Marketing. Faculty of Business and Economics. Postgraduate Courses in Marketing Master of Advanced Marketing Master of Marketing

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1 Faculty of Business and Economics Postgraduate Courses in Marketing 2014 Marketing Master of Advanced Marketing Master of Marketing AUSTRALIA CHINA INDIA ITALY MALAYSIA SOUTH AFRICA

2 Monash is ranked in the top 1% of world universities The Times Higher Education, World University Rankings,

3 Faculty of Business and Economics > Marketing 03 A world-class reputation Monash University has an enviable reputation for teaching and research excellence across business disciplines. This reputation is built on our innovative and progressive approach to course delivery, and the strong links we have forged with commerce and industry both in Australia and overseas making Monash degrees truly international. Monash creates leaders who adapt and thrive in a rapidly changing business world. We are consistently ranked among the leading universities in the world, and our degrees are globally recognised, giving our graduates an extra edge to help them succeed in the international job market. A degree that will take you places The Faculty of Business and Economics offers an extensive choice of graduate business programs for students of varying backgrounds and aspirations. Whether you want to get ahead in your career, develop your expertise, or move into research and gain a PhD, Monash s business programs can give you a distinct advantage. What s more, the range of full-time and part-time options means that it s easy to structure your study around your lifestyle. An internationally-recognised business education The Faculty of Business and Economics has been awarded international business school accreditation by the Association to Advance Collegiate Schools of Business (AACSB), the Brussels based European Quality Improvement System (EQUIS), and the Association of MBAs. Monash University is the first Group of Eight university to have achieved the esteemed triple crown business school accreditations by AACSB, EQUIS and AMBA. These globally-recognised accreditations place the university in the elite ranks of less than one per cent of business schools worldwide with triple crown accreditation. These accreditations establish the faculty as one of the world s leading higher education institutions in business education. Further details on our accreditations can be found at: The rapid pace of change in today s business environment requires constant professional growth. Our business programs are designed to ensure that you are at the leading edge of your chosen field of endeavour. Professor Colm Kearney Dean, Faculty of Business and Economics The vision of the Faculty of Business and Economics is to be recognised as one of the world s leading academies of scholarship in business, economics, and related disciplines, with the standing of our flagship activities verified by the most esteemed international arbiters of quality.

4 04 Postgraduate degrees in Marketing As more organisations become market-oriented, the demand for marketing-qualified business professionals has increased. Today s employers expect graduates to analyse, reason and solve problems from multiple perspectives skills that are vital for a successful career in marketing. Monash University has an exceptional reputation worldwide in the discipline of marketing and we are proud of our skill in generating and disseminating marketing knowledge. Our focus is on producing cutting-edge and ethical graduates who have a deep knowledge and understanding of the complex issues involved in marketing exchange relationships. We offer students the opportunity to learn from one of the world s largest communities of internationally recognised academics and experts in marketing. You will also learn from your peers who are carefully selected for both master s degree programs. Completion of a Master of Marketing develops those professional attributes that employers are demanding of experienced professionals and marketers who are seeking more senior marketing or senior executive roles. Our new Master of Advanced Marketing offers recent marketing graduates with little or no professional work experience the opportunity to advance their marketing specialisation. Completion of a Master of Advanced Marketing degree will kick-start your professional marketing career when you enter the workforce, or advance your career prospects if you are currently an early career professional. The Department of Marketing at Monash is the largest provider of tertiary marketing education in the world, and is ranked #1 in research productivity outside the United States. Building on this research profile, and with 40 accomplished academic staff, we are able to provide you with a stimulating and diverse range of units. Monash Marketing has an outstanding legacy due to its history in developing the discipline of marketing in the early 1970s. First established at the Caulfield Institute of Technology, Monash University became the leading institution in Australia at which to study marketing. Prospective employers then insisted on hiring Monash marketing graduates, and still do so today. We are particularly proud of our Monash Marketing for Excellence Award recipients and all our marketing alumni who have gone on to develop successful and rewarding careers. The Monash Marketing Awards for Excellence have been presented for over 40 years and continue to celebrate the discipline of marketing and acknowledge those postgraduate students who achieve outstanding results in individual units and courses. If you are considering postgraduate studies in marketing we encourage you to contact the Department of Marketing to discuss your career objectives. I m not in the business of thinking about making ads. I m in the business of helping clients make good business decisions. John Zeigler CEO & Chairman of DDB Group Asia Pacific, India, Japan. Bachelor of Business (Marketing) and Master of Marketing, Monash University alumnus.

5 Faculty of Business and Economics > Marketing 05 Master of Advanced Marketing The Master of Advanced Marketing is an exciting new postgraduate degree that focuses on developing students theoretical and practical skills. Designed for students who wish to complete a master s degree immediately after their undergraduate degree, or recent graduates and early career professionals wanting to return to study to complete a master s, this course will further develop your marketing skills and enhance your career opportunities. The course will build on your existing marketing knowledge base to help you master advanced marketing concepts and theories. It offers a range of elective units so you can tailor your study to suit your own interests and career goals, and enables you to study on campus with a marketing-focused and marketing-qualified cohort of students. Course code 4431 CRICOS code Duration B Intake Semester 1 Campus Exit points 1.5 years full time, 3 years part time On campus (Caulfield) Graduate Certificate in Business (24 points) Graduate Diploma in Business (48 points) 2014 fee (A$) Domestic: $24,700 International: $34,100 Credit points 72 Number of units 12 (6 core units, 6 elective units) Entry requirements An Australian bachelor degree with a major in Marketing, or an equivalent qualification from a recognised tertiary institution including overseas universities. An average of 65% is preferred, or an equivalent GPA as determined by the Faculty. Applicants must also submit a résumé. Bachelor degree qualifications in some social disciplines commonly regarded as root disciplines of marketing will also be considered; these include but are not limited to Psychology, Sociology, and Economics. In such cases, an applicant must demonstrate at least a minor sequence of Marketing subjects in their study. Applicants will be ranked and selected based on consideration of their entire academic record and résumé. Designed for marketing students seeking a specialist professional marketing career Advanced marketing theory and concepts taught by internationally renowned academics Learn from senior industry practitioners Core units > Strategic brand management > Advanced business research methods > Advanced buyer behaviour > Case studies in marketing strategy > Contemporary issues in marketing > Advanced marketing communication Elective units You must undertake six graduate-level electives to complete this degree. Two units must be chosen from the wide offering delivered by the Department of Marketing. The remaining units can be selected from a broad list of subjects offered by the Faculty of Business and Economics. Up to two electives may be taken from other faculties in the university. For more information on electives go to: Course features > This degree is only available on campus (no online study options) and accepts one intake at the beginning of the year. It is designed to maximise the cohort experience of marketing-focused and marketing-qualified students. > Subjects are taught by academics who are at the leading edge of research in marketing. > Lectures by leading industry practitioners complement the research-led teaching. > The degree offers valuable networking opportunities to help you grow your professional networks. > As part of our long-term commitment to relevant and current education in marketing, the Department of Marketing s Industry Advisory Board members provide valuable and ongoing practitioner input into our courses. > Master of Advanced Marketing students are eligible for the Monash Marketing for Excellence Awards. These awards acknowledge postgraduate students who have achieved outstanding results in individual units and courses. Detailed information about the awards can be found on the Department of Marketing web pages and Facebook page. PhD in Marketing Students who wish to contemplate a future PhD in Marketing should contact the program director for advice on how to structure a research pathway within the degree. Aspire to win a Marketing for Excellence award Offers a research pathway for students who wish to complete a PhD in marketing

