Start-Up Information Packet. Updated April 3, The Cleaner Safer Sweeper

Transcription

1 Start-Up Information Packet Updated April 3, 2015 The Cleaner Safer Sweeper

2 Table of Contents Table of Contents pg. 2 Information Packet Overview...pg. 3 Why Choose Midtown...pg.4 Marketing Support...pg. 5 Scheduling Center...pg. 6 A Chimney Sweeping System...pg. 7 Protected Territories...pg. 8 Business Rewards...pg. 9 Investment Overview...pg. 10 Discovery Day...pg. 11 Testimonials...pg

3 Information Packet Overview You will be contacted by a representative from the Franchise Development team to explain the important parts of a Midtown Chimney Sweeps franchise, which are listed below. During your discussion, your franchise developer will show you how these parts of the business work together and answer any questions you may have. Another great way to learn about Midtown Chimney Sweeps is to contact other franchisees and ask them about their experiences, so feel free to contact them! Topics will include: The Chimney Sweeping System Marketing Support Scheduling Center Protected Territories Business Rewards Investment Overview Discovery Day Midtown Testimonials 3

4 Why is a Midtown Chimney Sweeps franchise a good business idea? 1. You have identified yourself as respected business man. The Chimney Sweep business is growing and you would rather be getting the job done than having to deal with all the inefficiencies of marketing and customer relations. We re here to help! 2. We have dozens of trained, cordial staff to answer your potential customer s questions, pre-qualify them for the job, and highlight your qualifications and past job experience. How often are you being interrupted on the job, or during your free time, to answer marketing questions only never to get the job? Our strategy saves you time and will make your business more efficient. How much would you pay for office staff that was available when you weren t? 3. Our equipment is easy to use, designed to eliminate mess and make cleanup more efficient. Because we have purchased in bulk, we can pass the equipment discount on to you. We will train you on its use and maintenance! 4. Our Marketing Team handles your social media and SEO (search engine optimization). We host, build and manage your local website pages as well as blog regularly using best practices to share across social media sites on your behalf. Our Local SEO program pushes your business name and phone number to all online business directories on a regular basis to ensure that when your customers look for a chimney sweep or dryer vent cleaning service in your area you come up first & you come up best! 4

5 Includes Level I Sweep & Inspection Brushed with H16 Velocity Air Includes Any Basic Masonry Cap Marketing Support The major benefit of joining the Midtown Chimney Sweeps team is our marketing plan. We ve devoted our resources and time to creating a successful, adaptable, marketing strategy that generates results and allows you to focus on developing other parts of your business. Among the tools we will give you upon starting are lists of our vendors and brand-compliant marketing templates. These allow you to easily customize and order your marketing pieces, and reach out to new customers. Our website, social media advertising strategy, and program will also save you time and money because we have created targeted campaigns ready for you to send to your customers. What s more, since we have analytical capabilities to track effectiveness of each campaign, you ll benefit by knowing which means of advertising is giving you the best return on investment. Our social media campaigns are ready to use - we will guide you in setting them up, using them, and analyzing the ROI from each marketing method. YOUR CHIMNEY CARE EXPERTS Independently Owned & Operated Professional Chimney Inspections Thorough Dryer Vent Cleaning Advanced Camera Inspections Chimney Repair Specialists Chimney Cap Installation Humane Animal Removal 844-SWEEP-NOW midtownsweeps.com CHIMNEY SWEEP & INSPECTION $ 189 Includes Level I Sweep and Inspection 844-SWEEP-NOW No Hidden Fees An $10 service charge will apply. DRYER VENT CLEANING $ 60 with sweep Brush & High Velocity Air 844-SWEEP-NOW No Hidden Fees CHIMNEY CAP INSTALLATION $ 198 Any Basic Masonry Cap 844-SWEEP-NOW No Hidden Fees An $10 service charge will apply. CAMERA INSPECTION FREE With Level II Sweep & Inspection 844-SWEEP-NOW No Hidden Fees An $10 service charge will apply. THE CLEANER SAFER SWEEPER Professional Chimney Inspection Chimney Repair Specialist Thorough Dryer Vent Cleaning Humane Animal Removal 844-SWEEP-NOW midtownsweeps.com Online Scheduling Available! CHIMNEY SWEEP & INSPECTION $ 189 $ 60 No Hidden Fees. $10 service charge will apply. DRYER VENT CLEANING No Hidden Fees. $10 service charge will apply. CHIMNEY CAP INSTALLATION $ 198 FREE No Hidden Fees. $10 service charge will apply. ADVANCED CAMERA INSPECTION With Level II Sweep & Inspection. $10 service charge will apply. 5

