INTRODUCTION. The Marketing Department of The Ohio State University was chosen for the years surrounding 1962, the 25 th year of AMA.

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2 INTRODUCTION To commemorate the 75 th anniversary of the American Marketing Association, three universities were selected to represent the centers of leadership in the development of marketing thought during that period. The Marketing Department of The Ohio State University was chosen for the years surrounding 1962, the 25 th year of AMA. The following is a presentation of members of the Ohio State Marketing Department during that time and some of their major works. We have also included a view of the current faculty and facilities of the Department of marketing and Logistics in the Max M. Fisher College of Business, at The Ohio State University. We hope you enjoy this information and thank you for your interest.

3 Three of the 1962 Ohio State Marketing Faculty served in leadership roles at the national level of the American Marketing Association Theodore N. Beckman Vice President, William R. Davidson President, W. Arthur Cullman President,

4 In The Ohio State Marketing Faculty were Continuing decades of leadership in the development of Marketing as an ACADEMIC DISCIPLINE and a MANAGEMENT FUNCTION

5 Professor Theodore N. Beckman (1927)

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7 Professor Theodore N. Beckman Vice-President, American Marketing Association

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9 Professor William R. Davidson President, American Marketing Association

10 Professors Theodore N. Beckman and William R. Davidson

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12 Professor Theodore N. Beckman (1962)

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14 Professor Robert B. Miner

15 Professor Robert Bartels

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23 Professor W. Arthur Cullman President, American Marketing Association

24 Professor W. Arthur Cullman 1959 Ad Man of the Year

25 Professor James H. Davis

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28 In The Ohio State Marketing Faculty were Continuing decades of leadership in the study of CHANNELS OF DISTRIBUTION in Marketing

29 Professor Robert Miner

30 Professor Theodore N. Beckman

31 Professor Robert Buzzell

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33 Professor Robert Bartels

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36 Professor William R. Davidson

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38 Professor Alton Doody

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40 Professor Louis W. Stern

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42 In Ohio State Marketing faculty members Robert Buzzell and Frank M. Bass were participating in the initial efforts to develop QUANTITATIVE MODELS of Marketing phenomena

43 Professor Robert Buzzell

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45 Professor Frank M. Bass

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47 In 1962 Ohio State Marketing faculty were participating in the formative stages of the field of Consumer Behavior The first comprehensive textbook on the subject of consumer behavior was published in 1968 by three Ohio State faculty members: James Engel, David Kollat, and Roger Blackwell

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50 The Birth of ACR In August 1969, OSU hosted an AMA Task Force event called the Workshop on Experimental Research in Consumer Behavior Participants at the event made the decision to form the Association for Consumer Research Professor James Engle served as the first president of the organization

51 The Birth of ACR The Ohio State University Union

52 Professor James R. Engle First President of the Association for Consumer Research

53 Event Program

54 Roster of Participants

55 Roster of Participants

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57 In the years around 1962, The Ohio State Marketing Faculty were graduating many doctoral students who had subsequent successful careers in Marketing. They include: Davidson, William R., Use, Productivity, and Allocation of Space Resources in Department Stores, Theodore N. Beckman and Harold Maynard, Advisors, Dillon, Robert Edward, Exclusive Distributorships and Dealerships, Theodore N. Beckman, Advisor, 1958 Davidson, John Robert, A Study of the Effect of the Robinson-Patman Act Upon Cooperative Advertising Policies and Practices, 1959 Pratt, Parley Merrill, The Domestic Consumption of Rice in the United States, Theodore N. Beckman, Advisor, 1960 Doody, Alton Frederick, The Nature and Functioning of the Army and Air Force Post Exchange System, Theodore N. Beckman, Advisor, 1961

58 Mayer, Morris Lehman, Changes in Variety Store Merchandising, William R. Davidson, Advisor, 1961 Spratlen, Thaddeus Hayes, An Appraisal of Theory and Practice of the Analysis of Sales Effort, Theodore N. Beckman, Advisor, 1962 Scott, Raymond Hyde, Technological and Operational Changes in General Line Grocery Wholesaling, Theodore N. Beckman, Advisor, 1962 Klein, Leon Rosen, The Rack Jobber in the Marketing Process: A Functional and Economic Analysis, Theodore N. Beckman, Advisor, 1963 McAlister, Edgar Ray, Retail Installment Sales: Growth and Legislation, Theodore N. Beckman, Advisor, 1963 Almond, George Lee, Developments in Warehousing with Emphasis Upon Advances since World War II, 1963 Brunner, George Allen, Personal Bankruptcies in Ohio, Theodore N. Beckman, Advisor, 1964

59 Slater, James Arthur, Sampling Methods Employed in Federal Surveys Related to Wholesale and Retail Trades, 1965 Mathews, Harry Lee, Causes of Personal Bankruptcies in Ohio, Theodore N. Beckman, Advisor, 1966 And. James R. McMillen William Wagner Ronald Stevenson Ronald Ballou Homer Spence Daniel DeHayes

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61 Hagerty Hall (1960s) Fisher College of Business Campus (Today)

62 The legacy continues in 2012, fifty years after this 1962 benchmark, today s marketing faculty in the Fisher College at Ohio State are conducting research and publishing our findings in the field s leading journals, Preparing undergraduate and Master s students for promising careers in Marketing, Training and collaborating with our doctoral students Being recognized for thought-leading contributions to the theory and the practice of Marketing.

63 Current Faculty in 2012 at Ohio State

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67 .HOW FIRM THY FRIENDSHIP.. O - H - I - O

68 Leslie H. Wexner But for Ohio State and the education I received, I never would have started the business. Bachelor s degree in Business Administration, 1959 Chairman and CEO of Limited Brands Opened first The Limited store in 1963 Now more than 2,600 stores nationwide

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70 The Max M. Fisher College of Business

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75 Mirror Lake

76 Orton Hall

77 The Oval

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79 To learn more about what is happening at Ohio State, please go to:

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