The course is designed to be applicable, either if the student develops its career in a large enterprise, a SME, or builds its own start up.

Transcription

1 TEACHING PLAN FOR INFORMATION SYSTEMS 1. Basic description Name of the course: Information Systems Academic year: Term: 1st Degree / Course: Bachelor s Degree in International Business and Marketing Code: Number of credits: 4 Total number of hours committed: 100 Teaching language: English Lecturer: Jordi Aguilar, Carles Martín Timetable: Wednesday 10.30am to 12.45pm Friday (seminars) 1A 10.45am to 11.40pm 2. Presentation of the course Today, organizations that seek to excel, do intensive use of information at all levels: operational, tactic and strategic. This new paradigm has created a new context in business and in society, usually known as New Economy or Knowledge Society. The objective of this course is to provide students with the necessary competences to become active actors in the Knowledge Society, and so gain a general understanding for main IT processes, solutions and organization. The course is designed to be applicable, either if the student develops its career in a large enterprise, a SME, or builds its own start up. The course covers Information Systems from an end user perspective, who will not necessarily implement the solution, but rather will set expectations, requirements and will influence the purchase decision. Information systems

2 3. Competences to be achieved in the course General competences Instrumental competences G.I.3. Ability to organise and plan. G.I.4. Ability to tackle and solve problems. G.I.6. Ability to elaborate, present and defense arguments Specific competences Professional competences E.P.8. Ability to take functional decisions within an organisation with international activity. Generic skills systemic G.S.4. Entrepreneurship G.S.5. Self-learning capability G.S.6. Ability to be proactive, propose, develop and implement initiatives and changes within the organization Competences for applicability G.A.2. Ability to use quantitative criteria and qualitative insights when taking decisions. The above competences interrelate with the basic competences set out in Royal Decree 1393/2007, namely: a. competence to comprehend knowledge, on the basis of general secondary education b. competence to apply knowledge to day-to-day work in international management or marketing, in particular, ability to develop and defend arguments and to solve problems c. competence to gather and interpret relevant data, enabling the development of critical judgements on the economic and social reality d. competence to communicate and transmit information (ideas, problems, solutions) to a specialised and non-specialised public e. competence to develop learning activities in a relatively autonomous manner. In order to establish a correspondence between the basic competences and those developed in the degree, these are grouped according to two criteria. Thus, the competences developed in the subject are structured into those that are seen as a development or specification of basic competences and those that define the professional profile of the graduate, with respect to general and specific competences. Basic competence: understanding of knowledge I. General competences G.I.3, G.A.2 Basic competence: communicate and transmit information I. General competences G.I.6. G.S.6. Information systems

3 Basic competence: develop learning activities I. General competences G.I.4, G.S.5 Competences that define the professional profile which are not included under basic competences In general, these competences combine the following key elements for professionalising students in the area of international business and marketing: - provide students with the capacity to adapt to dynamic teams and environments - provide students with the capacity to create their own integral vision of the operation of a business or international marketing project - provide students with the capacity to take complex decisions and carry out negotiation processes I. General competences G.I.4, G.I.5, G.S.4. II. Specific competences E.P.8 Own competences of the subject Ability to advocate why and how Information Systems help organizations to improve its success. Capacity to argue how Information Systems add value to all organization levels and functions. Capacity to understand how persons, procedures, hardware, software and information, are essential members of any information system. Ability to actively participate in IT solution life cycle management. Ability to assess the selection and implementation of an ERP, CRM or BI system and in general, ability to assess the selection and implementation of any IT solution to help individuals, groups and organizations to reach his goals. 4. Contents Part 1 - How Information Systems (IS) can provide competitive advantage 1. What are Information Systems? 2. IS as a driver for competitive advantage in efficiency and differentiation 3. IS as a driver for new businesses 4. Example of IS to support efficiency and differentiation: Inditex 5. Example of IS as a driver for new business: 37signals.com/, Zyncro Part 2 - Information Systems structure and components 1. IS Components: Software, Hardware, Databases, Telecommunications 2. IS structure and organization 3. Everything is going mobile Information systems

4 1 - Gartner and their magic quadrants is the most used source to assess IT solutions. In this seminar students will familiarize themselves with this tools and will expose their conclusions to the class. Part 3 - Enterprise Resource Planning (ERP) 1. ERP main functionalities and benefits 2. Main providers 3. Product assessment and product purchase: methodology and tips & trips 4. ERP implementation: methodology and tips & trips 2 - There are many ERP solutions that provide a free trial, so students will be asked to do some market research and select an ERP solution to do some transactions and expose to the class their conclusions about the usability, functionality and price of the ERP solution used. Part 4 - Marketing and Customer Relationship Management (CRM) 1. CRM main functionalities & benefits 2. Main providers 3. Product assessment and product purchase: methodology and tips & trips 4. CRM implementation: methodology and tips & trips 3 - There are many CRM solutions that provide a free trial, so students will be asked to do some market research and select a CRM solution to do some tests and expose to the class their conclusions about the usability, functionality and price of the CRM solution used. Part 5 - Corporate Website, Corporate Social Network, e-commerce and presence in social networks 1. Corporate Website main functionalities and Best Practices design 2. Some examples of good and bad corporate websites 3. Corporate Social Networks main functionalities & benefits 4. Information Systems for e-commerce and for presence in social networks 4 - Students will select some corporate web pages and will argue why they consider are good, regular or bad websites, from a perspective of usability, alignment to the business and conversion and will present their conclusions to the class. Part 6 - Business Intelligence (BI) 1. BI main functionalities & benefits 2. Main providers 3. Product assessment and product purchase: methodology and tips & trips 4. BI implementation: methodology and tips & trips 5 - There are many BI solutions that provide a free trial, so students will be asked to do some market research and select a BI solution to do some tests and expose to the class their conclusions about the usability, functionality and price of the BI solution used. Information systems

5 Part 7 - Other IT applications for business 1. Document management 2. Computer aided design (CAD) 3. Supply chain management 4. Product identification and traceability 5. Applications for mobile devices 6. Business Process Management (BPM) 7. Geographic Information Systems (GIS) 8. Mobility 6 - Students will select one or two mobile apps for enterprises and will assess them in terms of added value to the final user and the enterprise and will present their conclusions to the class. Part 8 - IT management 1. General principles for IT management 2. IT organization models: from internal to outsourcing, going thru consulting, near shore and off shore. 3. IT planning 4. Information security management 7 - Conference from an ERP software manufacturer and from a CRM or BI software manufacturer. Students will be asked to ask a questionnaire after the presentations. Part 9 - How IT projects work and your role on it 1. Why so many IT projects fail (and your part of fault) 2. IT projects phases (from requirements gathering to deployment) 3. Main development methodologies: pros and cons 8 - This seminar is the basis for the final one, where students will prepare a system map for their own company (real or simulated). The goal is that students get familiar with the Canvas model to represent the different areas of their company, mainly in terms of IS. Part 10 - How to build a low cost IS for SME and start ups 1. Software as a service (SaaS): a new paradigm for software 2. SaaS examples for ERP, CRM, Web and BI 3. BYOB concept: Bring Your Own Beverage Build Your Own Blocks, by using open source and interoperable modules. 9 - If you are entrepreneur and have your own project in mind, define a low cost IT system map for it, using the solutions seen in previous seminars, and aligned with the business model defined in seminar 9. If no one in the group has a project in mind this is a good time to think one! Information systems

6 5. Assessment Regular Term Evaluation Course evaluation will be based on various continuous assessment activities and synthesis assessment activities to assess the degree of achievement of various skills worked on during the course. The elements of evaluation are: 1. Continuous assessment activity - Test moodle pre readings master sessions (4%). 2. Continuous assessment activity - Nine activities and participation in seminars (36%) (each of the activities has the same weight). The delivery dates of the reports of the activities are listed in the section on programming activities. It requires a minimum score of 4 out of 10 in total of this item. 3. Synthesis assessment activity - A final exam consisting of multiple choice part + exercises (60%). It requires a minimum score of 4 out of 10 on this test. The summary of the evaluation system is shown in the following table: Assessment elements Test Moodle for content and assistance Resolution and delivery of activities defined for seminars (you need a minimum of 4 points) Final Exam (requires a minimum of 4 points) Time period Periodically, in master session Periodically, before seminar session Type of assessment Assessment agent Type of activity Comp Opt Lecturer Selfassesassess Co- X X conceptu al and follow the subject X X Applicati on Exam week x X Synthesi s Assessment Grouping Weight (%) Continuo Synthesis Indiv Group us (#) C X 4% C X 36% S X 60% Doing the final exam is a necessary condition to receive a quantitative evaluation of the course. In case of non-attendance to the final exam, the student will receive an N.A. grade. Recovery criteria Continuous assessment items are not retrievable. In the case the course is not approved, but a minimum grade of 4 is achieved in the continuous assessment, the student will be eligible to recover the course by doing a recovery exam. Information systems

7 The recovery exam will be scheduled at a date fixed by ESCI Failure to attend the recovery exam, the student will maintain the qualification obtained. If assists the recovery exam, the student will obtain the new qualification regarding the following criteria: Final Exam: 60% Elements of continuous assessment 40% Failure to achieve the minimum score of 4 points on the final exam, the course grade will be the one corresponding to the lowest note. 6. Bibliography and teaching resources Basic bibliography Introduction to Information Systems, James A. O'Brien, George M. Marakas, Mcgraw-Hill Sistemas de Información, Álvaro Gómez, ra-ma Introduction to Information Systems: Enabling and Transforming Business, R. Kelly Rainer, Casey G. Cegielski, Supplementary bibliography La societat del coneixement, Jordi Goula, Miquel Barceló y Otros. BETA EDITORIAL Estrategias Empresariales en Telecomunicaciones e Internet, Jordi Gual y Joan E. Ricart. FUNDACIÓN RETEVISION La era de la información. Economía, sociedad y cultura. Vol. 1, 2 y 3. Manuel Castells, ALIANZA EDITORIAL La Galaxia Internet. Manuel Castells, ARETÉ El plan de empresa, Montserrat Ollé, Marcel Planelles, Jordi Molina, Diego Torres, MARCOMBO Redes y Servicios de Telecomunicaciones, José Manuel Huidobro Moya, PARANINFO Running Lean: Iterate from Plan A to a Plan That Works (Lean (O'Reilly)) by Ash Maurya Business Model Generation by Alexander Osterwalder and Yves Pigneur 7. Methodology The activities of teaching / learning will be: In the classroom with the entire group (master classes). In each class we will introduce the topic. They will be 10 lessons using lecture methodology. In the classroom with subgroups - s. Each class will be one or more activities that include: conferences, discussion of a case, conclusions on using an application or defining the system map for your own project. s will be 9 and 9 activities undertaken following a methodology very interactive, participatory and practical. These activities require prior and, in some cases after the seminar (see schedule of activities in the following section). Information systems

