Destination Assessment & Mystery Shopping
|
|
- Warren Anderson
- 8 years ago
- Views:
Transcription
1 Polk County Tourism and Sports Marketing: Central Florida Visitors & Convention Bureau November 2012
2 Methodology 1. Destination Assessment & Mystery Shopping 2. Lodging Survey 36 properties: 3,436 of 6,680 hotel rooms (51.4%) 18 rental companies (36.7%) 3. Visitor Intercept Interviews : leisure, sports, business, meeting 4. Attraction Manager Survey (20)
3 Destination Assessment Gateways, signage, wayfinding Access, transportation & Highways 14 Cities & Towns Visitor Centers & Chambers Lodging Restaurants Shopping Attractions Arts Sports Facilities Meetings Facilities Venues (groups weddings, reunions, etc.) Outdoor Recreation
4 Destination Assessment & Mystery Shopping Overview Overall Appearance: Clean & Fresh Recent Growth is Evident Lodging: Stats on par w/florida Aging Hotels/Motels Require Focus Appeal to Florida (Near Orlando yet still true Florida) LEGOLAND Mixing Authentic with the New Sense of Place (Gateways) Needed
5 Hotel Geographic Distribution % of Total of Lodging (91 properties) 1= Lakeland Mulberry, Bartow, 49.9% (3,502 rooms, 2 = Davenport, Lake Wales, Clermont, Dundee, Frostproof, Haines City, Babson Park 42 properties) 34.7% (2,435 rooms, 31 properties) 3 = Winter Haven, Auburndale 15.4% (1,077 rooms, 18 properties)
6 Ages of Hotels Ages of Lodging Age % of Hotel/Motel Inventory Number of Rooms Built prior to or older 11% years 32.96% 2,312 old years 23.25% 1,631 old years 32.56% 2,284 old Distribution of Older Lodging Inventory 34+ years old = 3,099 rooms 1= Lakeland Mulberry, Bartow, 16.14% (1,131rooms) 2= Davenport, Lake Wales, Clermont, 16.33% Dundee/Frostproof/Haines/Babson Park (1,146 rooms) 11.72% 3= Winter Haven, Auburndale (822 rooms) years = 695 rooms 7.37% (517 rooms) 2.54% (178 rooms) ~ The majority (45%) of new/modern hotels (built since 2000) is in Lakeland
7 Combined Overall Hotel/Motel 2011 Lodging Report Rental Company 46.19% 51.44% 36.74% Response Rate 24.26% 28.72% 3.44% Individual Corporate/Business 14.12% 16.42% 3.62% Individual white-collar business travelers 10.14% 12.30% 0.24% Individual blue-collar workers/construction/etc % 18.21% 1.80% Convention/Meeting 7.81% 9.52% 0.00% SMERF 4.23% 4.91% 1.10% Corporate 1.94% 2.21% 0.70% Association 1.29% 1.57% 0.00% Government 37.87% 29.03% 78.38% Leisure 26.16% 16.07% 72.43% Tourists (visiting Central Florida for the good weather, attractions, events, etc.) 5.58% 6.39% 1.86% Visiting local friends & relatives 4.88% 5.05% 4.09% Visiting primarily for outdoor recreation (golf, fishing, boating, water sports, minor league baseball, etc.) 1.25% 1.52% 0.00% Overnighting to attend arts/cultural performances (plays, concerts, etc.) 18.42% 19.05% 15.53% Group 11.55% 11.73% 10.74% Team sports & tournaments 4.85% 4.86% 4.79% Weddings/reunions/family events/social events 2.02% 2.46% 0.00% Group Tour/motorcoach 4.17% 4.99% 0.42% Transient/Other 3.77% 4.50% 0.42% Transient: Passing through as part of a longer trip
8 Attraction Manager Survey ATTRACTION SURVEY 2011 Individual Visitors (regular daily admissions) Local/regional (within 50 mile radius) residents (both full time and seasonal 32% residents) Tourists visiting Florida staying in Polk County 13% Tourists visiting Florida staying in Orlando or somewhere OTHER than 10% Polk County Groups: Group tour/motorcoach 3% Educational/school groups 9% Weddings/reunions/family events 3% Social clubs/church groups 3% Corporate events & meetings 5% Other (specify) 22% 100%
9 Intercept Survey Research Visitor Findings and Responses
10 Demographics Average Age years-old Female 50.75% Male 49.25% College Degree 50.00% Graduate Degree 16.33% Generational Age B ESA L M/C OA Millennium Generation % 6.78% 4.30% 0.00% 4.02% Generation X % 35.59% 43.01% 13.04% 37.69% Baby Boomer % 47.46% 41.94% 69.57% 48.24% Silent Generation % 10.17% 10.75% 17.39% 10.05% War Generation % 0.00% 0.00% 0.00% 0.00%
11 Point of Origin State Percentage Florida 50.74% Michigan 5.91% New York 4.93% Illinois 3.94% Georgia 2.46% International: Canada, Australia, U.K %
12 Number of Prior Visits Number of prior visits Business ESA Leisure M/C Overall Once previously 5.00% 8.51% 20.29% 5.56% 12.99% 1-5 times 35.00% 38.30% 42.03% 44.44% 40.26% 6-10 times 20.00% 14.89% 10.14% 11.11% 12.99% 10+ times 40.00% 38.30% 27.54% 38.89% 33.77%
