Cobalt Flex Websites - Advantages

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1 See it for yourself Explore Cobalt s Complete Automotive Digital Marketing Solution

2 The Case for Multichannel Marketing Maximize Sales Opportunities With Multichannel Marketing. A new study shows that 56% of all companies with active customer experience programs use at least five channels (i.e. website, social, ) in their marketing program. Aberdeen 2012 Customer Experience Management: Using the Power of Analytics to Optimize Customer Delight Key Performance Improvements +6.8% +5.1% +4.0% +3.0% +2.0% +0.4% Multichannel Marketers Non-Users Customer Satisfaction Customer Lifetime Value Customer Retention

3 Multichannel Marketing Caters to the Modern Car-Shopper Cobalt s Complete Digital Marketing Solution OWNER MARKETING PROCARE REPUTATION MANAGEMENT Digital Advertising SOCIAL MEDIA POWER SEO Websites The modern car-shopper journey is like a road trip, not a commute. Rather than a speedy jaunt from point A to point B, the modern car-buyer journey is self-paced, meandering, and riddled with sensory distractions. Modern car-shoppers may make a reviews "pitstop", then travel to the dealer website, then backtrack to reviews, and so on. As a dealer, your goal is to put enough signage on the highway to keep drawing shoppers down your path the path to making a purchase. Learn more about The Consumer Journey at: The Core Four: Cobalt Gives You Untouchable Advantages Science Sells Cars With insights from the largest real-time database of in-market automotive shopper behavior, you can get car sales down to a science. Literally. Humans Still Matter Because technology can never replace the human element, we staff over 500 passionate digital marketing experts in our customer service department alone. A Seamless Shopper Experience Cobalt is unique in bringing manufacturers and dealers together to deliver a seamless shopper experience across the Internet. One Platform, Endless Profitabilities The Command Center is the first full control automotive digital marketing solution. This central hub enables everything from basic website maintenance to sophisticated strategic decisions.

4 Reputation Management Build Stars into Every Car Sale. Flex Websites Power. Control. That s How You Roll. Every dealer wants great reviews, but who has the time to create a process to generate reviews when you re busy selling cars? We do. Cobalt s Reputation Management seamlessly builds review generation into the car sale process, making it incredibly easy to capture your rave reviews and put them in the spotlight. So why invest in reputation management? In addition to increasing website traffic, reviews are also proven to influence actual car sales. A recent study revealed that 87% of consumers agree a favorable review confirmed their decision to purchase.* In short, stars sell cars. * Cone Study 2011 Cobalt Websites Highlights Drag-and-drop capabilities allow dealers to leverage a wide array of professional designs, as well as update their website layout in real-time A Powerful and growing widget library allows dealers to easily add functionality to dealer websites Declare death to the cookie cutter with Cobalt Flex Websites. Place images, text, videos, maps, vehicle selectors and other widgets anywhere you want easily customize, resize and move them around to build a page that looks exactly like you want it to. Built on HTML5, these websites are tablet and mobile compatible. Built in HTML 5, Cobalt websites are fully compatible with mobile and tablet devices Effortless Inventory Specials allow dealers to swiftly and efficiently update specials without starting from scratch the most powerful analytics tool in the industry gives real insight into your customers, vehicles, and website traffic, without needing an analyst to understand it

5 Digital Advertising Master your ad mix with Cobalt Flex DAP. Every month is different, and every advertising mix should be too. This is achieved through a multi-channel digital advertising approach consisting of paid search, display advertising, display remarketing, mobile content, campaign landing pages and more. No other online advertising package offers this much control and coverage. Our Flex advertising package empowers dealers to adjust their coverage options on a monthly basis, making it easy to drive revenue across all profit centers. May June April May June A new marketing mix every month June Parts ehicles ehicles April May June Service and Parts April May June PowerSEO Rule the Search Engine Results Page (SERP) with PowerSEO. Rank high for keywords consumers really use. The largest SEO team in the industry helps you increase visibility for your entire website. From car purchases to service transactions, Cobalt s PowerSEO can drive even more targeted and qualified prospects to all your dealership profit centers. Fingertip traffic leads to foot traffic. With seven of the top eight automotive buying Meta Tag Optimization Website Structure Optimization Photo Alt Tag Optimization Optimized URL influences occurring online*, a highranking, fully-optimized dealer website is critical for success. Our SEO team leaves no optimization opportunity unturned; your dealer website will benefit from a depth of expertise that delivers unsurpassed organic performance. This level of SEO knowledge is unrivaled. Text Content Creation and Optimization Internal Linking with Anchor Text Keyword and Market Research New Vehicles Service and Parts New Vehicles Service and Parts *Google ZMOT Playbook

6 Owner Marketing With our marketing solution, you get a level of customization and irrefutable results you won t get anywhere else. The customer information in your DMS is priceless and Cobalt Owner Marketing can help you maximize its value. We leverage the power of marketing to reach your customers with targeted campaigns. We deliver the right message at the right time based on where each customer is in their journey. At pennies per message (or less), we send more customers back to your dealership. Social Media Stay Connected Long After the Car Sale. Excitement is contagious, especially when it s shared across networks of friends and family. Make it easy for car-shoppers to share their excitement about your vehicles across the social web, and keep the buzz going around your store by turning your dealership customers into a dedicated community. 60 Day Facebook Fan Growth Before Cobalt Social Media After Cobalt Social Media ship pages average 1,349 new likes 842 A 132 1, B 2, C 4, D ProCare Services Receive strategic support from a named Account Advocate. With ProCare, you have a go-to marketing partner who will work behind-thescenes coordinating your web presence, providing strategic insight and making recommendations, and keeping your website fresh, current, and compliant. The ProCare Edge All-around experts. Our Advocates are not only digital marketing experts, they truly understand the automotive industry too. Upon hire, each Advocate undergoes an extensive 3 week ship 101 training. Serious about service. Because technology can never replace the human element, Cobalt employs the largest service department in the industry our Advocates are backed by over 500 Cobalters purely dedicated to serving our amazing customers like you! Science sells cars. Our Advocates have access to the largest car-buyer intelligence base in the industry, so they aren t just guessing at digital best practices they know. And you benefit from all these insights.

7 For more information about Cobalt s featured solutions, visit: cobalt.com/automotive-digital-marketing or contact us at: