Using Analytics to Unlock the Value of Your B2B Data. The steps in your journey
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1 Using Analytics to Unlock the Value of Your B2B Data The steps in your journey
2 Our Speakers Today Allen Bonde VP Product Marketing & Innovation OPENTEXT ACTUATE Rochelle Cohen Senior Manager, Product Marketing OPENTEXT GXS OpenText 2015 All Rights Reserved. 2
3 Agenda Introduction Analytics for B2B Market Trends Definitions Use Cases OpenText B2B Managed Services Q&A OpenText 2015 All Rights Reserved. 3
4 Businesses need insights from B2B data React to exception conditions Identify performance trends and patterns Predict future results Identify the right course of action Analytics will be the top area of investment in Gartner, Inc., The Supply Chain Strategist s Guide to Analytics Maturity, Noha Tohamy, 31 October 2014 OpenText 2015 All Rights Reserved. 4
5 Your journey to B2B analytics 1 OBTAIN THE B2B DATA 2 MANAGE AND PREPARE THE DATA 3 ANALYZE THE DATA TO DISCOVER INSIGHTS Exchange documents electronically Onboard Trading Partners Manage Program What to measure How to display Frequency of update Visualize the data Explore with interactive capabilities Optimize processes OpenText 2015 All Rights Reserved. 5
6 Analytics for B2B
7 Key Market Trends Democratization of Data, Blending of Transactional + Behavioural By 2015, 25% of analytics capabilities will be embedded in business applications Gartner 84% of B2Bs investing in marketing analytics Regalix/eMarketer Consistently, techniques that deliver the most value are data visualization and analytics applied within business processes MIT Sloan OpenText 2015 All Rights Reserved. 7
8 Definition: Embedded Analytics Embedded analytics is the use of reporting and analytic capabilities in transactional business applications. These capabilities can reside outside the application, reusing the analytic infrastructure built by many enterprises, but must be easily accessible from inside the application, without forcing users to switch between systems - Gartner OpenText 2015 All Rights Reserved. 8
9 Definition: The Analytic Process Who are my best performing suppliers? UNDERSTAND Advanced Analytics Which partners should I add? hidden relationships Who was my top partner? MONITOR dashboards BIG DATA forecasts MODEL What should I expect for order volume in coming year? alerts profiles Which customers sent me the most holiday orders? reports How should I allocate resources? Data Visualization ENGAGE OUTCOMES VISUALIZE performance EXPLORE trends / identify improvements OPTIMIZE strategy + decisions OpenText 2015 All Rights Reserved. 9
10 Use Case: Visualize Turn data into visual summaries applying information design best practices from Tufte et al Helps decision makers consume information at a high level Charts Reports Dashboards Alerts OpenText 2015 All Rights Reserved. 10
11 Use Case: Explore Find trends and top performers using market data from trading network; compare suppliers; track vs. KPIs; flag improvement areas Promotes discovery and sharing among team, creation of scorecards Interactive Visualizations OpenText 2015 All Rights Reserved. 11
12 Use Case: Optimize Bring together and blend multi-source data from various apps/services along with analytical techniques to model and create forecasts Helps decision makers understand relationships to build data-driven strategies and richer profiles Data blending Predictive Modeling Profiles OpenText 2015 All Rights Reserved. 12
13 OpenText B2B Managed Services Your single provider to operationalize insights into your B2B data