13 Likes/Dislikes Responses Likes Pleasant weather Friendly people Scenery and landscape Convenience and access to major regional attractions Relaxing and quiet Dislikes Traffic issues Signage/wayfinding issues Accommodations issues (need for updates) Activities 90% = dining 50% = shopping 24% = sporting event 22% = swimming 14% = visit Orlando 9% = visit attraction 5% = golf
14 Expenditures in Central Florida Category Business ESA Leisure M/C Overall Lodging $99.67 $ $ $ $ Foods/meals $58.70 $54.67 $56.27 $57.78 $56.28 Attractions/ent ertainment $23.20 $37.14 $63.05 NR $52.89 Shopping $55.45 $78.38 $58.54 $90.71 $66.71 Transportation $ $44.23 $ $21.25 $ Average Daily Expense $ $ $ $ $ Average Length of Stay Total Trip Expenditures $1, $1, $2, $ $1,781.79
15 1. It s good to be you Recommendations - Location (Central Florida, Interstate) - Weather - Growth since Tout your accomplishments - Excellent track record 3. Leadership Continue to diversify the product
16 Recommendations 4. Monitor lodging inventory (age issues) 5. Authentic heritage vs. new and improved amenities 6. Create a sense of place for Polk County 7. Gateways & signage
17 Recommendations 8. Word-smithing for attractions in visitor guide, website & promotions (it takes a lot to compete with Disney!) 9. Refine your website presence, continually making it more user-friendly for sports tourism contacts & all visitors
18 Recommendations 10. Leisure & sports are critical 11. Need growth in weekday business, Convention & Meeting needs to be a strategic focus 12. Sundays, Mondays and August, September are least occupied periods; what promotions can help improve these metrics?
19 Recommendations 13. Rentals - continue focus on international tourists: U.K., Canada, S. America 14. RevPARs are increasing, albeit slowly; trying to get back to 2007 levels
20 Recommendations from Intercept Findings 15. Florida is over half of your visitors; market to them in addition to the Triangle 16. Business travelers are coming for business and staying for leisure. Work Hard, Play Hard. 17. Adult parties are 2/3 rd of your visitors; VCFCVB needs to continually market itself both as a great destination for adults as well as families.
21 Recommendations from Intercept Findings 18. CFVCB priority is website and Internet presence, social media, and mobile
22 Recommendations for Attractions Attractions partner w/cfvcb - focus on best marketing messages & outreach efforts Ensure operating hours at times when visitors are likely to be able to visit the attraction (days/nights/weekends) Visitor guide should clearly state operating hours Offer appealing experiences that will motivate visitation Aggressively place brochures / promotional materials in hotels and places where visitors are Partner w/hotel front-line - ensure they are aware of the attraction and enthusiastically recommend it
23 Recommendations for Arts It s all about the Calendar of Events & timely communication to front line Have good tickets available for last minute Be open when travelers can visit Sell performances, not venues
24 Continued Research Annual: Lodging Study Inquiry Conversion Tracking Attraction Survey Visitor Center Tracking Events Tracking Sports Facilities Analysis Every 2 Years: Intercept Interviews Meeting/Convention Planner Survey Regional Resident Survey (Arts, Sports, Festivals/Events)
"CULTURAL TOURISM AND BUSINESS OPPORTUNITIES FOR MUSEUMS AND HERITAGE SITES"
"CULTURAL TOURISM AND BUSINESS OPPORTUNITIES FOR MUSEUMS AND HERITAGE SITES" Presentation of Paper to Conference of School of Business, University of Victoria, "Quality Management in Urban Tourism: Balancing
More informationBECOME A PROUD PARTNER OF THE QUAD CITIES CONVENTION & VISITORS BUREAU. Partnership Benefits & Opportunities
BECOME A PROUD PARTNER OF THE QUAD CITIES CONVENTION & VISITORS BUREAU Partnership Benefits & Opportunities What is a CVB? The official Destination Marketing Organization for the area. An umbrella organization
More informationHow to Use Public Wireless Internet Access in Your Library
How to Use Public Wireless Internet Access in Your Library The following information provides very general instructions and guidance that can be used to connect portable devices to wireless networks that
More informationLONG ISLAND CONVENTION AND VISITORS BUREAU AND SPORTS COMMISSION OVERVIEW
