TERMS OF REFERENCE. 1 august to 31 December 2012 with possible extension. Partnerships and Resource Mobilization Specialist

Transcription

1 TERMS OF REFERENCE Post Title: Duration: Duty Station: Level: Contract Type: Supervisor: Communication Specialist 1 august to 31 December 2012 with possible extension Bamako, Mali P3 TA Partnerships and Resource Mobilization Specialist PURPOSE OF THE JOB The complex crisis in Mali encompasses the food and nutrition crisis brought on by the drought throughout the Sahel and the increasing number of IDPs, exacerbated by conflict, political instability, and an impending cholera epidemic. The UNICEF Mali Emergency Response is based on the Core Commitments for Children (CCC) in that advocacy to protect the rights of children and women are an integral part of humanitarian action. This post has responsibility for developing, managing, co-coordinating, networking, implementing and monitoring an advocacy and communication strategy and associated products and activities on on-going basis with public audiences, with the objective of promoting awareness, understanding, support and respect for children s and women s rights, and support for UNICEF's mission and priorities within the context of the emergency. KEY END-RESULTS 1. Communication strategy: The Country Office has a clear communication strategy and associated work plan in line with the CCC ensuring that awareness of the humanitarian needs of children and women as well as the actions taken by UNICEF to address them come to light to advocate for child-friendly solutions, increase support for the response and, where necessary, assist with fundraising. 2. Media relations: The Country Office has a well maintained and continually developed contact list of journalists and media outlets covering all media print, TV, radio, web, photo etc. and a successful process of communicating and maintaining regular contact and close collaboration with the media to communicate the story of UNICEF's cooperation. 3. Networking and partnerships: The Country Office has a well maintained and continually developed contact list of individuals, groups, organizations and fora whose support is essential to/can assist in achieving the advocacy and communication objectives. Effective working relationships with the UN Country Team and UN communication counterparts are developed, maintained and enhanced.

2 4. Celebrities and special events: The Country Office has a well maintained and continually developed contact list of appropriate, nationally-known personalities who have been identified, engaged and support UNICEF s effort and who actively participate in special events and activities. 5. Global priorities and campaigns: The Country Office has an effective process in place for integrating and taking action on UNICEF s global communications priorities, campaigns and partnerships, disseminating these elements in a locally-appropriate way. 6. Resource mobilization support; Global and country level fund-raising activities are supported by effective advocacy and communication strategy and activities. 7. Management: Human resources (the communication team) and financial resources (budget planning, management and monitoring) are both effectively managed and optimally used. 8. Monitoring and evaluation: Communication baselines are established against which the achievement of objectives of the communication strategy are regularly evaluated; analysis is undertaken to continuously improve the effectiveness of communication strategy and activities; results and reports are prepared and shared. Capacity building and support: The country programme team are provided with professional expertise and advice on all aspects of external relations communication as required. KEY ACCOUNTABILITIES and DUTIES & TASKS Within the delegated authority and the given organizational set-up, the incumbent may be accountable for all or assigned areas of the following major duties and end results. 1. Communication strategy The Country Office has a clear communication strategy and associated work plan in line with the CCC ensuring that awareness of the humanitarian needs of children and women as well as the actions taken by UNICEF to address them come to light to advocate for child-friendly solutions, increase support for the response and, where necessary, assist with fundraising. Develop, maintain and update the country advocacy and communication strategy and associated work plan. Strategy and work plan include: an environmental and stakeholder assessment; objectives; target audiences; messages and media mix; resources; specific actions, activities and products; monitoring and evaluation of impact; success and opportunity for improvement; ongoing refinement of the strategy. UNICEF s rights- and results-based programming approach, especially the CCC, is appropriately reflected in the communication strategy, work plan and products. Maintain close collaboration with Regional Communication Advisers and HQ Communication Officers for effective overall coordination. 2. Media relations Ensure that the Country Office has a well maintained and continually developed contact list of journalists and media outlets covering all media print, TV, radio,

3 web etc. and a successful process of communicating and maintaining regular contact and close collaboration with the media to communicate the story of UNICEF's cooperation to a wider audience. Promote a better understanding of, respect and support for children's and women's rights and issues by carrying out media, information and education activities in support of UNICEF-assisted development programmes or humanitarian efforts in the country. Develop, maintain and update media relations contact list/database. Establish, document, review and refine process of communicating with media contacts, including press conferences and events, issuing of media materials etc. Ensure rapid and accurate information dissemination to the media, National Committees, NGOs, the field and other appropriate audiences. Identify, develop, distribute and evaluate variety of media materials in multiple, appropriate formats (Press releases, feature stories etc). Ensure or enhance the quality, appropriateness of country specific communication materials, activities, processes and messages transmitted to the press, partners and public. Collaborate with mass media through activities such as organizing project site visits, facilitating photo coverage and TV footage and utilizing both web-based and traditional media as appropriate. Monitor and evaluate the use and effectiveness of media materials and share results and findings. Maintain close collaboration with Regional Communication Advisers and HQ Communication Officers for effective overall coordination. 3. Networking and partnerships Ensure that the Country Office has a well maintained and continually developed contact list of individuals, groups, organizations and fora (including Government, UN, and bilateral counterparts), whose support is essential to/can assist in achieving the advocacy and communication objectives of the communication strategy. Develop, maintain and update partners contact list/database. Help establish, document, review and refine process of working collaboratively with partners, including meetings, joint projects, information sharing etc. Ensure or enhance the quality, consistency and appropriateness of country-specific communication materials, activities, processes and messages shared with partners. Identify opportunities to strengthen the capacity of partners through appropriate advocacy and communication training, access to information, supplies and equipment and through knowledge sharing. Monitor, evaluate and share results and findings with partners. 4. Celebrities and special events

