Searching the Internet

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1 Searching the Internet Looking for information How are websites connected with each other How does search work Any problems? Susen Rabold

2 Looking for information Before: Libraries, encyclopaedias (books, journals in general), asking people,... Now: Everything we had before + use of Internet. How do we search the Internet?

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5 Search Engines

6 Different kinds of search engines Categorical Search Meta-Search Directory Search

7 Mark Up <!DOCTYPE html PUBLIC "-//W3C//DTD XHTML 1.0 Strict//EN" " <html xmlns=" <head profile=" <title>bbc - Food - Recipes: Pumpkin lasagne</title> <meta http-equiv="content-type" content="text/html; charset=utf-8" /> <meta name="description" content="by Antony Worrall Thompson from Saturday Kitchen" /> <meta name="keywords" content="bbc, food, pumpkin" /> <meta name="recipe" content="vegetarian" /> <link rel="schema.dcterms" href=" /> <meta name="dcterms.created" content="24-oct-03" /> <meta name="dcterms.modified" content="26-mar-09" /> <link rel="stylesheet" type="text/ css" media="screen" href="/vision/ productisation/includes/css/v1/score-models.css" /> <link rel="stylesheet" type="text/css" media="screen" href="/vision/productisation/ includes/css/v1/global.css" /> <link rel="stylesheet" type="text/css" media="screen" href="/vision/productisation/ includes/css/v1/colourway.css" /> <link rel="stylesheet" type="text/css" media="screen" href="/food/recipes/includes/ css/product-specific.css" /> <link rel="stylesheet" type="text/css" media="print" href="/vision/productisation/ includes/css/v1/print.css" /> <link rel="index" href="/a-z/" title="a to Z" /><link rel="help" href="/help/" title="bbc Help" /><link rel="copyright" href="/terms/" title="terms of Use" /><link rel="icon" href="/favicon.ico" type="image/x-icon" /><meta name="viewport" content="width = 974" /><!--[if IE]><![if gte IE 6]><![endif]--><link rel="stylesheet" href="/includes/blq/resources/gvl/r58/style/ main.css" type="text/css" />

8 <HTML> <HEAD> <TITLE>Jon Oberlander</TITLE> </HEAD> <BODY BGCOLOR="#ffffff" style="font-family: 'gill sans', arial, sans-serif"> <H1>Jon Oberlander</H1> <A HREF=" <IMG STYLE="position:absolute; TOP:110px; LEFT:600px" ALIGN="right" BORDER=2 SRC=" ALT="Jon Oberlander captured by Canon Digital Ixus 40"></A> <!-- <A HREF=" <IMG ALIGN="right" BORDER=2 SRC=" ALT="Jon Oberlander captured by Canon Digital Ixus 40"></A> --> <!-- <A HREF=" <IMG ALIGN="right" BORDER=2 SRC="j3a.jpg"

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10 We assume page A has pages T1...Tn which point to it (i.e., are citations). The parameter d is a damping factor which can be set between 0 and 1. We usually set d to There are more details about d in the next section. Also C(A) is defined as the number of links going out of page A. The PageRank of a page A is given as follows: PR(A) = (1-d) + d (PR(T1)/C(T1) PR(Tn)/C(Tn)) Note that the PageRanks form a probability distribution over web pages, so the sum of all web pages' PageRanks will be one. Sergey Brin and Lawrence Page

11 PageRank

12 PageRank is a link analysis algorithm. PageRank relies on the uniquely democratic nature of the web by using its vast link structure as an indicator of an individual page's value. In essence, Google interprets a link from page A to page B as a vote, by page A, for page B. But, Google looks at more than the sheer volume of votes, or links a page receives; it also analyses the page that casts the vote. Votes cast by pages that are themselves "important" weigh more heavily and help to make other pages "important". From Wikipedia, the free encyclopaedia

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14 Problems with PageRank and in general Spoofing: IP-Spoofing and -Spoofing Manipulating: Companies with high ranked PR are selling their ranking to webmasters.

15 What do you need to consider when searching the net?

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