CASE STUDY. Monster Energy Marketing Platform

Transcription

1 CASE STUDY Monster Energy Marketing Platform A digital production agency London t +44 (0) f +44 (0) Unit 7, Commodore House, Battersea Reach, Juniper Drive, London, SW18 1TW Company No VAT No Cape Town t +27 (0) f +27 (0) rd Floor, Sunclare Building, 21 Dreyer Street, Claremont, 7708 Company No. 2004/015557/07 VAT No

2 GENERAL OVERVIEW Monster Energy is one of the world's most well-known brands. An energy drink that was launched by Hansen Natural in 2002, Monster receives a large amount of recognition from its sponsorship of various sporting events, including motocross, Flag Football (Monster Energy Classic Flag Football Tournament in Greensboro, NC) car racing, BMX, snowboarding and skateboarding. Monster Energy HQ is based in the UK, with teams in pretty much every major country around the world. Bluegrass Digital was tasked with building a new Marketing Platform for the group. The purpose of the marketing platform is for Monster headquarters to be able to source and distribute their products, clothing & merchandise, and promotional materials to their country managers around the world. Country managers use the marketing platform to 'purchase' what they need in order to ensure stock levels are topped up at all times. PROJECT OVERVIEW Bluegrass analysed the previous Monster Energy marketing platform to understand how it worked. We then went through a UX and Wireframing process to ensure that all the new platform requirements and key user journeys were nailed air-tight. Following the UX process, we designed a funky new platform consistent with the Monster Energy brand guidelines and developed the backend CMS and admin suite reporting required. Some of the key site functionality includes the following: RESTRICTED ACCESS / MY ACCOUNT The Monster Energy marketing platform is not a public facing site, and as such is locked down and only authorised Country Managers are able to login to their accounts and make stock purchases. Below are screenshots of main Login and My Account screens. Page 2

3 DASHBOARD & NOTIFICATIONS Once logged in country managers land on the dashboard, which provides a view of the latest quick launch categories; group wide marketing messages and any important notifications. The notifications functionality is a handy way for Monster HQ to target individual country managers with custom messages, which are displayed on the site the next time the target country manager logs into Page 3

4 the website. Notifications can target a group of users or an individual users see below for a screenshot of the Umbraco setup for this. CMS NOTIFICATIONS SETUP Page 4

5 ORDERS The website functions like a normal ecommerce website and country managers place orders for products to be delivered to their address location. Orders are done by browsing the website product categories and then adding product quantities to the basket. Multiple products can be added at the same time. Page 5

6 BASKET & CHECKOUT The website handles every global currency and the basket logic splits the products up by the currency associated with the supplier fulfilling the order. In other words, if the supplier charges in USD ($), then the products within the basket that are fulfilled by the USD supplier, are grouped together. Users can add new delivery location addresses during checkout or select and existing address during the final step. Page 6

7 MY ORDERS SUMMARY Once an order has been placed, the user receives a summary order confirmation ; a separate is fired off to Monster HQ notifying them that a new order has been placed and needs processing. Country managers are able to login to the website at any time and view a history of all previous orders placed. Country Managers are able to comment or attach files directly against the order, which sends communications off to Monster HQ for a response. This communication trail is tracked against each order for a clear audit trail. Page 7

8 Once the order is approved by Monster HQ, the order is updated in the CMS and the country manager notified by that the order has been accepted, and has been sent off to the supplier for delivery. At this point an notification is sent to the supplier with the Purchase Order (PO) automatically attached. REPORTING Monster HQ CMS administrators are able to generate reports that output into a pre-defined Excel template, which allows for further analysis offline. There is also a much quicker order lookup facility available which allows CMS admins to search for an order that may have been placed on the site, by entering any combination of variables like: Order Number; Country Manager; Date etc Page 8

9 TECHNICAL OVERVIEW Browser support (IE 7, 8, 9 / Google Chrome / Firefox / Safari 5) Hosting on Tier 1 platform in the Docklands, London Umbraco CMS configuration W3C support (meet W3C Level A Priority 1 guidelines) Google analytics Graceful degradation REFERENCES View website: (Note: This is not a public facing website and authentication is required to access) Bluegrass Portfolio: Page 9

10 CONTACT For more details or to discuss a project of your own, please contact us on: Cape Town 3rd Floor Sunclare Building 21 Dreyer Street Claremont Cape Town 7708 Johannesburg 82 Maude St Sandton Johannesburg 2146 London Unit 7, Commodore House Battersea Reach Juniper Drive London SW18 1TW T: +27 (0) E: hello@bluegrassdigital.com T: +27 (0) E: hello@bluegrassdigital.com T: +27 (0) E: hello@bluegrassdigital.com Page 10