6 06 Master of Marketing The Master of Marketing is a contemporary postgraduate degree that focuses on developing students practical and strategic skills. The degree blends cutting-edge academic research with state-of-the-art industry knowledge. Classes are conducted by top academics and industry professionals. Students are also invited to attend a range of extracurricular events such as the Monash Marketing Business Breakfasts and master classes which include presentations by industry leaders. Our timetable offers flexible study options for students who are working professionals with busy work schedules and/or personal commitments that prevent them from getting to campus each week. Some units are offered in intensive five-day blocks, or two-day split blocks, in addition to evening classes and online options. The range of elective units on offer allows you to tailor your electives to suit your own interests and career goals. Australia s most recognised master s degree in marketing Designed to offer flexible study options, on campus, online or a mix of both Learn from senior industry practitioners Course code 2276 CRICOS code Duration K 1.5 years full time, 3 years part time Intake Semester 1 and Semester 2 Campus Exit points On campus (Caulfield), off campus Graduate Certificate in Business (24 points) Graduate Diploma in Business (48 points) 2014 fee (A$) Domestic: $24,700 International: $34,100 Credit points 72 Number of units 12 (6 core units, 6 elective units) Entry requirements An Australian bachelor degree or an equivalent qualification and a minimum of two years employment experience with at least a year of professional/managerial experience. Applicants will be ranked based on relevant employment experience and their entire academic record, with a credit average preferred. Choose from a wide range of elective units to suit your specialist area Aspire to win a Marketing for Excellence award Extracurricular marketing events designed to enhance your opportunities to network Core units > Foundations of marketing > Theory and process of buyer behaviour > Integrated marketing communication > Marketing research > Marketing leadership in society > Case studies in marketing strategy* * Case studies in marketing strategy is the capstone within the degree and is undertaken as the final unit. Elective units You must undertake six graduate-level electives to complete this degree. Units can be selected from a broad list of subjects offered by the Faculty of Business and Economics. Two electives may be taken from other faculties in the university. Course features > This course gives you access to leading academics and experienced marketing professionals who are at the leading edge of research and practice, ensuring that your studies focus on current concepts and issues that are happening in the world today. > You study with fellow working professionals, employed across a range of industries, who are seeking to grow their knowledge of marketing. > The degree grows your leadership, problem-solving and strategic skills and special guest lecturers provide examples of how these apply to the workplace. > Master of Marketing students are eligible for the Monash Marketing for Excellence Awards. These awards acknowledge postgraduate students who have achieved outstanding results in individual units and courses. Detailed information about the awards can be found on the Department of Marketing web pages and Facebook page. > The course is accredited by the Australian Marketing Institute (AMI), the national association for marketing professionals. > As part of our long-term commitment to relevant and current education in marketing, the Department of Marketing s Industry Advisory Board members provide valuable and ongoing practitioner input into our courses. For more information on electives go to:

7 Faculty of Business and Economics > Marketing 07 Prior to enrolling in my Master of Marketing I spent an extended period of time travelling and living abroad. Upon returning to Melbourne, my goal was to re-establish a career as a marketing professional and build a foundation of knowledge that was both theoretical and practical. I chose to study at Monash as the master s program fostered a teaching environment that facilitated innovative thinking with a network of likeminded business professionals. The experience was invaluable and has equipped me with the knowledge to apply the rigor and critical thinking needed in my daily role. Michael Leake Marketing and Membership Manager Melbourne Racing Club Career outcomes Marketing career opportunities exist across all industries. These span exciting and challenging areas such as social marketing, brand management, marketing communications, digital media, consumer policy, and sustainability. These marketing roles can lead to senior executive positions such as Global Head of Brands, Chief Innovation Officer, CMO and CEO. Industries employing our recent graduates include advertising agencies, FMCG, financial services, pharmaceutical and health, retail, telecommunications, not-for-profit and government.

8 08 Postgraduate study options The Faculty of Business and Economics has one of the most extensive postgraduate offerings in the country, giving you more degree choices, and the opportunity to tailor your studies to your specific career goals. Certificate and diploma Graduate Certificate in Business is a four-unit course that may be undertaken as a stand-alone award or as a pathway to a graduate diploma or master s degree. It is designed to give you an introduction to a variety of business disciplines, however you can tailor the unit selection to your specific area of interest. Students who successfully complete the certificate may be eligible for admission into a master s degree. Graduate Diploma in Business is an eight-unit course, designed for students who wish to extend their knowledge in general business principles. This is a flexible program that allows you to take a number of broad business units, or a sequence of units relating to a specific discipline. Coursework programs Most of our coursework degrees comprise 12 units. Full-time students normally undertake four units per semester and part-time students normally undertake two units per semester. In some courses, you are able to exit your master s degree early with a graduate certificate (four units) or a graduate diploma (eights units). In some disciplines, you are eligible to enrol in a graduate or postgraduate diploma and, after completion of eight units, articulate into a relevant master s degree. Many of our coursework programs also offer a research stream, which serves as a prerequisite for undertaking a PhD. For more information on our postgraduate programs go to Research degrees (Master s Research and PhD) The Faculty of Business and Economics has developed a strong reputation for excellence in research across a diverse range of business interests. Our research has the scale, capability and business links to influence national agendas and shape business and professional practice. We strive to provide an excellent environment for the personal and intellectual development of our postgraduate research students, who make a significant contribution to the research effort of the faculty. Our research degrees include a Master of Philosophy and Doctor of Philosophy. We also offer: > A Postgraduate Diploma in Economics and Commerce, which provides a fourth year of study, equivalent to an honours year, for students wishing to undertake a higher degree by research but do not have the research background required to meet the admission criteria. > A Master of Business (Honours), which provides a pathway for high achieving accounting, banking and finance coursework masters students to articulate into the university s higher degrees by research program. If you are considering undertaking a research degree, please contact our Faculty Research Office on (613) or buseco-research.degrees@monash.edu You can also find more information on research in the faculty and how to apply to undertake a research degree at: The Faculty of Business and Economics offers a variety of pathway programs to assist students who don t meet course entry requirements. For more information on course eligibility and entry requirements, please contact our student services team on (613) or (613) , or enquiries.caulfield@monash.edu

