How to Fundraise in the UK

Transcription

1 Essential Charity Fundraising Pack

2 Essential Charity Fundraising Pack Charity Fundraising in Essential marketing guide to charity campaigns Annual Travel & campaigns Mini campaigns Travel Welcome to the Essential Charity Fundraising Guide. The personalised campaign is designed to run continually across all marketing channels, while the Travel campaign can be introduced at key times throughout the year. JBSO Each year through, thousands of charities from schools to regional charities and the largest national charities across the UK, raise thousands of pounds to help fund their projects, campaigns and running costs. 01 Jan New Year, New You JBSO Winter Travel 04 Apr Travel Easter holiday To supplement the main campaigns, we will provide Mini campaigns highlighting key shopper dates. Content for this will be available in your online marketing toolkit and in the weekly marketing resources . Sign up for the resources at Mini campaigns 02 Feb Valentine's Day GET AWAY IN 03 Mar Mother's Day Tickets SUPPORT US THIS YEAR We help facilitate this by turning a percentage of every penny spent online by a charity's supporters into a donation from the retailer straight to the charity or good cause. It doesn't cost the charity or the supporter a penny. This fundraising guide is an overview of all the campaigns we've created to help you turn Give as you Live into a recurring, unrestricted revenue stream. You'll see the marketing collateral that your cause will receive when you register your charity with s, posters, social posts and much more. How do I get started? Register you cause with by visiting: give.as/register or simply call Jun Father s Day JBSO Tickets 08 Aug School s out Holidays 11 Nov 12 Dec Christmas Update Blog posts Christmas Send travel s Get away weekends Summer Travel Garden 05 May 09 Sep 10 Oct Back to School Half Term Bank Holidays Utilities 07 Jul These resources can be found within your marketing toolkit and in the weekly marketing resources s. Please include them in your marketing activity to encourage your supporters to raise money for you -. Everyclick Ltd. All rights reserved Halloween Bonfire Night Send utilities and upload travel images

3 Essential Charity Fundraising Pack How The Hibbs Lupus Trust is raising money with Case Study: Charity name: Chiltern Citizens Advice Bureau Ltd Case Study: Charity name: Border Collie Trust GB Charity representative name: Ben Wilkes How do you promote to your supporters? The weekly marketing resources but also ideas and material from the online toolbox How Border Collie Trust GB is fundraising through From the very beginning it was easy to sign up; there are great marketing materials provided and the process of using give as you live is smooth and easy. The browser widget is a constant reminder and prompts supporters to choose this route when making purchases to raise funds as part of their everyday online shopping. - John Hibbs Case Study: Charity name: The Hibbs Lupus Trust Charity representative name: Jenny Perkins How do you promote to your supporters? We will soon be using the resources to promote to our staff and advisers Do you think other CABs would benefit from using to fundraise? Yes, it s extra money for doing nothing more than registering on the website Do you think similar charities would benefit from using to fundraise? Most definitely, we ve seen a gradual but continued increase of supporters using raising funds to support our work and of course at no cost to them. It s so easy to use Give as You Live is so easy to use. The support provided by the weekly s, the online tool box and the overall support give any charity everything they need to make an ongoing fundraising campaign easy to administer and maximise the result. It really is fundraising made easy Ben Wilkes Charity representative name: John Hibbs Do you use the toolkit materials provided from? Yes, I use the weekly resources marketing to inform tweets / Facebook posts. Have you used the raise when you walk or run campaign? Yes, I m currently using this in promotional material for a forthcoming walk. Would you recommend it to other charities? Yes, it fits in well with our walking event because we have online registering. We promote give as you live on our event information page and confirmation s. How Citizens Advice Bureaux are fundraising through Once it s been set up, is quick and easy and takes no effort to make a few pennies. We raise internally by shopping online for office supplies, equipment etc. Jenny Perkins

4 Essential Charity Fundraising Pack This personalised campaign includes an Introduction , a bespoke webpage, Facebook posts and an e-news insert SUPPORT US THIS YEAR MAKE A DIFFERENCE RAISE FUNDS FOR US