8 Run out of the classroom, individually. For each topic, the student must take readings indicated as well as the of individual activities (see schedule of activities in the following section). Run out of the classroom, in group (3 or 4 students). The case studies to be discussed in the class should be prepared by groups of 3 or 4 students. The discussion and the report to present the day of the seminar will also be prepared as a group. Autonomous outside the classroom, individually or in teams. Students can also learn independently consulting other sources, such as additional bibliography. The following table presents the total hours the student spent on this course in the various activities: Master session Activities inside the class Activities outside the class Subject Learning activity Estimated time Learning activity Estimated time 1 - How Information Systems (IS) can provide competitive advantage Previous 2 - Information Systems structure and components 3 - Enterprise Resource Planning (ERP) 4 - Marketing and Customer Relationship Management (CRM) 5 - Corporate Website, Corporate Social Network, e- Commerce and presence in social networks Previous Previous Previous Previous 6 - Business Intelligence (BI) Previous 7 - Other IT applications for business Previous 8 - IT management Previous 9 - How IT projects work and your role on it 10 - How to build a low cost IS for SME and start ups Previous Previous Final Exam 9h Total 22 h 29 h Information systems

9 s sessions Activities inside the class Activities outside the class Learning activity Estimated time Learning activity Estimated time 4h 1 - Gartner and their magic quadrants 2 - Try and ERP solution 3 - Try a CRM solution 4 - Corporate web pages analysis 5 - Try a BI solution 6 - Corporate mobile apps analysis 7 - Conference from an ERP software manufacturer and from a CRM or BI manufacturer 8 - Canvas Business model from an IT perspective 9 - Low cost IT system map for your own project or start up Conference 9h 5h 5h 4h 4h 4h 3h 5h 6h 40h Information systems

10 8. Scheduling activities Week Session and date Activity before session Activity in class Activity after session Week 1 (Wednesday, 25th Sep) Subject 1 reading Explanation subject 1 - How Information Systems (IS) can provide competitive advantage Week 2 Week 3 Week 4 Week 5 Week 6 (Wednesday, 2nd Oct) (Friday, 4th Oct) (Wednesday, 9th Oct) (Friday, 11th Oct) (Wednesday, 16th Oct) (Friday, 18th Oct) (Wednesday, 23t Oct) (Friday, 25th Oct) (Wednesday, 30th Oct) Subject 2 reading subject 2 reading. Explanation subject 2 - Information Systems structure and components seminar 1 Delivery 1 - Gartner and their magic quadrants Subject 3 reading subject 3 reading Explanation subject 3 - Enterprise Resource Planning (ERP) seminar 2 Delivery 2 - Try and ERP solution Subject 4 reading subject 4 reading Explanation subject 4 - Marketing and Customer Relationship Management (CRM) seminar 3 Delivery 3 - Try a CRM solution Subject 5 reading subject 5 reading Explanation subject 5 - Corporate Website, Corporate Social Network, e-commerce and presence in social networks seminar 4 Delivery 4 - Corporate web pages analysis Subject 6 reading subject 6 reading Information systems

11 Week Session and date Activity before session Activity in class Activity after session Explanation subject 6 - Business Intelligence (BI) Week 7 Week 8 Week 9 Week 10 Week 11 (Wednesday, 6th Nov) (Friday, 8th Nov) (Wednesday, 13th Nov) (Friday, 15th Nov) (Wednesday, 20th Nov) (Friday, 22th Nov) (Wednesday,27th Nov) (Friday, 29th Nov) (Wednesday, 4th Dec) Subject 7 reading subject 7 reading Explanation subject 7 - Other IT applications for business seminar 5 Delivery 5 - Try a BI solution Subject 8 reading subject 8reading Explanation subject 8 - IT management seminar6 Delivery 6 - Corporate mobile apps analysis Subject 9 reading subject 9 reading Explanation subject 9 - How IT projects work and your role on it seminar 7 Delivery 7 - Conference from an ERP software manufacturer and from a CRM or BI Subject 10 reading subject 10 reading Explanation subject 10 - How to build a low cost IS for SME and start ups seminar 8 Delivery 8 - Business model from an IT perspective seminar 9 Delivery 9 - Low cost IT system map for your own start up Use the business model as the guide for seminar 9 Information systems