The SEO How To s Of YouTube.com. How To Attract New Business Using YouTube.com As An Effective And "Low-Cost" Marketing Tool

Transcription

1 The SEO How To s Of YouTube.com How To Attract New Business Using YouTube.com As An Effective And "Low-Cost" Marketing Tool

2 How Web Video SEO is Coming of Age QUICKLY! - 24 Hours of Video is Uploaded to YouTube (YT) EVERY MINUTE 34,560 Hours PER DAY 12,614,400 Hours PER YEAR Since it s launch in 2005, YouTube has become the 5 th largest brand on the web - YouTube is the 2 nd Largest Search Engine!!!!! - May 2010 YouTube exceeds 2 BILLION views a day - In September of 2010: 125.5M (40% of the US population) Americans watched 10.3 BILLION videos on YT That is an average of about 3 videos per day - Average person spends 15 minutes a day on YouTube ALL OF THIS IS MADE POSSIBLE BY THE WIDENING OF HIGH SPEED CXN * Source: Website-Monitoring.com

3 Lewis Southwick ~ Southwick Search Marketing - University of Missouri Grad. My degree is in BIOLOGY!!!!! - Area Manager Southern Vision Centers Marketing Director for Frames For America, Inc Director of Business Development Trippon Group of Companies Private Search Consulting Since Southwick Search Marketing ~ 2009

4 You Can Dominate Your Market With Video Marketing - Video Marketing is in its INFANCY with most industries - 98% of searches on the web are for local businesses GENERALLY, Local search is quicker & easier to rank higher and faster - Videos engage the viewer more than any other medium can - People are 6X s more likely to recall something they have learned VISUALLY compared to what they READ or HEARD - You can build a relationship FASTER and MORE STABLE than written copy

5 What I Am Going To Cover - Video Categories ~ Are All YouTube Videos The Same - Preparing To Become A Video Marketer - Know Your Sidney - The Most Important Step In Video SEO Starts By Doing This First - YouTube Secrets To Gain Top Ranking on Search Engines - What The Future Holds

6 Video Categories ~Are All YouTube Videos The Same - Promotional Video Sales Letters Call To Action Welcome, Thank You, Introduction - Tutorial Educating About A Subject ~ Documentary How To Do X ABC Always Be Closing! Your marketing videos are LEADING THE VIEWER TO TAKE A DESIRED ACTION!

7 Video Production 101 How To Get Started - Step 1 THINK What is the purpose of this video? Purpose? (company profile, product demo, testimonial, event marketing) - Step 2 EASY TO USE CAMERA!!!!! Stay in budget! Too Complicated = No Productivity! - Step 3 CREATE A SHOT LIST Story board your video. Script It. Teleprompter. Interview Questions & Answers. - Step 4 LIGHT AND SOUND Sound Trumps Light!

8 Video Production 101 How To Get Started - Step 5 BE TRANSPARENT Keep it Real! - Step 6 EDITING SOFTWARE KISS Outsource vs Do-It-Yourself - Step 7 TELL EM ABOUT IT Social Media Campaigns. Aggregators. TubeMogul & Traffic Geyser - Step 8 Publish Often Be consistent. Newsworthy = Quick Ranking. *Use YouTube Most Popular - Yahoo Trending Now Google News Top Stories

9 Video Production 101 How To Get Started

10 Know Your Sidney Who is your target customer? Realistically define who your target customer. Define their needs and how your company can meet those needs. Examples: Rich Uncle Paul Know Your Demographics! What are your customers most commonly asked questions What are their fears, keeps them up at nights, makes them happy and address them in your video script Benefit, Benefit, Benefit CLEAR Benefit stated as early in your video as possible

11 Important Note About Marketing to Sydney Be sensitive to your industry Professional services vs. Retail Funeral Home vs. Comedy Club Be Sensitive To Your Sydney IRS Negotiation Collection Attorney Cosmetic Surgery Deliver What You Promise If you can t deliver it, don t offer it! Be careful not to sound too good to be true ALWAYS Operate Above The Board Slander & Liable Statements

