2.1d engage an audience, using a range of techniques to explore, enrich and explain their ideas

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1 LCHS ENGLISH DEPT. KS3 SoW Medium Term Planning Module Title: Raising Money for Charity PLTS explicitly covered: Team Working, creative, effective participators Key Concepts (Four Cs): Creative, competence, Critical. This unit also address Key Functional Skill Module Length: 4 weeks Description: Prepare and deliver a charity event which raises money for a real charity. Utilise persuasive devices and team working skills. Assessment Focuses addressed: AF1, AF3, AF7 Writing AF1, AF3 S&L Core Activities: Select a charity Prepare publicity material Organise events Raise money Key Learning objectives (NLS Sub strands) 2.1a present information and points of view clearly and appropriately in different contexts, adapting talk for an audience, using a range of techniques to explore, enrich and explain their ideas 2.1d engage an audience, using a range of techniques to explore, enrich and explain their ideas 2.2h understand how the nature and purpose of texts influences the selection of content and its meanings Assessment Opportunities : Speaking and Listening Creation of leaflets, letter and posters

2 Year 9 SOW Raising Money for Charity Book ICT suite in advance to create publicity material: leaflets, posters. Lesson Objective Begin to understand how to present information verbally using a range of persuasive technique to engage an audience Starter Development Main Plenary Introduce the sow and explain how we are going to fundraise for a charity of their choice. Brainstorm all the charities you know local and national talk about their logos/slogans if they have any. Get pupils in class to vote on one they would like to raise money for. Get two volunteers from the class to read out a publicity flyer one do it badly one use all the rhetorical devices correctly. Get pupils to feedback on what was good/bad Explain that we will not be taking all ideas but once the next activity is complete we will take the most practical (ones that can work) and deliver as a class. Pupils to get into groups that they are comfortable with (3 or 4) and list ideas for raising money. Think about audience, practicalities. Feedback Put up another speech on the ohp and annotate identifying rhetorical devices. Q&A. Model delivery thinking about gestures, eye contact, intonation etc. Introduce the Dragon s Den scenario. Deliver assessment criteria. Pupils to begin to prepare a presentation on their ideas to the rest of the class jot down initial ideas roles for each one in group as all have to contribute. Pupils to work in groups, preparing their presentations to last 3 minutes. Feedback Self assess the amount of rhetorical devices used. Homework: Practise presentations Presentation lesson: Remind pupils of assessment criteria, give them time to practice (5 mins) Watch presentations assess and vote on ideas. List ideas ready for remaining lessons. Begin to understand how form layout and presentation contribute to effects Language or presentational features starter Hand out a number of different charity leaflets and get the pupils in pairs to read through Teacher to instruct pupils of conventions in a publicity leaflet to raise money for charity. Model one Homework: Pupils to collect a charity leaflet from a shop, internet, free newspaper etc

3 Understand how writers present ideas and issues Understand how readers select and compare information from different text types Show an emotive charity picture ask pupils to write on post its the emotions it conjures up or any adjectives to describe what they see and put onto whiteboard Pupils to write down the details of an advertisement they have seen for a charity recently either billboard, tv, radio, letter, leaflet, newspaper. They should explain its content. Question them when feeding back on what the effect on the audience was and the intended audience etc. identifying the charities purpose, audience and effects. Steer pupils towards headings, pictures, language use etc Pupils to feedback to the rest of the class. Teacher to write down on board the techniques highlighted Discuss empathy and sympathy and what this person/animal could have experienced. Get pupils to discuss in pairs and then feedback their partner s ideas before discussing as a class. Go through conventions of two text types ie: a billboard poster and a charity letter looking at persuasive devices. Drawing out the details. created and pupils to begin to create their own leaflets using conventions advertising the chosen charity. Remind them that their audience will be pupils and adults in this school. Pupils to write a diary entry of the person/animal utilizing ideas discussed model and discuss conventions first. Extension: Pupils to incorporate an anecdote into their leaflet Get pupils into groups of ¾ and distribute different text types of charity publicity material (newspaper ad, poster, letter, leaflet etc). A different one for each group. Instruct them that they are going to annotate them looking for persuasive techniques, audience, purpose, format, formality, does Peer assessment of diary entries utilizing emotive language, plausibility and spelling, grammar, punctuation. They can then discuss then feedback which one they thought was the most effective and why.

