IMPACTS OF THE 2010 TPO AWARD ON APEX-BRASIL
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1 World TPO Network Conference Kuala Lumpur, October 18th 2012 IMPACTS OF THE 2010 TPO AWARD ON APEX-BRASIL
2 Main impacts on Apex-Brasil Strengthening of peers, clients and stakeholders recognition of Apex-Brasil excellence. Team motivation: the Award was the starting point to involve collaborators in the Strategic Planning Cycle for Use of ITC s BMS and TSIOS methodologies in an audacious strategic planning process that was participative and client oriented.
3 Some issues raised by the Strategic Planning Cycle Renewal of services portfolio Enhancement of client orientation Value aggregation to Brazilian exports Issue: On what bases we can make sure that our services portfolio is designed for the best use of our resources? Issue: How can we better understand our clients needs and demands in order to provide better services? Issue: How do we know that our services are generating the intended results? Answer: Apex-Brasil value chain evaluation Answer: Assessment of the needs of Brazilian companies + services portfolio redesign Answer: Process Mapping + development of the outcome & impact measurement system Methodology applied: BMS Methodologies applied: BMS and TSIOS Methodology applied: TSIOS
4 Application of BMS and TSIOS methodologies in Apex-Brasil Strategic Planning Cycle Practical Examples
5 Apex-Brasil Value Chain Apex- Strategic assets Value creation Assets Financial assets Human resources Results and Impacts Needs and expectations Information and Know- How Physical and Networking technological infrastructure Competences Productive process Strategic Planning and Management Services Apex-Brazil Services Clients (Brazilian Companies and Foreign Investors) Marketing Business Generation Customer Service Channels
6 Assessment of Brazilian companies needs Importance x Performance Group: Begginers Sample: 81 enterprises F1 F2 100% 90% E 1 E2 E3 P6 80% 70% E4 P5 60% 50% E5 P4 40% 30% E6 20% P3 10% 0% E7 Performance Importance P2 E8 P1 E9 M6 E10 M5 E11 M4 M3 M2 M1
7 PROCESS MAPPING Process Scope Service Name: Category: Responsable for the Process: Trade Missions Business and Image Promotion Ricardo Santana Status: On Going RULES AND REGULATIONS PURPOSE INDICATOR OF SERVICE RESULTS - Bids and Contracts Regulation Unit of Apex-Brasil - To generate business, prospect new markets and promote brazilian products - Volume of business generated SUPPLIERS RESOURCES PROCESS Matchmaking Suppliers Apex-Brasil Desks Business Association Institucional Partners Business Suport Centers ENGAGED UNITS Business Agenda; Infrastructure and Logistics. Enterprise Recruitment Market Selection; Infrastructure and Logistics for Enterprise; Recruitment; Divulgation; Business and Government Network; Institucional Support. Infrastructure; Institucional Support. BUSINESS AREA: - Business Intelligence; - Sector Projects; - Internacionalization; - Special Projects. MARKETING AREA: - Customer Relationship; - Press Team; - Marketing. MANAGEMENT AND PLANNING AREA: - Contracts and Agreements; - Purchases and Bids; - Finances; - Planning; - Information Technology; - Travel LEGAL AREA Image and Market Acess TO PREPARE and PERFORM Prospective Mission Average Term: 10 days Business Intelligence TO SELECT prioritary sectors for thetrade Mission Average Term: 10 days Customer Relationship TO PUBLICIZE and RECRUIT target enterprises Average Term: 30 days Enterprise TO CONFIRM participation in the Trade Mission Average Term: 5 days Matchmaking Suppliers TO PREPARE business agenda based on the selection of internacional buyers Average Term: 30 days Matchmaking Suppliers TO PREPARE event infrastructure and logistics Average Term: 30 days Marketing TO PREPARE comunication and Marketing material Average Term: 20 days Image and Market Acess TO SUPPORT enterprises during the Mission Average Term: 5 days Image and Market Acess TO MONITOR Trade Missions execution Average Term: 10 days Image and Market Acess TO EVALUATE results and developments Average Term: 5 days DELIVERIES - Meeting with potencial business partners previously qualified and selected based on export profile of Brazilian enterprises - Agenda and infrastructure specially prepared in prioritized markets, increasing brazilian products image denomination and business relations network - Oportunity to increase knowledge of market and of competitors - Support the definition of product and enterprise positioning at - Apex-Brasil Portal - CRM EXECUTION TERM 145 days (6 months) CUSTOMERS - Brazilian Enterprise of all maturities SISTEMS / DATABASE USED
8 International Presence Consolidation in International Markets Expansion of International Operations Sustainable Competitiveness of Enterprises Sustainable Business Apex-Brasil new services portfolio & impact measurement system Awareness Behavioral Change Business Generation Which are THE BEST MARKETS AND OPPORTUNITIES to expand my international operations? Which are the best MARKETS and OPPORTUNITIES to BOOST my international sales? Which are the best MARKETS and OPPORTUNITIES for my company s initial exports? How to PREPARE my company to EXPAND my INTERNATIONAL OPERATIONS? How to PREPARE my company to BOOST INTERNATIONAL SALES? How to PREPARE my company to START exporting? Which is the best STRATEGY to EXPAND MY INTERNATIONAL OPERATIONS at the selected markets? Which is the best STRATEGY to BOOST INTERNATIONAL SALES at the selected markets? Which is the best STRATEGY to START exporting to the selected markets? How to SECURE MORE BUSINESS DEALS based on the expansion of my international operations? How to DISTINCTIVELY POSITION my PRODUCT at the selected markets? How to ACCESS potential BUYERS in order to BOOST my international sales? How to ACCESS potential BUYERS to launch my exporting operations? How to ATTRACT FDI into my company? Internationalized Experienced Intermediate Beginner Non-Exporter
9 Spillovers of the applying BMS and TSIOS into Apex-Brasil Strategic Map
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11 TPO Network Award: a strong changing agent BMS and TSIOS methodologies fulfilled classic management theories gaps throughout the Strategic Planning Cycle It served as a catalyzer for strategic discussions amongst top management and service managers It fostered teamwork: knowledge sharing, empowerment and buy-in effects It has made Apex-Brasil business processes much more transparent and meaningfull to all involved: clients, service managers and top management
12 Thank you Ana Paula Repezza General Business Manager
Deutsch Brasilianische Wirtschaftstage - 2009. 01. September 2009
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