LPMA 2011 Property Managers and Combined Forum Melbourne, Victoria Thursday 7 April Friday 8 April 2011

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1 LPMA 2011 Property Managers and Combined Forum Melbourne, Victoria Thursday 7 April Friday 8 April 2011 Thursday 7 April 2011 Property Managers Program From To Session Presenter 8.00am 9.00am Registration 9.00am 9.15am Welcome and Outline of Program Forum MC 9.15am 10.30am Session 1 Selling your services and getting the right price! Jason Rose manages the business development team of a Company who has really cracked the code of fast track rent roll growth. In the last 12 months, Rental Express, has signed up more than 800 new properties for management. In this not to be missed session, Jason will: Provide powerful scripts and dialogues that can be used to prequalify clients, present your service offering, overcome resistance and close the deal Share his strategies for prospecting, website marketing and search engine optimisation Show you how Rental Express uses social media to build a strong property management profile Provide techniques on how to get the business, even when competitors are cheaper. Jason Rose (QLD) 10.30am 11.00am 11.00am 12.00pm Morning Tea Session 2 Open Forum Today s Top Property Management Challenges Industry expert, Darren Hunter, will be facilitating an interactive, open forum style session addressing all today s hot property management issues including: Dealing with conflict and difficult people Customer service - points of difference Tips for inspections Stress management Inducting new clients and tenants into the business How to be the best property manager you can be. Darren Hunter (SA) (Facilitator)

2 12.00pm 12.45pm Session 3 I would if I only had the time! An all too familiar comment in property management. Heidi Cornwall is a senior trainer with the Bob Walters Team and has over 10 years hands on property management experience. She will show you: Key strategies to control regular distractions and interruptions to your work flow How to get more work done in less time How to overcome worry and procrastination Simply, easy time management techno tips. In this session, Heidi will get you TOTALLY SYSTEMISED so that you are in full control of your working day and not torn from pillar to post by everyone around you. Heidi Cornwall (NSW) 12.45pm 1.45pm 1.45pm 2.30pm Lunch Session 4 Panel Making rent roll growth actually happen for you! Just about every property management business owner across Australia wants to grow their Rent Roll, but only a small percentage do it successfully year after year in a clearly defined, structured way. Our 3 panellists are proven business development managers who have impressive track records of consistently strong growth in their respective market areas. In this highly interactive session you will see and hear: Proven ways to find new clients The correct use of marketing materials and listing presentation kits How to maintain a positive attitude, even when growth is tough to achieve Tips for winning business over the competition, who are sometimes cheaper. Melanie Dennis (VIC) Michelle Spanninga (WA) Stephen Chamberlin (VIC) 2.30pm 3.15pm Session 5 Tips, tools and techniques to effectively negotiate with your Landlord Client Karen Herbert owns an award winning specialist property management business. She is a real hands on operator and trainer. Learn how to write and win-win to a client to obtain your desired outcome! Do you struggle with getting an owner to spend money on maintenance? Karen will show you how to overcome that struggle. In this session you will be given the secrets on how to always get clients to say YES! It s every property managers dream! Karen Herbert (QLD) 3.15pm 3.45pm Afternoon Tea

3 3.45pm 5.00pm Session 6 Learn from the Leaders (On Stage Interview) Carolyn, Peter and Lou are market leaders and award winners in their respective areas of Melbourne, Adelaide and the ACT. Learn from their amazing collective experiences as they are interviewed on stage. This session will give you: Some great take home tips on the systems and processes used in their businesses to maintain industry leading customer service. Secrets and strategies on how to get 110% out of every day in property management and how to stay positive in a world of negativity. A large array of ideas and tools to save you time and increase your personal efficiency in today s hectic office environment. Personal keys on how to balance your workload and your personal life. Carolyn Wright (VIC) Peter Treacy (SA) Lou Seminara (ACT) 5.00pm 7.30pm 11.00pm Close LPMA Annual Gala Awards Dinner Come and join your property management colleagues, the speakers and sponsors for the biggest night on the LPMA Calendar, the Annual Gala Awards Dinner. A night of fine food, wine and entertainment is assured. Dress: Smart casual. Your Awards Dinner ticket is included in your Forum registration fee. Additional Tickets: A$125 each.

