SITE MONITOR YOUR TOP ANALYST

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1 Let the econda Site Monitor analyze your corporate website or online portal to ensure long-term traffic monetization. This innovative tracking technology makes it possible to combine raw and aggregated data. Moreover, high-performing assessments are paired with virtually unlimited flexibility even for big data. From web analytics through digital intelligence to marketing automation, the Site Monitor enables you to utilize your valuable data within the framework of econda s data-driven content suite now and in the future. HIGH-END WEB ANALYTICS FOR WEBSITES AND PORTALS Analyze how people regard your offerings and how well your websites function. Use the econda Site Monitor's analyses to first identify any shortcomings and then help more visitors find what they need. OPTIMAL TRAFFIC UTILIZATION Analyze your marketing campaigns and marketing channels. Determine where important traffic originates and what it results in. Coax your visitors toward certain places and optimize the performance of your Web pages. Track your entire portfolio by domain, country, and/or language. Launch and optimize on-site campaigns Measure and optimize exploitation of traffic Identify appealing advertising space for ads Assess your own advertising media (clicks, views) Analyze your log-in area and identify interests of certain visitor groups Quantify conversions and microconversions of (self-defined) goals Use flexible workflow funnels to optimize click paths Measure coverages and click paths Tel / I sales@econda.de 1

2 All key performance indicators in a single system and at a glance. MARKETING TRACKING: ALL CHANNELS AND ANY DEVICE Measure all online-marketing campaigns and channels in a single system. Analyze brand touchpoints and directly optimize visitor journeys. Uniform logging of multi-channel traffic Expansion of touchpoints via AdServer post-view or AdWords, for example Visitor journey: overview and individual analyses Reciprocal effects between individual campaigns/channels Flexible attribution models based on raw data TRAFFIC MONETIZATION AND OPTIMIZATION WITHIN AN ADVERTISING NETWORK The econda Site Monitor will thoroughly and reliably analyze your entire advertising network. Assessment of external advertising media such as displays and Google AdSense Assist rules for performance analysis and an optional cookies filter for avoiding multiple commissions Optimize arbitrage transactions with click-out revenue per channel, campaign, product, merchant, category, brand... ANALYSES FOR CHARACTERIZING YOUR VISITORS The econda Site Monitor delivers a detailed and comprehensive analysis of your target group while boosting commitment. Establish segments, for instance, and analyze visitor behavior in correlation to The weather Population density or the whereabouts of your visitors Search behavior Entry/Exit paths Tel / I sales@econda.de 2

3 Boost the profitability of your online presence via RFM analyses, identify bottlenecks, and ideally exploit traffic. Analysis of visits per various device classes INNOVATIVE TECHNOLOGY AND EXTRAORDINARY DATA SECURITY Lightning-fast, on-the-fly web analytics featuring raw data and aggregates MAXIMUM PERFORMANCE AND VIRTUALLY UNLIMITED FLEXIBILITY Based on econda r.a.c.e. technology, the Site Monitor offers more flexibility than ever, unequaled performance, and an interactive interface design. Simply put, econda is a frontrunning technology leader in web analytics. The Site Monitor boasts: A revolutionary combination of high-speed aggregation and unrestricted analysis of raw data No need to wait for evaluations thanks to automatic delivery of the fastest analysis result (smart query engine) Lightning-fast live segmentation and ad hoc analyses Practically limitless opportunities for segmenting and filtering with the finest possible granularity to the level of individual sessions and requests; with an innovative filter&segmentation engine Tel / I sales@econda.de 3

4 FUNCTIONALITY: 100% COMPLIANCE WITH DATA-PROTECTION LAWS AND USER-FRIENDLY The Site Monitor is integrated as a SaaS solution. This means you do not have to commit internal resources to hardware or software maintenance. econda s high-performance servers ensure that your visitors experience on your website will not be impacted. The TÜV seal guarantees that you retain control over your own data. In 2009, econda became the first web-analytics provider to earn the "Certified Data Protection" seal issued by TÜV, a German inspection authority. econda has been re-certified every year since. econda has been certified as regards: Compliance with data-protection laws Great data security Servers located in Germany IP anonymization Opt-out function The econda Site Monitor is especially well-suited to meet the requirements of providers of corporate websites, portal operators, and publishers. Multiple sites in a single system Sophisticated rights management (users, user groups) All items/titles/offerings in a single system, including cross and supplier efficiency Set filters individually (time, channel, visitor groups, campaign) Access to aggregated data and full flexibility thanks to raw data Analyses on the whereabouts of your visitors compliant with data-protection laws Tel / I sales@econda.de 4

5 SEAMLESS INTEGRATION WITHIN YOUR SYSTEM AND YOUR COMPANY SIMPLE INTEGRATION Activating the Site Monitor via standard interfaces is quick, and you will receive the first analyses right away. A wide range of opportunities for importing and exporting make it possible to exchange data throughout an e-business landscape. econda's Site Monitor can be used to restore optimization data and targeting data for the management of campaigns in third-party systems. Examples: Quantify external conversions (CPO) Optimize TV campaigns Launch re-targeting campaigns Send personalized ings Customize landing pages HOW CAN YOU PUT THE SITE MONITOR TO USE? The Site Monitor is part of econda s data-driven content suite. In addition, the Site Monitor can be used as a stand-alone solution or in combination with other econda web-analytics and personalization products. An econda representative will gladly discuss your requirements with you. We will tailor our offer to your needs. For further information, please write to sales@econda.de or try out the Site Monitor for free at: Tel / I sales@econda.de 5