4 Ensure that the Country Office has a well maintained and continually developed contact list of appropriate, nationally-known personalities who have been identified, engaged and support UNICEF s effort and who actively participate in special events and activities that support country programme goals. Develop, maintain and update celebrities contact list/database. Help establish, document, review and refine process of working with celebrities, including special events, media opportunities, field trips etc. Participate in global advocacy activities by planning visits of Goodwill Ambassadors, National Committee representatives, Executive Board members etc. including preparing information materials (e.g., press releases, programme summaries, country fact sheets and media kits), and necessary logistic arrangements. Highlight the achievements of the country programme. Maintain close collaboration with Regional Communication Advisers and HQ Communication Officers for effective overall coordination. 5. Global priorities and campaigns In addition to local/national campaigns, ensure that the Country Office has an effective process in place for integrating and taking action on UNICEF s global communications priorities and campaigns, both disseminating these elements in a locally-appropriate way, as well as providing/enabling coverage of the work in the country for global use. Support the UNICEF global communications objectives and strategies through development of complementary country specific and local community materials and activities. Work plan should anticipate the inclusion of work on global priorities and campaigns. Develop and deploy country office communication capacity to gather/facilitate the content and coverage of relevant country efforts. Use the opportunity to identify/highlight effective programme activities and results. Ensure regular communication and co-ordination with relevant communication focal points in regional offices and headquarters divisions. 6. Resource mobilization support Ensure that global and country level fund-raising activities are supported by effective advocacy and communication strategy and activities. Mobilize country office communication capacity to support/facilitate the gathering of content and coverage of relevant country efforts. Use the opportunity to identify/highlight effective programme activities and results in support of fundraising. Mobilize resources for fund-raising support by regular communication and coordination with relevant communication focal points in regional offices and headquarters divisions. 7. Management Ensure that human resources (consultants) and financial resources (budget planning, management and monitoring) are both effectively managed and optimally used.

5 Develop a work plan for communication activities, monitor compliance and provide support and guidance to ensure objectives are met. Plan and monitor the use of communication budgetary resources. Approve and monitor the overall allocation and disbursement and liquidation of funds. Take appropriate actions to optimize use of funds. Identify, recruit and supervise staff, technical resources and consultants as necessary. Conduct and Implement effective performance planning, monitoring, performance development programme as required. Ensure communication effectiveness, efficiency and delivery as well as a rigorous and transparent approach to planning, monitoring and evaluation. 8. Monitoring and evaluation Ensure that communication baselines are established against which the achievement of objectives of the communication strategy are regularly evaluated; analysis is undertaken to continuously improve the effectiveness of communication strategy, approach and activities; results and reports are prepared and shared on a timely basis. Provide technical support to ensure that a set of communication performance indicators is identified and adjusted as necessary, and these communication indicators are incorporated or fed forwarded in the Annual Management Plan, Annual Work Plan, etc. Conduct timely and accurate monitoring and evaluation activities to ensure the communications objectives are met and the strategy is effective. Undertake lessons learned review of successful and unsuccessful communication experiences and share observations/findings with country, regional and HQ communication colleagues so that best practices benefit UNICEF s communication work. 9. Capacity building and support Ensure that the country programme team are provided with professional expertise and advice on all aspects of external relations communication as required; opportunities are identified and addressed for building communication capacity among country communication team, media and other relevant partners. Advise UNICEF management, colleagues and staff on media strategy and implications for action and policies proposed. Support communication activities through knowledge management, information exchange and building capacity of the country communications team. Enable appropriate advocacy and communication training, access to information, supplies and equipment, and developing training and orientation material. Assist the Programme Communication Officer in the development of communication tools and/or strategies. Identify opportunities to strengthen the capacity of partners through appropriate advocacy and communication training.

6 QUALIFICATION and COMPETENCIES Education Advanced university degree in Communication, Journalism, Public Relations.(Or an undergraduate degree plus at least 5 years of demonstrated professional experience in the field of journalism, communications, external relations, public affairs, public relations or corporate communications.) Work Experience Five years of progressively responsible and relevant professional work experience in communication, print, broadcast, and/or new media. International and national work experience (for IP). Field work experience (for NO). Background/familiarity with Emergency situations. Language Proficiency Fluency in English and French. Knowledge of another UN language is an asset. Competency Profile i) Core Values (Required) Commitment Diversity and Inclusion Integrity ii) Core Competencies (Required) - Communication [ III ] Working with People [ II ] Drive for Results [ II ] - ii) Functional Competencies (Required) Leading and Supervising [ I ] Formulating Strategies and Concepts [ II ] Relating and Networking [ II ] Persuading and Influencing [ II ] Applying Technical Expertise [ II ] Entrepreneurial Thinking [ II ]