The New Face of Business Intelligence for SAP Customers

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1 Business Objects, an SAP company The New Face of Business Intelligence for SAP Customers Place holder Dan Kearnan, SAP BI Marketing, Business Objects Ken Hartman, Hughes Network Systems

2 Agenda Why SAP + Business Objects Business Objects Within An SAP Ecosystem SAP Business Intelligence Roadmap BI Overview at Hughes Network Systems Q&A SAP 2008 / Page 2

3 Agenda Why SAP + Business Objects Business Objects Within An SAP Ecosystem SAP Business Intelligence Roadmap BI Overview at Hughes Network Systems Q&A SAP 2008 / Page 3

4 SAP and Business Objects Complete Stack Open and Agnostic Complete Stack Open and Independent Complete Stack Open & Agnostic Legacy Applications EPM & GRC Business Intelligence Business Objects + SAP Business Objects + SAP Open & Agnostic to underlying technology Data Warehouse BW, BIA Enterprise Applications Business Process Platform Business Suite NetWeaver Most complete, integrated stack

5 Immediate Value for SAP Customers SAP acquired Business Objects to provide SAP customers a full suite of business intelligence solutions available on one integrated BI platform with deep integration to SAP ERP, BW, NW BI and Portal systems SAP customers will have immediate access to a premium suite of reporting, analytical and dashboards capabilities optimized for their SAP applications all running on a single integrated platform SAP customers will benefit from an open and agnostic BI platform with access to all corporate databases and applications SAP customers will gain access to a broader set of Financial Performance Management solutions that includes the leading planning, budgeting, consolidation, profitability, operational analytics, and compliance reporting SAP 2007 / Page 5

6 Agenda Why SAP + Business Objects Business Objects Within An SAP Ecosystem NetWeaver BI Roadmap BI Overview at Hughes NetWork Systems Q&A SAP 2008 / Page 6

7 Business Objects Portfolio Business Objects provides solutions to unlock information, enable insight and manage performance, regardless of the application or data source Enterprise Performance Management Core Business Intelligence Enterprise Information Management

8 Business Objects + SAP = Broader Portfolio Enterprise Performance Management Governance, Risk, Compliance Strategy Management Planning and Consolidation. Profitability Combined Analytical Apps Enterprise Performance Management Core Business Intelligence Enterprise Information Management SAP Governance Risk & Compliance

9 Business Objects + SAP = Broader Portfolio Enterprise Performance Management Governance, Risk, Compliance Strategy Management Planning and Consolidation. Profitability Combined Analytical Apps Enterprise Performance Management Governance, Risk, Compliance Enterprise Performance Management Core Business Intelligence Enterprise Information Management SAP Governance Risk & Compliance

10 Business Objects + SAP = Broader Portfolio SAP Business Objects Portfolio Enterprise Performance Management Enterprise Performance Governance, Risk, Compliance Governance, Risk, Compliance Management Core Business Intelligence Enterprise Business Information Intelligence Management Platform

11 Business Objects Within The SAP Ecosystem SAP Business Objects Portfolio Enterprise Performance Management Governance, Risk, Compliance Business Intelligence SAP Platform SAP Business Suite Unstructured Data Business Process Platform SAP NetWeaver Business Applications & Structured Data

12 Business Objects Next Generation Business Intelligence A single, integrated approach to information access ALL PEOPLE ONE PLATFORM ALL INFORMATION B U S I N E S S OTHER O B J E C T S SAP BW mysap SAP ERP SLIDE 12

13 Business Intelligence Platform Business Intelligence Platform Core Business Intelligence Query, Reporting, & Analysis Reporting Analysis Dashboards Search Information Delivery Advanced Analytics Predictive Enterprise Information Management Data Integration Data Quality Metadata Management Data Mart Solutions Metadata Data Data Mart Management Data Integration Solutions Quality Business Applications & Structured Data Unstructured Data www Cloud Data

