Donor Retention. Current Rates are Plummeting! What Every Fundraiser Can Do to Reverse the Trend! Date: 11/12/2014 Presenter: Wayne Robbins
|
|
- Luke Hensley
- 8 years ago
- Views:
Transcription
1 Donor Retention Current Rates are Plummeting! What Every Fundraiser Can Do to Reverse the Trend! Date: 11/12/2014 Presenter: Wayne Robbins 1
2 2
3 Retention» Active donor commitment is the enduring passion for your nonprofit. Inspiring donors is key for loyalty Fundraising 3
4 Agenda» 1. WHY? The Case for building/improving Donor Retention 2. Addressing the Attrition Problem (Building Donor Loyalty) 3. HOW? Retention Drivers 4. Conclusion: Donor Engagement! 4
5 Do you know your retention rate? In our surveys, less than 45% of fundraisers knew their current donor retention rate.
6 Do you know your retention rate? What does a 10% increase in donor retention mean in terms of LIFETIME dollars raised? 50% 100% % 6
7 Lifetime value» Improving donor retention rates by just 10% can increase the lifetime value of your database by %! - Dr. Adrian Sergeant, Bloomerang Chief Scientist
8 So what? Donor Attrition Over Five Years # of Donors Attrition Rate Donors Remaining After 1 Year Donors Remaining After 2 Years Donors Remaining After 3 Years Donors Remaining After 4 Years Donors Remaining After 5 Years 1,000 20% ,000 40% ,000 60%
9 Fundraising Effectiveness Project (FEP) A project to help nonprofit organizations measure and compare. The 2012 Fundraising Effectiveness Survey Report is based on 3,184 responses for , from nonprofit organizations in the United States. The responses reflected a total amount raised of $2,049,794,709.
10 Fundraising Effectiveness Survey» Participating Donor Software Firms: Donor2/Campus Management Corporation PhilanthrAppeal (FundTrack Software) DonorPerfect Fundraising Software The Raiser s Edge (Blackbaud) etapestry Avectra Bloomerang Sage Software MatchMaker FundRaising Software Telosa Software (Exceed!) Metafile
11 The 2013 results are in» 6 out of every 10 donors do not give again!
12 New donor retention is even worse»
13 Fundraising Effectiveness Survey» Participating Donor Software Firms: Donor2/Campus Management Corporation PhilanthrAppeal (FundTrack Software) DonorPerfect Fundraising Software The Raiser s Edge (Blackbaud) etapestry Avectra Bloomerang Sage Software MatchMaker FundRaising Software Telosa Software (Exceed!) Metafile (Not a SINGLE firm above has taken any steps to address the continually increasing problem of FALLING Donor Retention!)
14 So what? Donor Attrition Over Five Years # of Donors Attrition Rate Donors Remaining After 1 Year Donors Remaining After 2 Years Donors Remaining After 3 Years Donors Remaining After 4 Years Donors Remaining After 5 Years 1,000 20% ,000 40% ,000 60%
15 Donor retention math»
16 Addressing the Attrition Problem! Is It a Donor Loyalty Problem?
17 Building Donor Loyalty! 1. Listen to your donors -Find out what will compel them to further help you achieve your mission. Ask for their advice, and put it to practice. 2. Share your good news -Communication is key to building any relationship, and nonprofit relationships are no different. Think about newsletters, s and face-to-face visits to keep the flow of information open. 17
18 Building Donor Loyalty! 3. Measure your success - In general, donors like to receive regular, measurable and concrete feedback about how their money makes a difference, says Ursula Pfahl. -By sharing the impact in real measures, you solidify the good work you are doing. 4. Survey your donors -When Courtney Polster, fund development manager at Agrace HospiceCare, started surveying her donors, she discovered that a high percentage were utilizing plannedgiving vehicles to support a charity but she was surprised to see how few said hers was their charity of choice for this option. This revelation led to further research. Quality initiatives like these are helping build a stewardship and recognition program as well as a planned-giving program," Polster says. "It has been most beneficial! 18
19 Building Donor Loyalty! 5. Leverage donor loyalty -Use your board members to make calls and write thank-you notes. The power of appreciation from a strong board member can go a long way in building loyalty. 6. Involve donors in the cause -By regularly inviting donors to come and see their donations in action, Keith Greer, fundraising and membership coordinator at Popejoy Hall, has changed the way donors view his organization and increased retention rates by 14 percent and the average donation size by $500! 19
20 Building Donor Loyalty! 7. Get social -Create connections in the social networks where your donors spend their time. Connecting socially is very powerful. 8. Customize your approach - Bottom line: Loyalty comes when we show folks we know them. This means we have to really listen to them. There's no cookie-cutter approach, as donor preferences vary. We have to be sensitive to our donors particular styles, then give them what they want, says marketing and fundraising consultant Claire Axelrad. 20
