Visual (Graphic) expression vs. Text. Sketching as a visual technique. Mechanical Drawing Layout Line use Lettering Shapes, Perspective Application

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1 GRAPHIC ARTS 1 COURSE DESCRIPTION: This one semester course is designed so that the student will explore several areas of Graphic Arts, including the principles of graphic design, drafting, sign making, layout and design, and desktop publishing. Topics Visual (Graphic) expression vs. Text Sketching as a visual technique Mechanical Drawing Layout Line use Lettering Shapes, Perspective Application Designing small business graphic requirements Business card Letterhead paper Product packaging design Print and WEB advertising

2 Course Content Knowledge/Skills Students will be able to: Create works of visual/graphic art that demonstrate a use of art materials, techniques, and processes Use graphic art materials and tools in a safe and responsible manner. Demonstrate an understanding of the elements of art and principles of design. Use visual expression to replace text Use sketching as a visual/graphic technique Describe the use of specific images and ideas and explain their significance Apply industry standards to drafting media layout Use drafting/mechanical drawing as a visual/graphic technique Use basic graphic design features of Microsoft Paint Use basic graphic design features of Microsoft PowerPoint Use basic graphic design features of Microsoft Publisher Explain and use of color, shape and text in package design. Define printing techniques used in Graphics Industry. Produce a prototype package design. Create magazine and WEB advertisements for a product.

3 Sample Performance Assessment SPA#1 Engaging Scenario You are preparing a portfolio to demonstrate your abilities as an entry level Graphic Artist. The potential employer has asked you to present samples of your work to be considered as representative of your ability. You must present the work as two each isometric, perspective, and multi-view mechanical drawings. In addition, you must include a small business packet including original designs for a business card, letterhead paper, prototype packaging, and a magazine or WEB advertisement. You must also submit a written statement that describes your creative and technical process. In your written statement you must include a description of any problems you encountered and how you resolved them. Visual Arts Competencies Addressed in SPA#1 Students will apply appropriate media, techniques, and processes Students will understand that creation of original work is essential in the visual arts. Students will understand that works of visual art are alternative forms of communication that generate a variety of responses. Students will understand that visual arts can be analyzed and evaluated. Students will understand that there are connections among the arts and other disciplines. Students will understand that the visual arts impact everyday life. Students will create works that use the elements of art and principles of design to solve specific visual arts problems;

4 A Design Project : Using the Principles and Tools of Graphic Design CATEGORY Use of Class Time Used time well during each class period. Focused on getting the project done. Never distracted others. Graphics -Clarity Graphics are used effectively and have strong impact on the total design. Graphics - Originality Attractiveness Required Elements text used on the design project reflect an exceptional degree of student creativity in their creation exceptionally attractive in terms of design, layout, and neatness. Dominance, rhythm, size, etc. The design project includes all required elements as well as additional information. Used time well during each class period. Usually focused on getting the project done and never distracted others. Most graphics are used and generally have an impact on the message of the design text used on the design project reflect student creativity in their creation and/or display. attractive in terms of design, layout and neatness and demonstrates an understanding of the use of design tools. All required elements are included on the design project. Used some of the time well during each class period. There was some focus on getting the project done but occasionally distracted others. Most graphics are focused on the message of the design project, but could have been used more effectively by virtue of size or location, rhythm, etc. text used by the student, but are based on designs or ideas of others and don't demonstrate original ideas acceptably attractive though it may be a bit disorganized and does not demonstrate a clear understanding of layout: dominance, size, rhythm, balance, etc. Some of the required elements are missing or not clearly defined Did not use class time to focus on the project OR often distracted others. Graphics fail to convey the meaning of the design project and there is a lack of understanding demonstrated by poor sizing or placement. Graphics and text do not demonstrate any original thought or creativity. distractingly cluttered or devoid of necessary elements and very poorly designed. It is not attractive. Many of the basic elements of design are lacking. The poster does not demonstrate understanding on how to use design tools.

5 Graphic Arts Course Competencies At the conclusion of this course, the student will be able to: 1. Demonstrate an awareness of the processes and uses of graphic arts Apply media, techniques, and processes in ways that reflect their intentions 1.2. Create works of visual/graphic art that demonstrate a use of art materials, techniques, and processes 1.3. Use graphic art materials and tools in a safe and responsible manner Demonstrate use of the elements of art and principles of design Use knowledge of other subject matter to enhance their art work 1.6. Use visual expression to replace text 2. To apply the elements and principles of design and/or graphic arts Use sketching as a visual/graphic technique 2.2. Create works of visual/graphic art that demonstrate a connection between personal expression and the intentional use of sketching techniques Reflect on how artworks differ visually, spatially, and functionally 2.4. Describe the use of specific images and ideas and explain their significance 2.5. Apply critical criteria in order to improve their own works of art 2.6. Use knowledge of other subject matter to enhance their art work 3. To develop skills associated with a variety of tools, materials and techniques used in the graphic arts industry Apply industry standards to drafting media layout 3.2. Identify and use industry standard line types and weights 3.3. Identify and use industry standard Single Stroke Gothic Lettering for providing text information and data on a mechanical drawing Measure accurately using an architect scale Accurately complete a perspective drawing of a three dimensional object Accurately complete a multi-view drawing of a three dimensional object Use drafting/mechanical drawing as a visual/graphic technique. 4. To develop proficiency with the production equipment, materials and techniques used, and to examine the effect of the elements and principles of design in graphic design Use basic graphic design features of Microsoft Paint 4.2. Use basic graphic design features of Microsoft PowerPoint 4.3. Use basic graphic design features of Microsoft Publisher 4.4. Explain and use of color, shape and text in package design Define printing techniques used in Graphics Industry Produce a prototype package design Design and produce a T-shirt, mouse pad, and coaster set Create magazine advertisements for product.