SAS. for Grocery. Empowering grocers to engage customers at every turn
|
|
- Erick Flowers
- 8 years ago
- Views:
Transcription
1 INDUSTRY OVERVIEW SAS for Grocery Empowering grocers to engage customers at every turn The grocery industry has changed. To withstand the onslaught of growing competitive pressures, most grocers have embraced store brands, prepared foods and other higher-margin items, like cards, gifts and books. Today s consumers, however, know more about products, prices and retailers than ever before, and they no longer respond to traditional approaches to win and retain their loyalty. If customers aren t satisfied with your prices and assortment, they may take their business to your competitor across the street. How can you know your community and build rapport with your customers? How can you attract, retain and grow customers trust, business and loyalty? The answers to these challenges may lie in the vast stores of data grocers accumulate from multiple sources. Unfortunately, most grocers are overwhelmed with data, and many are unable to use what they have to make the best decisions for their brand. The bottom line is that customer and demographic data represents a gold mine of information, but many grocers have long had to rely solely on external parties to mine their data and make recommendations. But that s a risky proposition, considering the potential for losing customers, insight, market share, competitive positions and profitability. Challenges Cost pressures. Grocers are facing rising commodity prices for center store items, food inflation and margin pressures resulting from the economic conditions of the past several years. Increased competition. The range of competitive options today from convenience to mega-retailers and hypermarkets has fractured the neighborhood grocery market. Data deluge. Grocers are drowning in data from a variety of sources the baskets purchased, the raw number of interrelated transactions, etc. then add to that loyalty card, syndicated, demographic, geographic and dimensional data, etc. Changing customer demands. Growing price sensitivity, increased access to alternate channels, and greater access to information makes customer behavior and preferences harder to predict and customer loyalty harder to secure. What if you could know today s and tomorrow s customers, and earn their trust and business? What if you could deliver a pleasant shopping experience and provide a unique value? You can. With vast experience in the grocery business, SAS can power your business with a step-by-step process to transform your company with analytics to drive results across the grocery enterprise.
2 Put the engaged consumer at the center of your business The SAS Difference Only SAS offers grocers fast results, with modular solutions that let you start where your needs are greatest with a service offering or onsite business solution to drive better revenue, margins and localization, and then add on over time as your business grows and your needs change. SAS offers a full spectrum of solutions for all your marketing needs: Shopper insights. Understand your customers their preferences, buying behaviors, what they say about you in social media, etc. and use that insight to better attract, retain and grow customers and profits. Assortment optimization. Quickly determine an executable local assortment by scoring products and optimizing assortments based on who is buying what, in which stores. Inventory optimization. Ensure proper inventory and pack-out at the store level to maintain balanced inventory, a sufficient service level and an enhanced shopping experience. Demand forecasting. Automatically create, diagnose, model, execute and reconcile forecasts across multiple merchandise levels and locations. Space optimization. Create optimal store and fixture space allocations so you can guarantee precise space utilization in new markets while increasing sales in existing stores. How SAS Empowers Grocers SAS offers solutions that put the power of analytics in the hands of the business user, very quickly enabling those folks closest to the business to be more selfsufficient and proactive in understanding what drives their business and how to tune it for peak performance. Understand and Engage Customers with Robust Shopper Insights Grocers have long had more than enough customer data, and now new sources, such as social media, are added to the mix. But what can that data tell you about your customers and what they are buying? The Shopper insight offerings from SAS give you a more robust understanding of your customers, their preferences, buying behaviors, market baskets and affinities. SAS Analytics help grocers create more granular customer segments to support more targeted marketing programs and perform market basket analysis to optimize in-store product mix and store organization. SAS Social Media Analytics enables you to act on intelligence gleaned from online conversations across professional and consumer-generated media sites. It lets you attribute online conversations to specific parts of your business, enabling an accelerated response to shifts in the marketplace. As an enterprise hosted solution managed by SAS Solutions OnDemand, SAS Social Media Analytics is tailored to your unique business challenges and enterprise goals. Engaging today s customers requires the ability to build trust and relationships.