21 Building Donor Loyalty! 9. Recognize repeat donors - Whether your organization is new or has been around for years, you can recognize continuous yearly donors in your annual report. Give recognition to donors who have supported you (at a set level) for three years, five years, 10 years break it down however it works for you but with recognition, if they have to drop a nonprofit one year, hopefully it won't be yours! says CFRE Debbie Joyner. 10. Say thank you - One easy element is thanking donors for every gift either with a phone call or personalized e- mail. When dealing with loyal donors, I am always sure to mention how long they have been giving and let them know how much their continued support is appreciated. Most donors haven't thought about how long they have been giving, and I think these small gestures have deepened donor relations with a pretty small investment of my time and our long-distance bill, says Daniel Blakemore, assistant director for individual giving at International House, New York. 21
22 Lifetime value» Dr. Adrian Sergeant, Bloomerang Chief Scientist Professor of Fundraising at the Center on Philanthropy at Indiana University holding what is presently the world s only endowed chair in that discipline. Professor of Nonprofit Marketing and Fundraising at Bristol Business School (U.K) and an Adjunct Professor of Fundraising at the Australian Centre for Philanthropy and Nonprofit Studies. Top 10 Most Influential People in Fundraising
23 Defining Lifetime Value (LTV)» The total net contribution that a customer/donor generates during his/her lifetime in your database 23
24 Defining Lifetime Value (LTV)» LTV = Ci Where c = net contribution from each year s fundraising activity i = expected duration of each relationship in years
25 Key Decisions in Building Donor Loyalty Costs vs. Donation Revenues Average Lifetime (1-25 Years) Your Retention Rates 25
26
27 Key Decisions in Building Donor Loyalty Costs vs. Donation Revenues Average Lifetime (1-25 Years) Your Retention Rates Best Use of Staff Time 27
28 Value Segments» Value $ $500 - $1000 $100 - $500 Time $25 - $100 $25 and under annually
29 Key Decisions in Building Donor Loyalty Costs vs. Donation Revenues Average Lifetime (1-25 Years) Your Retention Rates Best Use of Staff Time Using Retention/Reactivation Practices 29
30 Key Decisions in Building Donor Loyalty Costs vs. Donation Revenues Average Lifetime (1-25 Years) Your Retention Rates Best Use of Staff Time Using Retention/Reactivation Practices Finding a Database that Helps rather than Hinders Loyalty! 37
31 Why customers leave» 1% - death 3% - relocation 14% - won by competitor 14% - bad service/complaint handling 68% - lack/loss of interest 38
32 Why nonprofit donors leave» 5% - thought charity did not need them 8% - no info on how monies were used 9% - no memory of supporting 13% - never got thanked for donating 16% - death 18% - poor service or communication 36% - others more deserving 54% - could no longer afford Does your Donor feel Connected?
33 40
34 6 Key Retention Drivers (That can double lifetime value) Drip feed mission performance data
35 6 Key Retention Drivers (That can double lifetime value) Drip feed mission performance data
36 6 Key Retention Drivers (That can double lifetime value) Drip feed mission performance data
37 6 Key Retention Drivers (That can double lifetime value) Drip feed mission performance data
38 6 Key Retention Drivers (That can double lifetime value) Drip feed mission performance data
39 6 Key Retention Drivers (That can double lifetime value) Drip feed mission performance data
40 6 Key Retention Drivers (That can double lifetime value) Drip feed mission performance data
41 6 Key Retention Drivers (That can double lifetime value) Drip feed mission performance data
42 6 Key Retention Drivers (That can double lifetime value) Drip feed mission performance data Connect often (1 st 90 Days!) Be personal (SEGMENT via DB) Develop like a good personal friendship
43 50
44
45 6 Key Retention Drivers (That can double lifetime value) Drip feed mission performance data Connect often (1 st 90 Days!) Be personal (SEGMENT via DB) Develop like a good personal friendship Find & use numerous human connectors Always communicate what monies are doing!
46 Donor Satisfaction Conclusion: So Strive For: Donor Commitment/Engagement 53
47
48 Retention Drivers 55
49 Donor Satisfaction Conclusion: So Strive For: Donor Commitment/Engagement Donor Trust Donor Loyalty Doubling your lifetime value =? 56
50 Questions? Retention Based Fundraising Date: 11/12/2014 Presenter: Wayne Robbins
Donor Retention. Current Rates are Plummeting! What Every Fundraiser Can Do to Reverse the Trend! Date: 1/15/2013 Presenter: Wayne Robbins
Donor Retention Current Rates are Plummeting! What Every Fundraiser Can Do to Reverse the Trend! Date: 1/15/2013 Presenter: Wayne Robbins 1 Retention» Active donor commitment is the enduring passion for
More informationDonor Retention: Current Rates Are Plummeting What Fundraisers Can Do to Reverse the Trend! Jay B. Love CEO & Co Founder Bloomerang December 6, 2013
Donor Retention: Current Rates Are Plummeting What Fundraisers Can Do to Reverse the Trend! Jay B. Love CEO & Co Founder Bloomerang December 6, 2013 1 Your Presenter Jay B. Love CEO and Co Founder of Bloomerang
More informationDonor Reten)on: Current Rates Are Plumme)ng. What Fundraisers Can Do to Reverse the Trend! Jay B. Love. Bloomerang.