14 Business Intelligence Platform Business Intelligence Platform Core Business Intelligence Query, Reporting, & Analysis Reporting Analysis Dashboards Search Information Delivery Advanced Analytics Predictive Enterprise Information Management Data Integration Data Quality Metadata Management Data Mart Solutions Information Dashboards Predictive Reporting Analysis Delivery Search

15 SAP NetWeaver & Business Suite Narrow Business Intelligence SAP NetWeaver / SAP Business Suite Front End Composition Visual Composer Framework Power Users SAP Portal FIN Analysts Back End Platform SAP BEx BI Tools In-Memory BI MDM Accelerator Acceleration Data Warehouse SAP ETL SAP ERP Financials Operations Human Resources Corporate Services CRM SRM SCM PLM

16 Business Objects Next Generation Business Intelligence SAP + Business Objects BOBJ SAP Front End End Platform Visual Composer SAP Portal All People Power Enterprise FIN Users Reporting Analysts Ad-hoc Query & Analysis Any Portal Business Intelligence Platform Dashboards Back End Platform BI Accelerator BEx MDM Data Warehouse SAP ETL SAP ERP Financials Operations Human Resources Corporate Services CRM SRM SCM PLM

17 Business Objects Next Generation Business Intelligence SAP + Business Objects BOBJ SAP Front End Platform Visual Composer All People SAP Portal Business Intelligence Platform Enterprise Crystal FIN Reporting Reports Analysts Ad-hoc Webi Query & Voyager Analysis Any Portal Dashboards Xcelsius Back End Platform BI Accelerator MDM Data Warehouse Data Open Integrator ETL BEx Data Quality SAP ETL SAP ERP Financials Operations Human Resources Corporate Services CRM SRM SCM PLM Business Applications & Structured Data Unstructured Data Cloud Data

18 Business Objects Next Generation Business Intelligence Back End Platform Front End Platform Visual Composer SAP + Business Objects All People BI Accelerator SAP Portal MDM Data Warehouse Data Open Integrator ETL BEx Business Intelligence Platform Enterprise Crystal FIN Reporting Reports Analysts Data Quality Ad-hoc Webi Query & Voyager Analysis SAP ETL Any Portal SAP ERP Financials Operations Human Resources Corporate Services CRM SRM Dashboards Xcelsius SCM PLM Accessible Anywhere All People Scalable BI Platform Data Accuracy Business Applications & Structured Data Unstructured Data Cloud Data All Information

19 Agenda Why SAP + Business Objects Business Objects Within An SAP Ecosystem SAP Business Intelligence Roadmap BI Overview at Hughes Network Systems Q&A SAP 2008 / Page 19

20 SAP Business Intelligence Roadmap Key Points SAP recommends that customers adopt the new Business Objects Business Intelligence Platform for enhanced and strategic BI needs SAP will protect your investments in NW BI tools through a long term maintenance agreement that extends through 2016 All future innovation and development in BI frontend will be focused on the Business Objects BI solutions while the BI tools within NetWeaver BI will go into maintenance support The new Business Objects offering will fully leverage the NetWeaver data warehouse (BW) meaning there is no reason to disrupt current data warehouse projects Short Term - If today s SAP BI tools meets the needs of end users today, then continue down your current path Long Term - If you are looking for premium BI that goes beyond your current SAP BI frontend capabilities, then choose the Business Objects Business Intelligence Platform to meet your more strategic BI needs

21 Agenda Why SAP + Business Objects Business Objects Within An SAP Ecosystem SAP Business Intelligence Roadmap BI Overview at Hughes Network Systems Q&A SAP 2008 / Page 21

22 Overview of Business Intelligence at Hughes Network Systems Ken Hartman, Sr. Manager Business Intelligence Applications Hughes Proprietary

