WELCOME! Broadway Special Improvement District New Business Owner:

Transcription

1 Broadway Special Improvement District New Business Owner: WELCOME! The Broadway Improvement Corporation (BIC) was created to promote economic growth; implement, foster and encourage commercial development business vitality, expansion and self help; improve the business climate; and otherwise represent the best interests of the property owners in the District and in the Borough of Fair Lawn. To learn more about the BIC programs, visit the website at In this packet, we introduce you to programs and information about the Broadway district: 1. Seasonal Cooperative Advertising Initiative: An advertising opportunity providing discounted rates to BIC district businesses, co sponsored by the BIC and North Jersey Media Group (NJMG). Your ad will appear with other co op advertisers on a single, full color page in 3 local newspapers Fair Lawn Community Newspapers, Elmwood Park/Saddle Brook Community News and Paramus Town News. The 2015 ad schedule includes 10 issues from February through December. 2. Broadway Bucks Giveaway Promotion: Visitors to the website register for a chance to win Broadway Bucks gift certificates. Winners receive gift certificates redeemable at participating Broadway District businesses. Businesses are reimbursed for the full dollar value of any certificate redeemed. 3. District Branding and Services: Logos, pole banners and maintenance services provide a welcoming image to visitors and travelers. 4. Website & Facebook: The social media pages promote the district through business spotlights, business directory, press releases, and available properties. Find the link to the Broadway s Vision Plan on the website. 5. Business Directory: The BIC maintains a dining, shopping and services business directory on the website. Please see form in this package and send us your information for the database. 6. Fact Sheets with the following information: A. District Map B. BIC Supported Planning & Zoning Changes Enacted During 2012 C. Traffic Counts D. Fair Lawn Demographic Information E. Demographic Information for a 1, 2, 3 Mile Radius: Census, 2013 Estimates with 2018 Projections The Broadway Special Improvement team can be contacted by calling or by Don Smartt, District Administrator: Don@DonSmartt.com Jerry Blankman, Operations Manager: Jerry@CommercialDistricts.com; Diana Vitrano, Marketing/Promotions Coordinator: Diana@CommercialDistricts.com Angela Anemoyanis, Public Relations Coordinator: aa@themusemarketinggroup.com; Yr 2015

2 2015 PUB DATES ADV. DEADLINE March 26 March 19 April 23 April 16 May 7 April 30 June 11 June 4 August 27 August 20 September 17 September 10 October 22 October 15 November 12 November 5 December 10 December 3 41,428 To participate, call Jeff Strysko at Stryskoi@NorthJersey.com Serena McDonald at McDonaldS@NorthJersey.com All advertising is subject to program details as may be determined by the BIC and all advertisers will be appraised of the restrictions and benefits of the 2015 Promotional Program offered by the BIC. Questions regarding program details may be referred to BIC staff, Diana Vitrano, at The BIC promotions will include an online drawing with prizes awarded each month in cash or cash equivalents amounting to an average of $250 each month. * BIC supplements a percentage of the advertisers cost per issue including 100% of the free 5th week. AS OF 2/ _WEEKLY_BERGEN Advertising Sales Department: 1 Garret Mountain Plaza PO Box 471 Woodland Park, NJ Ph Fax

3 BROADWAY DISTRICT CO-OP ADVERTISING The 2015 ad schedule includes 10 ads from February through December in 3 local newspapers newspapers Fair Lawn Community Newspapers, Elmwood Park/Saddle Brook Community News and Paramus Town News.