Donor Reten)on: Current Rates Are Plumme)ng What Fundraisers Can Do to Reverse the Trend! Jay B. Love CEO & Co- Founder Bloomerang Your Presenter 3 Jay B. Love CEO and Co- Founder of Bloomerang 30+ Years
More informationYour presenter» With Steven Shattuck. What Every Fundraiser Can Do To Stop Falling Retention Rates
What Every Fundraiser Can Do To Stop With Steven Shattuck Your presenter» VP, Marketing - Bloomerang Contributor to: Ragan, NTEN, Business2Community, Social Media Today, National Council of Nonprofits,
More informationWhat are the most important indicators of success
By Erik J. Daubert, MBA, ACFRE, Wilson Bill Levis and Cathlene Williams, Ph.D. How the Growth in Giving Analytics Initiative creates new tools to increase donor retention and charitable giving What are
More information2013 Fundraising Effectiveness Survey Report
THE URBAN INSTITUTE Fundraising Effectiveness Project (FEP) A project to help nonprofit organizations measure and compare their annual growth in giving by gain/loss category and increase the net by maximizing
More information2015 Fundraising Effectiveness Survey Report
Fundraising Effectiveness Project (FEP) A project to help nonprofit organizations measure and compare their annual growth in giving by gain/loss category and increase the net by maximizing their gains
More informationCONVIO ONLINE MARKETING
CONVIO ONLINE MARKETING Welcome to Convio You re focused on moving your organization s mission forward. That means you need to inspire and mobilize more people to support your organization. You ve got
More informationDonor Stewardship HOW DOES THIS APPROACH WORK? WHAT IS THE THEORY BEHIND IT?!
Donor Stewardship Overview HOW DOES THIS APPROACH WORK? WHAT IS THE THEORY BEHIND IT? The idea behind donor stewardship is building a relationship with people who have already given to or through Charity
More informationCONVIO LUMINATE Q&A. Summary: Luminate is comprised of two suites: What is new:
CONVIO LUMINATE Q&A MEDIA FAQs Summary: Convio Luminate is Convio s new, cloud-based constituent engagement solution designed to support the next decade of growth for enterprise-level nonprofits. Convio
More information2014 Fundraising Effectiveness Survey Report
THE URBAN INSTITUTE Fundraising Effectiveness Project (FEP) A project to help nonprofit organizations measure and compare their annual growth in giving by gain/loss category and increase the net by maximizing
More informationFundraising for the 21st Century: Implementing a Recurring Gift Program. White Paper. What are Recurring Gifts?
White Paper Implementing a Recurring Gift Program Executive Summary Recurring giving is a highly successful fundraising method for many nonprofits, particularly in the United Kingdom, Canada and Australia.