6 Scheduling Center Midtown Chimney Sweeps operates a Scheduling Center at our home office in Denver, CO for its franchisees. Our customer service representatives are throughly trained about chimney sweeping, fireplaces and job pricing details. Their expertise in these areas allows them to help customers feel confident about Midtown Chimney Sweeps, and to book jobs. This in turn gives our franchisees the freedom to operate their businesses knowing that the phone is being answered quickly and expertly, often when you are not available Once the schedule is customized, franchisees also have access to their live calendar 24/7, allowing them to make changes in real time while our customer service representatives schedule appointments and collect customer and marketing data. When same day scheduling occurs, a text message and is sent to both the technician and owner to ensure complete communication between our scheduling center and you, the business owner. Automatic confirmation s are sent to your customers within minutes of each saved and confirmed appointment. 6

7 The Chimney Sweeping System At Midtown Chimney Sweeps we believe in speed through systems. We found labor intensive activities creating wasted time in the field, so we adopted and perfected a system of chimney sweeping that will allow you to be clean, consistent and efficient while maximizing your time in the field for customer interaction. Our unique vacuum system is a gravity dust extractor for airborne particles with HEPA filtration. We look forward to showing you our cleaning system. You will be trained in the field with a technician and in the office using our e-learning platform. You will be trained to be a chimney sweep and dryer vent cleaning technician. You will earn the Certified Chimney ProfessionalsTM certification before you operate your business; this is a national certification. We look forward to showing you how to sweep the Midtown way! 7

8 Protected Territories A problem many franchises have is competition - not only from other sweeps, but from members of their own company. They fight one another for existing jobs, competing against each other by marketing non-stop all over the city. With Midtown Chimney Sweeps you don t have that problem, instead you get protected territories. With those territories, no other Midtown Chimney Sweeps franchisee is allowed to engage in direct marketing in your area, preventing them from taking business away from you. This allows you to focus on beating out other competitors, not your fellow Midtown franchisees. These protected territories include up to 110,000 households. This gives you the ability to choose your business size to grow as much you want. Below is an example of a protected territory map of a Midtown Chimney Sweeps business. 8

9 Business Rewards Midtown Chimney Sweeps is a business built to reward the business owner. Midtown Chimney Sweeps has been able to astonish customer after customer with a chimney sweep system that has great results. Over time, this satisfaction has led to high customer retention, great word of mouth marketing, and increasing revenue. Our clean and efficient sweeping methods attract many customers who quickly fall in love with Midtown Chimney Sweeps. By running your business in the Midtown Chimney Sweeps way, you will experience the same steady business and growth. The nice thing about the Midtown Chimney Sweeps way is it s flexiblity - you set up your schedule, your technicians and their hours, your prices, and even the time limits for services. Rather than having these things dictated to you, we give you the ability to control all of this, putting the tools of financial and personal freedom in your hands. This allows you to own your future, rather than being run by it. 9

10 Investment Overview Other Fees *Franchisee may acquire a total of 8 franchises in accordance with this chart. **You are responsible for paying for the Initial Equipment and Supplies Package when you sign your Franchise Agreement. You pay us for additional equipment and supplies you acquire from us. If you have tools and equipment that are acceptable to us this fee may be waived in part or in whole. You must have one complete set of equipment and supplies for each technician you employ. We reserve the right to require you to buy and use our specialized vacuum regardless of whether you have another vacuum. 10

11 Discovery Day We here at Midtown Chimney Sweeps understand that starting a business is a big decision! Therefore, we have created a Discovery Day so you can see firsthand whether or not this business is for you. During a Discovery Day, you ll meet our executive staff members, our scheduling center staff, and franchisees. Each member of the team has expertise in specific areas and will provide you with valuable information. The Discovery Day is held at the Midtown Chimney Sweeps home office in Lakewood, Colorado, and lasts 2 days. Your Discovery Day Tikar Carroll Brad Currah Benjamin Paris 7 am Monday October 27, Full hot breakfast at hotel -- Scheduling Center Presentation (Big Conf) 8 am with Chuck Scitney and Kelli Smith - Scheduling Center Manager Customer Relationship Management Software Business Suite Reporting Section Scheduling Center Features and Procedures Listen to calls in Call Center 9:30 am -- Break -- Greetings, am Business Development and Management (Sml Conf) with Jonathan Barnett - President & CEO OxiFresh Why franchising works Following Best Practices and Strategies Midtown Chimney Sweeps is a franchising company committed to providing both exceptional chimney care and helping entrepreneurs achieve their lifestyle and financial goals through owning their own chimney sweeping business. To that end, we have worked with experts from various industries to create tools, programs, and turn-key methodologies that will create our strong company. We have even partnered with a top franchisor, Oxi Fresh Carpet Cleaning, to bring their years of experience to the table. Attached is the agenda for your coming visit. As a matter of housekeeping, please dress in business casual clothing. Please bring some documentation or showing the cost of your flight so that I can reimburse you by check when you arrive, if applicable. Thank you all for coming. We look forward to seeing you. Byron Schramm Midtown Chimney Sweeps Franchising 10:30 am 11:30 pm 1 pm 2 pm 5 pm 6:15pm Marketing Your Business (Sml Conf) with Jessica Schramm and Byron Schramm Embracing the Future: Modern Marketing with Advanced Technology Why Social Media and G+ is important Developing Your Local Marketing Plan Navigating FAST System -- Lunch -- Financial Systems- Understanding the Economic Engine of Your Business (Big Conf) with Byron Schramm - Director of Franchise Training Which portion of your business is most valuable Which advertising media is most effective What matters for growth- Chart of Accounts Discussion Round Table (Sml Conf) with Byron Schramm Recap- best of each discussion above Map each present business locations on Smart Board (Chimney Sweeps in Tacoma, WA, Chimney Sweeps in Lancaster, CA) -- Break -- Meet in Lobby of Hotel, carpool to Chart House in Evergreen for dinner Midtown Chimney Sweeps Franchising, 143 Union Blvd Suite 825, Lakewood, CO Midtownsweeps.com Midtown Chimney Sweeps Franchising, 143 Union Blvd Suite 825, Lakewood, CO Midtownsweeps.com 11

12 Testimonials I m a chimney sweep in rural Iowa and I ve been in business for a little over three years. Scheduling customers has always been a headache for my business, so having someone there all the time to answer the phone is huge! I ve had the opportunity to talk with a lot of chimney sweeps from around the country and found that one of the biggest issues they face is finding good office help, and the Midtown team solves that problem. Another obstacle we face is finding someone that knows your service area well enough to schedule your jobs appropriately so you re not driving 2 hours between jobs. The scheduling system takes the guesswork out of the equation - it s all automatic! The system also keeps track of where you re investing your (marketing) money and is easy to understand and use. The team members at Midtown are business professionals who help me find better ways to run my business as a franchisee. -Adam Rebling, Midtown Chimney Sweeps of Brighton, Iowa I really like that the home office takes all my calls, booking customers on my calendar that s been customized to fit my schedule. One of the features I like most is be able to schedule jobs by zone so I don t waste gas driving back and forth across my service area. I also like that I get a text message within 5 seconds of the home office providing a quote to one of my customers. If the home office couldn t book the job, their info is saved in a quote which also gets ed to me immediately. If I m driving, sometimes I just pull over and check the quote to see if I m close to the customer s residence. If I want the job, I call the Franchise Support line, and tell the phone representative that I am willing to drop the price and the representative calls the customer right back to book the job! I think it s a good system for maximizing everyone s time and keeping jobs on the schedule. -Garett Kohfal, Midtown Chimney Sweeps of Boulder, Colorado If I had to do all this by myself, I would either be booked 6 weeks out, frustrating my customers which could cause them go with another company, or not booked at all - losing clientele because I am not able to take or return calls when I m in the field or with a customer. This is a major reason why I love being part of a franchise. -Tikar Caroll, Midtown Chimney Sweeps of Lancaster, California 143 Union Blvd Suite 825, Lakewood, CO (720) info@midtownsweeps.com midtownsweep.com