1 A/B Testing White Paper. Web Spiders Pvt Ltd
|
|
- Milton Lamb
- 8 years ago
- Views:
Transcription
1 1 A/B Testing White Paper
2 Grow Your Business With Customised A/B Testing Ever since Google introduced the concept of A/B Testing way back in 2000, this has been recognised as one of the most critical testing forms, targeted at customer engagement and lead generation. Though the concept was gaining steady popularity amongst IT companies in the Silicon Valley, the practice saw a steep rise worldwide when technological giants like Amazon, Netflix and ebay used A/B testing to boost their sales and consumer engagement. It was not long before the wave received worldwide attention and web based businesses started acknowledging the fact that there is a difference between being Good Enough and Great and A/B testing can bridge that gap! Owing to the increasing demand for A/B testing services, digital marketers ran many campaigns across various companies to study the impact of A/B testing (and corresponding changes) on customer engagement and conversion rates. The results were affirmative on the importance of A/B testing in the digital domain. For instance, in one case it was observed that merely shifting the position of a subscription form from right hand side of the landing page to the center, the conversion rate jumped by about 50%, from 11% previously to about 16%. In another instance, the text for a PPC ad was changed from Get $10 off the first purchase. Book online now! to Get an additional $10 off. Book online now It was observed that for the second case, the click rate almost doubled. As more and more such results started surfacing, business owners realised that to make the leap from a fair conversion rate to a great conversion rate, they need to employ A/B Testing to their websites and applications. Not only does it help business owners identify avenues where there is room for improvement, but it also provides them the solution to make the necessary changes to accelerate their business. 2 A/B Testing White Paper
3 What is A/B Testing? A/B testing is a method of comparing two (or more) versions of a template, which are similar in all aspects, except for one element, which may affect a user s behaviour. The goal of a well defined A/B testing is to identify which of the 2 designs or approaches yield more user engagement ( and thereby, more conversion ). Even though A/B testing was considered superfluous by many companies even a few years ago, it has undoubtedly surfaced as one of the numero uno parameters to ensure higher user engagement. 3 A/B Testing White Paper
4 The Big Giants are all using A/B Testing Not so long ago, we would talk about visiting the Google homepage or the Amazon page. Those statements don t hold true any more. It would be more appropriate to say that we have visited a Google homepage or an Amazon page. What this means is that a decent amount of users are being directed to some kind of experimental page in Google and Amazon, which looks just about the same as the original page, apart from a slight change in design/text or position of one of the components. User response to these changes are continuously being recorded and the design and functionality are being changed accordingly to increase user engagement and conversion. In one of the more popular examples, Amazon developer Greg Linden, came up with the idea of impulse buy where customers would be suggested more products during checkout, based on the products in their cart. Unfortunately, his boss decided it was not such a good idea and advised him not to integrate the code. Disheartened, Linden decided to use the A/B Testing approach to prove the uniqueness of his concept. Sure enough, when the data came in, it was evident that the approach had potential to exponentially increase the revenue generation of Amazon. Tech circles are buzzing with examples of how A/B Testing not only increased revenue for a company, but also identified it as a trendsetter in its niche, thereby strengthening the presence of its brand. All major user facing companies these days are taking the advantage of A/B testing to redesign and restructure their websites, newsletters and social media engagement profiles. 4 A/B Testing White Paper
5 A/B Testing Services to Enhance User Engagement As one of the fastest growing IT companies in India, we have tapped into the potential of A/B testing at its infancy and have mastered the skills necessary to employ the different types of A/B testing to optimise your website, newsletters, mobile application and social media engagement. We start with A/B testing by identifying the key requirements of your business and your target audience. We thereby study best practice methods for your niche and come up with a set of solutions which are standardised, as well as unique. We then employ the strategies of A/B testing to your product or service and share a detailed test report with your marketing team along with our comprehensive analysis and insights. Our team of highly efficient and skilled designers, programmers and content managers then revamp your website, newsletters, mobile application and social media engagement forms to increase the amount of user engagement and conversion rate of your existing traffic, thereby increasing the revenue for your business. Leverage Data Analytics to outperform your existing business John Wanamaker, the famous retail tycoon, once remarked I know half of my advertising doesn t work. The problem is, I don t know which half. Without the advantage of data analysis, our predecessors were limited to designing their marketing technique mostly based on guesswork. Design components were mostly developed keeping in mind best practice approaches. Now that we do have the advantage of data analysis that accurately predicts user behaviour, it is impertinent that we 5 A/B Testing White Paper