More informationStrategically Executing Your Nonprofit Communications Plan: Best Practices and Tactics
Strategically Executing Your Nonprofit Communications Plan: Best Practices and Tactics Presented at PRSSA 2015 National Conference Sunday, November 8, 10:30a.m. 11:30am The folks up front Michelle Stuffmann
More informationidealware A CONSUMERS GUIDE TO LOW COST DONOR MANAGEMENT SYSTEMS
A CONSUMERS GUIDE TO LOW COST DONOR MANAGEMENT SYSTEMS April 2009 This is an excerpt from a much longer report. For the full report and a comparison of 33 different systems, go to www.nten.org/donor or
More information6 Simple Steps to Results-Driven Marketing Campaigns. A Guide to Effective and Affordable Marketing for Nonprofit Organizations
6 Simple Steps to Results-Driven Marketing Campaigns A Guide to Effective and Affordable Marketing for Nonprofit Organizations 6 Simple Steps to Results-Driven Marketing Campaigns As a nonprofit professional,
More informationIndividual Giving 1. Direct Mail contributions solicited and received through the mail
There are many activities that can support the funding needs of an organization. The diversity of funding sources can be essential to an organization s funding stability. The following activities can be
More informationNonprofit Accounting Software
Nonprofit Accounting Software Name: Accu Fund, Inc. Series: Accu Fund Accounting Suite /Government/Municipal Agencies Traits: Non-profit and government managers appreciate the reporting functionality and
More informationBREWER DIRECT WHITE PAPER 12 KEYS FOR A SUCCESSFUL DIRECT MARKETING PROGRAM for CATHOLIC CHARITIES
BREWER DIRECT WHITE PAPER 12 KEYS FOR A SUCCESSFUL DIRECT MARKETING PROGRAM for CATHOLIC CHARITIES Randy Brewer, President and CEO of Brewer Direct Inc., presented this paper via a webinar in the fall
More informationInternet Marketing Assessment Responses
Internet Marketing Assessment Responses White paper Internet Marketing Assessment Responses introduction nprofits face increasing competition for support every day. Fortunately, the Internet offers unparalleled
More information2014 State of the Not-for-Profit Industry
2014 State of the Not-for-Profit Industry TABLE OF CONTENTS INTRODUCTION...3 METHODOLOGY...3 EXECUTIVE SUMMARY...4 ONLINE GIVING...5 DIRECT MARKETING...6 SOCIAL MEDIA...7 MOBILE TECHNOLOGY...9 PEER-TO-PEER
More informationMaking Planned Giving Work For You Planned giving strategy tips for every organization Lawrence Henze, J.D., Managing Director, Blackbaud Analytics
White Paper Making Planned Giving Work for You Executive Summary Developing a successful planned giving program can be a complex undertaking. But it is one that is well worth the trouble. Extensive research
More informationDonor Retention Strategies of Monroe County Nonprofits
SPEA UNDERGRADUATE HONORS THESIS Donor Retention Strategies of Monroe County Nonprofits Best Practices Versus Capacity Nick Heinzen Lori Garraghty Indiana University School of Public and Environmental
More informationManager, Fund Development, Central & Southwestern Ontario Region
Manager, Fund Development, Central & Southwestern Ontario Region 1-year, Full-time Maternity Leave Contract Position Toronto, Ontario Posting Date: August 21, 2015 Closing Date: September 8, 2015 THE ORGANIZATION
More informationA Guide to Great Giving
A Guide to Great Giving For the last three years, #GivingTuesday has challenged individuals and communities to make the world a better place through generosity. The simple act of giving not only helps
More informationDONOR STEWARDSHIP PROGRAM FY 2013
DONOR STEWARDSHIP PROGRAM FY 2013 THE CASE FOR DONOR STEWARDSHIP The Merriam Webster Collegiate Dictionary tells us that the word stewardship first appeared in the 15th century, and is defined as the conducting,
More informationA Nonprofit s Guide to Recurring Giving
ebook A Nonprofit s Guide to Recurring Giving Maximize Your Online Fundraising Results with Continuous Donations WWW.NETWORKFORGOOD.ORG /NPO A Nonprofit s Guide to Recurring Giving Maximize Your Online
More informationStudy: Donor Management Best Practices of 200 Nonprofits
Study: Donor Management Best Practices of 200 Nonprofits Donor Management Study: Summary & Intro Efficient and effective donor management is a goal for most nonprofit organizations. VolunteerHub recently
More informationLONG-TERM CHARITABLE PLANNING STRATEGIES
Presidential Yacht Potomac LONG-TERM CHARITABLE PLANNING STRATEGIES Much of the funding for the Potomac Association s educational programs, historical programs, ship s restoration and maintenance comes
More informationThe Patron Edge & The Patron Edge Online. for reserved seating
The Patron Edge & The Patron Edge Online for reserved seating The Patron Edge and The Patron Edge Online Performing arts organizations, such as operas, ballets, theaters, and symphonies, depend on ticket
More informationwww.plannedgiving.com (800) 873-9203 success@plannedgiving.com Gayle Union, CFRE Matt Hugg Viken Mikaelian
Gayle Union, CFRE Matt Hugg Viken Mikaelian $495 00 Bequest Contents and Overview This is not the actual toolkit. Tool k it Two toolkits in one: 1Marketing 2Stewardship This kit contains everything you
More informationSome non-profit donor management services
Standards and Practices for Charitable Donations The business practices surrounding non-profit organizations have always seemed to go unnoticed by regulators. Until fairly recently there were few (or no)
More information17/11/2013. 20 Things You Should Know Before planning your next direct response campaign. 20 Quick Things. What is Direct Response?
