BUILDING BLOCKS FOR SUCCESS

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1 BUILDING BLOCKS FOR SUCCESS

2 About Jamcracker Presented by Todd Johnson, President Enabling the On Demand World Jamcracker provides software solutions and expertise that Software Companies and Service Providers need to efficiently deliver and manage their On Demand Solutions. Jamcracker was the pioneer of the On Demand World Jamcracker has invested 6 years developing the technology and expertise that enable providers to rapidly go to market with efficient and flexible On Demand Offerings Pivot Path is a single solution that automates and streamlines the administration, delivery, and management of multiple applications; your customers that consume them; and your resellers/partners that sell them.

3 Successful On Demand Delivery Infrastructure - Build the right foundation and iterate as you go Processes - Standardize processes across applications for both single or multi-tenant environments Automation - Automate processes as you go as much a quality issue as a cost issue Efficiency & Flexibility - Building in a balance of efficiency and flexibility is key to successful On Demand Delivery

4 SaaS Delivery Misconception #1 Applications + = SaaS Delivery Data Center

5 Key to Successful SaaS Delivery Applications + = SaaS Administrative Infrastructure Delivery Data Center

6 SaaS Delivery Misconception #2 Step 1 Step 2 Single tenant application N customers, N instances No volume efficiency No shared processes No channel enablement Multi-tenant application N customers, 1 instance Max efficiency with volume All shared processes Channel fully enabled

7 Transition to Multi-tenancy Step 1 Single tenant application N customers, N instances No volume efficiency No shared processes No channel enablement Step 2 Single tenant application N customers, N instances High efficiency with volume Mostly shared processes Channel fully enabled 㻤㼇 㼐 㼌㼑㼌㼖㼗㼕㼄㼗㼌㼙㼈㻃㻬㼑㼉㼕㼄㼖㼗㼕㼘㼆㼗㼘㼕㼈 Step 3 Multi-tenant application N customers, 1 instance Max efficiency with volume All shared processes Channel fully enabled 㻤㼇 㼐 㼌㼑㼌㼖㼗㼕㼄㼗㼌㼙㼈㻃㻬㼑㼉㼕㼄㼖㼗㼕㼘㼆㼗㼘㼕㼈

8 Plan Sales Strategy Sales Strategy Think through your primary sales strategy and the associated sales processes Channels - Know the role of the channel in the sales and implementation process Sourcing Partners - Anticipate future partnering for incremental services Bundles - Think through the importance of bundles in your sales strategy, use of try and buy, etc.

9 Integrate with Customers Access Policies - Be able to adjust your access policies to fit your customers standards Directories - Have straight forward mechanism to integrate with customers directories Business Processes - Leverage your customers business process for adding and deleting users Help Desk - Have a plan to integrate with customers help desk system Successful On Demand Delivery Data Center Infrastructure Apps Apps Apps Common Administrative Layer Existing Customer Infrastructure Customer

10 Drive Costs Down Delegate Secure Administration - Use Delegated Administration capabilities to put the MAC work in the customers hands Self-Service - Allow user self service on all practical items Successful On Demand Delivery Data Center Infrastructure Apps Apps Apps Common Administrative Layer Share Costs - Be sure your channel gets "costs" with their "margins" Channel Admin Channel Partner Admin Customer Admin Customer Admin Customer

11 SaaS Reference Model Available Service Delivery Infrastructure Product Web Services User Management Order Management Data management Software Delivered as Services Web-enabled applications Client Server J2EE Administrative Infrastructure Service Management Billing & Metering Distributed Management Auditing & Reporting Data Center Infrastructure Server management Network management.net Access Management Application Management Facilities management

12 Successful SaaS Delivery Do it Right the First Time - While volumes are low learn to scale Sales & Marketing Strategies - Think through how they impact your plan Balance Efficiency and Flexibility - You need both Build vs. Buy - Carefully consider resources required to build On Demand Environment Todd Johnson: TJohnson@jamcracker.com

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