1 LONG ISLAND CONVENTION AND VISITORS BUREAU AND SPORTS COMMISSION OVERVIEW The Long Island Convention & Visitors Bureau and Sports Commission (LICVB&SC) was formed in 1978 as a non-profit membership corporation
More informationNorth Carolina s Blue Ridge Mountain Host
North Carolina s Blue Ridge Mountain Host Dear Blue Ridge Mountain area business: Tourism affects every business in Western North Carolina. Annually, visitors spend more than $1 billion in the Blue Ridge
More informationAN EXPLORATORY STUDY OF ST. AUGUSTINE, FL: HERITAGE ATTRACTION TYPES
AN EXPLORATORY STUDY OF ST. AUGUSTINE, FL: HERITAGE ATTRACTION TYPES Matt Wagenheim 325 Florida Gym PO Box 118209 Gainesville, FL 32611 mwagenheim@hhp.ufl.edu Lori Pennington-Gray John Confer Abstract
More informationLRITI. fyi. The FYI on the Hilton Head Island Affluent Traveler ADDRESSING THE NEEDS OF HILTON HEAD ISLAND S
What exactly does $150,000 look like?. 3 1 VOL 1 2015 All you can eat media consumption for $150,000... 5 LRITI ADDRESSING THE NEEDS OF HILTON HEAD ISLAND S Attractors, detractors and the physics of the
More information911 UNIVERSITY DRIVE STATE COLLEGE, PA
911 UNIVERSITY DRIVE STATE COLLEGE, PA HIGH PROFILE OFFICE CENTER FOR SALE OR LEASE Excellent property and location 10,750 (+/-) S.F. Can divide into 2,000 SF+ Office Spaces Convenient access to downtown,
More informationTravel Trends. 2011 and Beyond. NC Governors Conference On Hospitality & Tourism Asheville, NC Monday, March 14, 2011
Travel Trends 2011 and Beyond NC Governors Conference On Hospitality & Tourism Asheville, NC Monday, March 14, 2011 Young Strategies Team Destination research and strategic planning Research for 100+ destinations
More informationGlossary of Hospitality/Tourism Terms
Glossary of Hospitality/Tourism Terms ABA - American Bus Association; comprised of bus companies, operators and owners Attendance Building - Marketing and promotional programs designed to increase attendance
More information2. Market Area Background and Demographics Deliverable 1B
2. Market Area Background and Demographics Deliverable 1B This section evaluates demographic and economic characteristics of the two principal sources of demand in the market area, the resident population
More informationEconomic Development Element
The Strawberry Ladies by Tara Stood Economic Development Element Economic development enhances San Clemente s quality of life by providing local goods and services and expanding employment and business
More informationPRESS RELEASE. A new website for MICE tourism www.visitluxembourg.com/meetings
PRESS RELEASE A new website for MICE tourism www.visitluxembourg.com/meetings 24 nd SEPTEMBER 2015 Launch of a new website for the promotion of business and congress tourism in Luxembourg On September
More informationRequest for Qualifications
Request for Qualifications The Long Island Convention & Visitors Bureau and Sports Commission (LICVB) will receive proposals from businesses, corporations, partnerships, and other legal entities for the
More informationCobourg Tourism Asset Feasibility Study
Cobourg Tourism Asset Feasibility Study 1 P R E S E N T A T I O N T O C O B O U R G M U N I C I P A L C O U N C I L A U G U S T 1 0 TH, 2 0 1 5 Project Objectives Screen and assess the investment readiness
More informationDevelopment Opportunity: Estes Peninsula on Joe Pool Lake, Grand Prairie, Texas
Request for Proposal Development Opportunity: Estes Peninsula on Joe Pool Lake, Grand Prairie, Texas The City of Grand Prairie is seeking a partner to develop a lakeside resort in the middle of Dallas-Fort
More informationNEIGHBORHOOD SPENDING IMPACTS
MEMO To: From: Airbnb Bill Lee, LEG Date: August 31, 2015 Re: Highlights of Airbnb San Francisco Guest and Host Survey HIGH LEVEL IMPACTS According to the recent Airbnb survey, in the past year (June 1,
More information91.5 Million Florida Visitors 2012 Totals by Region
91.5 Million Florida Visitors 2012 Totals by Region Southwest 7.60% Central West 11.40% Central 31.45% Central East 7.20% Northwest 14.90% Southeast 17.10% Northeast 6.90% North Central 3.45% The top destination
More informationEXAMINING THE BUSINESS TOURIST
EXAMINING THE BUSINESS TOURIST Brandi Nice University of Florida Department of Tourism, Recreation, and Sport Tourism 300 Florida Gym/ PO Box 118208 Gainesville, FL 32611 Lori Pennington-Gray Assistant
More informationCAYUGA COUNTY OFFICE OF TOURISM TRAVEL MARKET RESEARCH STUDY
MAY 2011 CAYUGA COUNTY OFFICE OF TOURISM MAY 2011 TRAVEL MARKET RESEARCH STUDY REPORT SECTIONS 1. Executive Summary of Research... 1.1 1.7 2. Lodging Analysis... 2.1 2.12 3. Online Survey Report... 3.1
More information2013 Market Profile: Saudi Arabia
U.S. Department of Commerce International Trade Administration National Travel and Tourism Office Market Profile: Market Profile: Visitation Trends (Arrivals) [Thousands of Visitors] 2006 2007 2008 2009
More informationBusiness Analysis Report
Business Analysis Report Impacts of the Pere Marquette Rail-Trail on the Economy and Business Community of Midland and Isabella Counties, Michigan By Drs Christine Vogt, Chuck Nelson, and Joel Lynch Department
More informationGet Ready or Get Trampled! Preparing for the Impact of the Tryon International Equestrian Center
Get Ready or Get Trampled! Preparing for the Impact of the Tryon International Equestrian Center 2" HORSES ARE BIG BUSINESS North Carolina s Equine Industry 2008 Study by the NC Rural Center! $1.9 billion
More informationBendigo Visitor Profile and Satisfaction Survey
Bendigo Visitor Profile and Satisfaction Survey Tourism Research Australia GPO Box 1564 Canberra ACT 2601 Phone: 6243 7745 Email: tourism.research@ret.gov.au Web: www.ret.gov.au/tra This work is licensed
More informationWest Volusia Tourism Advertising Authority 2010/2011 FY Marketing & Advertising Plan
West Volusia Tourism Advertising Authority 2010/2011 FY Marketing & Advertising Plan Vision Advance the West Volusia County region and branding to promote the ECHO resources of Volusia County while building
More informationExecutive Director. Hays Convention & Visitors Bureau
Shortly after the Civil War, railroad builders and settlers began pushing into western Kansas with ever-increasing intensity, provoking resistance from the Indian inhabitants of the area. To provide protection
More informationThe Influence of Information Provided by Tourist Information Centers on Travel Behavior
The Influence of Information Provided by Tourist Information Centers on Travel Behavior Zhi Li Yeong-Hyeon Hwang Daniel R. Fesenmaier National Laboratory for Tourism and ecommerce Department of Leisure
More informationTHE ECONOMIC IMPACT OF BICYCLING IN COLORADO. Summary of Findings
THE ECONOMIC IMPACT OF BICYCLING IN COLORADO Summary of Findings Total economic benefit from bicycling in Colorado is over $1 billion annually Manufacturing Total annual revenue $763 million 513 FTEs -
More informationUniversal Design Toolkit for Customer Engagement Business Case and Overview
Tourism Universal Design Toolkit for Customer Engagement Business Case and Overview The Universal Design Toolkit for Customer Engagement was developed by Dolmen (www.dolmen.ie) on behalf of the Centre
More informationTables of Contents. Table of Contents
December 2012 Tables of Contents Table of Contents Introduction... 1 Visitor Estimates and Characteristics... 2 Florida Resident Vacation Travel... 13 Vacation Trip Characteristics... 13 Household and
More informationSitka Charter Fishing Visitor Profile and Impact Analysis Alaska Travelers Survey
Sitka Charter Fishing Visitor Profile and Impact Analysis Alaska Travelers Survey PREPARED FOR: Sitka Charter Boat Operators Association January 2005 Sitka Charter Fishing Visitor Profile and Impact Analysis
More information2012 Market Profile: Venezuela
U.S. Department of Commerce International Trade Administration Office of Travel and Tourism Industries Market Profile: Market Profile: Visitation Trends (Arrivals) [Thousands of Visitors] 2005 2006 2007
More information2015-2016 Marketing Plan Beaufort Regional Chamber of Commerce Tourism Division
2015-2016 Marketing Plan Beaufort Regional Chamber of Commerce Tourism Division 1 Objectives/Strategies/Tactics/Metrics Objective #1: Develop & Execute Integrated Marketing Plan Using current analysis
More informationStephanie L. Thorn Marshall University Huntington, WV 25755
TOURISM MARKETING: THE BEST THERE IS A STUDY OF WEST VIRGINIA Stephanie L. Thorn Marshall University Huntington, WV 25755 Roy Ramthun, Ph.D. Concord University Abstract. The purpose of this study is to
More informationGreater Toronto A sports destination of unlimited possibilities!
Greater Toronto A sports destination of unlimited possibilities! Come for the game Stay for the experience Tourism Toronto Who We Are The Toronto Convention and Visitors Bureau (CVB) - Membership based
More informationAtlantic City Tourism Performance Indicators (AC-TPI)
Atlantic City Tourism Performance Indicators (AC-TPI) 3 rd Quarter 2013 Snapshot Prepared by Brian J. Tyrrell, Ph.D. Associate Professor of Hospitality and Tourism Management Supported by Israel Posner,
More informationHow to Perform a Feasibility Study for Indoor and Outdoor Waterpark Resorts
How to Perform a Feasibility Study for Indoor and Outdoor Waterpark Resorts By David J. Sangree, MAI, CPA, ISHC Before a developer or organization considers construction of a new indoor or outdoor waterpark
More informationByron Shire Visitor Profile and Satisfaction Survey
Byron Shire Visitor Profile and Satisfaction Survey Tourism Research Australia GPO Box 1564 Canberra ACT 2601 Phone: 6243 7745 Email: tourism.research@ret.gov.au Web: www.ret.gov.au/tra Table of Contents
More informationA Four-Year, $1,500,000 Economic, Business and Workforce Development Plan for Cheatham County
A Four-Year, $1,500,000 Economic, Business and Workforce Development Plan for Cheatham County A Four-Year, $1,500,000 Economic, Business and Workforce Development Plan for Cheatham County What is Cheatham
More informationReunion Resort & Club VACATION RENTAL
Reunion Resort & Club VACATION RENTAL PROGRAM The Only Official Home and Vacation Rental Program of Reunion Resort INTRODUCING THe reunion resort vacation rental program. Renting your home can be almost
More informationDowntown Sebring CRA Business Recruitment and Retention Plan June 2010
Downtown Sebring CRA Business Recruitment and Retention Plan June 2010 As the summer months draw to a close and the summer streetscape project ends, Downtown Sebring will need to implement a plan of action
More informationCentral Australia Visitor Profile and Satisfaction Report: Summary and Discussion of Results
Central Australia Visitor Profile and Satisfaction Report: Summary and Discussion of Results Introduction The Central Australia Visitor Profi le and Satisfaction (VPS) project was completed as part of
More informationPublic Survey for Phase I
Rockfish Valley Area Plan: Public Survey for Phase I For Nelson County Residents & Property Owners Name: OPTIONAL: Location of residence or property: o Address: o Voting District: North Central West South
More informationTallahassee Sports Council Special Event Grant Program
Leon County Tourist Development Council Tallahassee Sports Council Special Event Grant Program Approved By the Leon County Tourist Development Council Amended: May 7, 2015 Table of Contents I. Introduction
More informationThe Towns at Legacy Park
The Towns at Legacy Park New Town Homes Development Near Walt Disney World, Orlando Davenport, Florida, United States The Towns at Legacy Park Davenport, Florida, United States 2- and 3-bedroom luxury
More informationTABLE OF CONTENTS. 1. Visitor Profile and Economic Impact 2 (Prepared by Synovate Research)
TABLE OF CONTENTS 1. Visitor Profile and Economic Impact 2 (Prepared by Synovate Research) 2. Hotel Industry Recap.. 26 (Prepared by Smith Travel Research) 3. Tourist-Related Taxes....31 (Collected by
More informationEnvision Venice Strategic Plan for Fiscal Year Ending. September 30, 2016. Preserving and Enhancing the Venice Quality of Life.
Adopted April 28, 2015 October 1, 2015 through September 30, 2016 Envision Venice Strategic Plan for Fiscal Year Ending September 30, 2016 Preserving and Enhancing the Venice Quality of Life Table of Contents
More informationOntario Wine and Culinary Tourism Strategy
Ontario Wine and Culinary Tourism Strategy EXECUTIVE SUMMARY The Ministry of Tourism, Culture and Recreation (MTCR) and the Wine Council of Ontario (WCO) commissioned the preparation of an Ontario Wine
More informationCity of Holdfast Bay Draft Tourism Plan 2010 14
City of Holdfast Bay Draft Tourism Plan 2010 14 Our Vision Adelaide s premier seaside destination. Council believes that a thriving tourism industry opens our City to the world, and benefits our local
More informationCVB Annual Marketing Report
CVB Annual Marketing Report For the fiscal year ending December 31, 2013 CVB Name: Traverse City Convention & Visitors Bureau (TCCVB) dba Traverse City Tourism Person Completing report: Brad Van Dommelen
More informationRED BANK REGIONAL HIGH SCHOOL CURRICULUM MAP Course Title: Hospitality & Entertainment Marketing Grade Levels: 11, 12
What is Hospitality Marketing Marketing Basics Hotel Marketing: A competitive Industry The Importance of Hospitality Marketing Types of Hospitality Markets Key Players in Hospitality Operations Selling
More information17 Predictions on the Future of Resort Development. Jeff Coy JLC Hospitality Consulting
17 Predictions on the Future of Jeff Coy JLC Hospitality Consulting 1. Americans traveling aboard will start to increase. 2. US Airlines will continue to lose share of total passenger miles traveled. 3.
More informationDeveloping Marketing Plans for Winery Tourism Businesses
Developing Marketing Plans for Winery Tourism Businesses Presented by Lori A. Martin of the Michigan State University Travel, Tourism & Recreation Resource Center to the 2004 Annual Meeting of the Michigan
More informationWhat Cities Need to Know to Administer Municipal Hotel Occupancy Taxes
What Cities Need to Know to Administer Municipal Hotel Occupancy Taxes Abridged Version Texas Hotel & Lodging Association REVISED FALL 2011 Table of Contents EDITOR S NOTE 3 AUTHORIZED ENTITIES 3 COLLECTING
More informationJuly 2008 Legislature passed SB 1627, which created the North Carolina Certified Retirement Community Program.
July 2008 Legislature passed SB 1627, which created the North Carolina Certified Retirement Community Program. The purpose of this program is to encourage retirees and those planning to retire to make
More informationHOSPITALITY EDUCATION DEVELOPMENT
HOSPITALITY EDUCATION DEVELOPMENT March, 2007 Report Prepared by: Dannette Lynch Director, Hospitality Education EDUCATION DEVELOPMENT Training for Industry Partners Continuing to offer customized educational
More informationLessons Learned: The Best Laws & Approaches to Short-Term Rentals
Lessons Learned: The Best Laws & Approaches to Short-Term Rentals Short-term rentals for 30 days or less is a vibrant, growing market 49% of travelers stayed in or are planning to stay in a short term
More informationCEDAR CREST CONFERENCE CENTER TWIN LAKES STATE PARK GREEN BAY, VIRGINIA
CEDAR CREST CONFERENCE CENTER TWIN LAKES STATE PARK GREEN BAY, VIRGINIA WE THINK YOU RE SPECIAL The experienced and caring staff at Cedar Crest Conference Center wants to help you create the perfect event
More informationAgreement to Provide Tourism Promotion Services between The City of Ontario & The Chamber of Commerce
Agreement to Provide Tourism Promotion Services between The City of Ontario & The Chamber of Commerce This Agreement entered into between the City of Ontario, a municipal corporation organized under the
More informationFlickr: Randy Pertiet. Baltimore s Inner Harbor: Economic Impact, Importance, and Opportunities for Investment October 31, 2013
Flickr: Randy Pertiet Baltimore s Inner Harbor: Economic Impact, Importance, and Opportunities for Investment October 31, 2013 Executive Summary: Baltimore s Inner Harbor drives substantial economic and
More informationLake County Economic Development Marketing Strategic Plan 2011-2013 Prepared by Strategic Advisory Group and the Lake County Tourism Industry
Lake County Economic Development Marketing Strategic Plan 2011-2013 Prepared by Strategic Advisory Group and the Lake County Tourism Industry Funding provided by State of California, Department of Housing
More informationThe Economic Impact of Tourism in Ohio. May 2011
The Economic Impact of Tourism in Ohio May 2011 Key themes for 2010 The Ohio visitor economy rebounded in 2010, recovering about 70% of the losses experienced during the recession Visitor volumes expanded
More informationAN INVESTIGATION OF THE US FAMILY REUNION TRAVEL MARKET: MOTIVATIONS AND ACTIVITIES
AN INVESTIGATION OF THE US FAMILY REUNION TRAVEL MARKET: MOTIVATIONS AND ACTIVITIES A Thesis Submitted to the Faculty of Purdue University by Juyeon Yun Master of Science in Hospitality and Tourism Management
More informationThe Economic Impact of Golf In South Carolina
The Economic Impact of Golf In South Carolina By Dudley Jackson Research Director South Carolina Department of Parks, Recreation and Tourism For South Carolina Golf Course Owners Association April 2012
More informationCase: Building Capacity for Economic Recovery and Preparedness in Polk County, Florida
Case: Building Capacity for Economic Recovery and Preparedness in Polk County, Florida COMMUNITY PROFILE Polk County is located in central Florida between Tampa and Orlando. The county s population was
More informationOne of the most important steps you can take in implementing an effective and efficient marketing strategy is developing a written marketing plan.
WELCOME TO YOUR VACATION RENTAL MARKETING PLANNING WORKSHOP Be prepared for brainstorming and hands-on fun. Hello, Vacation Rental Peeps! Welcome to the first VRMA Marketing Boot Camp One of the most important
More informationActivities & Transfers
Activities & Transfers Seize the Opportunity Activities & Transfers is a $64 Billion dollar market.* 80% of vacationers shop for travel activities online.* Rates up to 58% below retail. Travelers are booking
More informationJEFFERSON TOURISM DEPARTMENT ADVERTISING APPLICATION COVER LETTER
JEFFERSON TOURISM DEPARTMENT ADVERTISING APPLICATION COVER LETTER Thank you for your interest in growing tourism in Jefferson. This letter is to give you an overview of the Discretionary - Advertising
More informationCHICAGO AREA VISITOR SURVEY
CHICAGOAREA VISITOR SURVEY Prepared by: April 2015 The Regional Transportation Authority (RTA) commissioned RSG Inc.to survey and prepare the following report on transportation choices by visitors to the
More informationThe 2010 Ryder Cup Executive Summary
The 2010 Ryder Cup Executive Summary Background The Ryder Cup is a biennial golf competition between teams from Europe and the United States. The competition is jointly administered by the PGA of America
More informationThe New Cottage Industry
The New Cottage Industry The Relationship of the Sharing Economy s Rental Markets to Land Use and Tax Regulation Brian Duffany, Economic & Planning Systems Jessica Garrow, AICP, City of Aspen Phillip Supino,
More informationTalking about Hotels and Restaurants
Unit 1 Talking about Hotels and Restaurants In this unit, you will: practice talking about hotels, restaurants, and vacation spots describe the features of hotels and vacation spots discuss hotel amenities,
More informationGlasgow s Tourism action PLAN to 2016
Glasgow s Tourism action PLAN to 2016 Image and Brand Strengthen and maximize the economic impact and value of Glasgow: Scotland with style by developing and implementing brand strategy GCMB & 1-5 years
More informationAgritoursim: Designing Your Marketing Strategy
Agritoursim: Designing Your Marketing Strategy Conrad Braganza Senior Research and Development Analyst Melanie Coventry Community Relations Manger Gay Fontana Director of Research and Development Fresno/Clovis
More informationCollege Internship Program
College Internship Program Who We Are Eastern Sport Management (ESM) Company is a private corporation specializing in the management and operations of recreational sport facilities. We offer numerous sports
More informationAtlantic City Tourism Performance Indicators (AC-TPI)
Atlantic City Tourism Performance Indicators (AC-TPI) 1 st Quarter 2013 Snapshot Prepared by Brian J. Tyrrell, Ph.D. Associate Professor of Hospitality and Tourism Management Senior Research Fellow for
More informationCity of Arnold, Missouri
City of Arnold, Missouri Business Brochure City of Arnold 2101 Jeffco Blvd. Arnold, MO 63010 Phone: 636-282-2378 Fax: 636-282-6677 E-mail: dbish@arnoldmo.org The City of Arnold is a suburban community
More informationAudiences London Cultural Tourism Resources
Audiences London Cultural Tourism Resources Factsheet 1: Definitions of Cultural Tourism Factsheet 2: Key facts and figures Factsheet 3: Segmenting Cultural Tourists Factsheet 4: How Visit London can help
More informationRequest for Proposals Website Development RFP Issue Date: July 15, 2015 RFP Submittal Date: August 13, 2015 by 2 p.m.
Request for Proposals Website Development RFP Issue Date: July 15, 2015 RFP Submittal Date: August 13, 2015 by 2 p.m., Central Time RFP Contact: Katherine Walker, Executive Director Galena/Jo Daviess County
More informationEnjoying the Nature Coast
TradeWinds: Luxurious Waterfront Living Enjoying the Nature Coast TradeWinds Florida: The Sunshine State For sun seekers, Florida is the place to be. With warm summers and soft winters, and the incredible
More informationFY 14. Haines Convention & Visitors Bureau Marketing Plan. Tanya Carlson Director Haines CVB FY 14
FY 14 Haines Convention & Visitors Bureau Marketing Plan Tanya Carlson Director Haines CVB FY 14 MISSION / VISION STATEMENT MISSION STATEMENT The Haines Convention and Visitors Bureau is a Destination
More informationTRIAL JUDGE TRAVEL REIMBURSEMENT POLICIES Revision 11/1/2013
TRIAL JUDGE TRAVEL REIMBURSEMENT POLICIES Revision 11/1/2013 GENERAL Receipts... 1 Reimbursable Events... 1 Travel Vouchers... 1 Unallowable Travel Expenses... 2 IN-STATE TRAVEL Meals... 2 Meal Tips...
More information9395 TRAVEL AND TOURISM
CAMBRIDGE INTERNATIONAL EXAMINATIONS GCE Advanced Subsidiary Level and GCE Advanced Level MARK SCHEME for the May/June 2013 series 9395 TRAVEL AND TOURISM 9395/32 Paper 3 (International Business & Leisure
More informationDowntown Salem Retail Market Study: Interim Report
Downtown Salem Retail Market Study: Interim Report Prepared for Salem Redevelopment Authority Downtown Retail Market Study Working Group By Karl F. Seidman Consulting Services with ConsultEcon, Inc. Bridgewater
More informationRequest for Interest. Public Relations Agency of Record
Request for Interest Public Relations Agency of Record The Woodlands, Texas Issuance Date: May 16, 2014 Due Date: July 18, 2014 1 Request for Interest Public Relations Agency of Record I. BACKGROUND In
More informationDestination Visitor Survey Strategic Regional Research New South Wales
Destination Visitor Survey Strategic Regional Research New South Wales Consumer perceptions of the Snowy Mountains as a holiday destination Introduction The Snowy Mountains region is an area of outstanding
More informationGeneral Obligation Bonds Bonded indebtedness issued with the approval of the electorate for capital improvements and general public improvements.