4 BROADWAY BUCKS GIVEAWAY PROMOTION The Broadway Improvement Corporation (BIC) draws winners of Broadway Bucks during the year. Winners can redeem the gift certificates at participating businesses. Businesses are reimbursed the full dollar value of each certificate returned to the BIC. $ 25 BROADWAY BUCKS $ WINTER PROMOTION This certificate may be redeemed for $25 in merchandise or services at any participating Broadway Special Improvement District business. Past participating businesses are listed on the reverse side. It may not be redeemed in whole or part for cash. If it is used for merchandise valued in excess of $25, the winner will pay the excess amount via cash or credit card. This certificate must be used by FEBRUARY 15, 2015 it will be void after that date. VOID Issued by Winner s signature Retailer: Broadway Improvement Corp. will pay you $25 for this coupon if submitted in compliance with the rules of this program, available on request. Certificate must be sent to us for redemption by $ MARCH 15, Payment will be made within 4-6 weeks. Fill in the box on the reverse side of the 25 $ 25 certificate and mail it to Broadway SID, c/o 450 Bloomfield Ave., Suite 101, Verona, NJ If you have questions about any of the promotions, please call Don Smartt or Diana Vitrano at , ext. 11 or Diana@CommercialDistricts.com.

5 DISTRICT BRANDING AND SERVICES In 2015 the Broadway Improvement Corporation finalize its branding images and have incorporated the new logo designs on all materials, social media and advertising inititives. Bright baners on street lamp poles welcome visitors and travelers through the district. During warm weather months, the Broadway Improvement Corporation, volunteers from the community and local businesses provide supplemental services in the areas of maintenance, planings, watering and weeding. The field staff can be recognized by their yellow vests or jackets.

6 WEBSITE & FACEBOOK The Broadway Improvement Corporation s (BIC) website features Press Releases and Shopping, Dining and Services Business Directory linking readers to the district and its businesses. Each entry includes address, phone, fax, , website information, and a short description of what each business is known for. As a service to business and commercial property owners, the website maintains a listing of Available Properties with contact information and a photo of each property. Facebook - BroadwaySID Like us! You can link to the page directly from the website

7 Dear Business Owner: Fair Lawn Broadway is a Special Improvement District (SID) that serves as an advocate for district business owners and is especially concerned with helping to ensure Fair Lawn residents and others know about our businesses. Through our website and Facebook page, we offer information regarding events, promotions, available properties for sale/rent and, importantly, maintain a directory of all businesses operating within the district. If you would like to find out more about Broadway SID and what we do, please feel free to visit our website at: At this time, we are collecting basic information for all businesses in the district in an effort to keep our database current and post the same to the Broadway SID website. We request that you complete this form and forward it to the address listed below. We want to make sure your business is listed on our directory, a listing that is available at no cost to you. This year, we are going one step further and will be adding a photo of your business (again, at no cost to you) to your business listing. Business Name Owner/Contact Person Address Phone Number Fax Number Address Website Address Please mail, fax or the completed form to one of the following: Address: P.O. Box 1296 Fair Lawn, NJ Fax: admin@broadwaysid.com If you have any questions regarding the directory or our other programs, feel free to call or contact our administrator, Don Smartt, at or by don@donsmartt.com With more and more customers looking to the internet to identify local businesses, let our directory offer you another means of connecting with your future customers! Like us on Facebook! facebook.com/broadwaysid

8 8/22/13 BROADWAY FACT SHEET A. BIC-Supported Planning & Zoning Changes Enacted During 2012 Designate All of Broadway a Single Zone (May 2012) Mayor & Council rescinded the OBS-2 Zone along Broadway, which had artificially and arbitrarily restricted retail establishments along two sections of Broadway for several decades. A single B-2 Zone now covers the entire Broadway Commercial District. Permitted uses include: offices, most retail sales and services, personal and household service shops, sit-down restaurants, outdoor cafes, etc. Adopt Off-Street Parking Amendment (September 2012) Mayor & Council approved ordinances revising parking standards affecting retail and commercial buildings including restaurants in Fair Lawn s Broadway District. Lower parking ratios will allow offices, medical offices, retail and service establishments to become part of the Broadway business community without spending time and money to hire attorneys and professional experts to obtain costly parking variances. New ratios reflect BIC s analysis of five years of past practice by Planning & Zoning Boards. New off-street parking ratios are as follows: -- Office: 4 spaces per 1,000 sq. ft. of GFA; -- Medical Offices: 5 spaces per 1,000 sq. ft of GFA less than 15,000 sq. ft. and 4.5 spaces per 1,000 sq. ft. of GFA over 15,000 sq. ft.; -- Retail & Service Establishments: 1 space per 250 sq. ft. GFA (4 spaces per 1,000 sq. ft. GFA); -- Restaurants on North Side: 1 space per 4 seats excepting the first 24 seats; and -- Restaurants on South Side: 1 space per 4 seats excepting the first 30 seats.