5 Disclaimer, Safety and Privacy Essential Charity Fundraising Pack Toolkit items Range of items from A5 Flyers, A6 postcards, pledge cards, banners and facebook posts Just by Shopping Online Did you know you can raise money for us when you buy your walking gear online at and without it costing you a penny extra? RAISE FUNDS FOR US Did you know... Thousands of stores will donate to us a percentage of every pound you spend online when you shop through On mobile & desktop You can now shop via the Website; by installing the desktop Shopping Bar and on the go with the new Mobile App. Shop now on mobile & desktop Stay in touch Join our 60,000+ community SUPPORT SCHOOLS Did you know... Thousands of stores will donate to your favourite cause a percentage of every pound you spend online when you shop through Step 1 Signup to on your desktop, tablet or via the mobile app. It s fast, simple and 100% secure. Step 2 Shop for millions of products at over 3,000 top online retailers including Amazon, John Lewis, ebay, Expedia and more. Stay in touch Step 3 The retailer will donate a percentage of the purchase value to your favourite cause. The best thing is, it won t cost you a penny extra. On mobile & desktop You can now shop via the Website; by installing the desktop Shopping Bar and on the go with the new Mobile App. Join our 60,000+ community % Use when you shop online for your running gear and the retailer will donate to us! Just by Shopping Online Bespoke PTA Ad campaigns for Freegle At Freegle we ve joined forces with to complete the Consumer Cycle. Don t forget you can raise more for us Just by Shopping Online Now you can give away the stuff you don t need and buy the stuff you do through the award-winning fundraising platform which turns a percentage of everything you spend online into a donation to charity, without costing you a penny extra. has raised 4million for UK charities and works with over 3,000 top retailers, all who donate to charity each time you shop with them. It s that simple, so please shop through for Freegle Unwanted item No matter what unwanted item you have, be it a sofa, double glazing, a shed or even a pile of slabs, someone would happily take it off your hands and put it to good use. freegle it List the product on Freegle and watch it get snapped up. You ll save it from landfill and make someone s day! Sign up to Freegle now! Search Freegle for a replacement If you re looking for a replacement, don t forget to search your local Freegle group you ll be amazed what gems you ll find. Sign up for For all the things you can t find on Freegle, there s. Head to and Get Started. Shop through Follow the instructions to install and you ll be able to raise money for Freegle every time you shop online, for free. Raise money for Freegle for free Every time you shop through, Freegle will recieve a percentage of your purchase - at no cost to you. Here s how it works! The retailer donates a percentage of the sale to Freegle Buy your new sofa through Unwanted old sofa freegle it Can t find one? Head to Every purchase helps Freegle without costing a penny more. for Freegle. Search for another sofa on Freegle Give it away then for Freegle At Freegle we ve joined forces with to help you complete the Consumer Cycle. Now you can give away the stuff you don t need and buy the stuff you do through the award-winning fundraising platform which turns a percentage of everything you spend online into a donation to charity, without costing you a penny extra. has raised 4 million for UK charities and works with over 3,000 top retailers, all which donate to charity each time you shop with them. It s that simple. Sign up Don t forget every purchase you make online can support Freegle without costing you a penny extra. So please, sign up to for Freegle today. for freegle 2013 Freegle all rights reseved Here s how it works! The retailer donates a percentage of the sale to Freegle Buy your new sofa through Unwanted old sofa freegle it Can t find one? Head to Search for another sofa on Freegle Shop with your favourite stores and they'll donate to Freegle At no extra cost to you. Freegle is registered as a charity with HMRC (ref. XT32865)

6 Essential Charity Fundraising Pack Travel New for, we re introducing a Travel campaign. Why? Because holidays, flights and travel are one of the simplest, quickest ways for you to secure large donations from a single purchase, so by promoting travel you could double your donation total for. GET AWAY IN Support us when getting away this summer Support us when getting away this winter Support us when getting away in Travel themed support messages GET AWAY IN Support us when you travel in Support us when you travel in

7 Charity Fundraising in Travel Introducing our new Travel campaign complete with seasonal s, Competition, Facebook posts and footers. Help us when you book your next holiday online Support us when you book your next holiday online Getting away in? Polly, did you know you can raise money for Age UK when you book your travel just by shopping online and without it costing you a penny extra. Get Started Polly, you can support Age UK wherever takes you Great news! You can support {charityname~} when you book your holidays, mini breaks, flights and even your train tickets online through. Every adventure you have can also raise money for us. Simply sign up to Give a you Live where you can shop at thousands of retailers, including top travel sites like lastminute.com, Expedia, Thomas Cook and more. Each retailer will donate a percentage of your purchase to {charityname} on your behalf without costing you a penny extra. ame great online deals and the your journey through. Give as you get away in Raise funds for us when you get away in at giveasyoulive.com Support us when you travel in Raise funds for us when you get away in at giveasyoulive.com Get away this Summer? Polly, did you know you can raise money for Border Collie Trist GBl when you book your travel just by shopping online and without it costing you a penny extra. Get Started Polly, you can support Border Collie trust GB wherever takes you Great news! You can support {charityname~} when you book your holidays, mini breaks, flights and even your train tickets online through. Every adventure you have can also raise money for us. Simply sign up to Give a you Live where you can shop at thousands of retailers, including top travel sites like lastminute.com, Expedia, Thomas Cook and more. Each retailer will donate a percentage of your purchase to {charityname} on your behalf without costing you a penny extra. So, you ll get the same great online deals and the added bonus of knowing that your journey through is helping to support our journey too. t Started Get away this Winter? latform Polly, did you know you can raise money for Bischop Gilpin School when you book your travel just by shopping online and without it costing you a penny extra. Get Started Polly, you can support Bishop Gilpin School wherever takes you Great news! You can support {charityname~} when you book your holidays, mini breaks, flights and even your train tickets online through. Every adventure you have can also raise money for us. Simply sign up to Give a you Liv where you can shop at thousands of retailers, including top travel sites like lastminute.com, Expedia, Thomas Cook and more. Each retailer will donate a percentage of your purchase to {charitynam on your behalf without costing you a penny So, you ll get the same great online deals added bonus of knowing that your journe is helping to support our journey to Get Started is an award-winning fu and has raised over 4million fo