Association of Fundraising Professionals Greater Toronto Chapter Congress 2013 20 Things You Should Know Before planning your next direct response campaign 20 Quick Things 4 minutes per thing, so 1 or
More informationFINANCIAL STRATEGIES TRACK DIVERSIFYING REVENUE STREAMS. Funded in part through a Cooperative Agreement with the U.S. Small Business Administration
FINANCIAL STRATEGIES TRACK DIVERSIFYING REVENUE STREAMS Agenda My Non-Profit Experience 15 Revenue Sources 5-Step Revenue Development Process Summary Resources 1 15 Revenue Sources 1. Annual/Sustained
More informationAltru. A Clear View. The most comprehensive and effective single solution for managing your arts and cultural organization
Altru A Clear View The most comprehensive and effective single solution for managing your arts and cultural organization 800.443.9441 solutions@blackbaud.com www.blackbaud.com 2000 Daniel Island Drive
More informationBuilding a Fund Development Model in Your Nonprofit Organization
Building a Fund Development Model in Your Nonprofit Organization With over 80,000 registered charities and another 80,000 nonprofit entities seeking donations each year, it is little wonder that Canadians
More informationIs There Future for Direct Mail Fundraising? Geoffrey Peters, CEO Moore DM Group gpeters@mooredmgroup.com +1-301-675-7741
Is There Future for Direct Mail Fundraising? Geoffrey Peters, CEO Moore DM Group gpeters@mooredmgroup.com +1-301-675-7741 Environment for NGOs More new charities every year More competition for dollars
More informationInternet Assessment Responses
White Paper Internet Assessment Responses Internet Assessment Responses Introduction nprofits face increasing competition for support every day. Fortunately, the Internet offers unparalleled opportunities
More informationSample questions for a development audit
12-00 Sample questions for a development audit These questions demonstrate the scope of issues you should consider if you want to evaluate your fund development program. Often a development audit is conducted
More informationThe 2015 Online Fundraising Report
ebook The 2015 Online Fundraising Report How donors are giving online and how to get the most from your digital strategy About this Report The growth of online giving continues to outpace the overall growth
More informationDirect mail principles: 101
Direct mail principles: 101 D o e s D i r e c t M a i l S t i l l W o r k? When it comes to communicating with donors both current and prospective it s hard to know the best course of action to take to
More informationA Guide to GIFT PLANNING
A Guide to GIFT PLANNING A A Guide to Gift Planning What is gift planning? The integration of personal, financial, and estate planning goals with a lifetime or testamentary charitable giving An opportunity
More informationGetting the Most From Your Loyalty/Rewards Program. IECSC Las Vegas 2008 Lisa M. Starr
Getting the Most From Your Loyalty/Rewards Program IECSC Las Vegas 2008 Lisa M. Starr A Loyalty Program is: The practice of finding, attracting and retaining customers who regularly purchase from you and
More information10 Things Top-Performing Advisors Do That Others Don t
10 Things Top-Performing Advisors Do That Others Don t Is this you? I have spent the past (fill in your own #) years building what I thought was a successful practice. Now my client base is: Not valuing
More informationAvailable Candidates April 2016
Direct Marketing Available Candidates April 2016 1150527 Melbourne Skilled DM executive with experience in commercial and NFP. Solid commercial experience in customer relationship marketing conceptualising,
More informationfree to breathe FUNDRAISING TIPS FUNDAMENTALS
& free to breathe FUNDRAISING TIPS FUNDAMENTALS TABLE OF CONTENTS pg. 3 Steps for Fundraising pg. 4 Enhance Fundraising Efforts Seven Ways to Boost Your Fundraising Efforts One-A-Day: How to Raise $100
More informationLiz Bergeron Pacific Crest Trail Association Executive Director and CEO LBergeron@pcta.org
Fundraising: How PCTA Developed and Implemented a Fundraising Program Liz Bergeron Pacific Crest Trail Association Executive Director and CEO LBergeron@pcta.org Course Description learn about PCTA s fundraising
More informationOn Agency Direct Mail Benchmarking Report 2012-2013 www.onagency.co.uk 2
INTRODUCTION At a time when many charities are increasing their telephone and digital activities, direct mail still remains the main investment in donor development for most non-profit organisations. As
More informationThe 2014 U.S. Trust Study of High Net Worth Philanthropy Conducted in partnership with the Indiana University Lilly Family School of Philanthropy
KEY FINDINGS The 2014 U.S. Trust Study of High Net Worth Philanthropy Conducted in partnership with the Indiana University Lilly Family School of Philanthropy The 2014 U.S. Trust Study of High Net Worth
More informationHow to Create a Fundraising Plan
Template How to Create a Fundraising Plan Set goals and find fundraising success with our easy-to-use template. WWW.NETWORKFORGOOD.COM/NPO About This Guide According to Heather Yandow s 2014 Individual
More informationEffective Email Communications
White Paper Effective Email Communications Contents Uses for Email...1 Building Your Address Book...1 Identify the Audience for Your Message...2 Define a Goal for Your Email Campaign...3 Craft Your Email
More informationDEVELOPING A FUNDRAISING PLAN: CORPORATE FUNDING. Background
DEVELOPING A FUNDRAISING PLAN: CORPORATE FUNDING Background The primary goal of corporations and businesses is to generate profits. Increasingly, corporate executives and business owners are identifying
More informationTHE GOOD STEWARD S GUIDE
THE GOOD STEWARD S GUIDE TO CHARITABLE GIVING From financial wisdom, better stewardship. SM should not be considered investment advice or a solicitation to buy or sell securities. Sowing the Seeds of Goodwill
More informationEasy Fundraising and Friendmaking for Board Members
Easy Fundraising and Friendmaking for Board Members Gail Perry MBA CFRE @gailperrync #GreaterHI @HCFHawaii www. Firedupfundraising.com gp@gailperry.com Who Am I? 25+ years Blogger, coach, consultant Duke
More informationNonprofit Economic Models? Richard Brewster richard@nationalcne.org
Nonprofit Economic Models? Richard Brewster richard@nationalcne.org Nonprofit Economic Models? Definitions: - The economic logic that sustains an enterprise - How the nonprofit is funded - What the organization
More informationJewish Family and Children s Service of Minneapolis. Guide to Giving Opportunities
Jewish Family and Children s Service of Minneapolis Guide to Giving Opportunities Donor Directed Support JFCS has a budget of nearly $8.5 million. Donor directed support totals just over $2.2 million.
