2012 European Cloud-Based Authentication Services New Product Innovation Award

Transcription

1 European Cloud-Based Authentication Services New Product Innovation Award 2012 Frost & Sullivan 1 We Accelerate Growth

2 New Product Innovation Award Cloud-Based Authentication Service Europe, 2012 Frost & Sullivan s Global Research Platform Frost & Sullivan is in its 50th year in business with a global research organization of 1,800 analysts and consultants who monitor more than 300 industries and 250,000 companies. The company s research philosophy originates with the CEO s 360-Degree Perspective, which serves as the foundation of its TEAM Research methodology. This unique approach enables us to determine how best-in-class companies worldwide manage growth, innovation and leadership. Based on the findings of this Best Practices research, Frost & Sullivan is proud to present the 2012, European New Product Innovation Award in Cloud-Based Authentication Services to Cryptocard (now SafeNet after it acquired Cryptocard in March 2012) for the development of Blackshield Cloud. Key Industry Challenges According to Frost & Sullivan s research, rise in online crime, theft, and other fraudulent activities have pressured enterprises and IT administrators to seek robust security options to protect online customer accounts and user identities. While administrators could utilize multifactor authentication (MFA) for effective security of online services and customer accounts, there are several challenges that limited adoption of multi factor authentication for enterprise use. Cost While procuring hardware tokens for employees is deemed expensive, with the costs of the hardware, support and deployment all contributing to the cost of ownership, The risk of hardware tokens to theft, loss or damage results in frequent purchases of new tokens, thus increasing costs further. Furthermore, companies have to invest in procurement of hardware and software components to adopt MFA solutions. The aforementioned factors increase the capital and operational expenditures of enterprises, thus restricting enterprise-wide adoption of MFA solutions. Management and Performance Limitations In traditional authentication systems, numerous routines have to be carried out. This includes constant supply of new tokens, manual provisioning and deprovisioning, report generation, and migration activities, which are difficult 2012 Frost & Sullivan 2 We Accelerate Growth

3 processes for the administrators to handle in the long run. Moreover, flexibility in setting security standards is important as enterprise security requirements vary. Furthermore, customers should have the control to determine the extent of security required. Changing Customer Needs Customers are seeking mobile authentication through phone, SMS, software or through GRID-based tokens. As enterprises are forced to cater to the needs of the mobile workforce, there is an increase in demand to support all applications and networks from one infrastructure, to integrate integration with 3rd party devices, applications, and protocols. Regulatory Compliance Adherence to industry regulations has been a major concern for enterprises. Organizations across the financial, public sector, and other verticals are increasingly restricted by stringent regulations, such as Health Insurance Portability and Accountability Act (HIPAA), SOX, and Payment Card Industry(PCI), to mention a few. Lack of compliance due to poor security mechanisms can cause data theft and legal complications resulting in monetary loss. Key Benchmarking Criteria for New Product Innovation Award For the New Product Innovation Award, the following criteria were used to benchmark SafeNet s performance against key competitors: Innovative Element of the Product Leverage of Leading-Edge Technologies in Product Value Added Features/Benefits Increased Customer ROI Customer Acquisition/Penetration Potential Decision Support Matrix and Measurement Criteria To support its evaluation of best practices across multiple business performance categories, Frost & Sullivan employs a customized Decision Support Matrix (DSM). The DSM is an analytical tool that compares companies performance relative to each other with an integration of quantitative and qualitative metrics. The DSM features criteria unique to each Award category and ranks importance by assigning weights to each criterion. The relative weighting reflects current market conditions and illustrates the associated importance of each criterion according to Frost & Sullivan. Fundamentally, each DSM is distinct for each market and Award 2012 Frost & Sullivan 3 We Accelerate Growth

4 category. The DSM allows our research and consulting teams to objectively analyze each company's performance on each criterion relative to its top competitors and assign performance ratings on that basis. The DSM follows a 10- point scale that allows for nuances in performance evaluation; ratings guidelines are shown in Chart 1. Chart 1: Performance-Based Ratings for Decision Support Matrix This exercise encompasses all criteria, leading to a weighted average ranking of each company. Researchers can then easily identify the company with the highest ranking. As a final step, the research team confirms the veracity of the model by ensuring that small changes to the ratings for a specific criterion do not lead to a significant change in the overall relative rankings of the companies. Chart 2: Frost & Sullivan s 10-Step Process for Identifying Award Recipients 2012 Frost & Sullivan 4 We Accelerate Growth

5 Best Practice Award Analysis for SafeNet The Decision Support Matrix, shown in Chart 3, illustrates the relative importance of each criterion for the New Product Innovation Award and the ratings for each company under evaluation. To remain unbiased while also protecting the interests of the other organizations reviewed, we have chosen to refer to the other key players as Competitor 1 and Competitor 2. Chart 3: Decision Support Matrix for New Product Innovation Award Measurement of 1 10 (1 = lowest; 10 = highest) Award Criteria Innovative Element of the Product Leverage of Leading-Edge Technologies in Product Value Added Features/Benefits Increased Customer ROI Customer Acquisition/Penetration Potential Weighted Rating Relative Weight (%) 20% 20% 20% 20% 20% 100% SafeNet (Cryptocard) Competitor Competitor Criterion 1: Innovative Element of the Product As the mobile workforce continues to scale, enterprises are constantly seeking efficient low-cost authentication mechanisms to protect organizational data and deliver secured access to employees and end-users. In this regard, UK-based Cryptocard(now acquired by SafeNet) has delivered Blackshield Cloud, a cloudbased multi-factor authentication system for enterprises. Frost & Sullivan s competitive benchmarking shows that SafeNet positions itself uniquely by bringing together cloud, token-less mechanisms, and automation to meet the changing requirements of authentication. SafeNet offers extensive protection to cloud-based applications, cloud-based services, and networks. An innovative element of this solution is the vast token range it offers including software tokens, grid based authentication, SMS OOB, USB hardware tokens,keypad tokens to enable challenge/response, Credit Card style OTP tokens, 2012 Frost & Sullivan 5 We Accelerate Growth

6 and support for OATH compliant Tokens 1 This extensive availability of nonexpiring and re-assignable tokens differentiates SafeNet from traditional authentication vendors. Moreover, the SafeNet platform offers an effective logon mechanism for any token type across all resources accessed by users from their internal enterprise network through public and private cloud applications. Frost & Sullivan recognizes that unlike traditional offerings, which provide automation capabilities for selective processes, Blackshield Cloud offers end-toend automation for provisioning, administration and management. These aforementioned unique capabilities have been rightly captured and reflected by the ratings given in Chart 3. Criterion 2: Leverage of Leading Edge Technologies in Product The technical excellence of the SafeNet team is reflected by the ability to deliver one time passwords on-demand in a Web-based business environment with great level of flexibility without compromising on security. Utilizing standards-based authentication protocols for the generation of passcodes and user PINs, BlackShield Cloud empowers organizations to determine the robustness level of their authentication methods based on the organizational requirements. Through this, highly confidential data assets can have strong authentication mechanisms while less valuable content can be accessed through simpler authentication methods. In addition, BlackShield Cloud is backed by multi- tenant architecture to support comprehensive management of multiple accounts. Device / Application protection is powered by dedicated software agents that form part of the authentication solution. Security Assertion Markup Language (SAML) and OpenID protocols and grid-based technologies leveraged by the authentication solution bring in the unique ability to secure and protect Web- and cloud-based services. Frost & Sullivan s research shows that leveraging OpenID, the company has increased the number of PoPs to cope up with scalability requirements, location data privacy, and regulatory requirements. In addition, the company has acquired the Intellectual Property (IP) for GrIDsure to support Grid based tokens Blackshield employs RADIUS protocols to support network access devices such as VPNs and firewalls. The ability to add two-factor authentication using the BlackShield Authentication API makes the solution identify with Windows developer community. 1 OATH, the Initiative for Open Authentication, is an industry-wide collaboration to develop an open reference architecture by leveraging open standards for the universal adaption of Strong Authentication Frost & Sullivan 6 We Accelerate Growth

7 The aforementioned technical capabilities have been rightly captured and reflected by the ratings in Chart 3. Criterion 3: Value Added Features/Benefits In order to support the growing mobile workforce, the solution offers specific APIs that permit integration into enterprise workflows from mobile devices. It also facilitates efficient network and access through availability of risk-based authentication features. The presence of token import solutions eases migration. Furthermore, the migration process does not interrupt ongoing services and provides stronger authentication alternatives without disrupting the user or demanding specific skills. As the Blackshield authentication platform supports a vast range of tokens users can also select specific token types based on their requirements with regard to cost, ease of use and mobility. In addition to this, the SafeNet platform has been equipped to manage OATH complaint tokens to further minimize hassles related to migrations. The solution is scalable and complies with different security standards including Sarbanes-Oxley Act (SOX), Payment Card Industry (PCI), and Health Insurance Portability and Accountability Act (HIPAA). Frost & Sullivan s independent research shows that in order to support industry regulations the solution has improved configurability through specific enhancements. SafeNet has also incorporated customizable reporting and alerting features for auditability. Criterion 4: Increased Customer ROI Frost & Sullivan s end user research shows that leveraging a simple, price-peruser model, SafeNet protects the customers from known, hidden, and extra costs. With the availability of a ready-to-go full virtual authentication server hosted from a cloud, this authentication solution averts the need for additional infrastructure or ongoing infrastructure costs. The zero-upfront investment is further supplemented by the availability of robust Service Level Agreements (SLAs). The availability of a single platform to manage a vast range of devices reduces overheads in management and at the same time reduces costs associated with deployment or fulfillment. The ease of deployment, integration into existing user stores including LDAP, and automation of management tasks significantly reduces the time spent on installation, deployment, and management. Furthermore, the presence of a comprehensive self-service portal removes the need for help desks for common user demands. Equipped with policy engines that allow granular changes based on user location, designation, and other enterprise specific requirements, this self-service portal helps in reducing on-going help desk costs Frost & Sullivan 7 We Accelerate Growth