9 Faculty of Business and Economics > Marketing 09 Courses offered by the Faculty Accounting Graduate Diploma in Accounting Master of Professional Accounting Master of Professional Accounting (Advanced) Master of Business (Accounting) Business Graduate Certificate in Business Graduate Diploma in Business Master of Business Master of Business Law Master of Business (Science and Technology) Banking and Finance Master of Applied Finance Master of Banking and Finance Economics and Econometrics Graduate Diploma in Applied Econometrics Master of Applied Econometrics Graduate Diploma in Economic Studies Master of Economics Master of Business Economics Graduate Certificate in Pharmacoeconomics Graduate Diploma in Health Economics and Policy Marketing Master of Advanced Marketing Master of Marketing Management Graduate Diploma in Human Resource Management Master of Human Resource Management Master of Management Policy and Trade Master of Public Policy and Management Master of Diplomacy and Trade International Business Master of International Business Business Administration Monash MBA Monash Executive MBA Double master s degrees Master of Applied Finance/ Master of Applied Econometrics Master of Applied Finance/ Master of Business (Accounting) Master of Business/ Master of Professional Accounting Master of International Business/Master of European and International Studies Master of Journalism/ Master of Business Master of Professional Accounting/ Master of Business Law Master of Business (Accounting)/Master of Business Law

