De wondere wereld van Cloud en Big Data

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1 De wondere wereld van Cloud en Big Data Wat is de waarde van uw data? Hans Timmerman CTO EMC The Netherlands

2 Analyse Lifecycle Authenticate Context STORE Status Available Protect Access Intelligence Synchronise Compliance Archive Virtualize Destroy a Federation of Companies Secure Manage Service level Share Migrate Deduplicate Governance Encrypt Search

3 3 Parallel Developments in the World of IT IT as utility Fast and Smart Information IT with a safe feeling standardisation intelligence assurance

4 Kondratiev Wave Integrated Energy & Information Grids Wood/turf Turf/coal Coal/mines oil gas solar inventions We leven in een continu veranderende wereld. In het leven zijn twee zekerheden: de dood en verandering Cloud, Cyber Intelligence (The Tibetan Book of Living and Dying) innovations Gelukkig is verandering geen revolutie maar een evolutie Maar je gaat het pas zien, als je het doorhebt..... (Johan Cruyff)

5 Value Creation in the Information Economy 3 RD INDUSTRIAL REVOLUTION DATA INFORMATION PRODUCTS VALUE. Operational Efficiency vs. Strategic Business Asset We have entered the era where we not only can save money with data but also can create money with data.... enabled by new Application and data Fabrics...

6 The Data Driven Society Water water everywhere, but nary a drop to drink. - The Rime of the Ancient Mariner In the world of data: Data, data everywhere, but nary a bit to use. The digital universe (40 ZB by 2020) holds potential analytic value: Only 0.4% of the digital universe is actually being analyzed. Data is the new oil and creates a market of $17 billion in 2015 Return on Data (ROD) will be the new ROI. How prepared are CIO s to manage that whopping 40 trillion gigabytes of valuable data in 2020?

7 The New Normal Speed of Change! Digital was NOT normal IT Maturity THROUGH THE EYES Defined by IT specialists OF OUR CUSTOMERS Mainframe 50% Personal Computer Client/server Internet 1.0 Digital is normal Cloud Computing Converged Infrastructures Customer Self Service Big Data & Analytics Defined by Consumers 100%

8 The New Normal From build to last to build to change

9 The New Normal From complex integration to simple apps

10 The New Normal Data Store EMC Information storage and protection Information Security Information Intelligence Pivotal Next Gen Cloud & Big/Fast Data Apps Cloud Computing VMware Is like Software Defined Data Center End User Computing 230 V 50 Hz.

11 We move to the 3rd platform st 2nd 3rd MAINFRAME CLIENT/SERVER & WEB CONSUMER GRADE Automation of financial accounts ISAM Mainframes IBM Unisys Bull Burroughs Sperry Univac Tandem Prime Control Data ICL Olivetti RCA Automation of Most paper processes: ERP, CRM, ,.... Relational Databases Mini s & PC s New Experiences New Biz Models Pioneered by new customers & Internet giants Requires a new Application Fabric + New Data Fabrics Cloud-Enabled Datacenter

12 BILLIONS OF USERS MILLIONS OF APPS Mobile Cloud Big Data Social Mobile Devices HUNDREDS OF MILLIONS OF USERS TENS OF THOUSANDS OF APPS LAN/Internet PC Client/Server MILLIONS OF USERS THOUSANDS OF APPS Mainframe, Mini Computer Terminals Source: IDC

13 MAINFRAME CLIENT-SERVER & WEB New Platforms for Big & Fast Data CLOUD ERA New Experiences New Biz Models pioneered by new Consumer Internet Big giants Data Pivotal Platform Internet-of-things Pervasive Fast telemetry Data Rapid Application Dev & Integration Store and reason over very large amounts of data Ingest huge number of events and react in real-time Rapid App Development Interact with Legacy Cloud Abstraction & App Automation Choice of Cloud New Data-fabrics Cloud fabric From EMC From VMware VMW AWS...ETC

14 Data Lakes... Operate directly against the lake Analytics Transactions Get more data in one place, structured and unstructured App Fabric The new Middleware DATA LAKE Data Fabric HDFS The new Database Fundamentally more scalable (PB s), costeffective Cloud Fabric The new OS...ETC Several starting points: Customer intelligence, Security, Logs, Transactions,

15 The Software-Defined Data Center Abstract, Leverage, Pool, Automate Virtualization Software Software Defined Compute Software Defined Storage Software Defined Network Software Defined Security ABSTRACT, LEVERAGE INTELLIGENCE Server Storage Network Security Physical Hardware

16 Growth In Applications Next Gen Cloud Applications Traditional Applications M M M 700% M 70% Data Growth x 10 Data Growth Sources: Gartner, IDC, AWS Workload Estimates

17 HDFS Economics Have Changed the Game $ Big Data Platform Price/TB $ $ $ $ Big Data DB Hadoop

18 Big Data Apps Are Built In New Ways Are Social & Accessed Primarily By Mobile Devices Written With Modern Programming Frameworks Deployed On Virtual & Cloud Infrastructure

19 What does the customer want? Satisfaction! The Customers Voice (loud or silent) leads to Customer Insig Be able to hear the voice Be able to create insig Customer Insig enables Customer Satisfaction

20 Customer satisfaction allows and enables customer intimacy Know customer needs Analyze Behavior Inform the Organization Increased Loyalty Customer Intimacy Better Customer Retention Maintain a single, unified view of all customer interactions Anticipate customer changing needs Build a Repository More Referrals Analyze Trends

21 (Big) Data is the fuel of intelligence In context, community paterns, meaningfull anomalies model, act, simulation Context Aware Intelligence Intelligence Wisdom Abstracted Wisdom The application of knowledge dependencies Knowledge Knowledge Knowledge Understanding information Data Information Data Data Information Data Data Information Data Data Sequence of symbols intrepreted as a message.

22 Need for new platforms to create new applications, application fabrics and data fabrics Industrial Internet Report from GE finds that combination of networks and machines could add $10 to $15 Trillion to Global GDP

23 Intelligence needs lots and lots of Data, Connectivity and Communicating Apps

24 One engine of a 747 samples 1TB of sensor data during one Transatlantic flig. This data contains lots and lots of data: Fuel Vibrations Temperature Pressure Etc.

25 The growth of the Internet of Things All based upon data, that has a yearly growth of 60+ %

26 Core of a strategy is intelligence, and core of intelligence is your data Care for your data capital Data is intellectual property Data is privacy Data is patent-fähig Data is continuity Data needs availability & protection Data ownership needs jurisprudiction

27 Schoonheid in de chaos Het signaal in de ruis Het vinden van het ongezoce Ik zie, ik zie wat jij ook ziet, Alleen iets eerder..... En iets duidelijker! Intelligence is at the core of a winning strategy And data is at the core of intelligence.

28 Storage Enterprise Data Center End User Computing Content-Aware Applications Security Analytics Application Fabric / Data Fabric / PaaS Software Defined Data Center Partners Service Provider vchs Converged Infrastructure + Blog:

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