An Introduction. to a Necessary & Rewarding Franchise Opportunity

Transcription

1 An Introduction to a Necessary & Rewarding Franchise Opportunity

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3 Home Instead Franchising Opportunities An ageing population has created an incredibly meaningful, unique and rewarding franchise opportunity. All about Home Instead Franchising The Home Instead Senior Care Franchise model originated in the United States in 1994 and has expanded to the point where the company currently has a turnover of almost $1 billion. The success is being shared across 17 Countries where there are now around 1000 franchised offices, making Home Instead the world s leading care franchise company. In June 2005, Ed Murphy and Michael Kearney opened the first Home Instead Senior Care office in Ireland. There are now 17 independently owned and operated franchise offices throughout Ireland. With the number of elderly people growing so rapidly, public and private spend on caring for them is increasing just as quickly. However, the worrying factor is that there are not enough resources in Ireland s current public health system to continue to deliver the same quantity and quality of care to this expanding sector of the population. Local health offices have already tightened their eligibility criteria, and worryingly, some people are receiving a very poor care service and in worst cases, none at all. This is where Home Instead Senior Care Franchise owners can make a difference. By starting up a Home Instead Office in your area you can provide a high quality, trustworthy, reliable service to our ageing population. You can help those requiring care to stay at home for as long as possible, challenge traditional views on the care sector by proving that home care can be personal and give our carers, who we call CAREGivers, an environment to work in where they feel valued and respected. The Home Instead Senior Care Franchise model is a worldwide proven success and with our help you will create a successful business whilst giving something back to your local community.

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5 The Market & The Opportunity The current population in Ireland is around 4.5 million, with over half a million seniors age 65+ (12% of the overall population). This will rise to 15% by 2020 and 29% by The percentage of people aged 80 and older will increase on average by 50% over the next 15 years. Ireland s ageing population provides an enormous opportunity for Home Instead Senior Care and their franchisees. Older people often end up having to leave their homes because they have no one there to help them with activities of basic living. Talk with family and friends who care for older loved ones and they ll tell you they find it difficult, if not impossible, to find a trusted source of home care for their parents and relatives. As a business opportunity, ours is more rewarding than most. Our mission is to become Ireland s most admired home care company through changing the face of ageing and to enhance the lives of seniors and their families. In a recent survey over 90% of older people stated that their greatest fear was ending up in residential care older people want to live at home for as long as possible and Home Instead Senior Care helps them achieve this. Home Instead Senior Care provides services to seniors that enable them to live in their own homes for longer than would be otherwise possible. Our CAREGivers provide one-on-one assistance so seniors feel more confident and less isolated. Growth in Ireland Currently there are five offices in Dublin as well as offices covering Galway, Cork, Wicklow, Wexford, Kerry, Donegal, Waterford, Tipperary, Limerick, Louth, Westmeath, Offaly, Longford and Kildare. The expectation is that every county will be covered by 2014.

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7 Home Care Services The Home Care Services We Provide: We provide a flexible range of home care services that can be tailored to meet the client s needs and preferences, from a few hours a day up to 24 hours - seven days a week, including weekends and holidays. Our services include: Companionship Housekeeping and laundry Meal preparation Assist with getting up and going to bed Local transportation Medication reminders Respite care at home Emergency short term care Personal care Assist with continence care and toileting Care for people with a Dementia, Alzheimer s, disabilities and chronic health conditions Post hospital discharge care Convalescence care Palliative care These services are offered through an independently owned and operated franchise with staff and CAREGivers who are responsive to clients needs.

8 Our CAREGivers Our CAREGivers Our CAREGivers are employed directly by us and go through a thorough recruitment process which includes interviews, reference checks and most importantly Garda vetting. We recruit one in 25 of all applicants for CAREGiver positions. Home Instead Senior Care have a full training programme for CAREGivers that covers all aspects of the job, and is accredited by FETAC 5 and they are supervised by a Quality Care Manager, who liaises with the person s family and monitors the clients and their care plan. Home Instead CAREGivers take pride in helping families right here in our community. They can provide assistance with everything from daily chores and meals to all sorts of life-enhancing activities such as walks in the park, outings to town, or spending time in the garden. Activities like these are proven to maximise abilities and independence. Our CAREGivers often consider their role as a vocation and have a natural passion and enthusiasm in caring for others. They are often former nurses and/or cared for an older parent themselves. The Client & CAREGiver Relationship Central to the success of the service is the relationship between the CAREGiver and the needs of our clients. We actively try to match our Clients and CAREGivers who have similar interests and hobbies as well as having the necessary training required for the clients needs. We are also sensitive to the personal aspects of the relationship with the person being cared for. This is a long term commitment and if clients are not completely content, Home Instead Senior Care will substitute the CAREGiver.

9 Why Choose Home Instead? Franchising as a way to start a business? Statistics show that franchising is a much better and secure way to open a business. 90% of all franchises in every industry are still operating five years later. The back-up and support provided by the head office is critical to the success as is the support of fellow franchisees as the network expands. As a Home Instead Senior Care franchise owner you will manage a team of office staff and CAREGivers. You will offer a range of services which allow older people to continue living in their own home. These services include companionship, home help and personal care services. Why choose the Care Sector? The vast majority of older people want to remain in their own home rather than move to a nursing home. In Ireland, only 4-5% of the population will go to a long stay bed or nursing home when they are older. Seniors 85+ are the fastest growing segment of the global society. Consequently more people are looking for long term care, health care, retirement and nursing home facilities and home care services than previously. There is a strong desire by the Government and voluntary organisations to enable people to remain at home for as long as possible, combined with a strong recognition that the way care is currently provided needs to change. What type of person makes a good Home Instead franchisee? A Home Instead franchisee must be passionate about offering the best quality care, with excellent people skills and committed to making a real difference in their community. They also need to be prepared to work hard and have the right level of management skills to grow a successful business. You don t necessarily need experience in the sector and a lot of our franchise owners have come from different sectors such as Banking, IT, Hospitality and Marketing. The owner will need to recruit an experienced Care Manager in the sector who is a Registered Nurse or equivalent but no previous care experience is required by the franchise owner, but rather a passion to offer top quality care.

10 Potential franchisees go through an extensive selection process to ensure we only partner with individuals who have the ambition to grow a successful business and who share our vision of providing the highest quality care for the elderly. We are looking for individuals who are: Prepared to work hard Compassionate and personable with excellent people skills Ambitious and who want to grow a very successful business Committed to making a real difference in their community You will receive unrivalled training and support from our Head Office team, and from colleagues across the Home Instead network. For this reason, no previous care experience is required. Home Instead is the most well respected brand in the industry and we aim to keep it that way through smart, controlled growth. Territories for your Franchise As a Home Instead Senior Care franchise owner you will operate within an exclusive geographical territory covering a minimum of 15,000 people over 65. This is the optimum size for a new business in the care sector, operating our business model. Your Investment The initial cost of setting up a franchise is between 65,000 and 80,000 and includes one week s training in Omaha, Nebraska, training in Dublin, office site selection, recruiting of staff, and a full set of software and manuals, marketing and CAREGiver training materials.

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12 Franchise Training & Franchise Training The initial week long training programme at the company s headquarters in Omaha establishes the foundation of support between the company and our franchise owners. It puts new franchise owners quickly on-track in building their businesses in an aggressive - yet steady, comfortable and manageable fashion. Before travelling to Omaha a week long induction training programme takes place in Ireland. The Home Instead Senior Care training experience will most likely exceed a new franchise owner s expectations. It effectively prepares a new franchise owner to confidently begin business immediately upon completion. The programme has been thoroughly researched, evaluated and tested. Instruction is provided by a team of experienced and qualified individuals. New franchise owners not only learn about the business, but they are also provided with ample opportunities to apply what is set forth in the classroom. We also provide established franchise owners with specialised training programmes designed exclusively for their key staff members. Our staff s training programmes are designed to develop lasting managerial insights and skills. On-going Franchise Support Our field visit programme, another benefit included in the initial franchise fee, focuses on reinforcing techniques and methods learned during the initial training weeks in Ireland and Omaha.

13 Support Ongoing support is provided by the franchise support team, who will keep you aware, informed and continually educated: The franchise support programme focuses on reinforcing techniques and methods learnt during your initial training. Structured contact with other franchise owners who will share their experience and insight. Provision of benchmarking information which allows you to maximise your financial performance. Our intranet provides access to all the documentation necessary for your operational, marketing and administrative activities. Our quarterly performance group and regional meetings provide another opportunity to learn, network and facilitate your business growth. Annual Ireland, European and International conferences also represent a great opportunity for franchise owners to meet, network, share experiences, learn about new initiatives and to help define important aspects to further the company s growth and development. Marketing The Home Instead Senior Care marketing programme is a focused and proven professional-to professional system that is cost effective in producing referral business results. This is in stark contrast to costly media driven approaches. Our focus is targeted strictly upon direct mail, networking and network support tools. The Marketing Programme is developed through the input of our owners who have valuable insight into what happens on the ground. Public Relations Our Public Relations campaigns tie in closely with our marketing. We work continuously to develop brand awareness throughout Ireland which drives service enquiries to each local office. Materials Our presentation materials are second to none. These market-tested materials are designed to present a truly professional image in the minds of local referral contacts. The printed materials and senior event exhibit tools are what you d expect from the industry leader. Employed correctly, they support our franchise owners in quickly establishing Home Instead Senior Care as the dominant local home care provider.

14 Website Another resource for client enquiries, as well as employee prospects, is our website. It is easily found at and most importantly, it is informing hundreds of unique visitors each month about the company, thanks to ongoing investment in SEO. With the development of our Alzheimer s Care Training, we have also set up specific websites such as and which are in development. ACES - Microsoft Dynamics Software System Our Microsoft Dynamics Software System is exclusive to Home Instead Senior Care. This bespoke product simplifies and handles administrative, scheduling, payroll, invoicing duties and supports our Sales and Service Culture methodology. It streamlines time consuming, detail-oriented tasks which free up valuable time that can be dedicated to networking and business development activities. Our software is simple, flexible and thoroughly user friendly. How successful is Home Instead Senior Care Franchising? Home Instead Senior Care is one of the world s leading franchise companies, operating in 17 countries and generating revenues of almost $1billion. Home Instead Senior Care was named #1 in Franchise Business Review s 2012 Franchisee Satisfaction Index in its annual FBR50 - Franchisee Satisfaction Awards for the second straight year. A summary of our success in Ireland: We have won multiple franchise awards around the world; including being shortlisted as a finalist in the 2013 European Business Awards. We were recognised by the Irish Franchise Association as Franchise of the Year 2009 and In addition our Franchisees win many care related awards, such as our Swords office won Best New Business Award 2009 at the Fingal Business Excellence Awards and our Donegal office was winner in the Emerging Enterprising Donegal Business Awards in Ed Murphy & Michael Kearney have an excellent track record in franchising having founded and developed the Snap Printing franchise, which has become Ireland s leading print and design group as well as the CeX - Entertainment Exchange franchise. They opened their first franchise in Ireland in 2011

15 with tremendous success. Ed and Michael were nominated for the Ernst and Young Entrepreneur of the Year 2009 for Home Instead Senior Care. To date we have provided employment opportunities for over 2,000 people, many of whom may not have returned to the workforce without the encouragement of Home Instead Senior Care. This figure is expected to rise to over 4,000 in the next five years. We are providing care for over 2,000 people, helping them enjoy a quality of life that otherwise they may not have had. This figure is again expected to increase to over 5,000 in the next five years. The seventeenth office opened in Kildare in January The Pilot operation in Leopardstown enjoyed the most successful first, second and third year in operation of over 800 offices worldwide and is ranked in the top 10 Home Instead Senior Care franchisees in the world. The business has grown to 22,000,000 in revenues in less than five years and growth projections are + 25% per annum for the next five years.. Home Instead has received recognition in press and on radio and are seen as a driving force behind changes in regulations such as VAT and Tax Relief and have lead the call for the regulation of home care in Ireland. The Next Step Is Yours There is no cost to learn more about Home Instead Senior Care and our exclusive franchise territory opportunities. Simply complete the enclosed application form and return it by mail or fax. A company representative will be in touch to assist you in further exploring a relationship with Home Instead Senior Care. Home Instead Senior Care 305 Q-House, Furze Road, Sandyford Business Park, Sandyford, Dublin 18 Fax: (01) info@homeinstead.ie This information does not constitute a franchise offering. A franchise offering can only be made through a Uniform Franchise Offering Circular.

16 Meet the Home Instead Senor Care Ireland Network homeinstead.ie Our CAREGivers enjoy the elderly and find satisfaction in helping them remain in their homes where they are healthier and happier