More informationSecrets to Fundraising Success with Individual Donors
Secrets to Fundraising Success with Individual Donors Individual Giving 101 USA CHARITABLE GIVING IN 2013 $335.17 BILLION TOTAL CONTRIBUTIONS LISTED BY SOURCE (IN BILLIONS OF DOLLARS ALL FIGURES ARE ROUNDED)
More informationStarting the Philanthropic Conversation with Your Clients. A Theoretical and Practical Approach Based on Case Studies
Starting the Philanthropic Conversation with Your Clients A Theoretical and Practical Approach Based on Case Studies What Do the Numbers Say? The Impact of Advisor- Initiated Client Conversations about
More informationThe Role of Direct Mail in Philanthropy Marketing
The Role of Direct Mail in Philanthropy Marketing Wayne Gurley President & Creative Director Allegiant Direct, Inc. Brentwood, TN www.allegiantdirect.com The Allegiant Direct Philosophy: Developing a Successful
More informationHow to Develop a Fund Raising Plan
How to Develop a Fund Raising Plan By Co-Founders and Principals Stonehill Consulting Group, LLC There is no single right way to create a fund raising plan for your nonprofit organization. Every nonprofit
More informationwww.simonejoyaux.com An orientation and training tool for your solicitors Asking for gifts personally, face-to-face
www.simonejoyaux.com An orientation and training tool for your solicitors Asking for gifts personally, face-to-face The mantra: The right solicitor asking the right prospect/donor for the right project
More informationFinancial Positioning for the School s Future and That of Our Students: Endowment, Fund Raising, and Financial Aid By Terrie Hale Scheckelhoff
Financial Positioning for the School s Future and That of Our Students: Endowment, Fund Raising, and Financial Aid By Terrie Hale Scheckelhoff Financial aid budgets are ever increasing and remain one of
More informationNature Conservancy of Canada. Position Profile. Vice President, Development & Marketing
Position Profile Vice President, Development & Marketing Contacts: President: Deborah Legrove Senior Consultant: Linda Samis, Senior Consultant Email: linda@crawfordconnect.com Phone: 416.781.3618 1.0
More informationFeasibility and Campaign Planning Studies Still have their Place. Larry Vaclavik Managing Principal, Dini Spheris April 18, 2015
Feasibility and Campaign Planning Studies Still have their Place Larry Vaclavik Managing Principal, Dini Spheris April 18, 2015 In March of this year, the Chronicle of Philanthropy published an article
More informationGetting Started with Building a 24-Month Relationship Management Experience United Southeast Regional Conference Wednesday, May 30, 2012 Charleston,
Getting Started with Building a 24-Month Relationship Management Experience United Southeast Regional Conference Wednesday, May 30, 2012 Charleston, SC Purpose: Develop long-term Relationship Plan for
More informationTarget Analytics donorcentrics Performance Analysis and Benchmarking
Target Analytics donorcentrics Performance Analysis and Benchmarking May 2010 Topics What is donorcentrics donorcentrics participants Description of the analytic reports Q & A Target Analytics Page 2 What
More informationDo More With Less: The Complete Toolbox for Small & Growing Nonprofits. 2011 Convio, Inc. Page 1
Do More With Less: The Complete Toolbox for Small & Growing Nonprofits 2011 Convio, Inc. Page 1 Introductions Don Roach Art Director, Creative Services, Convio 9 years of experience consulting with nonprofits
More informationAB Volvo, 405 08 Göteborg, Sweden. Ref No 953810003, August 2009. The Volvo Way
AB Volvo, 405 08 Göteborg, Sweden Ref No 953810003, August 2009 The Volvo Way index Preface Our mission Customers first Customer focus Clear objectives Quality, safety, environmental care Continuous improvements
More information2005 State of the Nonprofit Industry More than 1,000 Nonprofit Professionals Share How Their Organizations Performed in Three Key Areas
