cesah Satellite Navigation & Business Development
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1 Satellite Navigation & Business Development 7 1
2 Centrum für Satellitennavigation Hessen Satellite Navigation Chances of Business Development Opportunities & Risks in Businesses with Satellite Navigation and Mobile-Commerce the Centre for Satellite Navigation as Hub for Technology Transfer (ESA), Research & Development and Commercial Applications Galileo in FP7, International Information Day for the 1 st Call & Brokerage Event Darmstadt November 19 th, 2007 GmbH Centrum für Satellitennavigation Hessen Darmstadt Robert-Bosch-Str. 7 Tel. +49-Galileo International 1 Information.com Day, Darmstadt
3 Objectives An approach to big opportunities for new businesses regarding Galileo and GPS within the next years A better understanding of the framework around new businesses and the risks An example for a Business Development Engine and some enabling functions and you are asked, to identify and boost new business applications regarding satellite positioning and navigation We are all a little l bit Galileo! GmbH Centrum für Satellitennavigation Hessen Galileo International Information Day, Darmstadt
4 Basics Understand Plan Build up Run Succeed Big Picture Correlations Idea Team Frustration Stakeholder Ramp up Money Capital Roll out (and more) GmbH Centrum für Satellitennavigation Hessen Galileo International Information Day, Darmstadt
5 Understand Infrastructure, Geo-Data and Devices define the Game Basic Infrastructure like GPS Galileo Geographical Data like NavTec TeleAtlas GmbH Centrum für Satellitennavigation Hessen Opinion Leader / Lobbies Main Area of Innovation and new Business Models Partnering / Networking Devices like TomTom Nokia access to the Customer Retailers Logistics GSM-/ UMTS- Operators Galileo International Information Day, Darmstadt
6 Plan Networking and Partnering in Planning Phase and in Ramp up Phase are the Key for Success R & D Education Capital Markets Guide & Business Development Engine Corporates / Markets Development Testing GmbH Centrum für Satellitennavigation Hessen Galileo International Information Day, Darmstadt
7 Plan Special Applications for Galileo and GPS Aviation Intelligent Traffic Solutions Supporting Rail, Maritime and Road Traffic Logistic Solutions Security Solutions (Police, Firebrigade) Location-based Services Mobile Commerce Positioning Mobile Communication Content & Services GmbH Centrum für Satellitennavigation Hessen Galileo International Information Day, Darmstadt
8 Plan Road Applications Road User Charging Law Enforcement (Speed etc.) Traffic Management Car Navigation Emergency Call Fleet Management Tracking (Dangerous Goods) Transport Information Systems Automatic Driver Assistance Traffic Data Generation (FCD) GmbH Centrum für Satellitennavigation Hessen Galileo International Information Day, Darmstadt
9 Plan Floating Car Data Central Traffic Status Floating Cars as Sensors In the road network GmbH Centrum für Satellitennavigation Hessen Galileo International Information Day, Darmstadt
10 Plan Rail Applications Train control and signalling Localisation Signalling Passenger information services Pre-trip + on-trip information Management Intermodal transport Cargo tracking Rolling stock management GmbH Centrum für Satellitennavigation Hessen Galileo International Information Day, Darmstadt
11 Plan Maritime Applications Navigation Vessel Traffic Management (VTMS) Collision avoidance Fishery Hydrographic Surveying Sea Cable Positioning of Byes Off-shore Exploration GmbH Centrum für Satellitennavigation Hessen Galileo International Information Day, Darmstadt
12 Plan Aviation Applications Navigation i En-route, Terminal, Precision Approach Air Space Control (ADS-B) Airport Ground Movement London Los Angeles (4% Reduzierung) Hong Kong (12% Reduuzierung) Koordinaten-Nav Waypoint - Nav Courtesy of British Airways GmbH Centrum für Satellitennavigation Hessen Galileo International Information Day, Darmstadt
13 Plan Civil Engeneering g Construction Monitoring Bridges Dams Buildings Infrastructure Pipelines Powerlines GmbH Centrum für Satellitennavigation Hessen Galileo International Information Day, Darmstadt
14 Plan Emergency Applications Emergency Call Location (E112) Ambulance Management Fire Brigade Police Personal Security Search & Rescue Services Desaster Management Dangerous Goods Monitoring GmbH Centrum für Satellitennavigation Hessen Galileo International Information Day, Darmstadt
15 Plan Leisure Applications Sailing General Aviation Hiking Biking Climbing Charter Boat Services City Guides Emergency GmbH Centrum für Satellitennavigation Hessen Galileo International Information Day, Darmstadt
16 Plan Professional Applications Timing / Synchronisation Mobile Communication Networks Power Grids Geodesy Geophysics Plate Tectonics Earthquakes Environmental Monitoring Atmosphere / Ionosphere Avalanches / Sea Ice Weather / Climate GmbH Centrum für Satellitennavigation Hessen Galileo International Information Day, Darmstadt
17 Understand Infrastructure, Geo-Data and Devices define the Game Basic Infrastructure like GPS Galileo Geographical Data like NavTec TeleAtlas GmbH Centrum für Satellitennavigation Hessen Opinion Leader / Lobbies Main Area of Innovations and new Business Models Partnering / Networking Devices like TomTom Nokia access to the Customer Retailers Logistics GSM-/ UMTS- Operators Galileo International Information Day, Darmstadt
18 Build up The Bottelneck : Business Model & Money Vision i and Mission i of Business Company Offer Customer Core Capabilities Value Proposition Target Customer Partner Network Value Configuration Features Benefits etc. Distribution Channels Customer Relationship Finance Cost Structure Revenue Streams GmbH Centrum für Satellitennavigation Hessen Galileo International Information Day, Darmstadt
19 Build up Networking and Partnering R & D Education Capital Markets Corporates / Markets Development Testing GmbH Centrum für Satellitennavigation Hessen Partnership within a cluster of founders, established companies and science is an important key for innovation and business development. Galileo International Information Day, Darmstadt
