your title for savvy travellerstm City Edge Franchising

Transcription

1 your title for savvy travellerstm City Edge Franchising

2 City Edge Franchising For the first time in 18 years, City Edge Apartment Hotels are offering a limited number of franchise opportunities to approved applicants. Why franchising? We recognise that franchised business typically produce much higher top line sales than similar businesses under employed manager control. With our systems in place and motivated franchisees capitalising upon the local market, we are confident that City Edge franchises will quickly outperform their competitors with higher occupancies and better profits. Why a City Edge franchise? City Edge Apartment Hotels has successfully built a recognised brand in the value driven, online segment of the serviced apartment accommodation market. Moreover, we have developed systems and processes that can be seamlessly replicated across new sites/ locations and successfully imparted to motivated franchisees. Our business model is designed to provide motivated owner operators with: Better financial returns as you will be operating a highly efficient, low cost model with most of the wasteful aspects of accommodation businesses eliminated A highly competitive pricing structure which is often 30% lower than our competitors A strong online presence City Edge often outperform most of our competitors in Search Engine Optimisation All the processes and systems you need to efficiently operate your business these have been tested and refined over 18 years A strong customer focus with value for money at the forefront of everything we do A strong corporate culture where our core values of ongoing stakeholder relationships, customer loyalty, rewarding guest experiences and efficient business practices are always at the forefront

3 Why Apartments over hotels or motels? The serviced apartment industry has witnessed many encouraging trends over the last 10 years the most crucial being the shift in consumer demand away from traditional accommodation in hotels and motels. According to the Australian Bureau of Statistics: Since 2002, the number of serviced apartment rooms on offer in Australia has grown from 30,000 to more than 100,000 (333%). Compared to non-serviced apartment rooms on offer (from 120,000 to 150,000), which is around 25% for the same period In terms of annual room nights sold, serviced apartments have grown by 63% compared to non-serviced apartment room nights of 15% over the same period The outlook in 2013 and beyond is even more encouraging with revenue growth expected to reach 6% reflecting the low level of supply across the entire industry Why are more travellers choosing apartments over hotels? Lots of flexibility stays from just one night to weeks or months Kitchens with oven/hotplate, microwave, washer/dryer, iron/ironing board enabling guests to save on hotel restaurant bills & laundry costs More living space a whole apartment with separate bedroom, bathroom & living areas & many have desks so you can work, rest & play! Cheaper rates than hotels of a similar standard/location especially when staying medium to longer term Freedom to come and go as you please with a relaxing, Comforts of Home atmosphere great after a hard dayʼs work

4 How does City Edge support its franchisees? City Edge believes that the success of the brand lies inherently in a mutually beneficial relationship and the business performance of both the franchisor and the franchisees. Because of this understanding, the City Edge franchise model has been developed to ensure that our franchisees achieve their personal and financial goals whilst at the same time, promoting and growing the City Edge brand. As our franchisees succeed, the relationship between franchisor and franchisees strengthens and moreover, our business success is further enhanced. Franchise support starts with our extensive training and induction program. From the very start, franchisees learn about the City Edge values, the systems, processes and business practices and how to apply these to start, maintain and grow a successful City Edge franchise. Training will not stop after the initial training period and we are committed to ensuring our franchisees ongoing professional development through: Regular business monitoring and coaching Comprehensive manuals Self monitoring tools Franchise meetings Regular communications Industry updates Legal updates Who should apply for a City Edge franchise? We believe that our franchisees and their staff are our greatest asset and are the pipeline through which the City Edge brand will pass to the final consumer. Consequently, we are looking for hands on motivated individuals who aspire to own and operate efficient, effective and profitable accommodation businesses. Moreover, our franchisees must be committed to delivering a pleasurable and rewarding accommodation experience leading to the development of loyalty, referral and repeat business for the City Edge brand. How can I apply for a City Edge franchise? Please complete the attached application form and send to: City Edge Franchising PO Box 3300 East Melbourne Vic 8002 City Edge. All rights reserved.

5 Confidential Franchise Application This document is not a contract and does not obligate either party in any way. Please fill out this form in complete detail so that we can better evaluate your interest. The information provided is held in absolute confidence Applicant s Name 1 Applicant s Name 2 Date of Application

6 Personal Details Surname: First names: Date of birth: Home telephone: Mobile telephone: address: Full address: How long have you lived at this address? Do you own the property you live in? Previous full address: Name of spouse / partner (if relevant): Spouse / partner occupation (if relevant): Number of dependents and ages:

7 Skills and Qualifications Academic / tertiary qualifications: Employment experience: Name of current employer: Occupation / position: Current salary and benefits: Employerʼs full address: Previous experience (last 8 years): Date Company Position Salary/benefits

8 Skills and Qualifications Describe how your experience & skills will help you succeed as a City Edge franchisee What personal skills and qualities will you bring to the City Edge franchise network? Please advise of any physical disabilities or limitations? Do you anticipate your spouse/partner to be involved in the business and if yes, to what extent? Are you related to any member of City Edge, City Edge advisors or City Edge competitors? If yes, please provide details.