4 Friday 8 April 2011 Combined Program From To Session Presenter 8.00am 9.00am Complimentary Coffee and Croissants with our Sponsors in the Trade Display Area 9.00am 9.15am Welcome and Outline of the Day s Program Forum MC Nigel Dorman 9.15am 10.30am Session 1 Video for Fun and Profit America s Todd Breen first started video recording his rental properties in Since then he has filmed thousands of properties, developed many creative ways to use video to reduce cost, eliminate conflict and pump up his business s profit margin. Todd has taught his video techniques at American Realtor Association offices, conventions, webinars and online at his website In this fun, interactive session, Todd will show you: Why Inspection Videos: Virtually eliminate all tenant disputes over damage claims. Radically streamline office operations. Reduce the impact of employee turnover. Create intense owner loyalty How Video Tours create: More calls from viewers who WANT the property in the video Fewer calls with the same questions over and over again More listing requests from landlords who want a video tour of THEIR property! Video Basics: Video camera features, and different camera recommendations Video filing and storage dangers YouTube marketing secrets revealed Todd Breen (USA) 10.30am 11.00am 11.00am 12.00pm Morning Tea Session 2 Panel What s the right staffing structure for a 2011 property management business? Portfolio, Pyramid, PODs, Teams, Task Management? What s the best staffing structure to achieve business efficiency, staff morale, career progression for your employees and importantly growth? Our panelists have enviable reputations in setting up, leading, training and building both large and small teams across Australia. If you want to plan the right staffing structure for your property management business going into 2011/2012, this is a session not to miss! Kerin Kenny (WA) Colin Rodgers (NSW) Trish Tebb (VIC)

5 12.00pm 12.45pm Session 3 Blow Away Your Competitors On-Line! When most property investors are now searching on-line for a property management service, most property management departments are either not found on Google, or they don t impress potential clients. This session will not only teach you what you need to do to be found, but what are the best departments in Australia doing to impress potential clients online and win business! In Darren s session you will: Know how to be rank on the first page of Google with effective search engine optimisation strategies See some of the best property management web pages, content and ideas in Australia Understand how e-newsletter marketing can bring you business time and time again Know the power of effective database marketing How to be perceived as the expert in your market place. Darren Hunter (SA) 12.45pm 1.45pm 1.45pm 2.30pm Lunch Session 4 The Great Property Management Software Debate Forget about Gillard and Abbott, our industry software provider heavy hitters take the stage to battle it out to show you who has the best software platform in Australia. See them demonstrate their system updates, features, functions, service support, wow factor and things you never knew existed, so you can be well informed to know whether your current service provider is the right choice for you right now! Our debaters will also outline plans for their software and where they see technology in property management heading in the future. Representatives of the major software providers 2.30pm 3.15pm Session 5 Maximising Rent Roll Growth - Selling the way your Landlord Client buys This session is designed to identify how to help landlord clients choose you to manage their properties. It s about adapting to your client s personality style and being able to move into their world to better understand them and their needs. This will assist in relating to them more effectively in order to produce a win win outcome. Strategies that you will learn can be applied equally for a written presentation as they do for a verbal presentation. Brett will cover off on how you approach each personality style, building common ground, what to focus on, presentation strategies, and hot button words. Discover the big message of this powerful and dynamic presentation. Brett Roenfeldt (SA) 3.15pm 3.45pm Afternoon Tea

6 3.45pm 5.00pm Session 6 You can t change a Client s Attitude but you can change yours! Traditional sales and business development training seminars focus on communication styles and techniques that are still important.but everyone knows them. International communications expert, Amanda Gore, will teach you the latest subtle verbal and non-verbal techniques to create partnerships - not just relationships - with your landlord clients and tenants. Partnerships are the next level to aspire towards - while everyone else is just working on relationships, you can be focused on creating true long term partnerships! This session explores how to find out what our clients really want, at much deeper levels than before which then allows us to serve their real needs better than our competitors - and with more flexibility, options and choices. Amanda will also show you: specific ways to communicate with the opposite sex, and practical tools that will help avoid conflict and build trust. Amanda Gore (QLD) 5.00pm Close

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