3 The Key analytical capabilities empower grocers to actively engage customers. Discover not only which products are Integrate information from loyalty typically bought together, but why. programs, transaction files, demographic appends and vendors into a Identify advocates of, and threats to, single version of the truth. corporate reputation and brand. Gain valuable customer insights and Quantify interaction among traditional identify meaningful segments. media and social media activity, and establish a platform for social CRM Understand which factors influence strategy. customer satisfaction, long-term customer relationships and sales results. The SAS Difference (continued... ) Price optimization. Understand purchase behavior/elasticity, and set a price that reinforces your brand and go-to-market strategy while maintaining competitive balance to local influences. Promotion optimization and marketing resource management. Maximize margin and revenue through improved promotion planning with a retail workflow between marketing and product managers, comprehensive support for vendor deal management, collaboration and more. Campaign management and marketing optimization. Efficiently manage marketing campaigns by targeting specific consumers across multiple channels (print, Web, mobile, etc.) using a variety of analytical models (e.g., RFM). We chose SAS because of their strong commitment to retail and analytical excellence. This partnership will enhance our guests shopping experience with the implementation of SAS technology and resources to provide improvements in pricing, assortment and customer insight. Maura Hart CIO, Winn-Dixie
4 Put the power of analytics at the heart of your business With stores spread throughout the country, tastes and preferences can vary drastically. Because SAS Space Optimization is based on store-specific sales, the system allows us to allocate more space to the products our local customers want in each region to meet their needs and avoid stockouts. This has only become possible with SAS software. Irja Simola CIO, Grocery Retail, S-Group An Automated Approach to Assortment Optimization Grocers often struggle to determine which products are needed in which stores in what quantities to fit into what physical space, while simultaneously trying to better understand their customers, product proliferation and cost of space. SAS takes an automated, optimized approach to assortment optimization, helping you understand customer loyalty and preferences so you can determine the best assortment in each category to achieve your objectives while taking into account your constraints (e.g., available space). The result is success in that elusive last mile, where products ultimately must fit the space available. Assortment optimization as a service offering from SAS makes a great first step for grocers before tackling other areas. Improve margins and increase sales. Reduce costs. Include a better variety in assortments. Increase customer satisfaction. Make Better Use of Selling Space with Space Planning and Optimization Localizing merchandise assortments and successfully executing at the storeshelf level tops every grocer s agenda. SAS Retail Space Management offers a streamlined, browser-based planogramming solution for improving the use of selling space, enhancing inventory productivity and extending space planning power so store managers can collaborate with associates (e.g., category managers and vendors). SAS Retail Space Management includes SAS Space Optimization, SAS Space Planning, SAS Collaborative Planogramming and SAS StoreCAD Plus. Increase revenue and inventory productivity. More efficiently map assortments to planograms. Improve planogram performance visibility. Enhance planogram content, and change communications.
5 Retail Forecasting Essential decisions about assortment, price and promotion, and supply chain execution depend heavily on understanding consumer demand, and it is no longer adequate to create this understanding via outdated spreadsheets or back-of-the-envelope calculations. What is needed is a highly scalable platform that considers the range of factors driving consumer behavior. SAS Retail Forecasting predicts consumer response to price changes and promotional activity in order to generate a demand forecast at the store level. It s specifically designed to forecast demand for long- and short-lifecycle retail products by considering critical causal factors price, promotions and marketing activity and analyzing the effects across the whole category. It s for use by trading and supply chain divisions affected by price and promotional activity. Maximize stock coverage while minimizing costs. Increase inventory turns. Model future prices and promotions. Forecast effect on a whole category. Forecast space more accurately. Maximize Margins with Regular Price and Promotion Optimization Pricing has a dramatic effect on a grocer s margin. To get the price right, your pricing and promotion strategies must all align and support your company s brand image. Setting such strategies requires accurate, reliable information about not just what customers want now, but what they will want in the future. SAS Regular Price Optimization helps you establish and maintain optimal everyday prices, while maximizing category margin and volume goals based on costs, regional demand and competitive price information. The solution allows for high-low product categories. An intuitive interface lets merchants, their assistants, category management teams and pricing analysts make timely profit- and revenue-maximizing decisions in the context of operational constraints. You can also predict the impact of proposed price changes on revenue, unit volume and profitability based on elasticity, cross-elasticity and demand associated with different products. Optimize pricing down to UPC level. Maximize category and volume goals. Make profit- and revenue-generating decisions quickly in response to product performance, market opportunities and competitive actions. SAS Promotion Optimization lets you maximize margin and revenue through improved promotion planning. The solution s promotional planning process enables better workflow and communication between the marketing department and product managers, as well as a more effective method for managing product selection for use in marketing vehicles. It helps you determine which items or groups of items to promote in which locations, at what price points, through which promotional vehicles using advanced demand modeling and optimization techniques. Develop and implement optimal promotional plans. Manage and optimize localized versions of promotions. Manage overlapping and conflicting promotions. Manage for trade/vendor funds in promotion optimization. Predict incremental lift from planned promotions both on promoted items and across the store. Maximize return on promotional investments, while also accounting for cannibalization.
