COM Culture and Media Discourse

Transcription

1 COM Culture and Media Discourse Chaminade University of Honolulu, School of Business and Communication Class Schedule: Instructor: SUMMER I SUMMER I ecollege online 6 Weeks Dr. Eva Rose B. Washburn-Repollo, M.A., M.S. Contact: Room- Eiben Hall 124: (808) eva.washburn@chaminade.edu. s will be checked daily between 10 am to 12 noon. Office Hours: Online or by appointment Texts: Media, Culture and Discourse, An Introduction by Paul Hodkinson (2011) Other handouts, materials and various media: websites, video and films etc. COURSE DESCRIPTION COM 380- Culture and Media Discourse - A review and exploration of Discourse theories (the use of language in the social construction of reality) focusing on how culture and media affect identity (Individual, groups, corporations, countries). Critical analysis includes evaluations of emerging relationships between humans and technology. Analysis will include Narrative, Content and Discourse Analysis on virtual, spoken and printed text. Additionally, students' own skills of analysis will be practiced and developed. 1

2 Course Learning Outcome LEARNING OBJECTIVES 1. Differentiate related approaches in discourse textual analysis. Critique communication technologies using media links that influence the social, cultural world. 2. Synthesize the emerging relationships between humans and technology. 3. Determine the broader social and cultural narratives created by media messages using critical discourse analysis. 4. Design models of the media industry and the process of media communication in the dissemination of information. 5. Interpret media consumption theories through content and narrative analysis. 6. Determine the context of media technologies in the production of the purpose of the users. Communication Program Goals 1. This program helps students develop the broad-based communication skill set that is in demand by media outlets, marketers, and advertising firms. 2. Basic Communication skills in public speaking, interpersonal communication, culture and media studies and group communication are basically taught as inclusive formats that are integrated into the general goals. 3. Students get a base in multiple career areas and develop skills including writing, creative direction and visual presentation. Teacher Philosophy and Goals 1. Getting students to think critically, to ask questions and learn how to manage rigorous discussion. 2. Clearly articulate the goals of the course and the vision of the course in the overall direction of each student. Title IX Compliance Chaminade University of Honolulu recognizes the inherent dignity of all individuals and promotes respect for all people. Sexual misconduct, physical and/or psychological abuse 2

3 will NOT be tolerated at CUH. If you have been the victim of sexual misconduct, physical and/or psychological abuse, we encourage you to report this matter promptly. As a faculty member, I am interested in promoting a safe and healthy environment, and should I learn of any sexual misconduct, physical and/or psychological abuse, I must report the matter to the Title IX Coordinator. Should you want to speak to a confidential source you may contact the following: Chaminade Counseling Center A priest serving as a sacramental confessor or any ordained religious leader serving in the sacred confidence role. Assessment Table CLO Program LO WASC Core Competency Marianist Values to 5 Written Communication Educate for adaptation & change to 5 Oral Communication Provide an integral quality education Educate in family spirit Educate for formation in faith Quantitative Reasoning Educate for adaptation & change Critical Thinking Educate for service, justice & peace Educate in family spirit Information Literacy Educate for adaptation & change Critical Thinking Provide and integral quality education 3

4 COURSE POLICIES 6 weeks of work online can only be successfully accomplished if requirements are submitted on time. Ask questions when you are not sure BEFORE anything is due. 1. Virtual Attendance. Regular attendance in an online class is graded in terms of your prompt submission of homework, exams and online class discussions. Delayed responses and submissions will not be graded. a. If the student misses communicating/submitting more than the equivalent of one and a half weeks of work during a regular 6-week semester, the final course grade may be lowered by one full letter grade. Because COM 380 is a course that focuses on virtual communication as well as written assignments, students with more than 1 and ½ weeks of absences (out of 10 weeks) should seriously consider withdrawal from the course. Each unexcused absence is a 5-point deduction from your participation points. b. Documentation of absences, (due within one week of the absences) for illness, official university functions, or other dire emergencies may be excused. c. Students involved in military deployment should communicate through or a phone call with instructor, if possible, to make alternate arrangements. d. It is the student s, not the instructor s, responsibility to catch up after missed class days by making arrangements with a classmate for class notes and missed assignments. e. It is important to respond and submit work in the online class at the scheduled time. If you do not check you r or ecollege mail daily, you may miss important announcements, or an assignment. Expect a response one day after your has been sent. f. Virtual Office. s are checked every day from 10 am to 12 noon. 2. Participation: Active participation in class discussion and exercises is expected. I will keep track of your class contributions and keep your participation points according to your contributions. Involvement in class activities and discussions is essential to processing the material and ideas presented in this course. A positive attitude and respect for differences should guide all our interactions. 4

5 3. Readings and written assignments: Class discussions and activities are based on assigned readings/video/research articles. Assigned material must be read before the week for which it is assigned (See Course Outline). Refer to ecollege for guides and submissions. Log into or through the Chaminade website. Log in with your usual Chaminade password. Find Course List and choose COM 380. Most guides are found in the DOC. SHARING tool. All homework submissions will follow the DROPBOX tool. - All written assignments should follow the assigned format. Written work that contains excessive typographical and grammatical errors is subject to grade penalty. Students should keep a copy of all written work submitted. 4. Late assignments: Students must turn in assignments and take the tests on time. If a student misses an assignment for a documented reason (see item 1 above), the student may be permitted to make up the assignment at a later date (time permitting), the instructor s convenience. If the student is not ready for the makeup, a grade of zero (0) will be recorded. All late assignments may be reviewed but will not be graded. 5. Plagiarism: All assignments should be original work done by the student for this class. Use of work that is not credited to the original source, or use of someone else s media or written material is a serious academic offence and will not be tolerated. Communication Department policy requires that, on first offence, plagiarized assignments will be given a grade of zero and one full letter will reduce the student s final course grade. A second offence will result in automatic failure of the class. Refer to the Chaminade Student Handbook (p.91) for the complete university policy regarding plagiarism and academic honesty. 6. ADA (to be added) 5

6 Course Requirements Requirements/Projects POINTS POSSIBLE % OF GRADE YOUR SCORE Weekly Media/Media Analysis 100 (X 5, (3 Written and two digital submissions) 20% Midterm Exam % Final Paper with Video Essay % Final Exam % Participation (Threaded and Prompt Submissions) % TOTAL 100% * Media content includes radio, film, advertisement, music video; you tube post, a piece of news footage, billboard ads, games machines and the Internet. 6

7 COM 380 WORK SCHEDULE SUMMER I Dr. Washburn-Repollo WEEK Reading Assignment Media Assignment Submission Date Group WEEK 1 Media, Culture and Society (MCS) Introduction Pages 1-14 Select a piece of media contents of your choice and answer Question # 1 on page. 14. Additional guidelines in syllabus. WATCH: Dove Commercial May 19. Upload WMA and media link to ecollege. Upload again to May Respond thru Threaded Group. 3UwkYM (transferred from ecollege Webliography menu) WEEK 2 Select two topics from Chapter 2 to report on. Prepare your WMA. Include a media link and use it as an example to discuss your topics. WATCH: Ted.com: Johanna Blakley Upload WMA and media link to ecollege drop box. Upload again to Respond thru Threaded Group. ks/johanna_blakley_soci al_media_and_the_end_o f_gender WEEK 3 Read pages How different arrangement of signs generate meaning. Prepare your WMA. Select a media that you can use as an example. Chapter 3. WATCH: Noam Chomsky on Media and Power t6tplse Upload WMA and media link to ecollege drop box. Upload again to Threaded Group. MIDTERM EXAM 7

8 WEEK 4 Read pages How do we receive and respond to information from media. Prepare your WMA. Select a media that you can analyze for your FINAL PROJECT. Include the concept of Semiology. Begin thinking about a media subject to study. Upload WMA and media link to ecollege dropbox. Upload again to Threaded Group. WATCH:Intertextuality using Star Wars 1gZ1Ro WEEK 5 Additional Handouts for Content Analysis based on what you choose. Remaining chapters from MCS can be helpful. Draft analysis of the MEDIA chosen and final analysis structure chosen. Concepts for Final Exam to be distributed. WATCH: Text and Discourse Analysis Upload a summary analysis for peer review/threaded discussion. Threaded. Comment on summaries of each other s papers. Tsa0Ww WEEK 6 Individual consultation on teacher feedback on final paper. Conference with Prof. Work on draft. Work on draft Final Submission and Final exam. 8

9 Grading Guide for Weekly Media Analysis and Final Paper/Final Video Essay Weekly Media Analysis (WMA) Chapter reading and Media upload for project submissions. Specific directions are found in work plan. 1. Quote the most TELLING paragraphs and theories from each chapter as assigned to aid in project preparation. Paraphrase huge paragraphs and indicate page numbers for verification. 2. Respond with a synthesis (putting significant ideas to create and design a cohesive thought) to your quote with two to three paragraphs connecting to your chosen media. Please include the background/context of your choice of media. Define important terms/concepts focusing on message production and users. Your media choice should be viewed in relation to the phrases/theories from the text. 3. One additional source from outside your textbook. Connect all the ideas and synthesize their interconnections. An example of which might be this article: 4. Cite your source. For social media sources please refer to: m&utm_campaign=buffer 5. End with a meaningful question (encourage rigorous discussion) that you want to discuss further with others. Good questions earn more points. 6. One to 2 pages. Single-spaced. 12 font: Times New Roman. Use only one line for your name to reserve space for your ideas. 7. Please add references when citing other sources. MLA or APA is appreciated. Video PD Create and share a SHOW ME or an IMovie clip. (3 to 5 minutes) 1. Initial phase (topic selection, thesis statement submission) 2. Argument/format (introduction, thesis, reasons, supporting evidence (outside source/research), conclusion) 3. Style/aesthetics (image, voice, pacing, text, sound, music, montage, rhythm, edits/transitions, etc.) 9

10 4. Thesis statements should be easy to locate, arguable, and clearly stated, and furthermore, that their conclusions should not only sum up the project, but also ask the viewer to think further about the media text under consideration (Grade Letter Equivalent: 10-9 Excellent. Additional insights and interpretation of elements such as telling quote, connecting the personal connection to outside studies and specific examples of abstract concepts; 8-7 Satisfactory. Choose a telling quote, personal connection, outside studies and specific examples of abstract concepts, important question at the end; 5-6 Good lacking supporting evidence; 4-3 Needs work.) Points: Choose a telling quote (2 points), personal connection (1 point), outside studies (2 points) and specific examples of abstract concepts (2 points), important question at the end (1 point). Criteria for evaluating all class work 1. Completeness & Organization (all parts of the assignment must be done) 2. Quality of the Content (including knowledge of basic information and theoretical clarity) 3. Engagement with the material (choice of topic, thoroughness of research) 4. Quality of the writing (including grammar and punctuation) 5. Thoughtfulness/Reflection 6. Exploration of personal meaning 7. Caring, positive and respectful attitude towards all cultures 10

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