17 Thai-Japanese Management Development Program. In corporation with

Transcription

1 17 Thai-Japanese Management Development Program In corporation with

2 Program Overview Program Features: Practical management training program by the nation s top-level university Designed for Thai managers in Japanese companies, with high potential for future senior management Hybrid contents of universal management skills and practical skills applicable to managers work Taught in Thai language to stimulate mutual learning Benefit for employers: Help speed up localization and enhance competitiveness through Talent development on the manager level Positive impact on HR retention & recruitment Benefit for participants: Help develop confidence and recognition by Getting nominated and receiving CMMU certificate Acquiring practical managerial acumen and skills

3 Thai Japanese Management Development Program Target: This course is designed for Middle Managers(*) in Sales, Marketing, Product Service Development, Purchasing and HR & Administration Department in both manufacturing and non-manufacturing companies. (*) Managers who have been 3-5 years at that position Style of this seminar: This course encourages all participants to involve more discussion, role play and group work with minimum lecturing. To do so, each participant can mix with different people from different industry effectively. Benefit: These THREE (3) training contents:- 1. Operations Management 2. Customer Relationship Management 3. Logical Thinking & Decision Making are essential for employees with MANAGER title and especially important for the employees with 3-5 years experience in Manager s position. With this understanding, the participant can realize what skill, framework and method are necessary and can use for everyday working environment as a Manager.

4 SEMINAR Detail Subject Operations Management Training Duration February, 2014 ( 2days ) Target Middle Management Thai Managers (Sales Managers, Marketing Managers, Product Managers, HR Managers Language Thai Course Overview Operations Management focuses on carefully managing the processes to produce and distribute products and services. It s often known as well as Lean, is a management practice that considers the expenditure of resources for any goal other than the creation of value for the end customer to be wasteful, and thus a target for elimination. This course aims at understanding how Operations management carried out in an organization depends very much on the nature of the products or services in the organization and how it can be effectively managed. Coverage: Lean Production 5 key principles of lean The Components of Value Time, place, cost and quality The value chain concept Value Stream Map Functional Silo vs. Cross Functional Work-Team in the Workplace The Supply Chain Concept Benchmarking

5 SEMINAR Detail Subject Customer Relationship Management Training Duration March, 2014 ( 2 days ) Target Middle Management Thai Managers Language Thai ( Marketing Managers, Sales Managers, Product Managers, ) Course Overview Customers are one of the most important assets of the company. By enhancing the customer experience, organizations can develop a strong relationship between the customer and the organization. This course considers ways to evaluate the value provided by customers, and make decisions designed to optimize this value over time. We will focus on strategic and analytic to customer relationship management that will aid in customer acquisition, development and retention, and link these through the central concept of customer lifetime value. Coverage: - Understanding of key concepts and best practices of CRM - CRM value proposition for different market concepts - Impact of CRM on customer experience, satisfaction and loyalty - Knowledge of CRM customer data acquisition, management, research, analysis and use - Impact of social networking on CRM best practices - Case study

6 SEMINAR Detail Subject Logical Thinking & Decision Making Training Duration 3-4 April, 2014 ( 2 days ) Target Middle Management Thai Managers (Sales Managers, Marketing Managers, Product Managers, HR Managers Language Thai Course Overview This course, Logical Thinking, will develop participants ability to analyze situations and problems logically. It presents models and tools for decision makers, in a persuasive and effective manner - in formal presentations, meetings and group situations and in writing. The course adopts a logical step-by-step format, using both strategy tactical mindsets to approach and solve problems. Participants gain knowledge of rational decision making and non-rational techniques for decision making. Coverage: The Decision-Making process Decision-Making Styles and Attributes (Social and Psychological forces) Logical problem solving, Logical Strategy and Tactical thinking process Decision Making in an Emergency System thinking, Brainstorming

7 Comments from participants from program It was meaningful that I could discuss with participants from other companies. It was interesting to me that we did case study, group discussion then finally did presentation. The trainers are rich in experiences and used many down to earth examples for us to understand. I could learn CRM ways with adjusting own customers. I d like to use knowledge at my working place. It was a great benefit to me how to do to approach and solve problems as team management. To come to know new friends is fun! It helps me to communicate with the subordinate better and to understand the problem in organization. Please click the training gallery at the website! layout=blog&id=6&itemid=11

8 Seminar Schedule Operations Management Date: February, 2014 Time: 9:00-12:00 13:00-16:00 Venue: College of Management, Mahidol University Fee: Bht 10,500 (incl. Tea Break and Lunch) Customer Relationship Management Date: March, 2014 Time: 9:00-12:00 13:00-16:00 Venue: College of Management, Mahidol University Fee: Bht 10,500 (incl. Tea Break and Lunch) Logical Thinking & Decision Making Date: 3 4 April, 2014 Time: 9:00-12:00 13:00-16:00 Venue: Fee: College of Management, Mahidol University Bht 10,500 (incl. Tea Break and Lunch)

9 Expected Trainers Aj. Prattana Punnakitikashem ( Operations Management Program Chair for Health Care and Wellness Management Program College of Management, Mahidol University Education: M.S. Industrial Engineering The University of Texas at Arlington Ph.D. Industrial Engineering The University of Texas at Arlington Aj. Phallapa Petison ( Customer Relationship Management ) Program Chair for Business Management Program at College of Management, Mahidol University Education: B.Sc., Chulalongkorn University (1994) M.B.A., Asian Institute of Technology (1999) Ph.D., Asian Institute of Technology (2007)

10 Expected Trainers Aj. Rath Dhnadirek ( Logical Thinking & Decision Making Lecturer, Decision Skills and Organization Behaivor at College of Management, Mahidol University General Manager, T. Dhnarath International Co. Ltd Co-Managing Director and Senior Partner, Sycamore Management Consulting Education: Doctor of Philosophy (Ph.D.) Degree in Marketing with a concentration area in Consumer Psychology and Decision Sciences (Support Area: Statistics and Quantitative Analyses), The University of Chicago

11 How to Apply Price: Please refer to Seminar Schedule Form: Please send the attached form to Ms Yamasaki at by or Fax ( ) Application deadline: Course1: Operations Management 17 February 2013 Course2: Customer Relationship Management 12 March 2013 Course3: Logical Thinking & Decision Making 24 April 2013

12 How to Apply (Continued) Payment method: After deadline date, CMMU will send an invoice. Please make a payment according to the indication written on the invoice either pay by cheque or by bank transfer. Payment deadline: Before each 1 st day training date (Bangkok time at 18:00) Cancellation Clause: Cancellations within days of delivery date will be charged 30% of whole amount above mentioned. Cancellations within 19 days until the day before delivery date will be charged 50% of whole amount above mentioned. Cancellations after 5:00pm the day before the delivery date or on the same day as the delivery date will be charged 100% of whole amount above mentioned.

13 Enquiry Bangkok Tel Person in charge Website (66) Ext 2724 / (66) (Japanese, Thai) Ms Yamasaki h.yamasaki@cicombrains.com Singapore Tel (65) (Japanese, English) Person in charge: Mr. Michiaki Lee m.lee@cicombrains.com Tokyo Tel: (81) (Japanese, English) Person in charge: Mr. Nishida t.nishida@cicombrains.com Map to CMMU : College of Management, Mahidol University 4 th Fl. 69 Vipavadee Rangsit Road, Phayathai Bangkok 10400