Marketing Sustainable Mobility! The Frame for Mobility Management in Munich. Dr. Martin Schreiner

Transcription

1 Marketing Sustainable Mobility! The Frame for Mobility Management in Munich Dr. Martin Schreiner

2 Content Organization of the Munich Mobility Administration Political Guidelines Tasks of the Department of Public Order in Terms of Road Traffic The Traffic and Mobility Management Plan Mobility in Munich Basic Conditions Marketing Sustainable Mobility Theoretical Background The Munich Concept München Gscheid Mobil

3 The Munich Metropolitan Region The region: 5.5 million inhabitants 20 counties, 6 urban municipalities Population growth: 6.3% Forecast 2025: 7.3% Average commuter trips: 17.1 km The City of Munich 1.4 Mio inhabitants Forecast 2030: 1.54 million inhabitants Monocentric structure of road and railroad network 500,000 commuters/day Main political challenges: Housing Daycare-Facilities for children Transport Budget consolidation

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5 Organization of (Mobility) Administration Deputy Mayor Christine Strobl (SPD) Lord Mayor Dieter Reiter (SPD) Managerial Board Deputy Mayor Josef Schmid (CSU) Dep. of Public Construction Dep. of Communal Services Dep. of Public Order Dep. of Arts and Culture Dep. of Personel Management Dep. of Labour and Economic Development Dep. of Public Health and Environment Dep. of Urban Planning Dep. of Education Dep. of Social Services Dep. of Finance and Budget

6 Organisation Dep. of Public Security and Order Department of Public Order I Security and Public Order, Trade Licensing Office II Registration office III Road Traffic IV Fire Brigade Senior Management III/1 Traffic Management III/2 Driving Licensing and Vehicle Registration Office III/3 Traffic Surveillance III/11 Strategy and Policy Division III/12 Traffic Control III/13 Traffic Regulation

7 Resource Efficiency Guideline of the Munich Mobility Policy Traffic Prevention Dense Settlement Structure Local Mobility (Mix of uses, Accessibility) Mobility Guidance (Sitemanagement, Teleworking, Videoconferences) Modal Shift Attractive supply of efficient modes (PT, Cycling, Pedestrian traffic, CarSharing, Car Pooling...) Mobility Guidance (Marketing of sustainable mobility) Parking Management Efficient Organization Traffic Regulation (Traffic Calming, One-Way-Streets etc.) Traffic Control (Acceleration of PT, Green Wave) Guidance Systems Environmental Zone, Truck-Transit-Concept

8 Tasks of the Traffic and Mobility Management Plan (TMP) Security Sicherheit Wirtschaft- Efficiency lichkeit Förderfähigkeit Eligibility Umwelt Environment (Einhaltung (Einhaltung (Limits) Grenzwerte) Grenzwerte) TMP VMP Economic (Nutzen-Kosten) (Nutzen-Kosten) (Cost-Benefit) Erreichbarkeit Accessibility (Travel (Reisezeit) (Reisezeit) Time) Tranparency Transparenz (Bewertung) (Evaluation) (Bewertung)

9 City of Munich: Modal Split (Trips) MIT-Driver MIT-Co-Driver PT Cycling Walking

10 Positive Trends since 2000 Reduction of motorized traffic into the inner city center: - 50% Reduction of motorized traffic, flowing into the area inside the middle ring, where 50% of Munichs inhabitants live: - 10% / -15% Reduction of average trip distance: - 10% Reduction of km/pers./day (MIT): - 5% (=-1,5 million km) Growth of km/pers./day (PT): - 8% Growth of km/pers./day (Cycling): + 60%

11 Factors of Success Sustainablity is the basic principle of the whole urban development Settlement structure Public transport supply Cycling supply Parking management Mobility management and marketing Restrictions for motorized traffic Environmental oriented traffic management Stable political situation with strong ecological power

12 Challenges Urban sprawl, strong growth in the region, weak regional planning Not enough tangential public transport supplies Overstrained and error-proned pt-system. Only one tunnel for all s-bahnlines under the city center Cycling infrastructure doesn t grow fast enough for the strongly increasing demand conflicts and safety problems Limit exeeded for NOx and fine dust Safety problems with senior citizens, cyclists and trucks Noise

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14 Measures Green Grüne Wave Welle PT - ÖPNV - Acceleration Beschleunigung Construction Baustellen - Site - Management management Tunnelsicherheits Security - systeme Verkehrsinformation Traffic Information Guidance Verkehrsleitsysteme Systems Regional Großräumige Traffic Management Steuerung Lichtsignalplanung Traffic Light Control Mobility Mobilitätsmanagement Management Parkraummanagement Parking Management Environmental Zone Umweltzone LKW Truck-Transit - Umleitung

15 Munich Definition of Mobility Management Marketing, information, guidance, motivation and education in order to enable people to improve their mobility while reducing their car use What does improve mean? fast cheap energy-efficient safe healthy comfortable

16 How does it work? Private Car Car Rental Car Sharing Car Pool S-Bahn U-Bahn Tram Bus Supply Private Bike Bike Rental Call a Bike Walking Bus Flexible Services Taxis P+R B+R Information, Guidance, Marketing, Education Demand Senior Citizens Location Kids / Teens Location vicinity Handicapped New Residents Event Manager Firms Guests Commuters Quarters Borough City Region

17 Family Brand Munich provides an attractive, high-end supply of services for sustainable mobility Be intelligent, if you organise your mobility and you will have a lot of advantages The City of Munich guarantees for the quality of all information and offers Provision of information and services is centrally coordinated

18 Concept Mobility Management for New Residents Mobility Management for Children and Teenagers Mobility Management for Senior Citizens Mobility Management for Companies Mobility Management for Migrants Mobility Management for Families Cycling Marketing Campaign Internet Platform for Mobility in Munich: Quality Management, Evaluation, Updating, Regional Expansion

19 Award: Best German Mobility Management Concept (Federal Ministry for the Environment; German Energy Agency; effizient mobil )

20 In the end... Very effective No expensive infrastructure No restrictions You earn money Attractive public service Advantages for the politicians... However a very good offer of sustainable mobility options which can be promoted is crucial for the success

21 Vision All citizens, all guests, all companies get an individual offer for mobility guidance The supply of sustainable mobility services grows parallel to the increasing demand To prevent that the unused road capacities are earten up by additional car traffic a complementary environment-oriented traffic control is established... all this even in the region...

22 Barriers / Factors of Success Level of information of politicians, administration and mobility service provider Full-time employee in charge / Coordinator with direct access to decision makers Opportunities to introduce the topic (e.g. research projects) Location-specific concept Excellent coordination of the complex network Open minds for innovations and cooperation High end implementation / professional marketing agencies Financial and human resources Data protection Hard and transferable evaluation results

23 Thank you for your attention!