6 Greater customer loyalty, greater ROI With the help of SAS we have been able to reduce stockholding by at least 8 percent and reduce wastage by 3 to 4 percent. Gail Richmond Manager, Branch Ordering Development, Waitrose Deliver Marketing Effectiveness with Marketing Resource Management Grocers purchase myriad marketing services, developing circulars, mailers, collateral, running campaigns and sponsoring events. Much of this is managed in an ad hoc and uncoordinated manner with s, spreadsheets and other rudimentary tools. The result is marketing inefficiencies, which lead to increased costs, time-to-market delays and weakened brand value. SAS and recent acquisition Assetlink provide the most comprehensive solution available for delivering marketing effectiveness. The solution enables more efficient marketing programs planning and budget allocation, with workflows that encourage collaboration among all stakeholders including vendors and enable the definition, tracking, coordination and execution of multichannel campaign tasks. Increase ROI with Campaign Management and Marketing Optimization As the cost of acquiring new customers increases, grocers must focus acquisition efforts on customers with the highest profit potential. In addition, implementing an integrated communication strategy across all channels, while taking into account customer communication preferences, is becoming essential. SAS Marketing Automation lets you apply in-depth customer insight to your merchandising and marketing decisions by planning, testing and executing tailored promotions and campaigns that help you retain your highest-value customers and drive higher rates of new customer acquisitions for a better return on investment and a healthier bottom line. The solution also helps you maximize economic outcomes by making the most of each customer communication. Align marketing plans with overall strategy. Integrate program budgeting and spending tracking. Streamline program collaboration and execution. Catalog, store and reuse digital assets. In addition, you can increase marketing campaign ROI by determining the best offers for individual customers and delivering analytic insight that takes into account business constraints, such as contact policies.
7 Complete more campaigns, faster. Achieve better targeting and response rates by focusing on customers who matter most. Continuously improve campaigns. Coordinate across multiple channels. Improve marketing ROI. Understand the impact of changes. Enhance your contact strategy. About SAS SAS is the leader in business analytics software and services, and the largest independent vendor in the business intelligence market. Through innovative solutions delivered within an integrated framework, SAS helps customers at more than 50,000 sites improve performance and deliver value by making better decisions faster. Since 1976 SAS has been giving customers around the world THE POWER TO KNOW. SAS Marketing Optimization applies mathematical techniques to maximize campaign return, revealing how to make the most of each customer contact. By determining the best offers for individuals and gaining insight into the impact of changing business constraints (e.g., budget, channel capacity, contact policies), you can increase your campaign ROI. Improve marketing ROI. Understand the impact of changes. Enhance your contact strategy. Only SAS provides the complete set of capabilities needed for a customerfocused marketing process. And because one size does not fit all, SAS offers a variety of deployment options on-premise, enterprise hosting and SaaS.
8 SAS Institute Inc. World Headquarters To contact your local SAS office, please visit: SAS and all other SAS Institute Inc. product or service names are registered trademarks or trademarks of SAS Institute Inc. in the USA and other countries. indicates USA registration. Other brand and product names are trademarks of their respective companies. Copyright 2011, SAS Institute Inc. All rights reserved _
SOLUTION OVERVIEW SAS MERCHANDISE INTELLIGENCE. Make the right decisions through every stage of the merchandise life cycle
SOLUTION OVERVIEW SAS MERCHANDISE INTELLIGENCE Make the right decisions through every stage of the merchandise life cycle Deliver profitable returns and rewarding customer experiences Challenges Critical
More informationHow To Use Big Data To Help A Retailer
IBM Software Big Data Retail Capitalizing on the power of big data for retail Adopt new approaches to keep customers engaged, maintain a competitive edge and maximize profitability 2 Capitalizing on the
More informationMaximize Sales and Margins with Comprehensive Customer Analytics
Q Customer Maximize Sales and Margins with Comprehensive Customer Analytics Struggling to connect the dots between Marketing, Merchandising and Store Ops? With the explosion of customer interaction systems,
More informationLeading Practices in Market Basket Analysis
Leading Practices in Market Basket Analysis How Top Retailers are Using Market Basket Analysis to Win Margin and Market Share Larry Gordon, Partner The FactPoint Group 349 First Street Los Altos, CA 94022