6 use it to grow our businesses. While data analysis gives us the tool to analyse user behaviour, A/B testing is the means to achieve that end. A user rarely comes up with a suggestion regarding the colour component of a button, or position of a call to action. It is we, who must present the user with two or more variations of the same component and try to gauge which of the ones offered is accepted by more users. What this means is that we should first prepare variations of the existing component, which we want to A/B test against the initial component known as control. After that, we must create experiments against measurable and predetermined timeline and then study the data related to the individual components to arrive at a the winner. The data analysis part not only helps us to ascertain which of the designs work best, but also it helps us understand the bottlenecks of a business the reason that holds your business going from good to great! Data vs Assumptions One of the biggest surprises in A/B testing is how it often invalidates common assumptions. While designing our web pages, opt in forms or templates, we usually keep our focus on our understanding of the human psyche. This creates the ego bias and we end us projecting our assumptions and desires on the design. What this means is that we design the components thinking about how we would behave or respond to it if we were the end user. Though this approach is totally acceptable, as life would have it, it's not always the best one, albeit one that generates maximum user engagement. The reason this is so is because people think they respond to something, but actually respond to something else. To demonstrate this concept, Hubspot ran a test in it s company site. Against a certain enrolment plan, they had two different types of 6 A/B Testing White Paper
7 call to action buttons, obviously, in two different forms which were being A/B tested. Everything in the two forms was similar, including the design, size, shape and text of the buttons. The only thing that differed was the color. While button A had the color green, button B was red. The team at Hubspot assumed that the green button would get a higher response as the color green generally invokes the response of Go in our mind, whereas red symbolises Stop or Danger, making us more cautious and alert. The test was performed across thousands of visitors and what the data revealed surprised everyone the red button outperformed the green button by 21% That is how important A/B testing is against conventional methods of design that solely depends on assumptions! How to get your templates A/B tested It is abundantly clear now how important A/B testing is to optimise and outperform your existing virtual platforms. If you have decided to get your site or templates A/B tested and are looking for a company who will help you with that, here is what you should expect: Real time reporting As soon as the different versions of the site or form or which are being A/B tested have been released to the user base, people will be engaging and using them. To understand their usage patterns and 7 A/B Testing White Paper
8 behavior, one should have steady real time access to the data analysis which has been incorporated with the pages being tested. Different user base One must be very sure not to send a different variation of the same form to the same user base. Your user will possibly have no idea that your page has temporary, multi variation instances. Such a mistake can put your credibility at question. Double check on this parameter with your service provider before you give a go ahead to the test. Experiment Customisation Your service provider must offer you the flexibility to customise the experiment instances to allow reusability. If you are A/B testing a certain page of your site and have defined the test parameters, you should be able to reuse this set while designing another experiment for another page. How we can scale your business by A/B testing If you would like to check for yourself how A/B testing optimises the business for you, allow us to offer our extensive experience and expertise across various custom modules coupled with our knowledge in A/B Testing and Digital Marketing to design the best templates for you that guarantees the maximum rate of conversion. Contact us with your business details and we will suggest the areas where we can custom the 8 A/B Testing White Paper
9 templates. We will share the analysis of the experiments with you and also implement the winner directly into your site, so that the transition from experiment to business is seamless and confident. Services That We Offer A/B Testing services can be categorised into the following types A/B Split Testing: This is where a single element of a page is tested against another, to verify which of the two perform better. Multivariate Testing: This is where several elements of a page are tested against other elements and a Performance Profiling is done to evaluate which set of elements work best in a page or design component. Experimental Design: This is where the testing approach is customised depending on the requirement and niche of the module to be tested. Though we are proficient in both Split and Multivariate forms of A/B Testing, we hold the crown for the Experimental Design Approach, as it is the most efficient form of A/B Testing an 9 A/B Testing White Paper
10 10 A/B Testing White Paper
11 d allows us the best option to provide the solution to our customers to increase their business. Interested to get your services A/B Tested? Just drop us a line and we will tell you how we can help you leverage on your existing traffic to grow your business and your brand! 11 A/B Testing White Paper
12 12 A/B Testing White Paper
Google Analytics Basics
Google Analytics Basics Contents Google Analytics: An Introduction...3 Google Analytics Features... 3 Google Analytics Interface... Changing the Date Range... 8 Graphs... 9 Put Stats into Context... 10
More informationPresented By: Web Analytics 101. Avoid Common Mistakes and Learn Best Practices. June 2012. Lubabah Bakht, CEO, Vitizo
Presented By: Web Analytics 101 Avoid Common Mistakes and Learn Best Practices June 2012 Lubabah Bakht, CEO, Vitizo Web Analytics 101, Lubabah Bakht, June 2012 This 12-page whitepaper provides a deep understanding
More informationA REAL PASSION FOR MARKETING
A REAL PASSION FOR MARKETING Accelerating YOUR Clients Business Growth Through Online Marketing CONTACT ww w.luv4marketing.com info@ luv4marketing.com UK - +44 (0) 1949 833014 US - +1 (702) 439 0025 INDEX
More informationTop 12 Website Tips. How to work with the Search Engines
Top 12 Website Tips 1. Put your website at the heart of your marketing strategy 2. Have a clear purpose for your website 3. Do extensive SEO keyword research 4. Understand what your online competitors
More informationLEAD GENERATION CAMPAIGN TESTING AND OPTIMIZATION
ENTERPRISE MARKETING PLAYBOOK SERIES REVENUE SUCCESS: LEAD GENERATION CAMPAIGN TESTING AND OPTIMIZATION Introduction With larger sends and bigger budgets, it is imperative for enterprise marketers to run
More informationDIGITAL MARKETING AN INTEGRATED APPROACH
DIGITAL MARKETING AN INTEGRATED APPROACH OCTOBER 2015 Theme Group 2015 themegroup.co.uk WHAT IS DIGITAL MARKETING? The key objective of digital marketing is to promote brands, build preferences and increase
More informationA/B SPLIT TESTING GUIDE How to Best Test for Conversion Success
A/B SPLIT TESTING GUIDE How to Best Test for Conversion Success CONVERSION OPTIMIZATION WHITE PAPER BY STEELHOUSE Q2 2012 TABLE OF CONTENTS Executive Summary...3 Importance of Conversion...4 What is A/B
More informationT: 0800 135 7186 cravenplan.com/search
Introduction Cravenplan Computers Ltd has been building and optimising websites for over 12 years and with a dedicated, experienced search engine marketing team we are in an excellent position to help
More information31 Examples of how Microsoft Dynamics CRM Integrates with Marketing Automation
31 Examples of how Microsoft Dynamics CRM Integrates with Marketing Automation Manage Email Campaigns In-House 1. Quickly Design Emails Save time creating marketing emails using drag and drop template
More informationA SIMPLE GUIDE TO PAID SEARCH (PPC)
A SIMPLE GUIDE TO PAID SEARCH (PPC) A jargon-busting introduction to how paid search can help you to achieve your business goals ebook 1 Contents 1 // What is paid search? 03 2 // Business goals 05 3 //
More information11/23/2011. PPC Search Advertising. There are Two Key Parts to any Search Engine Marketing Strategy. 1. Search Engine Optimisation (SEO)
PPC Search Advertising Adrian Feane Effective PPC Campaigns and 5 Case Study & Summary Slide There are Two Key Parts to any Search Engine Marketing Strategy. Search Engine Optimisation (SEO). Pay Per Click
More informationWorkingClix TM. In strategic partnership with
Results are never click deep WorkingClix TM 1 Impressions Clicks 2 User Activity Optimization 4 3 Dedicated Landing Pages Conversion Tracking 5 6 ROI Analysis The WorkingClix Advantage Standard Campaign
More informationIntroduction. Seven Steps to Double Your Landing Page Conversion and Have Your Cost per Lead. InternetMarketingMag.net
Introduction The goal of this report is to give you as a business owner and entrepreneur a step-by-step system which gives you everything that you need to know to take your existing website landing pages
More informationFacebook Advertising Playbook
Facebook Advertising Playbook TABLE OF CONTENTS I. INTRODUCTION 6 II. ABOUT THIS REPORT 6 III. ABOUT IMPARTURE 7 1. INTRODUCTION TO FACEBOOK ADVERTISING 8 1.1 UNDERSTANDING TERMINOLOGY 8 2. THE CASE FOR
More informationGoogle Analytics. Web Skills Programme
Google Analytics Web Skills Programme Google - some facts Google search handles over 1 billion searches per day 7.2 billion daily page views 87.8 billion monthly worldwide searches conducted on Google
More informationConversion Rate Optimisation Guide
Conversion Rate Optimisation Guide Improve the lead generation performance of your website - Conversion Rate Optimisation in a B2B environment Why read this guide? Work out how much revenue CRO could increase
More informationGoogle AdWords Remarketing
Google AdWords Remarketing AdWords remarketing is not only great for driving visitors back to your website to convert but is also great at improving your branding which in effect increases conversion and
More informationGetting ahead online. your guide to. GOL412_GBBO brochure_aw5.indd 1 10/2/10 10:10:01
1 Getting ahead online your guide to GOL412_GBBO brochure_aw5.indd 1 10/2/10 10:10:01 2 Welcome to Getting British Business Online Whether you re totally new to the Internet or already have a website,
More informationELITE SEM OVERVIEW SEM & SEO
ELITE SEM OVERVIEW SEM & SEO Zach Morrison Vice President 212.863.9699 zach@elitesem.com AGENDA Introductions Agency Background Search Engine Marketing SEM Strategic Approach Sample Reporting and Analytics
More information8 STEPS TO AN EFFECTIVE CONTENT MARKETING SYSTEM
8 STEPS TO AN EFFECTIVE CONTENT MARKETING SYSTEM Produced by Katie Wilson Aspire Internet Design www.aspireid.com @aspireid Overview... 2 1: Set Goals and Create a Set of Metrics for Your Content Marketing
More informationThe beginner s guide to acquiring customers
E-book The beginner s guide to acquiring customers You can control your stock. You can choose the design of your store. You can even hire your own staff. But one thing you can t do is make people buy.
