CPTM. Travel Agent Database Build

Transcription

1 CPTM Travel Agent Database Build

2 Table of Contents Purpose Methodology Agent Survey Results USA Regional Office Canada Regional Office Europe South America Continental Country Comparison Recap

3 Methodology Gather agency addresses through the IATA/IATAN Global Source Put travel intermediary contacts from all CPTM offices, from recent events, etc. into a uniform electronic database format. This information was in a wide variety of formats, electronic and nonelectronic, not easily accessible or transferable. Now will be available to central staff. Send invitations to the agencies collected in above 2 steps to review/ complete their agency information and partake in the survey. The surveys and data were in 5 languages.

4 Methodology Incentives of Apple ipods and free accommodations at pre-selected Mexican resorts were used to encourage participation. Respondents answering the invitation were redirected to a webpage hosted by Consumerscan. Each respondent could review his agency data, and take the survey. Up to six waves of invitations were sent out in each region. Consumerscan collected data received from the respondents and tabulated this report for CPTM

5 s CPTM Office Number of Agencies s Sent s Received Number of Responses Response Percent Houston % Chicago % Los Angeles New York % Miami % Listed are offices collected through the IATA/IATAN and CPTM databases that had s addresses. Response percentage reflects those that have received the invitation and have responded to the survey.

6 Agent Survey Results South America Responses are from agencies with offices located in South America. Responses are segmented into the countries: Argentina, Brazil, and Chile. 5 waves of invitations were sent to agencies in each country.

7 Agent Survey Results South America Total valid broadcast per country are as follows: Argentina Brazil Chile..150 Participation of agencies per country are as follows: Argentina Brazil...49 Chile....16

8 Argentina Percentage of business generated from customers traveling to the following destinations: 18% 16% 14% 12% 1 8% 6% 4% 2% Argentina México Florida California Haw aii República Dominicana Jamaica Otros destinos del Caribe Cuba Centro América Sud América Europa Asia Africa Oceanía/ Sud Pacífico Otros destinos

9 Brazil Percentage of business generated from customers traveling to the following destinations: 25% 15% 1 5% Brazil México Florida Calif ornia Haw aii República Dominicana Jamaica Otros destinos del Caribe Cuba Centro América Sud América Europa Asia Africa Oceanía/ Sud Pacífico Otros destinos

10 Chile Percentage of business generated from customers traveling to the following destinations: 3 25% 15% 1 5% Chile México Florida California Haw aii República Dominicana Jamaica Otros destinos del Caribe Cuba Centro América Sud América Europa Asia Africa Oceanía/ Sud Pacífico Otros destinos

11 South America Percentage of Mexican visits that are for leisure travel Leisure Travel to Mexico Argentina Brazil Chile

12 South America Percentage of leisure travel clients that purchased packaged vacations Packaged Vacations to Mexico Argentina Brazil Chile

13 South America Percentage of packaged vacations that are all-inclusive All Inclusive Packaged Vacations Argentina Brazil Chile

14 South America Average cost of packaged vacations for Mexico Packaged Vacation Cost $1,200 $1,000 $800 $600 $400 $200 $0 Argentina Brazil Chile

15 South America Average number of people with packaged vacations traveling together to Mexico Average Number of People Traveling Argentina Brazil Chile

16 South America Number of nights spent on Mexican packaged vacations Length of Stay on Packaged Vacations a 3 Noches 4 a 7 Noches 8 a 15 Noches Más de Noches Argentina Brazil Chile

17 South America Purchases of Mexico leisure travel vacations are: Incrementándose Decreciendo Manteniéndose igual No está seguro(a) 1 Argentina Brazil Chile

18 South America Aware of advertising and promotions of Mexican vacations for: The General Public The Travel Industry Sí 4 3 Sí 1 Argentina Brazil Chile Argentina Brazil Chile

19 South America Mexican leisure travel clients per agency in the last 12 months Average Mexican Travelers in the Past 12 Months Argentina Brazil Chile

20 Argentina Mexican cities and areas of travel from Argentina Argentina Mexican Cities Cancún Ciudad de México Riviera Maya (Sur de Cancún) Acapulco Puerto Vallarta Otros Guadalajara Cabo San Lucas/Región de Baja Huatalco Monterrey Mazatlán

21 Brazil Mexican cities and areas of travel from Brazil Brazil Mexican Cities Cancún Ciudad de México Riviera Maya (Sur de Cancún) Acapulco Puerto Vallarta Otros Guadalajara Cabo San Lucas/Región de Baja Huatalco Monterrey Mazatlán

22 Chile Mexican cities and areas of travel from Chile Mexican Cities Cancún Ciudad de México Chile Riviera Maya (Sur de Cancún) Acapulco Puerto Vallarta Otros Guadalajara Cabo San Lucas/Región de Baja Huatalco Monterrey Mazatlán

23 South America Experience of the respondent in the travel industry Travel Industry Experience Under 2 years 2-5 years 6-10 years 10+ years Argentina Brazil Chile

24 South America Agency Type Independent A chain agency No Response Member of a consortium Argentina Brazil Chile How Many Offices Does Your Agency Own Argentina Brazil Chile

25 South America Percentage of total revenue generated from leisure travel Total Revenue Generated Argentina Brazil Chile