23 About HUGHES Hughes Network Systems, LLC is the global leader in providing broadband satellite networks and services for large enterprises, governments, small businesses, and consumers. Headquartered outside Washington, D.C., Hughes maintains sales and support offices worldwide. Hughes is a wholly owned subsidiary of Hughes Communications, Inc. Hughes has implemented the largest satellite broadband network for consumers in the U.S. with over 325,000 consumer and SME subscribers Shipped more than 1.5 million systems to customers in over 100 countries Over 6.5 million financial transactions processed each day by retailers and financial customers Processes purchases of over 60 million gallons of gasoline daily in over 80K pump stations globally More live video services delivered each day than ABC, NBC, and CBS combined - equivalent to shipping 34 million video tapes per month 23 H- Hughes Proprietary

24 Topics Where we started Where we are now Timeline: Then and Now Where we are going What the SAP/Business Objects Acquisition means to us 24 H- Hughes Proprietary

25 Where we started Hughes first implemented SAP in 1998 for HR/PY on release 3.1h Subsequent upgrades resulted in the implementation of additional modules We have 1,500 total users of the system, with 600 of them being ESS users only. 25 H- Hughes Proprietary

26 Where we started Training classes were conducted with users on how to navigate the SAP GUI and generate the reports they needed SAP-based reporting was initially standard SAP and custom ABAP only Users were limited to what reports were available outof-the-box unless they initiated a custom ABAP report which took time to develop Pilot programs to look for an alternative reporting solution were initiated in 4Q 2000 with several vendors, one was selected by 1Q H- Hughes Proprietary

27 Why we sought a third party reporting solution Development of ABAP reports required a specific technical expertise Wanted a rapid report development cycle ABAP programming required more time than users were willing to wait Functional areas wanted to empower their super users with the capability to generate formatted reports independent of IT involvement Wanted the ability to broadcast key reports to users who had no technical or practical knowledge of SAP Needed to provide users a more robust platform in which to interact with their data 27 H- Hughes Proprietary

28 Where we are now Leveraging the reporting capabilities of Business Objects to access both ERP (R/3) and BW data Generating reports from SAP ECC 6.0 and BW 7.0 architectures Reports are viewed via Hughes enterprise reporting portal 300+ SAP reports currently consumed in production are generated with Business Objects reporting solutions Currently developing new FI reports against BW data using the latest Business Objects reporting solutions 28 H- Hughes Proprietary

29 Timeline: Then and Now SAP Year Business Intelligence Initial implementation on release 3.1H for HR/PY. Reporting restricted to SAP report tool and customized ABAP Upgrade to 3.1I, SD and FI functionality was added. The need for a more robust reporting tool was identified. Current ABAP reporting solutions were seen as expensive and timeconsuming System was upgraded to release 4.6.C, rollout of FI/CO/MM/PP. Reporting via ABAP was limited as Crystal Reports was leveraged Nothing structured at the time of implementation Pilot programs with several vendors. Key factors in decision process: 1) must be able to run against SAP R/3, Oracle, and other data sources, and 2) ease of use. Selected Crystal Decisions (now Business Objects) with new SAP reports developed and deployed against HR, SD, MM, and PP Minor modifications to SAP. Converted 70+ ABAP reports in SD/MM/HR area to Crystal Upgrade to release Crystal Enterprise 10 and new SAP Integration Kit Minor modifications to SAP. Technical upgrade to SAP ERP 6.0 (ECC6) and deployment of BW 7.0 for financial data. Majority of non-financial R/3 reporting done with Crystal. Future development of additional BW models that will result in reports using Business Objects tools and SAP Upgraded to Business Objects Enterprise XIR2, SAP XI Integration Kit Configured BOE XIR2 to start leveraging BO presentation reporting capabilities against BW data, continuing to support existing 300+ R/3 reports Defining reporting requirements to utilize BO presentation capabilities for BW Financial reporting 29 H- Hughes Proprietary