More informationThe integrated solutions available to you
FINDING CREATE A AN PERFORMING INTEGRATED SOLUTION MARKETING THAT AUTOMATION WORKS FOR YOUR PLATFORM WEBSITE The integrated solutions available to you There are dozens of website analytic tools available
More informationHow strategic testing of your email campaigns can yield better results. Wendy Griffin Marketing Coordinator, Campaigner feedback@campaigner.
How strategic testing of your email campaigns can yield better results. Wendy Griffin Marketing Coordinator, Campaigner feedback@campaigner.com Agenda Intro to Testing Why is it important? How to get started
More informationAdobe maximizes its digital marketing returns.
Adobe maximizes its digital marketing returns. Adobe is optimizing its multichannel digital marketing strategies with Adobe Marketing Cloud, increasing conversion by double digits and revenue. Adobe Systems
More informationA-B and Multivariate Testing Increasing Increasingly Young
A/B and Multivariate Testing Landscape July 2008 ZeroDash1 Ascentium Lead Analyst Greg Poffenroth Web Optimization Lead Other Analysts and Contributors Anil Batra Director Analytics and Strategy Kyle Hutchins
More informationResort Brokers. Pay Per Click Solution. Prepared by: Dena Dillon
Resort Brokers Pay Per Click Solution Prepared by: Dena Dillon Executive Summary Purpose of Proposal At your request we have prepared this proposal with the details of an effective pay per click campaign
More informationGoogle Analytics Health Check Laying the foundations for successful analytics and optimisation
Google Analytics Health Check Laying the foundations for successful analytics and optimisation Google Analytics Property [UA-1234567-1] Domain [Client URL] Date of Review MMM YYYY Consultant [Consultant
More informationPresented by Sam shetty Nov 2012. Online marketing
Presented by Sam shetty Nov 2012 Online marketing Agenda The Digital landscape Online marketing, Which one is right for me? Planning your SEO implementation SEO process PPC Social media Mobile websites
More informationBlended Learning Current Use, Challenges and Best Practices
Blended Learning Current Use, Challenges and Best Practices Report 2013 Contents Background and Methodology... 3 Executive Summary... 3 Survey Results in detail... 5 How is blended learning used?... 5
More informationThe Google Guide to Search Advertising. How to make search advertising work for your business
The Google Guide to Search Advertising How to make search advertising work for your business Contents Introduction... 2 Google AdWords: What s In It For You?... 2 5 Steps to Success: Setting Up & Maintaining
More information7 Secrets To Websites That Sell. By Alex Nelson
7 Secrets To Websites That Sell By Alex Nelson Website Secret #1 Create a Direct Response Website Did you know there are two different types of websites? It s true. There are branding websites and there
More informationNatural SEO or Pay-per-click which one to choose?
Natural SEO or Pay-per-click which one to choose? When you put the name of your product or service into the Google or Yahoo or AOL search boxes have you noticed the companies on the first result pages
More informationOnline Marketing Services at Surgeworks
Online Marketing Services at Surgeworks Surgeworks 2040 E Murray-Holladay Rd, Ste 115, Salt Lake City, UT 84117 T 801-272-9800 F 801-272-9810 www.surgeworks.com Table of Contents Why do you need us? 1
More informationA free guide for readers of Double Your Business. By Lee Duncan www.double Your Business.com
7 Factors to increase the leads you generate from Pay Per Click advertising with Google Adwords. Exclusively for readers of Double Your Business. A free guide for readers of Double Your Business By Lee
More informationIf you need to alter the sequence, that is okay. Just be sure to complete each point and don t stop until you have implemented them all.