Blackbaud survey finds that nprofit budgets and demand for services are increasing, but recruiting and retaining dors remains a challenge. 2005 State of the Nonprofit Industry More than 1,000 Nonprofit
More informationDonor Acquisition Campaigns for Small Nonprofits
SMART A N N U A L G I V I N G The Smart Guide to... Donor Acquisition Campaigns for Small Nonprofits The guide to designing and managing an affordable, small-scale direct-mail campaign that will recruit
More informationHow Your Nonprofit Can Maximize Your Donor Database
How Your Nonprofit Can Maximize Your Donor Database Northern Minnesota Nonprofit Summit May 12, 2015 Mitch Peterson mitch.peterson@bloomerang.co 3 About Me Mitch Peterson 15 years in nonprofit sector Started
More informationNonprofit Marketing. Dr. Chun-Tuan Debbie Chang
Nonprofit Marketing Dr. Chun-Tuan Debbie Chang Introduction Nonprofit marketing => the use of marketing tactics to further the goals and objectives of nonprofit organizations Nonprofit marketing tactics
More informationDirector, CRM & Database Marketing Marketing Marketing & Brand Chevy Chase, MD /Other Exempt
Position Title Business Unit Home Department Location FLSA Status Full-Time or Part-Time Telecommuter Status Director, CRM & Database Marketing Marketing Marketing & Brand Chevy Chase, MD /Other Exempt
More informationMonthly Giving Marketing Kit
Monthly Giving Marketing Kit The Secrets to Gaining and Retaining Monthly Donors Part 2 of the Monthly Giving Series Prepared by DonorPerfect and Contributing Author Erica Waasdorp A Direct Solution Welcome
More informationMajor Donor Development: 101
101 U n d e r s ta n d i n g & C u lt i vat i n g R e l at i o n s h i p s w i t h M a j o r D o n o r s As harsh as it sounds, no one cares about your needs. Every nonprofit organization on the planet
More informationSpotlight on Social Services Organizations
Spotlight on Social Services Organizations Vinay Bhagat, Founder & Chief Strategy Officer, Convio Natania Bach, Direct Marketing Associate, America s Second Harvest Tom Tarnow, Director of Resource Development,
More informationPEER-TO-PEER SOCIAL MARKETING
PEER-TO-PEER SOCIAL MARKETING Reaching A New Generation Presented By Julie LeFils BACKGROUND BY SMILETEMPLATES.COM THE MILLENNIAL IMPACT PROJECT u Throughout the first four years of the Millennial Impact
More information2014-15 Donor Management Systems Use and Satisfaction Study
2014-15 Donor Management Systems Use and Satisfaction Study Lehman Associates, LLC 2308 Mt. Vernon Ave, Suite 713 Alexandria, VA 22301 703-373-7550 www.lehmanconsulting.com / www.lehmanreports.com Tom@LehmanConsulting.com
More informationCHARITABLE FOUNDATIONS: ANOTHER OPTION TO HELP FINANCE SCHOOL ACTIVITIES. Fall 1999
CHARITABLE FOUNDATIONS: ANOTHER OPTION TO HELP FINANCE SCHOOL ACTIVITIES Fall 1999 Written for WASB's Legal Services Membership by Lathrop & Clark LLP School districts continue to be faced with the challenge
More informationDirect Mail Marketing
Direct Mail Marketing Benefits, Strategies and Expectations Kimberly Knab President Beyond Direct Marketing What are some of the benefits of direct mail? What are some of the benefits of direct mail? Introduces
More informationNonprofit Fundraising Survey
Nonprofit Fundraising Survey CONDUCTED OCTOBER 2015 BY SW CREATIVES, LLC WWW.SWCREATIVES.COM HELLO@SWCREATIVES.COM SW Creatives is a branding and design consultancy that works with a wide variety of nonprofits
More information10 Reasons To Learn More About Charitable Giving and Tax Reduction
2015 10 Reasons To Learn More About Charitable Giving and Tax Reduction NOVEMBER 2015 LOWENBERG GROUP Every few days I come up with a list of 10 ideas on a topic I have been thinking about. Usually they
More informationMaximizing Customer Retention: A Blueprint for Successful Contact Centers
Maximizing Customer Retention: A Blueprint for Successful Contact Centers Sponsored by Table of Contents Executive Summary...1 Creating Loyal Customers: A Critical Company Goal...1 Causes of Customer Attrition...2
More informationWhy do we need Fundraising Software?