30 Where we are going Continue to support traditional ERP (R/3) operational (transactional) reports using an established Business Objects toolset and delivery methodology Leverage Business Objects to create interactive Key Performance Indicator (KPI) and Dashboard reporting against ERP and BW architectures supplementing traditional SAP reporting options Exploit the reporting potential of our recent NW 7.0 implementation by utilizing the new Business Objects software to identify, analyze, and highlight historical trends to reinforce and influence forward-thinking corporate strategies 30 H- Hughes Proprietary

31 What the Business Objects acquisition means to us It validated our decision to select Business Objects as our reporting tool of choice for SAP and non-sap data Expect a tighter integration of Business Objects functionality with the NetWeaver BI/BW user in mind Engaging traditional SAP report users to interact with their information in a whole new way 31 H- Hughes Proprietary

32 Thank You Contact Information for Dan Kearnan Contact Information for Ken Hartman SAP 2008 / Page 32

33 Joint Roadmap for BI Tools - Enterprise Reporting Enterprise class formatted reporting Existing solutions BASE PREMIUM Enterprise Reporting Crystal Reports BEx Report Designer Crystal Reports Crystal Reports Crystal Reports Crystal Reports Light Crystal Reports Light BEx Report Designer 7.1 BEx Report Designer 7.1 BEx Report Designer 7.1 Key Points For BI Tools, the strategic focus going forward and the key investments will go towards the premium offerings based on today s Business Objects product portfolio. BEx Report Designer 7.1, (last release in 2008) will be available under maximum maintenance until 2016 and will be replaced with the Crystal Light product. BOBJ SAP

34 Joint Roadmap for BI Tools - OLAP Analysis Interactive OLAP Analysis Existing solutions BASE PREMIUM OLAP Analysis Voyager BEx Web Analyzer BEx Analyzer (Excel) Voyager BEx Web Analyzer BEx Analyzer (Excel) Pioneer Incl. Excel Analyzer BEx Web Analyzer BEx Analyzer (Excel) Pioneer Incl. Excel Analyzer BEx Web Analyzer BEx Analyzer (Excel) Key Points Web Intelligence will compliment Voyager by offering ad-hoc web-based query creation and reporting for the casual end user. Pioneer (code name for 2009 release) provides a superset of capabilities from BEx Analyzer (Excel), BEx Analyzer (Web), and Business Objects Voyager. Voyager customers migrate to Pioneer. BEx Analyzer & BEx Web Analyzer customers migrate to Pioneer. BOBJ SAP

35 Joint Roadmap for BI Tools - Ad-hoc Query and Reporting Ad-hoc Query and Reporting via the Web Existing solutions PREMIUM Ad-hoc Query and Reporting Web Intelligence Web Intelligence Web Intelligence Web Intelligence Key Points Web Intelligence is the flagship product for ad-hoc web-based query creation and reporting for the casual end user. BOBJ SAP

36 Joint Roadmap for BI Tools - Dashboards Interactive Dashboards and Data Visualization Existing solutions PREMIUM Dashboards Xcelsius Xcelsius Xcelsius+ Xcelsius+ BASE Web Application Designer Web Application Designer Web Application Designer Web Application Designer Key Points Xcelsius+, a future release of Xcelsius, will become the flagship product for data visualization and dashboarding. BEx Web Application Designer will not be enhanced further beyond Release NW 7.1 in Composition Environment including Visual Composer continues to be the go-to product for creating composite applications. BOBJ SAP

37 Joint Roadmap for Data Quality and MDM - Strategic Focus on Premium Offering Existing solutions PREMIUM Data Quality Master Data Management Data Quality Data Quality Data Quality Master Data Management Master Data Management Master Data Management Data Quality Master Data Management+ Key Points SAP NetWeaver MDM will be able to consume content from Business Objects Data Quality (DQ) in 2008 through data cleansing and de-duplication before load into master data repository By 2010 SAP will deliver tight integration of DQ with an enhanced version of Master Data Management DQ and MDM will also continue to be available as a standalone offering BOBJ SAP