14 OpenText Managed Services Your single provider to operationalize insights into your B2B data ERP GLOBAL SYSTEM MANAGEMENT VISIBILITY, ALERTING, ANALYTICS ERP INTEGRATION DATA AND PROCESS INTELLIGENCE CUSTOMERS SUPPLIERS WMS TMS SERVICE PROVIDERS DISTRIBUTORS FINANCIAL INSTITUTIONS CUSTOM APPLICATIONS INTERNAL MAPPING AND TRANSLATION PARTNER ONBOARDING PROGRAM MANAGEMENT OPENTEXT MANAGED SERVICES 24/7 MONITORING AND RESOLUTION SUPPORT EXTERNAL 3PL OpenText 2015 All Rights Reserved. 14
15 OpenText Managed Services Your single provider to operationalize insights into your B2B data ERP GLOBAL SYSTEM MANAGEMENT VISIBILITY, ALERTING, ANALYTICS ERP INTEGRATION DATA AND PROCESS INTELLIGENCE CUSTOMERS SUPPLIERS WMS TMS SERVICE PROVIDERS DISTRIBUTORS FINANCIAL INSTITUTIONS CUSTOM APPLICATIONS INTERNAL MAPPING AND TRANSLATION PARTNER ONBOARDING PROGRAM MANAGEMENT OPENTEXT MANAGED SERVICES 24/7 MONITORING AND RESOLUTION SUPPORT EXTERNAL 3PL OpenText 2015 All Rights Reserved. 15
16 OpenText Managed Services Your single provider to operationalize insights into your B2B data ERP GLOBAL SYSTEM MANAGEMENT VISIBILITY, ALERTING, ANALYTICS ERP INTEGRATION DATA AND PROCESS INTELLIGENCE CUSTOMERS SUPPLIERS WMS TMS SERVICE PROVIDERS DISTRIBUTORS FINANCIAL INSTITUTIONS CUSTOM APPLICATIONS INTERNAL MAPPING AND TRANSLATION PARTNER ONBOARDING PROGRAM MANAGEMENT OPENTEXT MANAGED SERVICES 24/7 MONITORING AND RESOLUTION SUPPORT EXTERNAL 3PL OpenText 2015 All Rights Reserved. 16
17 OpenText Managed Services Your single provider to operationalize insights into your B2B data ERP GLOBAL SYSTEM MANAGEMENT VISIBILITY, ALERTING, ANALYTICS ERP INTEGRATION DATA AND PROCESS INTELLIGENCE CUSTOMERS SUPPLIERS WMS TMS SERVICE PROVIDERS DISTRIBUTORS FINANCIAL INSTITUTIONS CUSTOM APPLICATIONS INTERNAL MAPPING AND TRANSLATION PARTNER ONBOARDING PROGRAM MANAGEMENT OPENTEXT MANAGED SERVICES 24/7 MONITORING AND RESOLUTION SUPPORT EXTERNAL 3PL OpenText 2015 All Rights Reserved. 17
18 OpenText Managed Services Your single provider to operationalize insights into your B2B data ERP GLOBAL SYSTEM MANAGEMENT VISIBILITY, ALERTING, ANALYTICS ERP INTEGRATION DATA AND PROCESS INTELLIGENCE CUSTOMERS SUPPLIERS WMS TMS SERVICE PROVIDERS DISTRIBUTORS FINANCIAL INSTITUTIONS CUSTOM APPLICATIONS INTERNAL MAPPING AND TRANSLATION PARTNER ONBOARDING PROGRAM MANAGEMENT OPENTEXT MANAGED SERVICES 24/7 MONITORING AND RESOLUTION SUPPORT EXTERNAL 3PL OpenText 2015 All Rights Reserved. 18
19 OpenText B2B Managed Services Achieve greater customer satisfaction, competitive advantage and accelerated time-to-revenue React to exception conditions Identify performance trends and patterns Predict future results Identify the right course of action OpenText 2015 All Rights Reserved. 19
20 Q&A
21 * Complimentary Gartner Research Report: The Supply Chain Strategist s Guide to Analytics Maturity This research provides supply chain strategists with best practices for simultaneously improving these areas to reach overall analytics maturity: Expand the sources of data, and improve its quality and ability to accurately represent the end-to-end supply chain. Secure the buy-in and backup of leadership, and dedicate the necessary analytical resources to optimize the creation and consumption of analytics. Embed analytics in functional and cross-functional supply chain processes to support fact-based decision making. Maturity in analytics depends on the type of data used, skill sets available, analytical approaches employed and ability to use its output. * *Gartner, Inc., The Supply Chain Strategist s Guide to Analytics Maturity, Noha Tohamy, 31 October OpenText 2015 All Rights Reserved. 21
22 twitter.com/opentext facebook.com/opentext linkedin.com/company/opentext NORTH AMERICA: EMEA: (0)
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