MARKETING AUTOMATION: Why is still the killer app!

Size: px
Start display at page:

Download "MARKETING AUTOMATION: Why email is still the killer app!"

Transcription

1 MARKETING AUTOMATION: Why is still the killer app! Chaz McGregor SATIC etourism CONVENTION Prepared by Via Media Communications. A Digital and Direct Marketing Agency.

2 Via Media is South Australia s leading Digital and Direct Marketing Agency. We combine strategy, creative, data and technology to connect our clients with today s customers..

3 Former Director Who Am I To Talk? Past Clients

4 Who We Do it For

5 Today s Discussion Marketing Automation: A Practical Definition Upside Case Studies What You Should Do Tomorrow

6 A Definition Marketing Automation is 1. Defining your customer journey 2. Then identifying possible life-cycle touch points 3. And planning marketing programs that match up 4. Using technology that can deliver them automatically 5. To nurture leads into sales and repeat business

7 The Customer Journey PR, Online Advertising DM, Website, SEM, , Blogs, Social Website, SEM, , Social , Share to Social, Social PR, SEM Website, SEM, , Social Awareness Knowledge Consideration Selection Satisfaction Loyalty Advocacy Pre-Purchase Purchase Post-Purchase

8 It s All About ROI Marketing Performance

9 The King is Dead? Commercial returned $40.56 for every dollar spent on it in 2011 source: DMA s 2011 Power of Direct economic-impact study

10 Long Live the King! In 2012, Marketing is predicted to account for $67.8 billion in sales. source: DMA s 2011 Power of Direct economic-impact study

11 Why works It allows targeting It is data driven It drives direct sales It builds relationships, loyalty and trust It supports sales through other channels

12 And most importantly Reach the right audience, With the right content, At the right time!

13 How is this achieved? Behavioral triggered campaigns perform 325% better than simple blast campaigns (Silverpop B2B research)

14 Triggered Campaigns Work Better Volume of s sent Sales Generated 4.1% Triggered Campaigns 95.9 % Batch Campaigns 40.2% Triggered Campaigns 59.8 % Batch Campaigns

15 Appetite for Consumption Average buyer consumes content assets in 60 days (IT buyer) Source: Google/TechTarget Behavioral Research Project Phase 2: is one of the most cost effective and highest returning forms of communicating with a customer throughout the entire relationship life cycle.

16 Behavioural Segmentation Traditional Segmentation Geographic Region Population Density Demographic Age Gender Income Psychosocial Social Class Lifestyle RFM Analysis Recency Frequency Monetary Segmentation 2.0 Adding real-time behavior elements including Purchase Behavior Last purchase date Number of purchases Purchase value Web Behavior Visited your website Viewed a product page Submitted a web form Accessed your online resources Social Behavior Shared your message with others Behavior Clicked an link

17 Behavioural Segmentation Highly relevant to individual or buying stage Based on web activities Set it and forget it Increased Revenue Performance

18 EUROSTAR UK eg: Leisure traveller s conversation Reactivation (not travelled in 12mths) 7. Lastminute availability (tactical) Purchase ticket 1. Confirmation (receipt) 6. Destination inspiration (monthly) Inspiration phase Purchase phase 2. Cross-sell (just after receipt) 5. Leisure newsletter (Quarterly) 3. Pre-travel inspiration (7-10 days before) Non bookers incentive (not booked since subscribed) Subscribe to newsletter 4. Welcome back (Mon after w/e)

19 The Value of Nurturing Nurture campaigns have 2X the Open Rates and 3X the Click-Through-Rates at of one-off s 23% shorter deal times for nurtured than non-nurtured leads Higher win ratios for prospects touched 3-4 times per month by marketing nurture campaigns. 47% higher order value from closed sales that were nurtured versus sales that were not Increase sales-ready leads by 50% using existing staff for nurturing campaigns with little to no incremental investment Source: Aberdeen, Sirius Decisions, Demand Gen Report, and Silverpop Research

20 Campaign Design: If. Then.

21 Abandoned Cart Mails Rock 25% conversion on cart abandoners. Cart program accounts for almost 1/3 of TOTAL yearly sales

22 Abandoned Cart Mails Rock Abandoned Cart s Promotional s Comparison Open Rate 37% 8% 4.6x Click-through rate 41% 14% 2.9x Conversion rate 20% 5% 4x Sales/ $7.46 $.08 97x Source: Silverpop Client

23 Post Purchase Review Requests 14% of those who click place another order 2 nd highest conversion rate next to Abandon Cart s.

24 The Tools Tools we use Other great tools Certified Partner Certified Partner Web 2.0 Platforms Don t forget though

25 So What Do I Do Tomorrow? Define your customer journey Prep a content plan for each step Invest in the tools to support it Do the heavy lifting up front (resource intensive) Test, Refine, Retest, Refine Set and Forget (for a while) Measure, Retest Outsource, but no substitute for immersion

26

27 Want to Talk Some More? Chaz McGregor Twitter: chazmcgregor Skype: chazmcgregor LinkedIn: chazmcgregor

Nurture Registrants with Triggered Email Follow-up

Nurture Registrants with Triggered Email Follow-up Nurture Registrants with Triggered Email Follow-up Will Schnabel VP Business Development, Silverpop wschnabel@silverpop.com Twitter: @wschnabel Silverpop 1400+ customers, 2000+ brands Email Marketing and

More information

The Fundamentals of B2C Marketing Automation for Effective Marketing Communications

