Flinders University Google Web Analytics July 2008

Transcription

1 Flinders University Google Web Analytics July 2008 Flinders University Web Analytics CMS only Page 1

2 Table of Contents Table of Contents...2 Page Viewing Statistics...3 Visits... 3 Unique Visitors... 3 Pageviews... 3 Pages per Visit... 3 New vs Returning... 4 Visitor Loyalty... 4 Visitor Return Time... 5 Length of Visit... 5 Depth of Visit... 6 Entrance Bounce Rates... 7 Top Exit Points... 7 Referring Sources...8 Referring Pages... 8 All Traffic Sources... 8 Non-Flinders Referrers... 9 Top Search Keywords... 9 Flinders Search Keywords Website Content...11 Top Content Top Pages Staff Top Pages Current Students Top Pages Prospective Students Top Pages International Students Top Pages Top news pages Top news stories Visitor Information...14 Geographic Location Geographic Map Overlay Language Browser Versions Platform Versions Screen Resolutions Screen Colours Flash Version Java Enabled Connection Speed Network Location Flinders University Web Analytics CMS only Page 2

3 Page Viewing Statistics Visits This graph outlines how many visits the Flinders University site received this month in comparison to last month. Unique Visitors This graph outlines how many unique visits the Flinders University site has received this month in comparison to last month. Unique Visitors focuses on individuals rather than visits. Pageviews Pageviews is the total number of pages viewed on the Flinders site and is a general measure of how much your site is used. It is more useful as a basic indicator of the traffic load on your site and server. Pages per Visit Average Pageviews is one way of measuring visit quality. A high Average Pageviews number suggests that visitors interact extensively with your site. Flinders University Web Analytics CMS only Page 3

4 New vs Returning This graph shows the relative amounts of new and retuning visitors to the Flinders website. Visitor Loyalty Loyal visitors are usually highly engaged with your brand and a high number of multiple visits indicates good customer and visitor retention. A high number of new visitors (i.e. those at the top of the table) indicates strong visitor recruitment. On this histogram, your most loyal visitors are shown on the bottom and your new and least loyal visitors are shown at the top. Flinders University Web Analytics CMS only Page 4

5 Visitor Return Time This shows the time that elapses between visits. The frequency with which visitors return to your site can indicate their level of engagement with your brand. On this histogram, visitors are categorized according to the number of days that have elapsed since their last visit. Length of Visit This shows and average of how long visitors usually spend on the site. A large number of lengthy visits suggests that visitors interact more extensively with your site. Keep in mind that Average Time on Site is skewed by visitors leaving browser windows open when they are not actually viewing or using your site. You can see whether a few visits are skewing your Average Time on Site upward or whether most visits to your site have a high average time. Flinders University Web Analytics CMS only Page 5

6 Depth of Visit Depth of visit is a measure of visit quality. A large number of high pageviews per visit suggests that visitors interact extensively with your site. The graph allows you to visualize the entire distribution of visits instead of simply displaying the average pageviews per visit. You can see whether a few visits are skewing your average pageviews per visit upward or whether most visits to your site result in a high number of pages being viewed. Flinders University Web Analytics CMS only Page 6

7 Entrance Bounce Rates This shows which pages visitors enter onto and the rate at which they immediately leave again. These statistics show how enticing your landing pages are, and if they encourage visitors to click further into the site. Top Exit Points These are the top pages where visitors finish using the Flinders site and either navigate away from the site or close their browser. Flinders University Web Analytics CMS only Page 7

8 Referring Sources Referring Pages This shows which pages the top pages that link people to the Flinders homepage. All Traffic Sources This report lists all of the kinds of traffic your site receives. [organic] indicates visitors referred by an unpaid search engine listing. [referral] indicates visitors referred by links. (direct)[(none)] indicates visitors who visited the site by typing the URL directly into their browser. Flinders University Web Analytics CMS only Page 8

9 Non-Flinders Referrers These are the top referring pages from non-flinders websites. Top Search Keywords These are the top search criteria entered into external search engines that convert to visitors accessing the Flinders site. Flinders University Web Analytics CMS only Page 9

10 Flinders Search Keywords These are the top words typed into the Flinders search box. Flinders University Web Analytics CMS only Page 10

11 Website Content Top Content Below are the most commonly viewed groups of pages on the Flinders site (grouped by title). Top Pages Staff These are the top accessed pages within the /staff/ subsite. Flinders University Web Analytics CMS only Page 11

12 Top Pages Current Students These are the top accessed pages within the /current-students/ subsite. Top Pages Prospective Students These are the top accessed pages within the /future-students/ subsite. Flinders University Web Analytics CMS only Page 12

13 Top Pages International Students These are the top accessed pages within the /international-students/ subsite. Top Pages Top news pages These are the top accessed pages within the /news/ subsite. Top news stories Theses are the most accessed news stories by title Story Title 1 Flinders Medical School extended with $10m grant Videos for volunteers Poor sleeping habits earn bad marks Better education vital to improving Aboriginal health Flinders in key role in Singapore water project 141 Unique Page Views Flinders University Web Analytics CMS only Page 13

14 Visitor Information Geographic Location This is a ranking of Flinders website traffic grouped by county of origin. Geographic Map Overlay This is an overall map, highlighting the cities where website traffic has originated from. Flinders University Web Analytics CMS only Page 14

15 Language This is a list of the most common language settings on visitor computers. Browser Versions These are the most common browser applications used by visitors to the Flinders site. Flinders University Web Analytics CMS only Page 15

16 Platform Versions These are the relative platforms used by visitors to the site. Screen Resolutions These are the most common screen resolution settings for visitors to the site. Flinders University Web Analytics CMS only Page 16

17 Screen Colours These are the screen colour settings used by visitors. Flash Version These are the different versions of Flash installed on visitor computers. Java Enabled The relative numbers of visitors who have Java installed compared to those who don t. Flinders University Web Analytics CMS only Page 17

18 Connection Speed These are the connection speeds most commonly used by visitors to the Flinders site. These statistics can help optimize content and highlight how many users may be affected by slow load times. Network Location These are the most common network/internet providers used by Flinders website visitors. Flinders University Web Analytics CMS only Page 18