Appendix VII Alternative Funding Sources The following funding sources are potential funding opportunities the City of Asheville Parks, Recreation, and Cultural Arts Department should consider for additional
More informationReturn on Investment for Select Economic Development Programs (VISIT FLORIDA, Sports, and the Entertainment Industry)
Return on Investment for Select Economic Development Programs (VISIT FLORIDA, Sports, and the Entertainment Industry) January 20, 2015 Presented by: The Florida Legislature Office of Economic and Demographic
More information2014 MEDIA KIT PRINT MAGAZINE. ONLINE MAGAZINE desktop - tablet - mobile E-NEWSLETTER. www.carmelcitymagazine.com. Holiday Entertaining
E V E R Y T H I N G C A R M E L I N D I A N A www.carmelcitymagazine.com 2014 MEDIA KIT PRINT MAGAZINE ONLINE MAGAZINE desktop - tablet - mobile E-NEWSLETTER Cutting for Limestone Palladium Profile COMPLIMENTARY
More information2014-2015 Marketing Plan Beaufort Regional Chamber of Commerce Tourism Division
2014-2015 Marketing Plan Beaufort Regional Chamber of Commerce Tourism Division 1 Objectives/Strategies/Tactics/Metrics Objective #1: Develop & Execute Integrated Marketing Plan Using current analysis
More informationTOURISM IN MONTRÉAL. City of Greater Province Montréal Montréal of Québec 2002 2003 2004 2005*
TOURISM IN MONTRÉAL Production of this document was made possible with the financial support of the Government of Canada through Canada Economic Development Prepared by Tourisme Montréal, 1555 Peel Street,
More informationFinancial Assistance Application Tioga Downs Racetrack, LLC Cost / Benefit Analysis
Financial Assistance Application Tioga Downs Racetrack, LLC Cost / Benefit Analysis The information included herein is taken from the attached Tioga County Industrial Development Agency (IDA) Application
More informationALL ABOUT TOURISM MEDIA PACK
ALL ABOUT TOURISM MEDIA PACK We provide marketing services to all businesses and the Leisure and Tourism sector. Connecting business to business and to millions of visitors, tourists and general public
More informationDenver Performing Arts Complex Economic Impact Analysis. Final Report
Denver Performing Arts Complex Economic Analysis Final Report Final Report November 3, 2014 Denver Performing Arts Complex Economic Analysis Prepared for Arts & Venues 144 W. Colfax Avenue Denver, CO 80202
More informationwww.thesportsacademy.net info@thesportsacademy.net
Thank you for your time and consideration of investing your advertising dollars at The Sports Academy. The Sports Academy, LLC provides a venue for indoor sports and activities for children and adults
More informationGOLD COAST VISITOR PROFILE AND SATISFACTION REPORT. Summary of results NOVEMBER 2013
GOLD COAST VISITOR PROFILE AND SATISFACTION REPORT Summary of results NOVEMBER 2013 3 GOLD COAST VISITOR PROFILE AND SATISFACTION REPORT: SUMMARY OF RESULTS Visitors to the Gold Coast that participated
More informationAdvertising Effectiveness Research
California Tourism Advertising Effectiveness Research Canada Advertising Effectiveness & Market Assessment August 2007 Table of Contents BACKGROUND & OBJECTIVES... 2 METHODOLOGY... 3 THE ADVERTISING CAMPAIGN...
More informationCity of Bishop Business Improvement Workshop Summary. Prepared February 3, 2016
Summary Prepared On January 27, 2016, the City of Bishop hosted a public workshop intended to solicit ideas from business owners and other interested residents on strategies the City can employ to improve
More informationA FILM DESTINATION COLUMBUS AS A CAMERA READY DESTINATION PARTNERSHIP WITH THE GEORGIA FILM COMMISSION
C O L U M B U S G E O R G I A A FILM DESTINATION COLUMBUS AS A CAMERA READY DESTINATION PARTNERSHIP WITH THE GEORGIA FILM COMMISSION 900 Front Avenue telephone: 800.999.1613 fax: 706.322.0701 visitcolumbusga.com
More informationUK hiking tourism. CH - Visitnorway.com
UK hiking tourism CH - Visitnorway.com Contents 1. Executive Summary 3 2. Introduction 4 3. Research on the Internet: Phase 1 5 3.01: Tour operators: 5 3.02: Websites/forums: 5 3.03: Hiking/Outdoor magazines
More information