Sponsorship Opportunities 2012/13. Mandy Maresky 258 Wilson Ave Toronto, ON M3H 1S6 (O) (C) (E) Mandy@AaronsApple.

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1 Sponsorship Opportunities 2012/13 Mandy Maresky 258 Wilson Ave Toronto, ON M3H 1S6 (O) (C) (E) Mandy@AaronsApple.com Page 1

2 Aaron s Apple: Vision & Mission Vision: To prevent chronically ill children from suffering when they cannot afford the medical treatment they need. Mission: Providing Direct Funds for Medication to assist Chronically Ill Children. About Aaron s Apple Aarons Apple was born from the belief that every child has the right to experience a happy and pain free life; and that every parent has the right to raise their child in a dignified manner. Parents of children with chronic illness are faced with the harsh reality that they are unable to control the illness that their child has been diagnosed with. One of the options to ease the suffering of these children comes in the form of highly priced medical treatments. Some parents are fortunate enough to have medical insurance that will cover such high costs. However many are not so fortunate and simply don t have the financial means to ease the intolerable pain that their child is experiencing. Aaron s Apple s primary goal is to help families cope with overwhelming medical costs. As the costs of delivering healthcare rises, the ability of families to afford the appropriate and necessary healthcare diminishes. This places enormous stress upon families. In their time of need Aaron s Apple helps families pay for expensive medication, treatments and patient amenities. No child should ever have to suffer in pain, and no parent should ever have to watch their child suffer because they cannot afford to pay for treatment. Aaron s Apple makes treatments possible. Your support makes Aaron s Apple possible. Page 2

3 Aaron s Story Hi, I m Aaron. When I was 7 years old I was taken to the hospital with terrible stomach-aches. No one knew what was going on and I was very sore. It was very painful for me to eat or drink. I stayed in the hospital for two weeks. I had many, many needles and tubes put everywhere. Sometimes it was really sore and very scary for me. Finally the doctors told me I had Crohn s disease, which made my tummy sore. I tried many medicines to make me feel better nothing worked. I missed three months of school and I lost 30 pounds. The doctors told my parents that I needed a very special medicine given to me by an infusion every 6-8 weeks, and that I would have to I stay in the hospital for a whole day. Thankfully, my family has insurance that pays for my treatments. My medicine costs more than $40,000 every year. If I did not have access to this medicine, I could still be very sick. Every time I went to the hospital, I would give a donation to make other children feel better. Then I decided to start a charity called Aaron s Apple. My charity will help families that cannot afford expensive medications. - Aaron, Age 11 Page 3

4 Aaron s Apple operates under Chai Lifeline, a registered Canadian Charity. Chai Lifeline touched Aaron s heart when he was so ill in early It was because of this amazing organization that Aaron became inspired and made the decision to help others as he was helped. When a child is diagnosed with a serious illness, the entire family is affected. Families literally can be torn apart as one parent moves into the hospital to be with the sick child. Chai Lifeline Canada steps in, offering whatever is needed. Incredible programs and services are provided such as: Counseling Big Brothers and Sisters Tutoring Family Retreats Special sibling programs Important information Two extraordinary summer camp programs for seriously ill children Peer and professional support Families retain a sense of normalcy and hope, while fighting even the direst pediatric diseases. All programs are free of charge. Aaron s Apple is proud to be providing direct funding to SickKids Patient Amenities Fund. This fund provides much-needed assistance to families dealing with the financial burden of a child s illness Although public health insurance covers the cost of medication for inpatients, families are responsible for the cost of medication once they return home. This can pose significant financial difficulty for parents whose children are not eligible for government assistance or covered under private benefit plans. Sometimes, the only medication that will work for a child is not covered by private or public benefit plans. And for lower-income families, even relatively inexpensive medication can cost more than they are able to afford. The Patient Amenities Fund ensures that a child's health is not further compromised by financial difficulty by helping families in need with the cost of medication. For families who do not have coverage for a prescription and cannot afford it, this means that a sick child is able to access life-saving or life-enhancing drugs that they would otherwise go without. With your generous support, the Patient Amenities Fund is helping these children live healthier lives. Page 4

5 The Cost of Medication: For families who have sick children, dealing with the cost of medication and treatment can be stressful. To give an idea of some of the costs involved, here is a listing of some common medical treatments in Ontario. These are costs that are NOT covered by our government health plan. Remicade infusions to treat Crohn s Disease: $2,400-$3,800 monthly Vitamin K for Liver Transplant kids $600 a month, or $25/day for kids with a rare metabolic condition Vancomycin, antibiotic that treats Ulcerative Colitis: $1000 a week ($4000 monthly) Nasogastic (NG) tube feeding and formula: $250 per week ($1000 monthly) Additional Issues that require funding related to medication costs: Costs when government coverage has yet to be applied for, or for families who are awaiting approval Costs of deductible if a family has partial drug coverage or coverage from Trillium Drug Program Costs for supplies and equipment related to meds (i.e. Diabetes) Short term costs i.e. for some Oncology kids who require an expensive medication (GCSF) to boost their white blood cells prior to harvesting their stem cells for transplantation later Page 5