Introduction This program is simple, but effective. You will have to DO things and they will require some attention and persistence, but overall it is a relatively easy process. Take time to read through
More informationBigfork Present: Planning for Relevant Traffic
Bigfork Present: Planning for Relevant Traffic Part of our successful website planning process is to look at driving relevant traffic to the new website. This article looks at why and how we decide to
More informationOutlook 2011: Survey Report
Web Analytics Association Outlook 2011: Survey Report page 1 Web Analytics Association Outlook 2011: Survey Report Prepared by the Web Analytics Association February 2011 All Rights Reserved Web Analytics
More informationTop Practices To Boost Your Law Firm Leads
Top Practices To Boost Your Law Firm Leads Boost Your Leads It doesn t matter the legal field you specialize in personal injury, bankruptcy, real estate, family law you probably don t have the time to
More informationReturn on Investment from Inbound Marketing through Implementing HubSpot Software
Return on Investment from Inbound Marketing through Implementing HubSpot Software January 2010 Prepared By: Melissa DiBella MBA Class of 2010 MIT Sloan School of Management Massachusetts Institute of Technology
More informationHow using Google Analytics can improve your website performance and social campaigns
How using Google Analytics can improve your website performance and social campaigns How using Google Analytics can improve your website performance and social campaigns Google Analytics is undoubtedly
More informationThe Advantages of Conversion Optimisation - Part 19
19 Conversion Optimisation What s inside: An introduction to the useful world of Conversion Optimisation. Key terms and concepts are included to help you understand the process, as well as data collection
More informationThe Spark Small Business Guide: Graduating from Email Marketing to Marketing Automation
The Spark Small Business Guide: Graduating from Email Marketing to Marketing Automation MARKETING AUTOMATION is technology that allows you to nurture leads through automated campaigns. Because marketing
More information20 tried and tested tips to help you generate more leads
e-book Series: Business growth 20 tried and tested tips to help you generate more leads page 1 Introduction 1 2 3 4 5 How to make your offers irresistible How to use your CTAs to grab people s attention
More informationSizzling Website Copy
Sizzling Website Copy FOR: Gavin Sloan www.whitelabelseo.com.au Home Page: An SEO Partner You Can Trust. Pure Results. Experience the Power of our White Label SEO.
More informationDigital Marketing - Out of Business?
BRIDGING THE DIGITAL DISCONNECT: HOW OUTSOURCING DIGITAL MARKETING CREATES A UNIFIED MARKETING STRATEGY In today s fragmented digital landscape, marketing executives must bridge the gap between instant,
More informationPay Per Click Marketing
WHITE PAPER August 2009 Pay Per Click Marketing Drive Leads and Sales the Cost Efficient Way Introduction Pay Per Click is one of the most cost effective marketing tools available, and can generate instant
More informationRiver Pools and Spas: Blogging for Sustainable Business Growth
River Pools and Spas: Blogging for Sustainable Business Growth (Zhu, Jia Li Lily) July, 2010 River Pools & Spas: Blogging for Sustainable Business Growth by Jia Li Lily Zhu at HubSpot is licensed under
More informationIn This Seminar You Will Learn.
