Best Practices to. Maximize Discovery and Circulation of Your ebook Collection. OverDrive: Proven Value for Libraries. Contact us for more information
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1 OverDrive: Proven Value for Libraries Contact us for more information Web: Phone: x4 Connect with us! Best Practices to it's time to pick the winner! Maximize Discovery and Circulation of Your ebook Collection Here at PLA: Get a personal demo and attend more sessions! LAI/CILIP Joint Conference April OverDrive, Inc. Page 1 v v OverDrive, Inc Page 1 1
2 Session topics 1. About OverDrive 2. Best Practices in Marketing Outreach Staff Training Collection Development 3. Connect with us 2013 OverDrive, Inc. Page 2
3 OverDrive: Proven Value for Libraries Best Selection Largest catalog: ebooks, audiobooks, music, video Titles in every subject from thousands of suppliers Local authors and publishers in the UK and Ireland Founded: 1986 First library checkout: million + titles 2,000 suppliers Best Service Best Service Custom-branded library website Expert training and promotional assistance Custom collections for consortia members Best User Experience Best User Experience Most compatible! PC/Mac, iphone, ipad, Android, Sony Reader, NOOK Single website for all formats Next Generation features: Ease of use! Including Instant-access ebooks, One-Step Checkout and APIs for deep integration 22,000 libraries 2013 OverDrive, Inc. Page 3
4 ebooks & More for 22,000 Libraries Worldwide For Public Libraries For K-12 & Colleges U of Pittsburgh For Corporate, Government & Prof. Associations 2013 OverDrive, Inc. Page 4
5 2013 OverDrive, Inc. Page 5
6 Irish Libraries are offering audio and ebooks Cork City Library Dun Laoghaire-Rathdown Dublin City Library (in development) Fingal County Libraries Kildare Public Library NCBI Digital Library Offaly Libraries South Dublin County Libraries Leitrim County Library Libraries NI Longford County Library Meath County Library Waterford City Library 2013 OverDrive, Inc. Page 6
7 OverDrive Library Partners UK Aberdeenshire Library Aberdeen City Libraries Argyll & Bute Birmingham City Libraries Blackpool Libraries Bournemouth Libraries Bracknell Forest Brighton & Hove Bromley Libraries Buckinghamshire Libraries Bury Council Libraries Camden City Libraries Croydon College & Library Derby City Library Devon Library Doncaster Libraries Dorset Libraries Douglas Borough Council Dundee Libraries East Dunbartonshire East Renfrewshire Libraries East Sussex County Council Edinburgh City Libraries Essex County Public Library Glasgow Libraries Gloucestershire Greenwich Council Hampshire Library Hertfordshire Libraries Inverclyde Libraries Kent County Council Lancashire County Leicester Libraries Leeds Library Lewisham Library Libraries NI Liverpool Libraries. LB of Barking & Dagenham London Borough of Barnet London Borough of Bexley London Borough of Camden London Borough of Enfield London Borough of Ealing London Borough of Hackney London Borough of Haringey London Borough of Havering London Borough of Newham London Borough of Redbridge London Borough of Richmond upon Thames London Borough of Waltham Forest London Borough of Haringey LB of Richmond upon Thames London Borough of Tower Hamlets London Borough of Wandsworth Luton Library Manchester Public Library Middelsborough Libraries Medway Library Midlothian Libraries Norfolk Library North Ayrshire Libraries North Tyneside Libraries Newcastle Libraries Newport City Libraries Oldham Libraries Orkney Libraries Oxfordshire Libraries Peterborough Library Plymouth Library Services Renfrewshire Libraries RB of Kensington & Chelsea RB of Windsor & Maidenhead State of Jersey Libraries Stockton on Tees South Ayrshire Libraries South Tyneside Stockport Libraries Stockton on Tees Libraries Suffolk Libraries Surrey County Council Sutton Library Swindon Borough Council Library Torbay Library Services Trafford Libraries Warrington Libraries Warwickshire Library West Berkshire Council Library Western Isles Libraries Wiltshire Libraries Wirral Libraries Worcestershire County Libraries York Libraries 2013 OverDrive, Inc. Page 7
8 Digital significantly impacting physical ebooks Share of Consumer Book Sales (units purchased) 25% 20% 15% 10% 5% 0% e Data from AAP August OverDrive, Inc. Page 8
9 Digital Libraries Continue to Grow IE + UK Libraries & Schools Global Data period for each year runs from March 1 st to Feb 28 th 2013 OverDrive, Inc. Page 9
10 Checkouts Growing Even Faster Thousands IE + UK Checkouts 887, , Millions Global 75.5M 41.4M Data period for each year runs from March 1 st to Feb 28 th 2013 OverDrive, Inc. Page 10
11 How do we continue to support growth? How can we continue to generate and sustain growth for our ebook services? 2013 OverDrive, Inc. Page 11
12 Importance of Promotion Marketing is essential to increasing awareness and usage of your digital library service. Remember these key points: Know your patrons lending habits. Promote online, inside and outside the library. Maintain a knowledgeable staff and a growing collection OverDrive, Inc. Page 12
13 Library Marketing 2013 OverDrive, Inc. Page 13 I Training I Collection Development
14 Know your demographic Last summer, OverDrive and ALA conducted a user survey at U.S. public library websites. Age Average # of visits / month Physical Branch Digital Collection Gender Male Female 2013 OverDrive, Inc. Page 14
15 Know your demographic (cont.) OverDrive ALA survey data Education Level Less than H.S H.S / GED Some College 2 / 4 -year degree Post Grad degree Device used PC Mac ebook Reader Smartphone Tablet Other 2013 OverDrive, Inc. Page 15