8 Moreover, the extensive support for third party tokens makes migration a low-cost process. To conclude, Frost & Sullivan finds that through usage of a price-per-user model for all the authentication elements, efficient management with reduced total cost of ownership (TCO), SafeNet offers commercial security for enterprises at an affordable cost. Criterion 5: Customer Acquisition/Penetration Potential With the need for business-to-business authentication becoming common, wide range of prospects and opportunities in industry segments such as financial services, retail, travel and transport, public sector, professional services, manufacturing are beginning to open up for the solution, leading to an increased potential customer base. SafeNet has rightly identified this opportunity and has devised specific channel partner strategies to accelerate growth across multiple areas. Integration of the solution with Web-based vendors such as Office365 and Google Apps, signifies the company s move towards getting close to the growing trend amongst customers for Web-based interfaces. In addition, ability to integrate the SafeNet Agents with solutions offered by Citrix, and VMware showcases the initiative towards attracting customers that already have solutions of these vendors. Frost & Sullivan s independent research shows that development of Web services technologies and application programming interfaces (APIs) is in sync with the growing demand for password replacement solutions, driven mainly by the interest to adopt cloud-based services and online-collaboration tools for smart devices. SafeNet is actively partnering with Identity and Access Management as a Service (IAMaaS) market vendors. Availability of this solution in multiple local languages adds a boost for its market penetration. In order to tackle the changing authentication requirements due to rapid adoption of mobile devices, SafeNet integrates with different mobile devices and authentication methods including AnywhereConnect and JuniperPulse. Frost & Sullivan s competitive benchmarking clearly shows that this quick responsiveness in embracing emerging trends, such as location-based authentication gives SafeNet the competitive edge over conventional solution vendors. Conclusion Frost & Sullivan presents the 2012 European New Product Innovation Award in the Cloud-Based Authentication Service segment to SafeNet for BlackShield Cloud, a 2012 Frost & Sullivan 8 We Accelerate Growth

9 multi-factor cloud-based authentication system. Frost & Sullivan s independent analysis of the of the Cloud-Based Authentication Service Market clearly shows that SafeNet offers extensive flexibility to customers by supporting vast token range and delivering comprehensive self-service portal that reduces management costs. The numerous automation capabilities, ease of deployment and compliance to several industry regulations offered by this solution makes it a preferred choice for customers across financial services, retail, transport, and other industry verticals. SafeNet constantly changes its authentication delivery mechanisms to meet the demands induced by increasing mobility and localization. Accommodating emerging trends in security, Frost & Sullivan expects SafeNet to gain a strong foothold in the Cloud-Based Authentication Service segment Frost & Sullivan 9 We Accelerate Growth

10 The CEO 360-Degree Perspective TM -Visionary Platform for Growth Strategies The CEO 360-Degree Perspective model provides a clear illustration of the complex business universe in which CEOs and their management teams live today. It represents the foundation of Frost & Sullivan's global research organization and provides the basis on which companies can gain a visionary and strategic understanding of the market. The CEO 360-Degree Perspective is also a must-have requirement for the identification and analysis of best-practice performance by industry leaders. The CEO 360-Degree Perspective model enables our clients to gain a comprehensive, action-oriented understanding of market evolution and its implications for their companies growth strategies. As illustrated in Chart 5 below, the following six-step process outlines how our researchers and consultants embed the CEO 360-Degree Perspective into their analyses and recommendations Frost & Sullivan 10 We Accelerate Growth

11 Chart 5: CEO's 360-Degree Perspective Model 2012 Frost & Sullivan 11 We Accelerate Growth

12 Critical Importance of TEAM Research Frost & Sullivan s TEAM Research methodology represents the analytical rigor of our research process. It offers a 360-degree view of industry challenges, trends, and issues by integrating all seven of Frost & Sullivan's research methodologies. Our experience has shown over the years that companies too often make important growth decisions based on a narrow understanding of their environment, leading to errors of both omission and commission. Frost & Sullivan contends that successful growth strategies are founded on a thorough understanding of market, technical, economic, financial, customer, best practices, and demographic analyses. In that vein, the letters T, E, A and M reflect our core technical, economic, applied (financial and best practices) and market analyses. The integration of these research disciplines into the TEAM Research methodology provides an evaluation platform for benchmarking industry players and for creating high-potential growth strategies for our clients. Chart 5: Benchmarking Performance with TEAM Research About Frost & Sullivan Frost & Sullivan, the Growth Partnership Company, enables clients to accelerate growth and achieve best-in-class positions in growth, innovation and leadership. The company's Growth Partnership Service provides the CEO and the CEO's Growth Team with disciplined research and best-practice models to drive the generation, evaluation and implementation of powerful growth strategies. Frost & Sullivan leverages 50 years of experience in partnering with Global 1000 companies, emerging businesses and the investment community from more than 40 offices on six continents. To join our Growth Partnership, please visit Frost & Sullivan 12 We Accelerate Growth