Appendix A. Why companies are embracing CSR
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1 Appendix A Why companies are embracing CSR A collection of explicit examples for why some of Australia s largest companies are embracing CSR, organised against the 8 value drivers promoted by the World Economic Forum 1
2 Case studies on why companies are embracing CSR Company: ABN AMRO Source of Information for case study: Sustainability Report Approach to CSR/corporate sustainability: Business case rationale why companies are embracing CSR: Employee recruitment, motivation and retention Reputation management 2
3 Risk profile and risk management Competitiveness and market positioning 3
4 Case studies on why companies are embracing CSR Company: ANZ Source of Information for case study: Making a sustainable contribution to society Approach to CSR/corporate sustainability: Business case rationale why companies are embracing CSR: Employee Recruitment, motivation and retention Learning and innovation 4
5 Risk profile and risk management Competitiveness and market positioning Operational efficiency Licence to operate 5
6 Case studies on why companies are embracing CSR Company: BHP Billiton Source of Information for case study: Working for a Sustainable future Approach to CSR/corporate sustainability: 6
7 Business case rationale why companies are embracing CSR: Employee Recruitment, motivation and retention Risk profile and risk management Competitiveness and market positioning Investor relations and access to capital Licence to operate 7
8 Case studies on why companies are embracing CSR Company: Boral Source of Information for case study: Sustainability Report Approach to CSR/corporate sustainability: Business case rationale why companies are embracing CSR: Employee recruitment, motivation and retention Learning and innovation 8
9 Reputation management Risk profile and risk management Operational efficiency 9
10 Case studies on why companies are embracing CSR Company: BP Source of Information for case study: Sustainability Report Approach to CSR/corporate sustainability: Business case rationale why companies are embracing CSR: Employee recruitment, motivation and retention Learning and innovation 10
11 Risk profile and risk management Competitiveness and market positioning Investor relations and access to capital 11
12 Case studies on why companies are embracing CSR Company: CSR Limited Source of Information for case study: Sustainability Report (part of Annual Report) Approach to CSR/corporate sustainability: Business case rationale why companies are embracing CSR: Employee Recruitment, motivation and retention Risk profile and risk management 12
13 Operational efficiency 13
14 Case studies on why companies are embracing CSR Company: IAG Source of Information for case study: Sustainability Report Approach to CSR/corporate sustainability: Business case rationale why companies are embracing CSR: Employee Recruitment, motivation and retention 14
15 Reputation management Licence to operate Risk profile and risk management Investor relations and access to capital 15
16 Case studies on why companies are embracing CSR Company: Rio Tinto Source of Information for case study: The Rio Tinto Foundation for a Sustainable Minerals Industry Approach to CSR/corporate sustainability: Business case rationale why companies are embracing CSR: Employee recruitment, motivation and retention Operational efficiency 16
17 Investor relations and access to capital Licence to operate 17
18 Case studies on why companies are embracing CSR Company: Shell Source of Information for case study: The Shell Report 2004 Meeting the energy challenge - our process in contributing to sustainable development Approach to CSR/corporate sustainability: Business case rationale why companies are embracing CSR: Employee recruitment, motivation and retention Reputation management 18
19 Risk profile and risk management Competitiveness and market positioning Operational efficiency Investor relations and access to capital Licence to operate 19
20 Case studies on why companies are embracing CSR Company: Westpac Source of Information for case study: Stakeholder Impact Report Approach to CSR/corporate sustainability: Business case rationale why companies are embracing CSR: Employee recruitment, motivation and retention 20
21 Learning and innovation Risk profile and risk management 21
22 Competitiveness and market positioning Investor relations and access to capital 22
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