4 Understand how to write imaginatively, creatively and thoughtfully, producing texts that interest and engage the reader Understand how to write a formal letter, representing material clearly, using appropriate layout, illustrations Utilising the skills they developed in the previous lesson pupils are to write down in one minute all the techniques they remember were used in different text types feedback Sentence structure starter or cut up a letter and get pupils to structure appropriately Give out or show a billboard poster looking at conventions talk them through it. Deliver boardworks presentation on letter writing it work and how does it work? The groups then move on to the next text type and continue with annotations so that they have seen several different ones. Pupils to produce their own advertising their fundraising charity day in groups Extension: Pupils to write a letter to relevant audience regarding the event they are running Peer assessment of layout, pictures etc Self assess against criteria. and organisation Next few lessons should be preparing for the event and delivering it Allocate roles within the class so that everyone is responsible for something.

5 Assessment Criteria for Letter Writing Criteria Up to 5 marks for correct layout Marks Awarded Ie: Address Date Subject (re:) Correct form of address Sentence Structure up to 5 marks Use of simple, compound and complex sentences for effect Emotive and persuasive language 1 mark for each word or technique used Example of modelled speech You may be asking: why should we use their ideas for our fundraiser? We have come up with some of own ideas which are bigger, better and bolder. However, it is vital to remember that we are working as a team and ultimately we are trying to raise much needed money for our chosen charity. We need to work like troopers. Together. It will be difficult, but if we listen and discuss each other s ideas with an open mind we will be able to deliver the best fundraiser the school has ever seen.

6 Letter for cutting up Dear Donor, Did you know that in Genovia: 33% of kids ever get to see the inside of a high school classroom. 56% of kids will die from starvation or easily curable diseases before the see adulthood 2% of the population is literate When I'm asked why we should care about what happens in Genovia, I think about Sophie. When Sophie first came to our school she couldn't read. As the eldest sister, she was in charge of caring for her siblings while her parents went out and worked. Her future looked bleak: without an education, she was destined to live a life on the streets. Because of our Mobile school for Genovian children, we were able to provide comprehensive care for Sophie's whole family. Sophie got to attend school, while her younger siblings were also cared fore. Sophie is in medical school now. Her goal? To become a doctor and come back to work with Genovian children to provide much needed health care. Investing in Sophie's life, was like multiplying the investment and investing in all the children of Genovia. This year, we have the ambitious goal of opening more Mobile Classrooms. Won't you consider helping us give the children of Genovia a brighter future? After all, investing in one child, is investing in an entire community.

7 Sample Fundraising Letters How to ask people to support your fundraiser One of the best ways to collect money is by sending letters to your friends, family and colleagues. Below, you will find a list of sample fundraising letters for various different types of fundraisers. Direct Mail Campaign Sample Letter [Insert the date here] Dear Family and Friends [or business name], As many of you may already know, I am involved in fundraising for [name of the organization you are fundraising for here]. [Insert one sentence about what this organization does for the community and/or cause they support.] This year we will have our [insert special event you are raising money for here or if it is simply a general donation request, write what your organization plans to achieve this year through donor dollars, in a brief and general statement]. I am contacting you on behalf of [insert organization name here] and the fund raising team to request your support in the form of a tax deductible donation. For those of you who are not familiar with our organization, [insert organization name here] is a [insert about a paragraph long description of what your group does for the community or cause they are supporting. Let them know about special outings, special programs what it is that your organization does, that you believe merits someone giving the organization a monetary donation]. I am asking you to help us out this year by giving a tax deductible donation to [insert organization name here]. We work very hard to provide [general statement of what you provide] each year and I hope we can count on you for a generous donation of $100 or more. However, please note that any donation amount is always welcomed. I thank you for your time and consideration. We look forward to whatever support you can provide. If you are able to donate privately, please also check for matching funds through your employer. Many companies have matching programs which you may not be aware of. If you require additional information about [insert organization name here], please contact me and I will be happy to answer any questions you may have. You may also visit [insert website here] online or contact them directly by phone at:[insert phone number here]. You can also donate online. If you are sending your donation in the form of a check, please make it payable to [insert organization name here].