In This Seminar You Will Learn. The Difference Between Inbound And Outbound Marketing Steps To A Successful Internet Marketing Campaign The Dos And Don ts Of Effective Web Design How To Drive Traffic To
More informationProgram Guide. Module 2. 2011 LifeStylized.com
Program Guide Module 2 2011 LifeStylized.com Module 2 M Page 1 o f S1IMPLE 5 MARKETING ADE YOUR WEEK ONE AH- HA MOMENTS What did you find most useful/ helpful about the Avatar exercise? Did you learn anything
More informationCareerBuilder s Category Search Optimization:
: Optimizing Your Web Site for Better Candidate Recruitment This white paper will explore the following topics: 1. What is SEO and how does it work? 2. What SEO means to your recruiting process 3. Introducing
More informationWHITE PAPER Optimising marketing ideas: delivering echannel results
Optimising marketing ideas: delivering echannel results info@bluevenn.com www.bluevenn.com BlueVenn. All Rights Reserved 2013 Introduction We help digital marketers seamlessly turn great ideas into billions
More information8 CRITICAL METRICS FOR MEASURING APP USER ENGAGEMENT
8 CRITICAL METRICS FOR MEASURING APP USER ENGAGEMENT Contents Measuring the Success of Your Mobile App...01 1. Users...04 2. Session Length...07 3. Session Interval...12 4. Time in App...15 5. Acquisitions...18
More informationKnow Enough. to be Dangerous: Your Guide to Online Marketing in Houston
Know Enough to be Dangerous: Your Guide to Online Marketing in Houston Know Enough to be Dangerous: Your Guide to Online Marketing in Houston Houston s economy is stronger than much of the country due
More informationExperience is the brand
How We Think v v v UX & Marketing SocialWeb Brand.bz We have built our business on relationships that we have shared with individuals and businesses for around 10 years. We believe that a company rests
More informationWelcome to Netregistry 1300 638 734. PO Box 270 Broadway NSW 2007 1300 638 734 netregistry.com.au
Welcome to Netregistry 1300 638 734 PO Box 270 Broadway NSW 2007 1300 638 734 netregistry.com.au Welcome to Netregistry Started 13 years ago, Netregistry has helped over 250,000 business owners get a presence
More informationManage the Digital and Mobile Customer Experience A Breakfast Briefing. For Web Analysts, Customer Insight Managers & Online Marketers www.scl.
Manage the Digital and Mobile Customer Experience A Breakfast Briefing For Web Analysts, Customer Insight Managers & Online Marketers www.scl.com The art of the possible SCL background Predicting, Understanding
More informationImpressive Analytics
Impressive Analytics and Insight on a Shoestring Lisa Ikariyama & Tracy Anderson Cabbage Tree Creative www.cabbagetree.co.nz Getting Started Before you design a page on your website or get started with
More informationDIGITAL MARKETING SERVICES WEB DEVELOPMENT SOCIAL MEDIA EMAIL MARKETING
As part of the Gannett Company, Digital Marketing Services gives us access to a variety of in-house solutions to meet the needs of our valued clients, including a team comprised of digital strategists,
More informationDigital Optimization
Digital Optimization The secret of success is no secret. Just give everyone what they want. Test thousands of versions of your digital marketing, all at once. Simply and quickly. Discover what each customer
More informationGoogle Analytics Benchmarking Data
Google Analytics Benchmarking Data February 2014 David Gilroy, Sales and Marketing Director Conscious Solutions Royal London Buildings 42-46 Baldwin Street Bristol BS1 1PN 0117 325 0200 sales@conscious.co.uk
More informationInbound Marketing White Paper: What Every CEO/CMO/CFO Should Know. By Cary Baskin Managing Partner The Marketing Department Malvern, PA
Inbound Marketing White Paper: What Every CEO/CMO/CFO Should Know By Cary Baskin Managing Partner The Marketing Department Malvern, PA Copyright, November 2013, The Marketing Department, Malvern, PA. All
More informationHarnessing Digital. November 2014
Harnessing Digital November 2014 Who is WSI? Founded in 1995 World s largest digital agency network 1000+ offices Operating in 87 Countries 2014 WSI. All rights reserved. Our Corporate Partners Award Winning
More informationBeeSocial. Create A Buzz About Your Business. Social Media Marketing. Bee Social Marketing is part of Genacom, Inc. www.genacom.
BeeSocial M A R K E T I N G Create A Buzz About Your Business Social Media Marketing Bee Social Marketing is part of Genacom, Inc. www.genacom.com What is Social Media Marketing? Social Media Marketing
More informationThe objective setting phase will then help you define other aspects of the project including:
Web design At the start of a new or redesign web project, an important first step is to define the objectives for the web site. What actions do you want visitors to take when they land on the web site?
More informationDeveloping a Step-by-Step Email Marketing Campaign. Email still gives you the biggest marketing bang for the smallest buck
Developing a Step-by-Step Email Marketing Campaign Email still gives you the biggest marketing bang for the smallest buck INTRODUCTION: A Valuable Marketing Tool You Already Use Wouldn t it be wonderful
More informationINSIGHTS WHITEPAPER What Motivates People to Apply for an MBA? netnatives.com twitter.com/netnatives
INSIGHTS WHITEPAPER What Motivates People to Apply for an MBA? netnatives.com twitter.com/netnatives NET NATIVES HISTORY & SERVICES Welcome to our report on using data to analyse the behaviour of people
More informationHow to Drive. Online Marketing through Web Analytics! Tips for leveraging Web Analytics to achieve the best ROI!