16 Creating your message For marketing purposes, some great findings Have been downloading ebooks for Over the past 6 months, my borrowing habits have 1st time 0-1 month 1-3 months 3-6 months > 6 months Increased Decreased Stayed the same We can see borrowers are both new to digital lending and increasing the amount they lend. We want to help them continue to explore the breadth and depth of the catalog as they move to digital reading OverDrive, Inc. Page 16
17 Free promotional assistance We encourage good marketing habits by providing free promotional assistance to our customers: Marketing materials Instructional handouts Press releases Web graphics library websites and catalogs... and more! 2013 OverDrive, Inc. Page 17
18 Link from your Website #1 Referral Source: Your Library's Website Use a graphic or text link on your website homepage to direct customer traffic to your digital collection 70% of referrals to Alachua County Library District's digital collection is through their homepage OverDrive & ALA survey: 52.6% of users report learning about digital collection from link on library s website OverDrive, Inc. Page 18
19 Don't Forget Your Catalog and Social Networks Facebook, Twitter, YouTube, Pinterest Social networking sites are a great way to reach new users and keep in touch with existing users. 69% of referrals to Chicago's Downloadable Media Catalog is through their homepage or catalog OverDrive, Inc. Page 19
20 Reach Current Patrons in the Library Display posters and distribute bookmarks to users at checkout Highlight physical books that are available as ebooks Provide hands-on experience with a Gadget Gallery or ereader Petting Zoo Offer a training class for new users 2013 OverDrive, Inc. Page 20
21 Reach New Users in your Community Reach new users by promoting ebooks and audiobooks around your community Local gyms Movie theaters Schools Subway stations Restaurants Festivals Shops Billboards 2013 OverDrive, Inc. Page 21
22 Reach Out to Local Media Media coverage helps you reach thousands of people Issue a press release or media alert Television networks Newspapers Radio stations Community websites, publications Keep in touch with the media to update when new services and features are added to your digital collection OverDrive, Inc. Page 22
23 Easy, Cost-Effective Ideas Promote in your signature. Remind users about 24/7 ebooks on physical receipts. Create displays dedicated to books available as ebooks 2013 OverDrive, Inc. Page 23
24 Library Marketing I Training I Collection Development Training 2013 OverDrive, Inc. Page 24
25 Staff Training Staff knowledge is an important factor in the success of any ebook service Invite all staff to attend OverDrive training Schedule refresher training annually or as needed to keep updated on the latest news and features 2013 OverDrive, Inc. Page 25
26 A knowledgeable staff is an effective staff OverDrive offers free, online training year-round Curriculum: Collection Checklist Just the Basics Patron Assistance Community Outreach Real-time Reports OverDrive Training Month winner: John Paul Stevens High School (TX) 2013 OverDrive, Inc. Page 26
27 Library Marketing I Training I Collection Development Collection Development 2013 OverDrive, Inc. Page 27
28 Collection Development Your digital collection should operate like your physical branches. Keep it fresh Offer a variety of subjects and formats Utilize OverDrive's collection tools Stay informed 2013 OverDrive, Inc. Page 28
29 The Next Generation: Content Reserve Content Reserve Support for PC, Mac, tablets, and mobile devices Compatible with any modern browser Multi-cart ordering Powerful collection tools Lightning fast interface & predictive search 2013 OverDrive, Inc. Page 29
30 Add a Simultaneous Use Plan Always Available: no waitlists, no holds! Choose your supplier and subscription level. All formats available. Some subscriptions offer unlimited titles for one price. Refresh the collection. Swap out a percentage of the subscription with new titles. More than a dozen ebook suppliers have recently been added! 2013 OverDrive, Inc. Page 30
31 Automate your Digital Collection Standing Order Plans Automatic access to bestsellers Build holds for popular titles Save time and effort Simplify budget planning Holds Manager Save time while keeping waitlists to a minimum Select a format, holds ratio, monthly budget, frequency and maximum title limits Tailor the plan to fit your needs 2013 OverDrive, Inc. Page 31
32 Respond to Customer Demand Circulation Activity See popular content and make informed purchasing decisions Waiting List Reports Compare your library's current waiting list to the waiting list history to see if a title has been 'in demand' for a long time Library Statistics View a high level snapshot of your digital collection 2013 OverDrive, Inc. Page 32
33 Collection Assistance We support the growth of our libraries with ongoing collection development assistance. Monthly/weekly select lists with new content for your review and approval Budgeting tips Content sales Assistance with setting up Holds Manager and Smart Lists ContentWire weekly e-newsletter 2013 OverDrive, Inc. Page 33
34 Wrap-up As digital catalogs grow and become more prevalent, we need to find ways to reach users like we have with a physical collection. Remember these key points: Know your patrons lending habits. Promote online, inside and outside the library. Maintain a knowledgeable staff and a growing collection. A focus on these priorities helps drive steady circulation growth and patron awareness of your services OverDrive, Inc. Page 34
35 OverDrive: Proven Value for Libraries Mrs. Claudia Weissman International Business Director OverDrive, Inc. Contact us for more information Web: Phone: x OverDrive, Inc. Page 35
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