9 Financial Are you a declared or undeclared bankrupt? If yes, please provide details. Is any legal action current or pending against you or any company associated with you? Do you plan to have a financial partner? If yes, please provide details and whether they plan to be active in the business. Financial Referees (not relatives): Name Address Phone

10 Personal Financial Statement Please provide joint information if applying with a partner or spouse Assets $ Home Bank deposits Cash Shares Other real estate Life Insurances Superannuation Motor vehicles Debtors Personal effects Other Total Assets Liabilities $ Mortgages Hire purchases / leases Credit card/s limit Loans Tax liabilities Other liabilities Total Liabilities Net Worth Weekly Commitments $ Mortgage Hire purchase / leases Living Expenses Other Total Weekly Commitments

11 Confidentiality and Privacy It is understood that the purpose of this application is for information only. It is in no way binding upon either City Edge or the applicant. The undersigned certifies that the information provided is true and correct, and acknowledges that it will be relied upon by City Edge in assessing the applicant s suitability as a franchisee and authorises City Edge to undertake relevant enquiries to confirm the applicants suitability. I/We (Full Names): Of (Full Address): agree, acknowledge and declare as follows: Accuracy of Information 1. I/We have answered the questions and provided the information in this form to the best of my/our knowledge and belief, and that as far as I am/we are aware the answers and information are true and correct in all respects and that no relevant details have been omitted. 2. I/We acknowledge that City Edge is relying upon the information contained in this application as a material factor in considering this application. 3. I/We acknowledge that if any information included in this application is false or misleading in any way City Edge shall have the right to terminate any franchise agreement entered into on the basis of the information contained in this application and I/we agree to indemnify City Edge for any direct or indirect loss suffered as a result of the supply of false or misleading information. Confidentiality 4. It is understood that, prior to executing a franchise agreement and ancillary documents, City Edge may furnish, disclose or otherwise impart to Me/Us, information and material including but not limited to: a. City Edge and its related companies; b. Its method of operations; c. Financial and accounting information; d. Special techniques and expertise; and e. Promotion and publicity techniques. I/We acknowledge that such information is of a proprietary and confidential nature and I/we, in recognition of the foregoing and in consideration thereof, agree to hold in confidence and keep secret all such information and material that is made known to me/us by City Edge and its related companies, or learned by me/us during the course of discussions with City Edge I/we will not directly or indirectly impart or make known any of the same, to any competitor or any other person, firm or corporation, except when authorized to do so, in writing by City Edge. 5. I/We must on the request of City Edge, return any information provided to me/us by City Edge. 6. I/We agree to indemnify City Edge for any direct or indirect loss suffered as a result of any direct or indirect disclosure of any confidential information by me/us to any third party.

12 Confidentiality and Privacy Privacy 1. I/We acknowledge that City Edge, is collecting the information contained in this application to assess whether: a. I/We should be considered as a potential franchisee; and b. I/We should be extended commercial credit. 2. I/We authorise City Edge to contact any appropriate third parties to verify the accuracy of the information I/we supply in this application and to retain any information obtained for its records. 3. I/We authorise City Edge to provide the information contained in this application to its advisers, including its accountants, lawyers and consultants and acknowledge that it may retain copies of this application for its records, whether or not this application is successful. 4. I/We acknowledge that City Edge may: a. Obtain credit reports from credit reporting agencies or other credit providers for the purpose of assessing this and any other application; b. Obtain information from any other credit providers from time to time for the purpose of reviewing and assessing my/our commercial credit worthiness; c. Disclose to or discuss or exchange with any credit providers or any credit reporting agencies, any prospective guarantor and any person or body agreeing or considering whether to agree to be liable for any credit to be made available to me/us, any information maintained or in my/our possession relating to my/our application and the administration of any transaction or credit facility which may be provided to me/us by City Edge. 5. I/We acknowledge that City Edge will otherwise treat all information supplied by me/us as confidential and will not disclose any details of my/our application except in accordance with these terms or as permitted by Law. Authorisations 6. I/We acknowledge that the authorisations contained in this application will continue to remain in full force and effect until after the expiration of our any franchise agreement entered into between me/us and City Edge. Applicant's Signature: Date:" " " " " Applicant's Signature: Date:" City Edge. All rights reserved.