More information5 Ways Marketing Automation Provides Job Security for Marketers
Marketers About This White Paper Expectations for business-to-business ( B2B ) organizations to measure return on marketing investments and to justify marketing decisions have never been greater. New marketing
More informationTop 5 Transformative Analytics Applications in Retail
Top 5 Transformative Analytics Applications in Retail Learn how you can boost your bottom line and acquire engaged, happy customers with actionable insight from the world s most comprehensive analytics
More informationApplying Customer Analytics to Promotion Decisions WHITE PAPER
Applying Customer Analytics to Promotion Decisions WHITE PAPER SAS White Paper Table of Contents INTRODUCTION... 1 MEASURING EFFECTIVENESS OF MASS PROMOTIONS.... 1 ASKING THE RIGHT QUESTIONS.... 2 GETTING
More informationInformation-Driven Transformation in Retail with the Enterprise Data Hub Accelerator
Introduction Enterprise Data Hub Accelerator Retail Sector Use Cases Capabilities Information-Driven Transformation in Retail with the Enterprise Data Hub Accelerator Introduction Enterprise Data Hub Accelerator
More informationDelivering a Smarter Shopping Experience with Predictive Analytics:
IBM Software Business Analytics Retail Delivering a Smarter Shopping Experience with Predictive Analytics: Innovative Retail Strategies Delivering a Smarter Shopping Experience with Predictive Analytics:
More informationHELPING BRANDS STAND OUT
HELPING BRANDS STAND OUT Influencing the purchase of our partners brands through integrated sales and marketing solutions. Ever-changing retail environment meets ever-evolving brand solutions. We re all
More informationDelivering new insights and value to consumer products companies through big data
IBM Software White Paper Consumer Products Delivering new insights and value to consumer products companies through big data 2 Delivering new insights and value to consumer products companies through big
More informationAnalytics With Hadoop. SAS and Cloudera Starter Services: Visual Analytics and Visual Statistics
Analytics With Hadoop SAS and Cloudera Starter Services: Visual Analytics and Visual Statistics Everything You Need to Get Started on Your First Hadoop Project SAS and Cloudera have identified the essential
More informationDrive Business Further Faster With RetailNext
Drive Business Further Faster With RetailNext Built especially for retailers, RetailNext is a scalable in-store analytics platform that makes it easy for you to collect, analyze, and visualize data about
More informationExclusive new survey findings point to the priorities and investments retailers are planning for over the next 36 months. Forward-looking results
Exclusive new survey findings point to the priorities and investments retailers are planning for over the next 36 months. Forward-looking results unveil the internal goals and external pressures driving
More information2012 State of B2B E-Commerce
2012 State of B2B E-Commerce Executive Summary As digital commerce has transformed all commerce over the last decade, customers have been offered increasing control over their buying experience. Ease of
More informationKIE SQUARE PERSPECTIVE
KIE SQUARE PERSPECTIVE ANALYTICS DRIVEN COMPETITIVE EDGE IN SHOPPER MARKETING Analytics Driven Competitive Edge in Shopper Marketing Introduction For leading Consumer Packaged Goods (CPG) companies across
More informationProduct recommendations and promotions (couponing and discounts) Cross-sell and Upsell strategies
WHITEPAPER Today, leading companies are looking to improve business performance via faster, better decision making by applying advanced predictive modeling to their vast and growing volumes of data. Business
More informationTRADE PROMOTION ANALYTICS FOR CPG
SPOTLIGHT ON: TRADE PROMOTION ANALYTICS FOR CPG DRIVE VALUE FROM YOUR TRADE SPEND INSIDE YOU LL FIND OUT: Why optimizing trade spend is difficult and where CPG companies can improve Best practices for
More informationTIBCO Industry Analytics: Consumer Packaged Goods and Retail Solutions
TIBCO Industry Analytics: Consumer Packaged Goods and Retail Solutions TIBCO s robust, standardsbased infrastructure technologies are used by successful retailers around the world, including five of the
More informationNext Best Action Using SAS
WHITE PAPER Next Best Action Using SAS Customer Intelligence Clear the Clutter to Offer the Right Action at the Right Time Table of Contents Executive Summary...1 Why Traditional Direct Marketing Is Not
More informationSAP CUSTOMER RELATIONSHIP MANAGEMENT. Solution Overview
Solution Overview SAP CUSTOMER RELATIONSHIP MANAGEMENT CUSTOMER RELATIONSHIP MANAGEMENT AS A BUSINESS STRATEGY IS CHANGING 2 With SAP CRM, we optimized our sales resources, reduced administrative costs,
More informationEmpowering Grocers: Using Retail Analytics To Engage Customers. How Shopper Insights Cement Long-Term Loyalty Through Optimization and Forecasting
