BUSINESS ANALYTICS: Understand How Your Organization Works.
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- Kristina Harper
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1 BUSINESS ANALYTICS: Understand How Your Organization Works. Hypersoft has developed Business Analytics for managers and executives to evaluate communication in any large diversified business landscape. The software allows the user to understand relationships and identify communities and members across geographies, divisions, and internal and external organizations all the way down to individual members. The ability to map these communities and groups enables valuable insight into the roles that people and their positions play within an organization. A unique aspect of this vision is that it allows the user to see beyond the many formally defined roles within an organization but also that there are real roles and relationships that are not as immediately apparent. The ability to identify these functions, and to understand who is important and influential, is the basis of this innovative technology. Figure 1 Mapping Community Topology through analysis of collaborative business transactions Hypersoft 2010 Copyright Hypersoft Information Systems 2010 Page 1
2 HOW IT WORKS FOR YOU By automatically collecting and analyzing shared communications and work processes, Business Analytics has the potential to drive a radical transformation in research, innovation, job placement and marketing. This important information about person-to-person interactions within the workplace is provided by collecting data on communications, then analyzing and publishing the analysis - all in real-time. The source data used to gather all of the relevant information consists of all messaging. This is a complete look into any and all web-based collaboration, all varieties of instant messaging, telephone, BlackBerry etc. Business Analytics is in no way technologically biased and will work with any service that is implemented within your business. Users also have the choice of viewing the information in its entirety, by delivery device, and all of the way down to a single communication. Business Analytics is based on 3 main community comparison parameters: Degree Closeness Analysis of all of the incoming and outgoing of contacts that take place in relation to a unit. How many steps are used to communicate to/within a single unit and within the broader community. Betweenness The importance of a unit within the community - Betweenness shows a unit s visibility within the communication infrastructure relative to other units. Copyright Hypersoft Information Systems 2010 Page 2
3 You can manually create communities. This allows you to have more than just a hypothesis that a specific work situation will be beneficial; it provides evidence to support thought processes and decision-making. Giving a user the ability to explore what if scenarios allows them to be their own consultant. You can also discover a community that may have otherwise been unknown. The Communities Report is an amalgam of number of communication transactions between units, traffic ratio between two units compared to all units, and the traffic of a single unit. This completely automated process helps you to envision and truly understand the key measures of what is going on within your organization. Figure 2 Analyze known communities, discover unknown communities Hypersoft 2010 Copyright Hypersoft Information Systems 2010 Page 3
4 Scenario: a large merger in which two banks are combining. The structures and departments are similar but spread out geographically. In the past it would have taken a consultant and many wasted man hours. Now, with Business Analytics, there is a simple dashboard showing the flow of communication, between whom, and where the heavy influxes are from multiple sources. This solution is much faster, more accurate, more reliable and much less expensive than the traditional hired-in HR/Business consultancy approach. Copyright Hypersoft Information Systems 2010 Page 4
5 Copyright Hypersoft Information Systems 2010 Page 5
6 Scenario: a very talented new hire needs specific placement in your organization. She is talented in two important facets; engineering and marketing. She is coming from overseas and there is a distinct need for her to hit the ground running. The Business Analytics software is already in place - it helps to find appropriate places to integrate this special worker because you are able to understand actual engineering and marketing relationships, analyze their patterns and key influencers, and identify the ideal induction process and mentor. Copyright Hypersoft Information Systems 2010 Page 6
7 NOT BREAKING THE BANK The scenarios from the last section may seem daunting and extremely costly ventures but this is not the case. Gone are the days of an expensive specialized consulting firm that might discover only half of the relevant information in twice the time and for multiple times the cost. Estimations are now replaced by factual precision. The tedium and wasted man hours of interviews are replaced by a few simple key-strokes. Most importantly, it is you, or someone in your organization who is already familiar with its communities and its people, who will be the decision maker preserving business intelligence and retaining control over these essential processes. Hypersoft s Business Analytics is an affordable and essential workforce optimization tool for any business of substantial size. Copyright Hypersoft Information Systems 2010 Page 7
8 MAKING YOUR BUSINESS OUR BUSINESS With Hypersoft, your business ecosystem can be looked at in simple reports that have conducted both historical and topological analysis. Through this service and the knowledge it delivers, you will be better able to optimize the position of employees and groups to maximize communication, and make more informed decisions about promotions and regulations. You can even see how communities have evolved over different time periods, which are the predominant players and which have shown the most activity in the short and long-term. By assisting your company to see who talks to whom, Hypersoft Business Analytics software helps to measure two very important aspects of your working culture; what are the communities and what are people s roles in the communities. This helps you to identify and arrange corporate communities and their members based on member collaboration characteristics, correlated against traditional structures such as users, departments, offices, countries or those specific to your organization. Gain a new degree of insight into your business. Understand your corporate communication. Make qualified decisions swiftly and accurately. Utilize Business Analytics to investigate and evaluate the hidden insights that define the most important success enabler in your business communication. EXECUTIVE SUMMARY Hypersoft offers Business Analytics, a specialized look into the patterns of communications and communities within your business. Gaining focus upon these insights enables decision makers to understand hidden aspects of their workplace communities in operation - who is talking to whom and to what degree. By understanding the environments that define the roles, relations and agendas of your workforce you will: Maximize Productivity Pinpoint Hotspots Enhance Collaboration Track Historical Trends Gain Competitive Advantage Move employees into locations where you know they will prove most effective. Key players contact other key players. Make informed decisions about training and mentorship. Encourage units to develop closer bonds with relevant counterparts. Make decisions for the future placement of employees or offices based upon tangible knowledge. Relate reports and relevant data to future informed decisions. A higher level of insight is, quite simply, what we offer. Better understand the inner workings of your business; visualize the abilities of your organization. Leverage the power of your people. Realize Your Tomorrow, Today - Hypersoft. Copyright Hypersoft Information Systems 2010 Page 8
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