How to Drive Online Marketing through Web Analytics! Tips for leveraging Web Analytics to achieve the best ROI! an ebook by - Delhi School Of Internet marketing 84 84 Table of Content Introduction Chapter1:
More informationHOW TO... Make your website. Marketing4Solicitors. more effective. Next Month: Turn your website into a lead generation machine.
Marketing4Solicitors Toolkit / Issue M4S 3 Make your website more effective HOW TO... Bring in new leads for you every single month without you having to leave your desk! Turn your website into a lead
More informationThe Ultimate Facebook. Marketing Guide. How to get more leads with Facebook Marketing. yinc. info@yincmarketing.com
The Ultimate Facebook Marketing Guide How to get more leads with Facebook Marketing 1 info@marketing.com The Ultimate Facebook Marketing Guide. How to profit from Facebook Ads and Achieve Greatness. In
More informationTop 3 Marketing Metrics You Should Measure in Google Analytics
Top 3 Marketing Metrics You Should Measure in Google Analytics Presented By Table of Contents Overview 3 How to Use This Knowledge Brief 3 Metric to Measure: Traffic 4 Direct (Acquisition > All Traffic
More informationInbound Marketing for College Admissions
Inbound Marketing for College Admissions Private Highschools, for profit schools, online education Admissions has 2 fundamental business needs 1. Identify Online Application Process 2. Manipulate Application
More informationActive Web Group, Inc. Europa /Magento Web Marketing Specialists
Active Web Group, Inc. Europa /Magento Web Marketing Specialists Contents Introduction Design/Build Overview SEO Overview The Process Custom Programming Pricing 30 Oser Avenue, Suite 500, Hauppauge, NY
More informationIs Your Business Ready For the Holidays? 7 Steps to Improve Your Online Holiday Sales
Is Your Business Ready For the Holidays? 7 Steps to Improve Your Online Holiday Sales 2 7 Steps to Improve Your Online Holiday Sales Every year it seems as if the holiday decorations go up a month earlier
More informationweb analytics ...and beyond Not just for beginners, We are interested in your thoughts:
web analytics 201 Not just for beginners, This primer is designed to help clarify some of the major challenges faced by marketers today, such as:...and beyond -defining KPIs in a complex environment -organizing
More informationA 7-Step Analytics Reporting Framework
A 7-Step Analytics Reporting Framework By Feras Alhlou, Principal Marketing Consultant 2 Marketing Optimization Imagine that you just attended a conference on digital marketing and analytics. You re pumped
More informationPaid Search Services
Paid Search Services Results-driven, mathematical PPC Pay Per Click advertising is widely acknowledged as the most powerful form of direct marketing. Not only are you gaining access to people that want
More informationClick 2 Markets. e-positioning, e-visibility, web analytics. Feedgenic, the content management intelligence company
Click 2 Markets e-positioning, e-visibility, web analytics Feedgenic, the content management intelligence company CLICK 2 MARKETS IS E POSITIONING, E VISIBILITY AND WEB ANALYTICS Feedgenic Click to Market
More informationDriving Results with. Dynamic Creative
Driving Results with Dynamic Creative Introduction In the world of digital advertising, reaching people is no longer the number one problem brands face when they plan a campaign. Ad networks and servers,
More informationThe 10 Best Ways to Improve the Results of Your Google AdWords Ads.
1 The 10 Best Ways to Improve the Results of Your Google AdWords Ads. 2015 Andreas Pappas, All rights Reserved 2 DISCLAIMER The author has made every attempt to be as accurate and complete as possible
More informationUsing Adaptive Web Design to Increase E-Commerce Sales & Lead Generation
Using Adaptive Web Design to Increase E-Commerce Sales & Lead Generation Building High Conversion Websites Copyright 2012-2014 Published by Click Laboratory, LLC 4208 Sandy Shores, Lutz, Florida 33558
More informationEMAIL MARKETING REPORT. How India Reads Emails
EMAIL MARKETING REPORT How India Reads Emails - A study of 4 billion emails / month - MESSAGE FROM THE CEO A Time to Reflect. A Time to Look Ahead. As we welcome 2016, it's important for email marketers
More informationCopyright 2011 Smart VA Ltd All Rights Reserved.