A Empowering Grocers: ebook Using Retail Analytics To Engage Customers How Shopper Insights Cement Long-Term Loyalty Through Optimization and Forecasting Sponsored by Table of Contents The Pitfalls of
More informationSAS CUSTOMER INTELLIGENCE. Solve more marketing challenges with a comprehensive enterprise solution
SAS CUSTOMER INTELLIGENCE Solve more marketing challenges with a comprehensive enterprise solution Enable Smarter Decisions Throughout Your Marketing Process SAS analytics leads to deeper understanding
More informationOracle Retail Customer Engagement Cloud Services
OR A C L E D A T A S H E E T Oracle Retail Customer Engagement Cloud Services Oracle Retail Customer Engagement Cloud Services is a suite of integrated cloud services designed to drive incremental revenue
More informationStore Inventory Management Market Outlook & Product Overview
Store Inventory Management Market Outlook & Product Overview Jeanette Ringwelski, Product Strategy Manager THE FOLLOWING IS INTENDED TO OUTLINE OUR GENERAL PRODUCT DIRECTION. IT IS INTENDED FOR INFORMATIONAL
More informationBig Data Management and Predictive Analytics as-a-service for the Retail Industry
Big Data Management and Predictive Analytics as-a-service for the Retail Industry Serendio Predictive Analytics for the Retail Industry 2 Executive Summary The biggest and most successful retailers today,
More informationPage 1. Transform the Retail Store with the Internet of Things
Page 1 Transform the Retail Store with the Internet of Things The Internet of Things is here today There s a new era dawning in the retail industry, and it s being driven by the Internet of Things. The
More informationBest Practices for Leveraging Business Analytics in Today s and Tomorrow s Insurance Sector
Best Practices for Leveraging Business Analytics in Today s and Tomorrow s Insurance Sector Mark B. Gorman Principal, Mark B. Gorman & Associates LLC January 2009 Executive Summary Sponsored by Report
More informationEnterprise Marketing Automation Platform
Enterprise Marketing Automation Platform Marketing is undergoing a fundamental shift. Emerging channels such as email and mobile have created new and unique opportunities to reach a new generation of customers
More informationPerformance Management Applications. Gain Insight Throughout the Enterprise
Performance Management Applications Gain Insight Throughout the Enterprise Applications that Span the Enterprise Managers need a consolidated view of their key enterprise metrics and performance indicators
More informationBI forward: A full view of your business
IBM Software Business Analytics Business Intelligence BI forward: A full view of your business 2 BI forward: A full view of your business Contents 2 Introduction 3 BI for today and the future 4 Predictive
More informationOn Your Mark, Get Set, Go! ebook
On Your Mark, Get Set, Go! ebook Order Management Best Practices for Sporting Goods Retailers Technology levels the playing field to allow small to medium-sized sporting goods retailers to compete with
More informationRealize More Success with Software-plus-Services. Cloud-based software from Microsoft Dynamics ERP
Realize More Success with Software-plus-Services Cloud-based software from Microsoft Dynamics ERP Cloud computing is Internet-based development and use of computer technology. Large central data centers
More informationTHE ULTIMATE ACCESS TO EUROPE S BIG DATA ANALYTICS LEADERS, EXPERTS, AND BUYERS ACROSS TOP INDUSTRY VERTICALS. 29-30 November 2016 RAI Amsterdam
29-30 November 2016 RAI Amsterdam THE ULTIMATE ACCESS TO EUROPE S BIG DATA ANALYTICS LEADERS, EXPERTS, AND BUYERS ACROSS TOP INDUSTRY VERTICALS #AWCongress www.analytics-world-congress.com brought to you
More informationTapping the benefits of business analytics and optimization
IBM Sales and Distribution Chemicals and Petroleum White Paper Tapping the benefits of business analytics and optimization A rich source of intelligence for the chemicals and petroleum industries 2 Tapping
More informationApplication Suite Overview INSIGHT PLAN EVALUATE
Application Suite Overview INSIGHT PLAN EVALUATE INSIGHT Get a Single, Fact-Based View of the Business. Put an End to My Data vs. Your Data. The Market6 Vantage Insight Module instantly gives retailers
More informationSegmentation for High Performance Marketers
Segmentation for High Performance Marketers Right Time Revenue Optimization STEP-BY-STEP GUIDE A Journey not a Destination High performance marketers recognize that market segmentation strategy is a journey
More informationThe Retail Analytics Challenge: Smarter Retail through Advanced Analytics & Optimization
Smarter Retail The Retail Analytics Challenge: Smarter Retail through Advanced Analytics & Optimization 2011 IBM Corporation Connecting With the Digital Customer the Retail Challenge 88.8% increase in
More informationEnabling Competitive Advantage in Retail with Sales Insights
SAP Solution in Detail Analytics Solutions from SAP SAP Sales Insights for Retail Enabling Competitive Advantage in Retail with Sales Insights Table of Contents 3 Quick Facts 4 Making Data-Driven Decisions
More informationLead the Retail Revolution.
