Design and Development, changed forever for now. Mobile First

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1 Design and Development, changed forever for now Mobile First

2 Welcome!

3 P: 3 Why are we here? What do we mean by mobile first? Why we should care about mobile first Designing mobile first Developing mobile first Are we doing it right?

4 P: 4 What do we mean? Mobile first is a philosophy for designing and building web properties where consideration for smaller mobile screens take precedence, with larger screen sizes emerging iteratively. Essentially, it is the best practice when implementing a responsive website.

5 P: 5 And what s a responsive website, again? A responsive website is a single property that is designed and developed for optimal readability and usability across all screen or browserwindow dimensions. Essentially, it is the best practice when implementing a website, microsite, single page, and even s.

6 Why we should care: Things Joe Brady said

7 P: 7 RE: Google On April 21 Google released an addition to its organic search algorithm that places an unprecedented emphasis on mobile-friendly site attributes that influence carte blanche organic rankings. Google said in their release that this algorithmic change will have a significant impact in search results on mobile devices, impacting all languages worldwide.

8 P: 8 Smartphone use People with smartphones who search for information Mobile searches that occur at home or at work, places where 94 % 77 % desktop computers on their phones are likely to be present PCPs comparing Rx product and treatment options on their Primary care physicians report they use their smartphones 43 % 40 % to research Rx options smartphone with their patients

9 P: 9 Best practices: optimizing & future- proofing your website 1. Content relevancy & hierarchy 2. Mobile first approach 3. Speed 4. Navigation 5. Typography 6. Layout 7. Usability **** 8. Development

10 P: 10 Why mobile first approach Putting mobile device needs at the center of the web design process leads to sites that are simpler, faster, more usable Joe Brady, May 2015

11 P: 11 Google guidelines for page loading 1 less than second

12 Why we should care: More charts, anyone?

13 P: 13 Growth in digital media: time spent 1,600,000 Total Minutes (MM) 1,200, , ,000 77, , ,553 97, , , , , , % vs % vs % vs June-2013 June-2014 June-2015 Desktop Mobile App Mobile Browser Source: comscore

14 % Share of Digital Media Time Spent P: 14 Share of digital media time spent by platform 65% 60% 62% 55% 51% 50% 49% +11pts Share of Digital Time Spent on MOBILE 45% 40% 35% -11pts Share of Digital Time Spent on DESKTOP 38% 30% June-2013 Dec-2013 June-2014 Dec-2014 June-2015 Source: comscore

15 P: 15 Average monthly audience: Top 1000 mobile apps vs. top 1000 mobile web properties Apps Mobile Web +21% +42% 9,000 Unique Visitors (000) 6,750 4,500 2,250 0 June-2014 Sept-2014 Dec-2014 March-2015 June-2015 Source: comscore

16 P: 16 Top 25 mobile apps by unique visitors Facebook YouTube Facebook Messenger Google Search Google Play Google Maps Pandora Radio Gmail Instagram Apple Music Apple Maps Yahoo Stocks Amazon Mobile Twitter Pinterest The Weather Channel Snapchat Google+ Netflix Weather Channel Widget Google Drive ebay Spotify Walmart Yahoo Mail Links shared via social apps are simply another mobile web view Source: comscore

17 Closer to home

18 P: 18 What gets missed Without a responsive solution, your client s site is at risk of under-performing Unmet KPIs A user who bounces is a missed conversion We undermine our credibility as an industry digital expert

19 Design

20 P: 20 Mobile limitations drive mobile first Obviously, space and bandwidth is at a premium There are no mouse-overs on mobile devices Mouse-over highlights are realized on touch Adds unnecessary taps for the user Large, complex bitmaps are more difficult for a mobile device to process, and more difficult to deliver over narrow bandwidths Although there are ways to hide/show images based on screen size, these will not stop the unused images from being served to the page Background images are not delivered unless called by specific screen sizes, but are invisible to search engines and printers Complex animations can kill a mobile experience Complex infographics lose their impact Complex widgets may not be usable

21 P: 21 Mobile limitations drive mobile first: fonts Please, for the love of God, SYSTEM FONTS when possible! Using custom font families can significantly slow your page load The more font variations used, the slower the page load Text as images may be poorly rendered on mobile, and are an SEO worst practice in any scenario If you want to have more fun, choose a Google font Easy for developers to implement Google fonts can be more easily deployed than fonts from standard retailers, but variations still need to be limited Google fonts are popular on the web, and are therefore cached on many users machines, making page load even faster Mobile devices use various proprietary browsers, as well as third-party browsers font fall-backs are an absolute must Not every font is comfortably readable at smaller sizes

22 P: 22 Mobile limitations drive mobile first: fingers Fingers click fatly Hotspots need to be sufficiently large No overlapping clickable/touchable items Error-prone typing

23 P: 23 Understand the grid Grids lead to rational, standardized systems that help users absorb the information we re trying to communicate.

24 P: 24 The grid is your friend Aids in the creation of layout patterns that allow users easy access to content and information Creates efficient workflows for projects with multiple designers Aids in design consistency for projects with multiple designers When designing within grids that are also used in development, responsiveness is a more natural process Creates a more scalable environment, where updates and expansions live more comfortably within the site as a whole Eliminates tedious and frivolous decisions

25 The bottom line P: 25

26 P: 26 Not to mention The Grid will help you Avoid this annoying situation today and guarantee you never deal with it again

27 Why frameworks? P: 27

28 P: 28 Regarding mobile first and frameworks Mobile 1 2 Desktop

29 P: 29 Reasons to believe Designing mobile first helps you to refine essential site content Ensures a more modern, flat design, reserving skeuomorphism for only the most appropriate circumstances Focus centers upon users and how they access content Leads to a more scalable desktop design The smallest site is fully realized, not a watered-down version of the original Begin to imagine ways to take advantage of mobile technology at the outset Geolocation Gyroscope/Accelerometer Camera You can still ruin a developer s day

30 Development

31 P: 31 Developers know this Mobile-first development is the only way a developer can be certain they are writing the cleanest code possible for a mobile site. Mobile-first development is hands-down the most efficient and cost effective way for a developer to build a responsive site.

32 P: 32 The all-powerful media query Media queries make it possible for a developer to write CSS code that targets specific screen dimensions All devices load the base CSS first Base CSS is the foundation style of the site that will carry through for every screen and browser window size Base code is the CSS that loads first, no matter the screen dimension Base code, then, is your handset mobile style Devices check for media query conditionals that apply to their screen size, and then compile it This allows different screen dimensions to utilize different layouts This is how a developer loads the absolute least amount of CSS styling code necessary to mobile devices

33 P: 33 And there you have it Base CSS is not only the styling code for your mobile website, it is the foundation upon which all other screen sizes are built.! This is why it is imperative that it be coded FIRST. MOBILE FIRST. Yes? This is the only way you can adhere to Google s 1-second rule.

34 Are we doing it right?

35 If you love your developer P: 35

36 Conventions to be challenged P: 36

37 For which size? P: 37

38 P: 38 A great example of a bad example Desktop Header Navigation Mobile Header (sticky)!! Content Content ISI/Blackbox ISI/Blackbox Navigation

39 P: 39 Why prototypes help Get team and client buy-in Test your mobile-to-desktop design BEFORE the whole site is developed

40 HEY! THANKS SO MUCH! Questions?

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