Copyright 2011 Smart VA Ltd All Rights Reserved. No part of this guide may be reproduced or transmitted in any form whatsoever, electronic, or mechanical, including photocopying, recording, or by any informational
More informationBenefits of using Marketing Automation Software as part of your content marketing strategy
Benefits of using Marketing Automation Software as part of your content marketing strategy Ann Stanley Managing Director of Anicca Digital @AnnStanley @aniccadigital #ecommercial15 Our brands Generating
More information"SEO vs. PPC The Final Round"
"SEO vs. PPC The Final Round" A Research Study by Engine Ready, Inc. Examining The Role Traffic Source Plays in Visitor Purchase Behavior January 2008 Table of Contents Introduction 3 Definitions 4 Methodology
More informationEverything You Need to Know About Digital Marketing
White Paper Everything You Need to Know About Digital Marketing A website must be supported with marketing and advertising if it is to become a true business channel Sam Saltis Copyright bwired 2009 Copyright
More informationThe Five Steps to Unlock $10,000/mo from Google Ad Grants for Nonprofits
The Five Steps to Unlock $10,000/mo from Google Ad Grants for Nonprofits A Detailed Guide to Qualify and Get Approved CREATED BY: CHANDLER PEROG, CERTIFIED GOOGLE ADWORDS SPECIALIST CONSULTANT, COMMUNITY
More information9 Ecommerce Reports to Leverage This Holiday Season
9 Ecommerce Reports to Leverage This Holiday Season 9 Ecommerce Reports to Leverage This Holiday Season According to Goldman Sachs research, digital commerce adoption and expansion is anticipated to further
More informationThe Business Accelerator. Analyse your competitors, gain insights, take actions and accelerate your sales now.
The Business Accelerator Analyse your competitors, gain insights, take actions and accelerate your sales now. What if you could take an in-depth look at what your competitors are doing in their digital
More informationEmail Marketing Automation and Analytics. Are You Getting the Most out of your Website? Asheville Chamber of Commerce Nov 11, 2014
Email Marketing Automation and Analytics Are You Getting the Most out of your Website? Asheville Chamber of Commerce Nov 11, 2014 Overview Marketing Funnel Objectives of Online Marketing Free Analytics
More informationThinking About a Website? An Introduction to Websites for Business. Name:
Thinking About a Website? An Introduction to Websites for Business Name: Thinking About a Website? Workshop Contents: Power point slides Task 1 Answer sheet: What makes a good website? Task 2: Creating
More informationWSI White Paper. Prepared by: Ron Adelman Search Marketing Expert, WSI
Don t Leave Your Money on the Table WSI White Paper Prepared by: Ron Adelman Search Marketing Expert, WSI Introduction When was the last time that you looked online for a product or service? What stood
More informationT-Mobile, breaking barriers to service.
T-Mobile, breaking barriers to service. Major wireless provider goes against the grain by ditching contracts and delivering the digital experiences that customers want. Deploying Adobe Marketing Cloud
More informationBusiness plan essay pdf voip >>>CLICK HERE<<<
Business plan essay pdf voip. Beware also of the program that claims you can make money without doing any work. You should make certain that you have adequate time and effort to place in this line of work.
More informationJoin the conversation. #SherpaWebinar
Watch a video recording of this webinar to see Daniel Burstein interview Eric Webb, Senior Marketing Direction, Corporate Marketing and Brand at McGladrey and answer questions from the audience. Click
More informationBefore We Start Five Basic Rules of Email Testing
Page 1 Before We Start Five Basic Rules of Email Testing Rule #1: Improve Email Response Rates by Routinely Testing Although it may seem too obvious to bear mentioning, the first rule of email testing
More informationDIGITAL MARKETING SERVICES
DIGITAL MARKETING SERVICES We take a custom approach to digital marketing. Unlike high-volume agencies we recognize that every client (and every project) is different. Rather than attempt to fit your project
More informationHow value attribution will shape the future of affiliate marketing
How value attribution will shape the future of affiliate marketing November 2013 By Matt Swan, Client Strategist, Affiliate Window The latest white paper from Affiliate Window s Strategy and Business Intelligence
More information4 Steps to Creating a Mobile Development Strategy
4 Steps to Creating a Mobile Development Strategy How many times have you wondered "What did I ever do before the web?" Soon you ll be asking the same thing about mobile. At Appcelerator, we help the world
More informationSmall Business. Online Success. Google offers insights and tools to help your business grow.
Small Business. Online Success. Google offers insights and tools to help your business grow. Contents Introduction 5 The basics: Get online 6 Ready-made sites 6 Google Sites 7 The next step: Attract and
More information