Lead the Retail Revolution. The retail industry is at the center of a dramatic shift in the way consumers shop and interact with their retailers. After hundreds of years of customers going to the store,
More informationQlikView for retail & wholesale
QlikView for retail & wholesale Increase revenue, minimize margin erosion, and earn customer loyalty qlik.com Users are very enthusiastic! They can finally access, view and analyze all the data required
More informationRetail Analytics The perfect business enhancement. Gain profit, control margin abrasion & grow customer loyalty
Retail Analytics The perfect business enhancement Gain profit, control margin abrasion & grow customer loyalty Retail Analytics are an absolute necessity for modern retailers, it empowers decision makers
More informationStrengthening Diverse Retail Business Processes with Forecasting: Practical Application of Forecasting Across the Retail Enterprise
Paper SAS1833-2015 Strengthening Diverse Retail Business Processes with Forecasting: Practical Application of Forecasting Across the Retail Enterprise Alex Chien, Beth Cubbage, Wanda Shive, SAS Institute
More informationData quality and predictive analytics. An Experian Data Quality white paper
Data quality and predictive analytics An Experian Data Quality white paper Data quality and predictive analytics Overview Customers have more options today than ever before. For example, they can shop
More informationSales success through optimised processes from branch to head office. Retail Software Solutions
Sales success through optimised processes from branch to head office Retail Software Solutions Introduction Finely fitted targeted expertise from the global partner for retail success MICROS-Retail, the
More informationHow Organisations Are Using Data Mining Techniques To Gain a Competitive Advantage John Spooner SAS UK
How Organisations Are Using Data Mining Techniques To Gain a Competitive Advantage John Spooner SAS UK Agenda Analytics why now? The process around data and text mining Case Studies The Value of Information
More informationSPORTING GOOD RETAILERS ebook
SPORTING GOOD RETAILERS ebook On Your Mark, Get Set, Go! Order Management Best Practices for Sporting Goods Retailers Technology levels the playing field to allow small to medium-sized sporting goods retailers
More informationThe Power of Personalizing the Customer Experience
The Power of Personalizing the Customer Experience Creating a Relevant Customer Experience from Real-Time, Cross-Channel Interaction WHITE PAPER SAS White Paper Table of Contents The Marketplace Today....1
More informationA New Retail Paradigm: Solving Big Data to Enhance Real-Time Retailing. Sahir Anand VP & Research Group Director Retail Practice
1 A New Retail Paradigm: Solving Big Data to Enhance Real-Time Retailing Sahir Anand VP & Research Group Director Retail Practice 2 Analyst Bio Sahir Anand Vice-President & Research Group Director, Retail
More informationIntegrated Sales and Operations Business Planning for Chemicals
Solution in Detail Chemicals Executive Summary Contact Us Integrated Sales and Operations Business Planning for Chemicals Navigating Business Volatility Navigating Volatility Anticipating Change Optimizing
More informationTech Brief. Improve Sales and Marketing Alignment to Generate Better Business Results
Improve Sales and Marketing Alignment to Generate Better Business Results Tech Brief an Historically sales and marketing have struggled to work well together. The disconnect between the two groups is so
More informationAssessing campaign management technology
Assessing campaign management technology Introduction Table of contents 1: Introduction 2: 1. Can the campaign management platform be used to build a single marketing view of customers? 3: 2: Can the campaign
More informationIBM Customer Experience Suite and Predictive Analytics
IBM Customer Experience Suite and Predictive Analytics Introduction to the IBM Customer Experience Suite In order to help customers meet their exceptional web experience goals in the most efficient and
More informationCloud CRM. Scalable solutions for enterprise deployment
Cloud CRM Scalable solutions for enterprise deployment Simplicity in a complex world Finding, attracting, winning and retaining customers is the lifeblood of every business. But building a scalable, integrated
More informationBusiness Intelligence Solutions for Gaming and Hospitality
Business Intelligence Solutions for Gaming and Hospitality Prepared by: Mario Perkins Qualex Consulting Services, Inc. Suzanne Fiero SAS Objective Summary 2 Objective Summary The rise in popularity and
More informationPortrait Customer Analytic Solutions
Solutions for Enabling Lifetime Customer Relationships Portrait Customer Analytic Solutions Explore, understand and predict customer behavior for optimal ROI Every connection is a new opportunity TM Pitney
More informationCUSTOMER-FIRST MERCHANDISING STRATEGY
CUSTOMER-FIRST MERCHANDISING STRATEGY Price and promotion are two of the most important levers a retailer can pull but doing them right isn t easy. Competition is fierce as discounters and pure online
More informationTransform Inbound Contacts Into Profits: Best Practices for Optimizing Lead Management.
Transform Inbound Contacts Into Profits: Best Practices for Optimizing Lead Management. September 2012 OptifiNow September 2012 Transform Inbound Contacts Into Profits: Best Practices for Optimizing Lead
More informationAccenture Business Intelligence for Fashion and Luxury. Creating a Differentiated Customer Experience for Long-term Brand Loyalty
Accenture Business Intelligence for Fashion and Luxury Creating a Differentiated Customer Experience for Long-term Brand Loyalty Fashion is inherently an ever-changing industry. Customer preferences fluctuate
More informationSage X3. Enterprise Business Management Solutions in the 21st Century: Key Buying Considerations
Sage X3 Enterprise Business Management Solutions in the 21st Century: Table of Contents 3 Legacy Systems are Good to a Point 3 On-Premise or Cloud: Which Option makes Sense 4 The Modern Business Management
More informationThe Future of Applications in Retail. Three Strategies for Winning the Digital Battle
The Future of Applications in Retail Three Strategies for Winning the Digital Battle EXECUTIVE SUMMARY Can retailers applications deal with today s digital challenge? Traditional retailers are under multiple
More informationInsurance customer retention and growth
IBM Software Group White Paper Insurance Insurance customer retention and growth Leveraging business analytics to retain existing customers and cross-sell and up-sell insurance policies 2 Insurance customer
More informationSAP Thought Leadership SAP Customer Relationship Management. Strengthen the Brand and Improve
SAP Thought Leadership SAP Customer Relationship Management Enhancing the Customer Experience with Loyalty Management Strengthen the Brand and Improve Customer Retention Executive Summary Satisfying Customers,
More informationORACLE PROCUREMENT AND SPEND ANALYTICS
ORACLE PROCUREMENT AND SPEND ANALYTICS KEY FEATURES AND BENEFITS FOR BUSINESS USERS Streamline procurement and control material and component costs Quantify supplier performance to develop more profitable
More informationfor Retail One solution connects retail end-to-end, driving growth and fostering customer relationships.