6 Our Progress To date we have raised in excess of $200,000. We are Building Awareness and Raising Funds: 2 nd Annual Spin-o-thon Spynga Raised: $22,000 Oct 2012 Project Giveback 2011/2012 Yogen Fruz U-Serve fundraiser - Raised: $300 Feb 2012 Chilly Willy Rocky Road Runners - Raised: $1,450 Feb 2012 First Caring to the Core Gala - Raised: $150,000 Feb 2012 Sobey's point of Purchase sale- Raised: $700 Feb 2012 Spin-o-thon Spynga - Raised: $14,000 October 2011 Menchies Ice cream Parlor fundraiser - Raised: $1,500 May 2011 Inaugural Wal-Mart fundraiser - Raised: $8,000 Aug 2010 Aaron s Apple is extremely grateful to our generous supporters and corporate fundraisers. We need continued support to make a significant difference. Join us. Page 6

7 Take a Bite, Change a Life Aaron s Apple Proudly Presents: The 2 nd Annual Caring to the Core Gala Over 600 Guests expected Incredible performances, music and food Silent Auction, Raffle and more New Venue: The Warehouse March 2, 2013 Page 7

8 Sponsorship Opportunities Your contribution is key to making this amazing event possible! For our corporate partners, the Caring to the Core gala will provide the opportunity to expose your brand to a wide range of sophisticated customers, while at the same time being associated with a very worthwhile cause. Your brand will benefit from extensive media coverage and marketing before, during and after the event. We have created the following sponsorship opportunities to ensure your business receives a substantial return on your investment. Thank you for your support! Take a Bite from Aaron s Apple and Change a Life! Seedling Sponsor $2,500 Benefits Include: Prominent recognition as Partner of Aaron s Apple Caring to the Core 2 tickets to the Caring to the Core Gala Sponsors will receive a letter of acknowledgement for the value of their sponsorship, which can be used against business expenses Print/Media Recognition: Quarter page corporate advertisement or individual recognition in event Program to be sent home with all guests Logo to be shown on multi-media, and on all print advertisements Seedling Sponsor designation on Aaron s Apple website with logo and link Page 8

9 Apple Blossom Sponsor $5,000 Benefits Include: Prominent recognition as Apple Blossom Sponsor of Aaron s Apple Caring to the Core Gala 4 tickets to the Caring to the Core Gala for your guests Sponsors will receive a letter of acknowledgement for the value of their sponsorship, which can be used against business expenses Print/Media Recognition: Recognition in all event advertisements Half page corporate advertisement or individual recognition in event Program to be sent home with all guests Logo to be displayed on multi-media Logo on all print advertisements Apple Blossom Sponsor designation on Aaron s Apple website with logo and link Seed Sponsor $10,000 1 of 5 exclusive opportunities Benefits Include: Prominent recognition as Seed Sponsor of Aaron s Apple Caring to the Core Gala 6 tickets to the Caring to the Core Gala for your guests Sponsors will receive a letter of acknowledgement for the value of their sponsorship, which can be used against business expenses Print/Media Recognition Prominent placement of full-page corporate advertisement or individual recognition in event Program to be sent home with all guests Logo to be featured on multi-media at Gala Logo on all print advertisements Seed Sponsor designation on Aaron s Apple website with logo and link Cross promotional opportunities with other sponsors (where applicable) Page 9

10 Exclusive Presenting Sponsor (Core Sponsor) $25,000 Benefits Include: Prominent recognition as sole Presenting Sponsor of Aaron s Apple Caring to the Core Gala 8 tickets to the Caring to the Core Gala for your guests Exclusive rights to be the official Presenting Sponsor with right of first refusal for next year s event Sponsors will receive a letter of acknowledgement for the value of their sponsorship, which can be used against business expenses Print/Media Recognition: Recognition as Presenting Sponsor in all promotional materials, tied to Caring the Core Gala (i.e. Caring to the Core Gala Presented by Your Company) Stage recognition as the Presenting Sponsor, verbally and in multi-media presentation Speaking opportunity during event Logo to be prominently featured on multi-media & signage at Gala Presenting Sponsor designation in all event advertisements, mailings and press releases Presenting Sponsor designation on the Aaron s Apple website with logo and link Premium corporate advertisement or individual recognition in event Program to be sent home with all guests Presenting Sponsor designation and logo prominently on apparel (volunteer t- shirts etc.) Cross promotional opportunities with other sponsors (where applicable) Sampling opportunities Recognition throughout the year on Aaron s Apple promotional material Page 10

11 Thank you for your consideration We hope you will seriously consider getting involved in our fundraising event. We are counting on the generous support of our Sponsors and Partners to help make this event a huge success. On behalf of Aaron, our entire family, and the countless others who need your support, we thank you for your time and generosity in reviewing this document. We hope that you will consider being a part of Aaron s Apple and the Caring to the Core Gala to assist in making a profound difference for the families who need our help. With gratitude and love, Mandy Maresky Chair, Caring to the Core gala Aaron Maresky Founder, Aaron s Apple The Maresky Family (Aimee, Aaron, Neil, Mandy and Lori) Each day, we remember why we choose to remain involved. Page 11

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