Rafael Becerril Arreola USC Darla Moore School of Business, +1 (803) Green Street, Columbia, SC

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1 Rafael Becerril Arreola USC Darla Moore School of Business, +1 (803) Green Street, Columbia, SC CURRENT POSITION University of South Carolina, Darla Moore School of Business, USA Assistant Professor, Marketing Department ACADEMIC DEGREES EDUCATION Ph.D. in Management (focus on Quantitative Marketing) UCLA (University of California Los Angeles), USA M.A.Sc. in Electrical Engineering (focus on Control Theory) University of Toronto, Canada B.Sc. in Electronics Engineering ITESM (Instituto Technológico de Estudios Superiores de Monterrey), Mexico SELECTED HONORS AND AWARDS MSI (Marketing Science Institute) Honorable Mention, Clayton Dissertation Award 2012 UCLA (University of California Los Angeles) Fellow, American Marketing Association Sheth Doctoral Consortium 2011 Fellow, Columbia-Duke-UCLA Workshop on Quantitative Marketing 2010 Fellow, Doctoral Symposium in Marketing, University of Houston 2010 Fellow, Doctoral Internationalization Consortium in Marketing, UT Austin 2009 Graduate, Teaching, and Research Fellowships University of Toronto Graduate, Teaching, and Research Fellowships ICIA (International Communication Industries Association) Educational Communications Foundation Scholarship 2001 ITESM Excellence Scholarship for Master s program 2001 Highest GPA in undergraduate program, graduation honors 2000 Undergraduate scholarship IHS (Information Handling Services) 1st place in the IHS96 Research Prize 1996 RESEARCH INTERESTS RESEARCH Econometric models of consumer and firm behavior, product line decisions, pricing, branding, social influence, Bayesian methods, parallel computing for high-performance data analysis 1

2 JOURNAL PUBLICATIONS 1. R. Becerril-Arreola, M. Leng, and M. Parlar. Online Retailers Promotional Pricing, Free-Shipping Threshold, and Inventory Decisions: A Simulation-Based Analysis. European Journal of Operational Research, 230(2): , M. Leng and R. Becerril-Arreola. Joint Pricing and Contingent Free-Shipping Decisions in B2C Transactions. Production and Operations Management, 19(4): , SELECTED WORK IN PROGRESS 1. Rafael Becerril-Arreola. Pricing vertically differentiated product lines. Writing manuscript. 2. Rafael Becerril-Arreola and Randolph Bucklin. Income inequality and product lines. Revising. 3. Joseph Nunes, Paola Cillo, Emmanuela Prandelli, Irene Scopelliti, and Rafael Becerril-Arreola. Product line design and competitive innovation. Revising. 4. Rafael Becerril-Arreola, Chen Zhou, Raji Srinivasan, and Gina Pingitore. Service quality. Revising. 5. Rafael Becerril-Arreola. A model of consumer trade-up. Revising. 6. Rafael Becerril-Arreola. Product positionality as a signal of social status. Working paper. CONFERENCE PRESENTATIONS 1. R. Becerril-Arreola. The Relationship Between Income, Preferences, and Consumer Motivation. In Marketing Science Conference, Boston, MA, Jun INFORMS. 2. R. Becerril-Arreola. The multiple moderating effects of social comparisons on consumer expenditures. In Marketing Science Conference, Houston, TX, Jun INFORMS. 3. R. Becerril-Arreola. Social comparisons and consumption. InDoctoral Symposium in Marketing, Houston, TX, Apr University of Houston. 4. R. Becerril-Arreola and M. Maggiore. Nonlinear stabilization of a 3 degrees-of-freedom magnetic levitation system. In American Control Conference, Jun INVITED PRESENTATIONS 1. R. Becerril-Arreola. The effects of economic inequality on the demand for status-signaling brands. Job market paper presented at Boston University, University of Washington Seattle, George Washington University, Tilburg University, VU Amsterdam, University of California Riverside, University of South Carolina,

3 OTHER JOURNAL PUBLICATIONS 1. R. Becerril-Arreola, A.G. Aghdam, and R.R. Kohan. Variable Structure Decentralized Control and Estimation for Highway Traffic Systems. Journal of Dynamic Systems, Measurement, and Control, 130:041002, R. Becerril-Arreola. A comment of Kim Warren s Paper: Why has feedback systems thinking struggled to influence strategy and policy formulation. Systems Research and Behavioral Science, 24(1): , R. Becerril-Arreola, A.G. Aghdam, and V.D. Yurkevich. Decentralised two-time-scale motions control based on generalised sampling. IET Control Theory & Applications, 1(5): , R. Becerril-Arreola and A.G. Aghdam. Decentralised nonlinear control with disturbance rejection for on-ramp metering in highways. IET Control Theory & Applications, 1(1): , A.G. Aghdam, E.J. Davison, and R. Becerril-Arreola. Structural Modification of Systems using Discretization and Generalized Sampled-Data Hold Functions. Automatica, 42(11): , R. Becerril Arreola. Output feedback nonlinear control for a Linear Motor in Suspension Mode. Automatica, 40(12): , M. Maggiore and R. Becerril. Modeling and control design for a magnetic levitation system. International Journal of Control, 77(10): , RESEARCH GRANTS University of South Carolina Moore research grant $2, Moore research grant $3, VISITING RESEARCH APPOINTMENTS Lingnan University, Hong Kong Senior Research Assistant, Computing and Decision Sciences Department Research Assistant, Computing and Decision Sciences Department Concordia University, Canada Research Associate, Electrical and Computer Engineering Department TEACHING INTERESTS TEACHING Marketing Analytics, Marketing Practicums, Marketing Strategy, etc. 3

4 TEACHING EXPERIENCE University of South Carolina, Darla Moore School of Business, USA Instructor of MBA practicum involving a consulting project on the analysis 2014 of retailer sales and planogram data to determine the effect of distribution on market structure for a leading manufacturer of personal care products Instructor of MBA practicum involving a consulting project on the analysis of 2013 sales data to measure the price sensitivities of the 30,000+ products of a global leader in the manufacture of turf equipment Instructor for new MBA course on Marketing Spreadsheet Modeling (advanced 2013 regression, marketing experiments, CLV, choice models, conjoint analysis, etc.) Lingnan University, English Department, Hong Kong Visiting Tutor 2008 ITESM, Division of Engineering, Mexico Instructor for undergraduate course on Electric Circuits 2001 SERVICE DEPARTMENT AND SCHOOL SERVICE University of South Carolina, Darla Moore School of Business Faculty recruiting committee UNIVERSITY SERVICE University of South Carolina University Bookstore Committee Research Assistant Exchange Program, Maxcy College REVIEW SERVICE IIE (Institute of Industrial Engineers) Transactions IET (Institution of Engineering and Technology) Proceedings on Control Theory & Applications 2006 IEEE (Institute of Electrical and Electronics Engineers) International Conference on Networking, Sensing and Control 2005 IEEE Conference in Decision and Control PROFESSIONAL AFFILIATIONS PROFESSIONAL Marketing Science Institute American Marketing Association Institute for Operations Research and the Management Sciences 4

5 INDUSTRY EXPERIENCE ARBE Transportation, Mexico Operations consultant, focusing on logistics planning 2006 Software contractor, developing an invoicing system with C++ and mysql AVW-TELAV, Canada Systems Design Specialist, planning and designing audiovisual systems