9 Adopt Sign and Awning Ordinance (December 2012) Mayor & Council approved changes to the Broadway District s sign ordinance that had not been updated since its implementation 12 years earlier. The new ordinance is specific to the highway-oriented Broadway District, and provides more flexibility in sign design including an increased height for sign lettering relating to different types and sizes of commercial properties, without the need for special variances. B. Traffic Counts NJDOT reports that weekday traffic along Broadway averages 19,200 vehicles in the westbound direction and 20,300 vehicles in the eastbound direction. Taking into account both directions, average annual weekday traffic approximates 40,000 vehicles per day. C. Fair Lawn Demographic Information Source: U.S. Census Bureau, Census Fair Lawn (Borough), New Jersey People QuickFacts Fair Lawn New Jersey Population, 2011 estimate 32,669 8,834,773 Population, 2010 (April 1) estimates base 32,457 8,791,898 Population, percent change, April 1, 2010 to July 1, % 0.5% Population, ,457 8,791,894 Persons under 5 years, percent, % 6.2% Persons under 18 years, percent, % 23.5% Persons 65 years and over, percent, % 13.5% Female persons, percent, % 51.3% White persons, percent, 2010 (a) 84.4% 68.6% Black persons, percent, 2010 (a) 1.7% 13.7% American Indian and Alaska Native persons, percent, 2010 (a) 0.1% 0.3% Asian persons, percent, 2010 (a) 9.7% 8.3% Native Hawaiian and Other Pacific Islander, percent, 2010 (a) Z 0.0% Persons reporting two or more races, percent, % 2.7% Persons of Hispanic or Latino origin, percent, 2010 (b) 10.2% 17.7% White persons not Hispanic, percent, % 59.3% Living in same house 1 year & over, percent, % 89.7% Foreign born persons, percent, % 20.6%

10 Language other than English spoken at home, percent age 5+, % 29.2% High school graduate or higher, percent of persons age 25+, % 87.6% Bachelor's degree or higher, percent of persons age 25+, % 35.0% Veterans, , ,716 Mean travel time to work (minutes), workers age 16+, Housing units, ,266 3,553,562 Homeownership rate, % 66.6% Housing units in multi-unit structures, percent, % 35.9% Median value of owner-occupied housing units, $419,500 $349,100 Households, ,814 3,180,854 Persons per household, Per capita money income in the past 12 months (2011 dollars), $41,117 $35,678 Median household income, $95,725 $71,180 Persons below poverty level, percent, % 9.4% 8/22/13 Business QuickFacts Total number of firms, , ,622 Black-owned firms, percent, 2007 S 7.7% American Indian- and Alaska Native-owned firms, percent, 2007 F 0.4% Asian-owned firms, percent, % 8.7% Native Hawaiian and Other Pacific Islander-owned firms, percent, 2007 F 0.1% Hispanic-owned firms, percent, 2007 S 8.7% Women-owned firms, percent, % 27.3% Manufacturers shipments, 2007 ($1000) 634, ,608,094 Merchant wholesaler sales, 2007 ($1000) 801, ,413,004 Retail sales, 2007 ($1000) 440, ,813,580 Retail sales per capita, 2007 $14,472 $14,453 Accommodation and food services sales, 2007 ($1000) 44,220 19,993,613 Geography QuickFacts Land area in square miles, , Persons per square mile, , ,195.5 FIPS Code