8 Essential Charity Fundraising Pack Seasonal Marketing Mini campaigns A suite of mini seasonal campaigns will be available in your marketing toolkits and sent weekly within your marketing resources . These s enable you to encourage your supporters to shop through for you on key shopping dates. New Year, New You Valentine s Day Mother s Day Easter Travel Utilities Father s Day School s Out Summer Garden Halloween/Bonfire Night Christmas Buy dad something special this father s day hopping online in Support Bishop Gilpin School in Did you know that you can raise money for Bishop Gilpin School with every purchase you make this summer - from new school uniform to last-minute getaways with the kids. Well you can, just by shopping online through. There are over 3,000 top online retailers to choose from, including Interflora, Thorntons, Amazon, Buyagift and many more, each of which will donate a percentage of your purchase to us on your behalf. So, this summer, whether you re buying flowers, fragrances, experience days, jewellery or a must-have gift for your partner, please shop through and raise money for {~charityname~}, for free. Sign Up

9 Charity Fundraising in Campaign Marketing activities Calendars 04 Marketing activities April Send Travel 07 Q1 Support us when you Marketing activities Social Upload JBSO campaign image/s to Facebook / Twitter Q2 It s one thing having all this lovely marketing collateral, but it s another knowing when to use it. So, we ve put together these helpful marketing calendars to help you make the most of your campaigns. You ll receive the 12 month overview calendar with the delivery of your campaigns, with the detailed mini calendars sent out quarterly. 01 January 02 February 03 March 05 May 06 June Send New Year, New You Launch JBSO & Travel campaigns Send Winter Travel Add Footer Winter Travel (Jan-Mar) 08 Send JBSO Social Upload Winter Travel campaign image/s to Facebook / Twitter Send Valentine's Day Enews Add to your newsletter Send Tickets Social Upload Winter Travel campaign image/s to Facebook / Twitter Send Mother s Day Blog Upload a blog post to your site about 12 July August September Send Easter Add Footer Travel (Apr-Jun) 10 Send Utilities Savings Social - Upload Travel campaign image/s to Facebook / Twitter - Send Bank Holiday Activities Enews Add to your newsletter November October Send Father s Day Social Upload JBSO campaign image/s to Facebook / Twitter Send New Year, New You Launch JBSO & Travel campaigns Send Winter Travel Add Footer Winter Travel (Jan-Mar) Send New Year, New You Launch JBSO & Travel campaigns Send Winter Travel Add Footer Winter Travel (Jan-Mar) Marketing activities Send New Year, New You Launch JBSO & Travel campaigns Send Winter Travel Add Footer Winter Travel (Jan-Mar) Send Halloween/Bonfire Night Social Upload JBSO campaign image/s to Facebook / Twitter Send Home Goods Send Christmas/Competition Social Upload campaign image/s to Facebook / Twitter Q3 Q4 Enews Add to your newsletter December Add Footer Christmas Send Christmas/Competition Social Upload campaign image/s to Facebook / Twitter Blog Upload a blog post to your site about

10 3,0 John Lewis, Exp will donate a percentage of yo to us on your behalf and you don t have to d any deeper. So, if the New Year is bringing with it a whole new you and you re looking for the best deals on exercise equipment, sportswear or fitness DVDs, you can shop securely through retailers and raise money for us at the same time. We hope you like what you ve seen. Now that s a great start to! Sign Up These marketing campaigns have been designed to engage your supporters, regardless of their online shopping habits or the channels through which you communicate with them. is an award-winning fundraising platform and has raised over 4million for charities. We are confident that they will increase both your shopper numbers and the amount you raise in donations through. The mini campaigns and calendars will be provided automatically through your toolkit, but please register for your bespoke and Travel campaigns. To do so, please go to give.as/register or call a member of our charity team on giveasyoulive.com Everyclick Ltd. All rights reserved