New rules. New game. Introducing ConsumerEdge:

Transcription

1 ConsumerEdge

2 New rules. New game. Introducing ConsumerEdge: Software solutions and consultative services to carry you through every stage of Individual consumer marketing on the Internet, from initial strategy and scoping to go-live and post-campaign analysis.

3 Your online entry to the individual market Health care reform is here. Connecting directly to the market will be more important than ever as millions of individuals take control of their own health insurance needs for the first time. The carriers who prepare now will be the ones who succeed in the post-reform environment. Will you be among them? Already more consumers are shopping online for individual health plans to replace or supplement existing coverage. Some go through brokers, some through carriers, some through public and private online exchanges. All demand responsiveness, convenience, and personalized service. ConsumerEdge lets you meet consumers where they live online, on their terms working with them to find the best solution, letting them control the purchasing decision. ConsumerEdge ties in seamlessly with the InsureConnect suite of products. Whether you go directly to the consumer, through a broker, or through an exchange, it will get you to market faster. Key features Smart software. Smart services. Optimal results. ConsumerEdge gives you a complete menu of tools to launch and maintain a successful Individual market sales strategy. It s a la carte, so you choose what works best for you and don t pay for what you don t need. A seamless extension of your brand. ConsumerEdge speaks with your voice. Your brand team sets the direction for everything from look to tone to actual content. We ensure that it all merges seamlessly with your online presence. Clear feature comparisons. Consumers understand what they re getting for their money and what features they can add for a few dollars more, making it easy to upsell and cross-sell. Interactive guidance. Consumers get personalized plan recommendations based on real-time responses, building rapport along with education. Superior broker support. ConsumerEdge streamlines the comparison, quoting, and sale of your Individual offerings for brokers. From click to card. ConsumerEdge links directly with your back-end system for fast end-to-end processing of quotes and renewals. With fewer required touch points, you reach more consumers more cost-effectively, and get them enrolled quickly.

4 Plan Advisor Engaging. Intuitive. Transformational A guide they ll trust Plan Advisor eliminates the mystery and confusion of individual plan comparisons, confidently leading consumers to the options that best fit their needs. Ask questions. Get answers. Short, interactive questions drive Plan Advisor. The answers dynamically cull a narrow set of relevant options from the wide universe of plans. Comparison points are clearly highlighted, making it easy for consumers to understand what they re buying and feel confident about their choice. You set the priorities. You differentiate yourself from your competitors by creating a customer experience that is all your own. You select and shape Plan Advisor s questions. You determine how the answers are weighted, better highlighting your plan offerings. The questions help you educate consumers on plan trade-offs, encourage them to trade up to a better plan, and promote ancillary products such as dental and life offerings. A meaningful conversation. Selecting a health plan can be more than intuitive. It can be as easy as talking with a friend. Conversational Plan Advisor adds the engagement of a true interactive conversation to the ease of Plan Advisor. Consumers make smart choices and strengthen their connection with you at the same time. Software Plan Advisor and Conversational Plan Advisor Interactive guidance makes it easy for consumers to compare plans and select with confidence. Service Plan Advisor/Conversational Plan Advisor design and strategy Integrate Plan Advisor and Conversational Plan Advisor s graphic design with your brand and align plan recommendations with your marketing priorities.

5 Analytics and reporting Real-time insights. Real competitive edge. Knowledge equals targeting power Drawing on more than a decade of health insurance experience, we help you understand the specific needs of your market. Designing the best interactive tools. Thoroughly analyzing and reporting your results. All to ensure that your online presence gives you a true competitive edge. Increased customer retention. Analyze the activities of your book of business and better understand what motivates your customers. Predict the impact of plan and service changes before you make them, boosting customer retention above the all-too-brief average in the Individual market. More effective marketing. Judge the effectiveness of your marketing efforts using real sales and quote data. Increase ROI by honing your messaging to better attract and retain your desired target customer base. Better decision-making. Combine Web analytics and transactional analytics for a more complete picture in real-time dashboards and make smarter business decisions as a result. Software Analytics and reporting Tap real-time data to understand which features consumers value most and which messages they respond to best. Service Analytics strategy Set key performance indicators to optimize plan offerings, guide product development, and target market more effectively.

6 Extend your reach Anywhere, anytime broker access. The easier you make it for brokers to research, quote, and share your plans, the more of an in you ll have with their customers. ConsumerEdge makes your plan information accessible via broker sites and also provides crucial on-the-go functionality. Broker applications. Mobile access enables brokers to research and quote plans as easily from a customer s dining room table as they can from their own office. Electronic signature pads allow brokers to capture and submit legally binding client signatures in the field, expediting the application process and, more importantly, the sale of your plans. Meeting customers where they live online. Your online presence can extend well beyond your own site. In fact, it can be as broad as you choose to make it. Microsite/landing page design and strategy. Connecture can create branded microsites and landing pages that leverage Plan Advisor, InsureConnect Quoting, and other third-party content. You can offer compelling quotes and plan proposals across multiple targeted sites without rebuilding your own Website each time. Real-time customer interaction. Click-to-chat functionality allows for truly personalized interaction with consumers while they re researching plans online. Co-browsing enables customer service reps to provide real-time assistance through a common screen interface, answering questions quickly, intelligently, and accurately.