8 [Note: The below should be added if you need donations in a timely manner to support a specific event.] The [insert your event name here] is [insert date here], so if is at all possible, please return the donation in the enclosed, stamped and addressed envelope by [insert date here]. Thank you for your consideration. [Insert organization name here] couldn't do it without the generosity of donors like yourself. [Insert your name here] [Insert your address here] [Insert your phone number here] [Insert organization name here] [Insert organization address here] [Insert organization phone number here]

9 Requesting Sponsors Sample Letter Date Your name Address City, State and Zip Dear [name], The [insert your event here] will [insert a sentence about what the event will enable your organization to do]. This year's [name of event] is a [what you do during the event and where such as a 30 mile walk across a city name] will be held on [insert event date here]. This event requires a tremendous commitment from walkers [or whatever your event participants do], who not only prepare for months to have the stamina to complete this event, but also raise a minimum of [whatever amount is the minimum] in donations just to participate. This year, I'm walking [or whatever it is you will do]! I've made this commitment and need your help to meet my goal of [insert goal amount here], so that I can participate. [Insert name here], by giving to the [insert name of event here], you'll be supporting [insert name of organization here] and helping them provide [insert what they provide and for whom here]. There are many organizations out there fundraising for worthy causes, but I hope that you will donate to [organization and event name here] and help them [whatever it is the organization does here make sure it is different than the above paragraph]. Please take this opportunity to support the [name of event and organization here]. Your donation will do so much to help [describe the people or community briefly that the event supports]. I hope that I can count on you to help support [insert the name of the event here] and will follow up with you in a few days. Sincerely, Your name Your telephone Your address P.S. If you want to find out more about the [name of event here], please give me a call or log onto their website at [insert web address here].

10 Requesting Sponsor (Informal) Sample Letter. Dear Uncle Jack [or personal variation of their name], I am writing to ask for your help. You won't believe what I have gone and gotten myself into this time. I am going to walk [or whatever you plan to do] in [the name of the event here] for the [insert the name of the organization holding the event here]. My body is already in nervous shock from the anticipation of walking [or whatever you will be doing]. Your help would be greatly appreciated. No, I don't expect you to walk along side of me so you can breathe that sigh of relief! But a donation to the [insert organization name here] in order to sponsor me in the walk [or whatever event you will be doing] would be wonderful! If you can help, please make your check payable to [insert name of organization here] and return it to me in the envelope I have provided. Then you can sit back with your lemonade, while I am walking [or whatever activity you will be doing for the event] across [insert name of city here]! Thank you so much! Your niece [or whatever relationship you are to the person], [Insert your name here]

11 Donation Request Sample Letter Dear [insert name of business or business owner here], [Insert a general statement about the type of people you serve and what it is that they need here]. The [insert the name of your organization here] is a place that offers [insert above listed benefit for above listed people]. However, today's tough economic conditions make it difficult for [insert name or the organization] to meet those needs without help from people like you. I am writing to invite your business to donate an item or gift certificate for the charity auction [or other event you need the donation for], [insert name of event/auction here]. [Insert a brief description of the event. What it entails, how long it has been running, and how many people usually attend as well as if the event is covered by local media]. All auction items [or whatever event] are donated by businesses like yours as well as by members of [insert organization name here], alumni [if applicable] and community members. Fun Fair is the biggest fundraising event of the year for [insert organization name here] and will take [insert date here] at [insert location here] from [insert timeframe here]. Benefits of Supporting [insert event name here]: Your business will be recognized on all promotional materials, received by the [insert organization name here] members, alumni [if applicable] and community leaders and attendees. Your donation will also be acknowledged in the [insert organization name here] newsletter [if applicable]. All contributions to the [insert name of event here] are tax deductible [if applicable]. Our members and alumni [if applicable] lean towards supporting local businesses that donate to [insert name of organization here]. You can take pride in being a good corporate citizen. Please know that all contributions you make will positively impact our [insert name of organization and the type of people you serve]. I will follow up with you within the next two weeks to discuss your possible donation. Thank you for your thoughtful consideration of our request. Sincerely, [Insert your name here][insert your organization here] [Insert your phone number here]

12 Be Sure to Follow Up Sending fundraising letters requesting donations or support is almost useless unless you follow up with a phone call or a personal visit to the donor. Sometimes people forget. Someone may mean to respond to your request and the paper gets lost under a pile on a desk or kitchen table. Give potential donors a friendly call and remind them of your request and see if you can count on them to be a part of your fundraising efforts. Be sure to keep your callbacks organized so that you don't have several different volunteers calling the same donor over and over again.