Why do we need Fundraising Software? By Cascade Data Solutions We have very few donors. We can manage a list in Excel. We have QuickBooks for Nonprofits. We don t have the funds in our budget to purchase
More informationWhy Nonprofits Need Nonprofit Accounting Software
Why Nonprofits Need Nonprofit Accounting Software % CONTENTS Executive Summary... 3 The Benefits of a Nonprofit Accounting System... 4 Unique Regulations and Standards for Unique Solutions... 4 Supporting
More informationAn Introduction to Project Management A Useful Tool for Non-Profits
Non-profit organizations are challenged daily to be efficient and effective with the monies provided to them by their donors. Industry studies indicate overhead costs in non-profit organizations typically
More informationMajor and Planned Gifts Fact Sheets
Comparison of Life Income Gifts Charitable Gift Annuity vs. Charitable Remainder Trust Rescue Rehab Rehome Major and Planned Gifts Fact Sheets Major and Planned Gifts Overview Beneficiary Designations
More informationBuild a Powerful Database
Build a Powerful Database You want to make a difference. A big difference. However, to make that happen, you need to energize your existing donors and volunteers around your nonprofit organization s mission
More information2013 Donor Management Systems Use and Satisfaction Study
2013 Donor Management Systems Use and Satisfaction Study Lehman Associates, LLC 2308 Mt. Vernon Ave, Suite 713 Alexandria, VA 22301 703-373-7550 www.lehmanconsulting.com / www.lehmanreports.com Tom@LehmanConsulting.com
More informationENDOWMENT GIVING ESSENTIALS
ENDOWMENT GIVING ESSENTIALS Long Beach, CA 8 November 2014 Don Hill Don Hill Consulting Lynne Hansen United Church Funds Our Mission Our mission Invest responsibly. Strengthen ministry. United Church Funds
More informationInvestED Executive Director Seattle, Washington
InvestED helps Washington state secondary school students in need by granting them opportunities to achieve. We provide basic supplies, access to school programs and other assistance to help level the
More informationEffective Approaches in Higher Education Development
Nonprofit Academic Centers Council - Annual Conference DePaul University, Chicago, Illinois Effective Approaches in Higher Education Development Andrew Shafer, MPA 7.15.15 Andrew Shafer, MPA Nashville,
More informationAchieve Giving Day Results Like These
Achieve Giving Day Results Like These 2X brand awareness $25.2M in a single day 60% new donors 3X participation rate Multimillion-dollar offline gifts 1300+ nonprofits funded per event Without Giving Away
More informationOnline Donor Acquisition and Retention Course
Online Donor Acquisition and Retention Course Beginner Donor Acquisition Module 1a-c Introduction to Donor Acquisition What happens when someone shows up at your website? Key Performance Indicators: What
More informationPublic Relations Review
Public Relations Review 35 (2009) 113 119 Contents lists available at ScienceDirect Public Relations Review Measuring stewardship in public relations: A test exploring impact on the fundraising relationship
More informationCORPORATE & FOUNDATION GIVING
CORPORATE & FOUNDATION GIVING R. S C O T T F O R T N U M, M A, A C F R E D E C E M B E R 0 5, 2 0 1 2 for Performing Arts Alliance / Alliance des arts de la scène 200-17, rue York Street Ottawa, ON K1N
More informationPOWER YOUR ECOMMERCE BUSINESS
ebook POWER YOUR ECOMMERCE BUSINESS With Referral Marketing Did you know that customers are 4 times more likely to buy when referred by a friend? Learn how to launch a successful ecommerce referral marketing
More informationBlackbaud Merchant Services Frequently Asked Questions
Blackbaud Merchant Services Frequently Asked Questions How does it work? With Blackbaud Merchant Services, you ll get the convenience and protection that comes from working with a single payment processor.
More informationNonprofit Accounting Solution Report. 2009 edition
Nonprofit Accounting Solution Report 2009 edition Contents Introduction and Methodology 2 Products Used 3 Recommended Products 6 Integration with Other Programs 7 Expected Outcome of Next Evaluation 8
More informationintroduction to customer retention
introduction to customer retention Increasing Customer Retention Reduce Attrition Ask if anything is wrong Sell and sell again Frequent communication Deliver extraordinary service A complaint is a gift
More informationConsultants To Nonprofits
CUSTOMER DELIGHT TIPS & THINGS TO PONDER CUSTOMER DELIGHT TIPS & THINGS TO PONDER JOHN PAUL PARTNER Consultants To Nonprofits 2002, Association Works P.O. Box 741325 Dallas, Texas 75374 http://www.associationworks.com
More information