Microsoft Dynamics for Retail One solution connects retail end-to-end, driving growth and fostering customer relationships. Our vision is to empower midsized and enterprise retailers with a seamless and
More informationAnalytics and the smarter consumer
Analytics and the smarter consumer Three ways to win Contents 2 What are retail analytics and performance management? 4 Result one: The smarter shopping experience 5 Result two: Merchandising and supply
More information5 tips to engage your customers with event-based marketing
IBM Software Thought Leadership White Paper IBM ExperienceOne 5 tips to engage your customers with event-based marketing Take advantage of moments that matter with in-depth insight into customer behavior
More information4How Marketing Leaders Can Take Control of Data for Better
Steps to Achieve Better Marketing Results 4How Marketing Leaders Can Take Control of Data for Better Marketing Performance and Customer Interactions As a marketing leader, you rely heavily on data to inform
More informationBeyond listening Driving better decisions with business intelligence from social sources
Beyond listening Driving better decisions with business intelligence from social sources From insight to action with IBM Social Media Analytics State of the Union Opinions prevail on the Internet Social
More informationFive predictive imperatives for maximizing customer value
Five predictive imperatives for maximizing customer value Applying predictive analytics to enhance customer relationship management Contents: 1 Introduction 4 The five predictive imperatives 13 Products
More informationPresented In Conjunction With: Feature Sponsor
Presented In Conjunction With: Feature Sponsor Presented In Conjunction With: The Sale Is The Omni-Channel Retailers have come to realize the channel customers use to make purchases does not matter, because
More informationActionable Marketing Analytics using Spotfire
Actionable Marketing Analytics using Spotfire It is an exciting time to be in marketing! Today the combination of vast new sources of information and data plus powerful analytic tools to extract insight
More informationFINDING BIG PROFITS IN THE AGE OF BIG DATA
FINDING BIG PROFITS IN THE AGE OF BIG DATA UNLOCKING THE ENTERPRISE POTENTIAL OF BEHAVIORAL SEGMENTATION Alex Tavera Senior Loyalty Consulting Manager Behavioral Segmentation / 2 SEGMENTATION HAS EVOLVED
More informationORACLE CRM ON DEMAND INSURANCE DISTRIBUTION MANAGEMENT SOLUTION
ORACLE CRM ON DEMAND INSURANCE DISTRIBUTION MANAGEMENT SOLUTION For many insurance carriers, sales through indirect channels form the largest proportion of their business. However, most carriers do not
More informationLoyalty Marketing Solutions
Loyalty Marketing Solutions WHITE PAPER Advanced Techniques in Loyalty Marketing As the basic principles of loyalty marketing have gained wide adoption across the grocery and drug store industry, retailers
More informationAssessing Your Business Analytics Initiatives
Assessing Your Business Analytics Initiatives Eight Metrics That Matter WHITE PAPER SAS White Paper Table of Contents Introduction.... 1 The Metrics... 1 Business Analytics Benchmark Study.... 3 Overall
More informationFive Key Outcomes of Social CRM
Five Key Outcomes of Social CRM A look at the business case Social CRM: more than monitoring Take a step back. When contemplating social media initiatives, it s easy to get tunnel vision. The evaluation
More informationKnow Your Buyer: A predictive approach to understand online buyers behavior By Sandip Pal Happiest Minds, Analytics Practice
Know Your Buyer: A predictive approach to understand online buyers behavior By Sandip Pal Happiest Minds, Analytics Practice Introduction Retail and E-commerce are one of the first industries that recognized
More informationAn Oracle White Paper March 2011. Reinventing the Web Channel to Maximize B2B Sales and Customer Satisfaction
An Oracle White Paper March 2011 Reinventing the Web Channel to Maximize B2B Sales and Customer Satisfaction Introduction Today s business-to-business (B2B) organizations are looking with renewed urgency
More informationWhite Paper February 2009. IBM Cognos Supply Chain Analytics
White Paper February 2009 IBM Cognos Supply Chain Analytics 2 Contents 5 Business problems Perform cross-functional analysis of key supply chain processes 5 Business drivers Supplier Relationship Management
More informationRetail the way it should be
Retail the way it should be For your customers, your people, your business 1 Change the way you work Technology has changed. Consumers have changed. Retail has changed. Achieving top-line growth requires
More informationIBM Global Business Services Microsoft Dynamics CRM solutions from IBM
IBM Global Business Services Microsoft Dynamics CRM solutions from IBM Power your productivity 2 Microsoft Dynamics CRM solutions from IBM Highlights Win more deals by spending more time on selling and
More informationB2B E-Commerce Solutions Empower Wholesale Distributors
SAP Thought Leadership Paper Wholesale Distribution B2B E-Commerce Solutions Empower Wholesale Distributors Achieve Interaction Excellence with Outstanding Online Experiences and High-Quality Digital Content
More informationIndustry models for insurance. The IBM Insurance Application Architecture: A blueprint for success
Industry models for insurance The IBM Insurance Application Architecture: A blueprint for success Executive summary An ongoing transfer of financial responsibility to end customers has created a whole
More informationSegmentation and Data Management
Segmentation and Data Management Benefits and Goals for the Marketing Organization WHITE PAPER SAS White Paper Table of Contents Introduction.... 1 Benefits of Segmentation.... 1 Types of Segmentation....