10 10 Information for prospective students Student development The Faculty of Business and Economics offers a range of student development activities to enhance your academic studies, develop your skills and transform your career path. These include: > Orientation for postgraduate students > Academic Development and Enhancement Program for Tertiary Studies (ADEPT) workshops > Personal and professional development programs > Postgraduate PAL (Peers, Ambassadors and Leaders) program > Mentoring programs > Career readiness programs For more information on our extracurricular programs and to get involved, visit: Off campus programs Off campus learning is a flexible mode of study based on independent learning materials and learning support systems that allow students to study with little or minimum attendance at a university campus. Some of our postgraduate courses are offered in off-campus mode to help you balance your study goals with other commitments. To find out more about our off-campus courses and application procedures please enquiries.caulfield@monash.edu Postgraduate scholarships and awards Monash University offers a wide range of postgraduate scholarships to help you pursue postgraduate study. Scholarships are available for coursework and research degrees. For more information visit: International Student Visas International students should visit: which contains important information regarding how to apply as an international student, Australian Government requirements and conditions for study in Australia, living costs, course fees, health insurance, working while you study, work rights for your husband or wife and schooling for your children. Further information about visa applications can be obtained from: and Higher Education Loan Program (HELP) Loans have been introduced under the Higher Education Loan Program (HELP), which incorporate previous loan schemes including the Higher Education Contribution Scheme (HECS), the Postgraduate Education Loan Scheme (PELS) and the Bridging for Overseas Trained Professionals Loan Scheme (BOTPLS). The HELP scheme provides an interest-free, income contingent loan facility for eligible students enrolled in: accredited undergraduate and postgraduate award programs including higher degrees by research; bridging courses for overseas trained professionals to enable them to meet the entry requirements for their profession in Australia; and courses to enable students to meet the requirements for entry into an awards program. For further information visit: Fees To study at Monash University you must pay tuition fees to the university. Tuition fees vary for different courses. Indication tuition fees are detailed in the course tables of this guide. However, please check Monash course finder and Postgraduate coursework programs are full-fee places. The tuition fees quoted are for 48 credit points unless otherwise stated in the course tables and only applicable to a course commencing in the year stated in the table. Tuition fees for course commencement in coming years will be different. Monash University reserves the right to adjust annual tuition fees for future years of your course. However, Monash University undertakes that any adjustment factor for those continuing students will not exceed six per cent per annum. Any adjustment will be applied on the first day of January each year for teaching periods within the census date thereafter. Credit (advanced standing) for previous study Credits/exemptions may be considered for previous tertiary-level study or postsecondary study (including TAFE and Open Universities Australia) in Australia or overseas. Applications for credits/ exemptions must clearly indicate units for which advanced standing is requested and must be accompanied by a legally certified copy of your academic transcript and unit syllabus, usually from the course handbook. Each application is assessed on a case-by-case basis. It is essential that units submitted for credit/ exemption fit the philosophy and principles of this course of study. Units studied more than 10 years ago will not be considered for credit/exemption. For more information on credit and exemptions for previous postgraduate study, please enquiries.caulfield@monash.edu or phone (613) English language proficiency Monash University has minimum English entry requirements for all students, to ensure that all applicants for degrees have the English skills to perform well in their studies. Applicants can meet the English language proficiency requirements if > You have achieved a satisfactory level of performance in an English subject at Year 12 or equivalent level. This means a study score of at least 25 in units 3 and 4 in any VCE English subject. All other students should visit: for entry requirements details. > You have studied in an institution where English is the language of instruction and assessment for the entire institution and have satisfactorily completed the equivalent of one and a half years full-time (three standard full-time semesters) of either a university undergraduate award program, or a program that has been assessed as being taught at an equivalent level to Monash University undergraduate study Alternatively, you have studied in an institution where English is the language of instruction and assessment for the entire institution and have satisfactorily completed the equivalent of one full-time year (two standard full-time semesters) of postgraduate study. Documentary evidence in the form of a letter or transcript is required from the institution at which the study was undertaken. > You have undertaken an English language proficiency test within two years prior to your study commencement date and have achieved the following results: IELTS minimum test score of 6.5 with no individual band score less than 6.0. TOEFL minimum test score of 550 with a Test of Written English score of at least 4.5. Internet based TOEFL overall 79, Writing: 21, Listening: 12, Reading: 13, Speaking 18. Cambridge English Certificate in Advanced English (CAE) Minimum test score required: A grade of A Cambridge Certificate of Proficiency in EnglishMinimum test score required: A grade of C You have successfully completed the Monash University English Language Bridging Program, or equivalent programs, at the appropriate level. For further information about English language requirements at Monash University visit: postgrad/pg-english-requirements.html

11 Faculty of Business and Economics > Marketing 11 Apply Now Application closing dates Entry in Semester 1 31 January 2014 Entry in Semester 2 30 June 2014 Semester Dates 2014 Semester 1 3 March - 30 May Semester 2 28 July - 24 October To apply go to:

12 Further information Postgraduate Student Services Office Faculty of Business and Economics Monash University Building N, Level 4 27 Sir John Monash Drive Caulfield East, Victoria 3145, Australia Telephone: or enquiries.caulfield@monash.edu Contacts for international students International Recruitment Services Monash University 871 Dandenong Road Caulfield East 3145, Australia Telephone: study@monash.edu Special note about the Gippsland campus Monash University and the University of Ballarat are exploring a proposition to create an expanded, regionally-focused university. Should the proposition be approved, the campus is expected to offer a range of courses that bring together the strengths of both Monash University and the University of Ballarat from 1 January If the proposition is approved, new students will be admitted into a full range of expanded courses of the proposed new university and Monash University will not be admitting new students (except from agreed pathways) into courses at the Gippsland campus. As course offerings may change, please visit to ensure you have the latest information on what courses will be available. Australian Qualifications Framework (AQF) From 2015, Monash University postgraduate courses will align with the AQF, an initiative that ensures Australian qualifications are nationally consistent and internationally comparable. This may result in some changes to course structure. facebook.com/monash.university twitter.com/monashuni youtube.com/monashuni CRICOS provider: Monash University 00008C Monash University reserves the right to alter information, procedures, fees and regulations contained in this document. Please check the Monash University website for updates ( All information reflects prescriptions, policy and practice in force at time of publication. Published July 2013.