20 Build up The Guide and Business Development Engine the Guide and Business Developer Incubator Test- and Development Centre Information Hub Founded in October 2006 as a Commercial Company (GmbH) Joint Initiative of ESA and the State of Hesse 70% Public Investors (State, City, Universities) 30% Privat Investors (VEGA IT, T-Systems, INI-GraphicsNet) Objective Fostering Application Development and Business Development (market oriented) of Satellite Navigation Applications (GALILEO / GPS) Information and Networking Hub on Satellite Navigation Business Incubator for Start up's and young SME's Ramp up equally supported by ESA and the State t of Hesse GmbH Centrum für Satellitennavigation Hessen Galileo International Information Day, Darmstadt
21 Build up Shareholder of and Network Partner Start t up: Legal Form: GmbH Headquarter Darmstadt GmbH Centrum für Satellitennavigation Hessen Galileo International Information Day, Darmstadt
22 Build up Project Partner of GNNS-Indoor: VEGA IT Simulation and Testing: Road, Fabrication Site and Warehouse Project Partner GmbH Centrum für Satellitennavigation Hessen Galileo International Information Day, Darmstadt
23 Build up Networking with the Partners of The strategic partner: The first key partners: ISC Opcorner AG Motorola Deutschland GmbH Centrum für Satellitennavigation Hessen Galileo International Information Day, Darmstadt
24 Build up ESA currently supports 3 Incubation Centres ESTEC (since 2004): All space technologies technostarters initiative with province of Zuid, Holland ESRIN (since 2005): Selection support for regional incubator of Lazio Region ESTEC, Noordwijk, NL (ESOC), Darmstadt, FRG / ESOC (since 2006): Satellite navigation with State t of Hesse ESRIN, Frascati, I GmbH Centrum für Satellitennavigation Hessen Galileo International Information Day, Darmstadt
25 Build up ESA Business Incubation Organisation ESA s business incubation initiative is organised in 4 pillars Financing and funding ESA financial funding and non-financial support (Technology Transfer Programme) Agreements with local authorities and industry partners Infrastructure Accommodation, technical facilities and support services Network ESA experts local networks, technology brokers and transfer network other incubators 3 rd parties and additional funding sources Promotion, marketing and communication The business incubation initiative iti is composed of centrally coordinated d and locally managed activities GmbH Centrum für Satellitennavigation Hessen Galileo International Information Day, Darmstadt
26 Run The First Incubatee of / ESOC Flood disaster management: River floods accounted for more than 1,000 disasters between 1990 and A fleet of self-contained mobile floaters equipped with Galileo receivers can be deployed to improve spatial and temporal resolution of the flood and so allow better crisis management. Regional winner of the Galileo Masters 2006 competition in Hesse: GmbH Centrum für Satellitennavigation Hessen Galileo International Information Day, Darmstadt
27 Run Key Success Factors Business Development and Sustainable Growth Rapid Prototyping time to market Product & Service Development following the customers needs Business Processes production (quality) and delivery Organisational Development (human ressources / know-how) Improving Marketing Strategyt Implementation of different kinds of Sales Channels Better Revenues Increasing Shareholder Value GmbH Centrum für Satellitennavigation Hessen Galileo International Information Day, Darmstadt
28 Succeed Success is not one dimensional Success means Turnover for the new company Advantages for corporate partners New Ideas for network partners New high-skilled jobs More acceptance for galileo GmbH Centrum für Satellitennavigation Hessen Galileo International Information Day, Darmstadt
29 Contact GmbH Centre for Satellite Navigation in Hesse Udo Brüning, Managing g Director Darmstadt, Robert-Bosch-Strasse 7, Germany Tel.: Mail: bruening@.com GmbH Centrum für Satellitennavigation Hessen Galileo International Information Day, Darmstadt
30 Thank GmbH Centrum you für Satellitennavigation for Hessen your attention 3 Galileo International Information Day, Darmstadt
31 Back up ESA Business Incubation: Framework and Guidelines ESA Business Incubation: Networks ESA Technology Transfer: Application Areas GmbH Centrum für Satellitennavigation Hessen Galileo International Information Day, Darmstadt
32 ESA Business Incubation: Framework and Guidelines Framework and guidelines constitute t the basis for implementation ti of the ESA common approach Common selection processes and criteria Common basic ESA offer package Joint evaluation and selection by the 3 incubators Permanent open call for business and activity proposals to incubators Provision of technical support to incubatees engineering expertise access to ESA laboratories, test facilities and workshops Access to ESA Investment Fund Common procedures for post-incubation support and alumni network Common progress and performance monitoring of incubatees GmbH Centrum für Satellitennavigation Hessen Galileo International Information Day, Darmstadt
33 ESA Business Incubation: Networks Joint ESA Network Database includes local, European and international contacts from ESA business incubators will be synergized with other ESA commercial activities will be available to all incubatees Participation in International Networks Formalisation of an active ESA participation to EBN (European Business Network of Incubators) The former ESINET network (European Space Incubator Network) will become an EBN Cluster Benefit for all incubators GmbH Centrum für Satellitennavigation Hessen Galileo International Information Day, Darmstadt
34 ESA Technology Transfer: Areas of Application Telecommunication Navigation Medicine & Life Science Water Management Leisure / Lifestyle Agriculture Mining Oil and Gas Exploration Automotive Industry Food Industry Textile Industry GmbH Centrum für Satellitennavigation Hessen Galileo International Information Day, Darmstadt
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