38 SAP NetWeaver BI Roadmap for BI Accelerator High Performance BI /2010 PREMIUM SAP NetWeaver BI Accelerator Accelerator for InfoCube Read Times Low Cost of Operations High Availability / Backup & Recovery Analytic Capabilities (e.g. top n) DataStore Object Acceleration BOBJ Polestar integration: Self-Service BI based on search paradigm Optimized BOBJ Webl integration on top of SAP NetWeaver BI/BIA Standalone BIA for source-independent acceleration incl. BOBJ Agile BI: Local and source-independent innovation space for departments Key Points Turn-key solution for BI performance Breaking down the barrier between structural flexibility and performance Commodity hardware based appliance

39 SAP NetWeaver BI - Roadmap for Enterprise Data Warehousing (EDW) Analysis Processes Trusted Information Analytical Layer Fast & Agile EIM Infrastructure /2010 BASE SAP NetWeaver BI Enterprise Data Warehouse SAP NetWeaver BI for best-in-class data warehousing Connectivity to SAP Sources BOJ DI for 3rd Party application access (e.g.oracle) BOBJ Data Quality for 3rd party access Hybrid Provider Integration of BOBJ DI for new DataSource Semantic partitioning Operational InfoProvider BOBJ Data Quality integration into SAP NetWeaver BI staging Integration of BOBJ Data Services into Open Hub framework Integration BOBJ Metadata Manager and SAP NetWeaver BI Meta Data Repository Key Points Managing the value chain from raw data to information through the data warehouse Enabling Business Intelligence through the analytic mart layer Trusted information through integration of BOBJ Data Services and SAP NetWeaver BI

40 SAP NetWeaver Roadmap for BI in Visual Composer Combine analytical and operational data from SAP and non-sap data sources with transactional services /2010 PREMIUM SAP NetWeaver Visual Composer First Set of Embedded BI functionality Easy access from VC to NetWeaver BI Loose coupling of BEx Web & Visual Composer models SAP List viewer as VC BI control Access to selected 3rd Party relational and multidimensional sources Support of Planning functions in VC Supports jumps from VC models to Pioneer analyses, Xcelsius dashboards & crystal reports Native WD4VC Analysis control in VC Runtime Authorization & Personalization Key Points Embed BI into edge processes Extend BI data to a larger user community Holistic view on business information in a given context

41 SAP NetWeaver and BOBJ BIP Roadmap - Strategic Focus on Premium Offering Existing solutions BASE PREMIUM Enterprise Reporting Crystal Reports BEx Report Designer Crystal Reports Crystal Reports Crystal Reports BEx Report Designer 7.1 Crystal Reports Base BEx Report Designer 7.1 BEx Report Designer 7.1 BASE PREMIUM BASE PREMIUM Ad-hoc Query & Reporting OLAP Analysis Dashboards Web Intelligence Web Intelligence Web Intelligence Web Intelligence Voyager Voyager Pioneer Pioneer BEx Web Analyzer BEx Web Analyzer BEx Web Analyzer BEx Web Analyzer BEx Analyzer (Excel) BEx Analyzer (Excel) BEx Analyzer (Excel) BEx Analyzer (Excel) Xcelsius Xcelsius Xcelsius+ Xcelsius+ Web Application Designer Web Application Designer Web Application Designer Web Application Designer Data Quality & Master Data Management Data Quality Data Quality Data Quality Master Data Management Master Data Management Master Data Management Data Quality Master Data Management+ BOBJ SAP SAP 2008 / Page 41 Products not explicitly mentioned here continue on their existing roadmap. Examples (not a complete list) are SAP NetWeaver BI (EDW), SAP NetWeaver BIA, SAP NetWeaver Composition Environment & VC, BusinessObjects Rapid Marts, etc.

42 Access SAPPHIRE '08 Orlando Online Watch video recordings, download audio files in MP3 format, and view the slides from all keynotes and presentation sessions.

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