Hope for the best, prepare for the worst:

Transcription

1 Hope for the best, prepare for the worst: Why your customers will demand self-service back-up Presented by Ridley Ruth, COO

2 Breaking News Yahoo Accounts were hacked in Jan 2014 (Washington Post) In September 2014 another 5 Million Gmail accounts were compromised (Business Insider) 273M 62% Of SMEs do not routinely backup their data This along with risky employee behaviors and various threats to data is putting them at great risk. (Trendmicro 2013) 60% Of data breaches are at companies with <100 employees Businesses that lose critical data typically go out of business within 6 months of the disaster. (Verizon 2013 Data Breach Report) 30K 10K # of websites the get hacked every day Majority of these sites are legitimate small businesses that are unknowingly distributing malicious code for the cyber criminals. (Sophos 2014) Websites are blacklisted by Google everyday I wish I had a dollar for every time someone said, but we are a small business, cyber criminals don t target us. (James Lyne, Sophos Labs 2013)

3 Key Trend: SMBs Using CMS CMS Market share CMS Top Vulnerabilities

4 Source:

5 Compromised: Website Owner s Role A survey of 600 small business owners revealed: Most didn t know their site was compromised Discovered by visiting their blacklisted site Source: StopBadware, Commtouch

6 Compromised: Hosting Provider s Role Industry common practice 1 st incident - Offer free assistance and warning 2 nd incident Offer paid assistance and final warning 3 rd incident refuse to help and remove the user from server Source: StopBadware, Commtouch

7 Hosting Provider SLA vs. Cost to Serve $113 U.S. Avg. per service request

8 Best Practices for Web Hosting Provider Source: StopBadware

9 Demands of a Hosting Provider

10 The Missing Piece: Self-Service Backup Give customers complete control of their data and business without adding huge investments in additional infrastructure or staffing to your bottom-line. Partnering with DropMySite offers substantial benefits to partners and customers. BENEFITS TO PARTNER Improve ARPU / margins Seamlessly integrated with existing platform Reduce churn with value-added services Improve customer stickiness No product development costs Reduce support costs BENEFITS TO CUSTOMER Easy to use automated backup solution Always on always available Accessible from their favorite control panel Peace of mind from added protection Minimize risk of unplanned downtime No IT knowledge needed

11 The Market Opportunity Online backup is one of the fastest growing segments in the cloud-based service industry $5 Billion Archiving Market in 2014 (The Radicati Group) $4.7 Billion Backup/recovery software revenue in 2013 (Gartner) Cloud Storage Market Worth $47 Billion by 2018, 40% CAGR 2-3 % [in] 2014, the highest growth is forecast to occur in Archiving and Backup -excerpt from Gartner Market Trends: Cloud-Based Services, Worldwide, 2014 Partner with us - Grab this opportunity NOW with the right product and the right go-to-market strategy

12 How DMS Helps: End to End Self-Service Product 1 DropMySite Safeguard your website and database. Backup, Monitor and Restore. Anywhere. Anytime. 2 DropMy Start backing/archiving your in two easy steps. Archive, Restore, Migrate and Comply. All in the cloud.

13 DropmySite Security Features Transferring data Backing up / Storing data Strict access controls as no one but you can access your data Experienced team enforcing data policy Secure Connection Always encrypted Data only accessed from your account Transport Layer Security (TLS) or Secure Socket Layers (SSL) Strict access controls as no one but you can access your data Virtual Private Cloud (VPC) SSL encrypted endpoints 256-bit Advanced Encryption (AES-256) Complete firewall solution Standard Distributed Denial of Service (DDoS) mitigation techniques

14 Case Study

15 Case In Point:.htaccess Attacks What is it? Using the.htaccess file, hackers can redirect web visitors to another website. Malicious hackers often inject malicious lines of code in benign.htaccess files. These malicious lines of code can infect website visitors, redirect traffic and cause user confusion by modifying files. What was the Damage? +100k WordPress users How self-service backup helps? Users can monitor their site to see if there are any unexpected file changes or redirects and always keep a backup of unaffected.htaccess files to compare to those on the server.

16 Key Takeaways Why your customers will demand self-service back-up? Downtime can result in revenue loss, loss in productivity, and an impact on reputation (SEO). Self-service backup provide customers a quick, easy way to restore their website and databases Risk mitigation requires a commitment to putting safety first and an easy way to continue business when situations occur Encourage cyber insurance by enabling a comprehensive data backup and recovery process for your customers. Successful cyber attacks are inevitable because no security is perfect and no one product alone can cover all basis. Help customers incorporate a day-to-day data management process Huge Opportunity within a billion dollar industry - Leverage a partnership with Dropmysite to increase ARPU, accelerate time to market and gain market share

17 Be a Hero to your customers!

18 Thank You Ridley Ruth, COO Website: For more information on partnership facebook.com/dropmysite Visit Dropmysite at hosting.fair