12 The Most Important Step in Video SEO is. Keyword Research is KING! Do you know your top 5 keyword phrases for your industry? You MUST find out what terms your customer are searching for to find your goods/services. Google Keyword Tool is free! No excuses for not doing keyword research. - Embed your video from YouTube. It s FREE bandwidth! - Create ONE YouTube Account Per Website/Department Keyword in Name - Develop ONE video for your top keywords - Keyword should be file name uploaded to YouTube - Keyword should be the FIRST words in the title - Keyword should be the FIRST words in the description -Keyword should be the FIRST words in the Youtube video tags - Keyword should be in the page URL where your Youtube video lives on your site - Only one keyword inspired video per URL -Your URL should have more keyword rich content that your Youtube description

13 -Your URL should have more keyword rich content than your Youtube description

14 XML Video Sitemaps - Create a Video XML Sitemap so that search engines can find your video content Google search for video xml sitemap generator - WordPress sites that contain video should have the XML Video Sitemap Plugin - Submit Your sitemap to Google Webmaster Tools

15 Youtube Video Linking Strategies - Cross link your Youtube video URLS using keyword rich text links

16 Youtube SEO Strategies Rank Higher Faster & Stay On Top Of Your Competition - Know Your Character Length Limits Title: 27 Characters Tags: 120 Characters, 24 character limit to one tag Description: 1000 Characters Title: Attempt To Repeat Keyword Twice DON T KW SPAM Description: KW first words of the description. Include at least 2 links 1 st one ALWAYS to where that video lives on your site Tags: Aggregators vs Live Upload

17 YouTube.com Tags IMPORTANT Writer Downer List of Tags: china economy, china stock, china stock market, china market, chinese stock market, chinese stock exchange YouTube & Aggregators will reduce this list to: china economy stock market chinese exchange INCLUDE EXACT PHRASE QUOTES: china economy, china stock, china stock market, china market, chinse stock market, chinese stock exchange

18 Link to Your Video On YouTube.com Link Back To Your YouTube Video With a New Window Link To Lift the Views On YouTube

19 YouTube.com Video Length Best Practices Don t Go Long! Readers have short attention spans. The best e-commerce videos are between 1-2 minutes. HOWEVER, industry specific videos may vary. IE: Mesothelioma: Asbestos Mesothelioma Symptoms may be longer than 2 minutes and be a multi-part video series YouTube Limits your video to 10 minutes of 10G

20 YouTube.com Videos Are Made To Be Seen Don t Hide the videos on your site! Videos hidden behind a text link have a.5 to 2 percent click-through rate. Those with a thumbnail link have a 6 to 14 percent click-through rate. Those embedded right on the page, have a 25 to 45 percent click-through rate. Production cost is the same no matter where you place the video. So get the most out of your video!

21 Develop a BackLink Strategy Create a System to Generate BackLinks - Create a signature for commenting on blogs, forums, etc that includes a link to your video -Comment on related videos and add a link to your video - Use videos in your marketing, link to your page where your video lives - Social bookmarking, Content Syndication & Social Media Marketing - Comment on forums of.gov,.edu and.org sites

22 What The Future Holds For Video SEO Marketing Videos are 53 Times More Likely To Generate a First Page Google Ranking Than Traditional SEO Techniques The rise of smart phones will drastically increase video consumption. Video SEO will become more competitive First Always Zwins! Internet Ready televisions will add to the amount of video watch Google Audio Indexing YouTube video transcripts will soon be indexed Google continues to improve behavior data tracking to deliver relevant content Don t be late on the bandwagon for SEO video marketing Make these technologies lucrative for you. Brainstorm how you want to take advantage now and in the future.

23 The SEO How To s Of YouTube.com Lewis Southwick lewis@southwicksearchmarketing.com Ph: