typical eight-hour shift. For longer shifts and higher usage rates, spare batteries can be charged ready for a quick change. For further information on Zebra printing solutions for retail, please visit ZIH Corp. PolyPro, Z-Perform, Z-Select and all product names and numbers are Zebra trademarks, ZipShip is a service mark, and Cameo, Z Series, Zebra and representation of Zebra Head are registered trademarks of ZIH Corp. All rights reserved. Bluetooth is a registered trademark of the Bluetooth SIG, Inc. IrDA is a registered trademark of the Infrared Data Association. All other trademarks are the property of their respective owners. FS An ISO 9000 registered company #12544L Rev. 1 (04/07)

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