More informationMicrosoft Dynamics CRM for Financial Services. Making customers the heart of your business.
Microsoft Dynamics CRM for Financial Services Making customers the heart of your business. In today s competitive financial services market the focus is the customer making sure the customer is at the
More informationAge of Analytics: Competing in the 21 st Century
SAS Analytics Day Age of Analytics: Competing in the 21 st Century Dr. Radhika Kulkarni Vice President, Advanced Analytics R&D SAS Institute April 22, 2011 Outline Key challenges in today s marketplace
More informationThe Changing Face of Marketing Automation
WHITE PAPER The Changing Face of Marketing Automation Managing customer dialogue in an online, offline, social, digital, multichannel world Table of Contents Introduction... 1 The World of Marketing Is
More informationAn Oracle White Paper August 2009. Lifecycle Space Planning: Aligning Your Store-Specific Space Execution with Overall Corporate Growth
An Oracle White Paper August 2009 Lifecycle Space Planning: Aligning Your Store-Specific Space Execution with Overall Corporate Growth Introduction The changing retail business landscape is putting greater
More informationA Manufacturer s Guide to Increasing Service Revenue
A Manufacturer s Guide to Increasing Service Revenue WHITE PAPER Services Made Simple Copyright 2014 by MaintenanceNet, Inc. All Rights Reserved. 1 A Manufacturer s Guide to Increasing Service Revenue
More informationMajor Trends in the Insurance Industry
To survive in today s volatile marketplace? Information or more precisely, Actionable Information is the key factor. For no other industry is it as important as for the Insurance Industry, which is almost
More informationSolve Your Toughest Challenges with Data Mining
IBM Software Business Analytics IBM SPSS Modeler Solve Your Toughest Challenges with Data Mining Use predictive intelligence to make good decisions faster Solve Your Toughest Challenges with Data Mining
More informationOverview, Goals, & Introductions
Improving the Retail Experience with Predictive Analytics www.spss.com/perspectives Overview, Goals, & Introductions Goal: To present the Retail Business Maturity Model Equip you with a plan of attack
More informationSIEBEL CONTACT CENTER AND SERVICE APPLICATIONS
SIEBEL CONTACT CENTER AND SERVICE APPLICATIONS Deliver a great customer experience that sets you apart, improves efficiency and drives profitability with Oracle s Siebel Contact Center and Service applications.
More informationService Lifecycle Management Solutions
Service Lifecycle Management Solutions Complete Visibility & Control of Your Service Supply Chain The service landscape is shifting. Customer demands continue to increase. It is no longer enough to just
More informationStrata Jumpstart: Proven Techniques for Exploiting Big Data Analytics. Copyright 2011 EMC Corporation. All rights reserved. 1
Strata Jumpstart: Proven Techniques for Exploiting Big Data Analytics Copyright 2011 EMC Corporation. All rights reserved. 1 Companies are looking to exploit big data analytics for competitive advantage
More informationFive Predictive Imperatives for Maximizing Customer Value
Executive Brief Five Predictive Imperatives for Maximizing Customer Value Applying Predictive Analytics to enhance customer relationship management Table of contents Executive summary...2 The five predictive
More informationAccenture Commercial Analytics for Consumer Goods. Helping consumer packaged goods companies turn insights into actions
Accenture Commercial for Consumer Goods Helping consumer packaged goods companies turn insights into actions Consumer packaged goods companies are under pressure from all sides, struggling to achieve sustainable
More informationData Management: Foundational Technologies for Health Insurance Exchange Success
INDUSTRY BRIEF Data Management: Foundational Technologies for Health Insurance Exchange Success Sponsored by: Informatica Janice W. Young November 2013 IN THIS INDUSTRY BRIEF U.S. health plans have been
More information