The Fundamentals of B2C Marketing Automation for Effective Marketing Communications The Fundamentals of B2C Marketing Automation for Effective Marketing Communications Mark Patron February 2013 Email and Website Optimisation Introduction Marketing automation is a process that uses insight

More information

Advanced Segmentation Strategies. Kristin Esteghlalian

Advanced Segmentation Strategies. Kristin Esteghlalian Advanced Segmentation Strategies Kristin Esteghlalian Relevance is the marketing Holy Grail The primary goal when creating a targeted, relevant marketing campaign should be to: Consolidate customer data

More information

EMAIL MARKETING NURTURING THROUGH GREAT LIFECYCLE EMAILS

EMAIL MARKETING NURTURING THROUGH GREAT LIFECYCLE EMAILS EMAIL MARKETING NURTURING THROUGH GREAT LIFECYCLE www.adi.do LET S DO DIGITAL 2015 INTRODUCTION INTRODUCTION Steve Brown Digital Account Manager Ross Coombes Co-Founder & Director EMAIL MARKETING ALIVE

More information

New Solutions New Opportunities

New Solutions New Opportunities New Solutions New Opportunities What is Penton Marketing Services Penton Marketing Services offers a full range of content solutions, digital services and lead nurturing and qualifying services that leverage

More information

Email Relevance: Three effective tactics to engage subscribers. W. Jeffrey Rice Adam T. Sutton

Email Relevance: Three effective tactics to engage subscribers. W. Jeffrey Rice Adam T. Sutton Email Relevance: Three effective tactics to engage subscribers W. Jeffrey Rice Adam T. Sutton Introductions W. Jeffrey Rice Senior Research Analyst, MarketingSherpa Email: jeffrey.rice@meclabs.com Twitter:

More information

Boost Email Relevancy with Dynamic Content. Using Dynamic Content for Advanced Personalization & Customization

Boost Email Relevancy with Dynamic Content. Using Dynamic Content for Advanced Personalization & Customization Boost Email Relevancy with Dynamic Content Using Dynamic Content for Advanced Personalization & Customization 1 Boost Conversions with Dynamic Content 5/2013 Introduction In this paper we ll discuss using

More information

STATE OF B2B CONTENT MARKETING 2015. Research Report - Jan 2015

STATE OF B2B CONTENT MARKETING 2015. Research Report - Jan 2015 STATE OF B2B CONTENT MARKETING 2015 Research Report - Jan 2015 WHO WE SPOKE TO The respondents we surveyed were predominantly B2B marketers. Over half of them offered a mix of product and services; one-third

More information

Insurance Marketing White Paper The benefits of implementing marketing automation into your email marketing strategy

Insurance Marketing White Paper The benefits of implementing marketing automation into your email marketing strategy Insurance Marketing White Paper The benefits of implementing marketing automation into your email marketing strategy Katie Traynier July 2013 Email and Website Optimisation Introduction Most email marketers

More information

LEAD NURTURING STRATEGY WHITE PAPER. November 2013

LEAD NURTURING STRATEGY WHITE PAPER. November 2013 LEAD NURTURING STRATEGY WHITE PAPER November 2013 TABLE OF CONTENTS 1. EXECUTIVE SUMMARY 2. INTRODUCTION 3. WHAT IS LEAD NURTURING? 4. OUTLINING AN EFFICIENT LEAD NURTURING STRATEGY 4.1. BUYER PERSONA

More information

Uncovering Revenue Opportunities: 10 Ways to Give Your Retail Program a Boost

Uncovering Revenue Opportunities: 10 Ways to Give Your Retail Program a Boost Silverpop From First Click to Lifetime Customer WHITE PAPER Uncovering Revenue Opportunities: 10 Ways to Give Your Retail Program a Boost email.marketing.automation Uncovering Revenue Opportunities: 10

More information

B2C Marketing Automation Action Plan. 10 Steps to Help You Make the Move from Outdated Email Marketing to Advanced Marketing Automation

B2C Marketing Automation Action Plan. 10 Steps to Help You Make the Move from Outdated Email Marketing to Advanced Marketing Automation B2C Marketing Automation Action Plan 10 Steps to Help You Make the Move from Outdated Email Marketing to Advanced Marketing Automation Introduction B2C marketing executives are increasingly becoming more

More information

Preview Agenda. Lead Planning & Nurturing that Converts More Customers

Preview Agenda. Lead Planning & Nurturing that Converts More Customers Lead Planning & Nurturing that Converts More Customers Marketing Profs B2B Forum 2010 Preview Agenda Who is The Annuitas Group? The Changing B2B Buyer Today s B2B Marketer Lead Management Defined Nurturing

More information

Taking your email marke/ng to the next level: segment, target and engage your audience. by Tamara Gielen, Plan to Engage

Taking your email marke/ng to the next level: segment, target and engage your audience. by Tamara Gielen, Plan to Engage Taking your email marke/ng to the next level: segment, target and engage your audience by Tamara Gielen, Plan to Engage About Tamara Gielen 10+ years of experience in email markebng & ecrm Author of Be

More information

Intro to marketing automation the importance of the database Mark Patron 12 th May 2014

Intro to marketing automation the importance of the database Mark Patron 12 th May 2014 Intro to marketing automation the importance of the database Mark Patron 12 th May 2014 Agenda What is marketing automation? Marketing automation applications Case studies 2 Evolution of marketing automation

More information

Trends & ideas for success CRM & Email marketing

Trends & ideas for success CRM & Email marketing Trends & ideas for success CRM & Email marketing Michael Leander michael@michaelleander.me @michaelleander < Twitter Facebook/Linkedin Michael Leander 1 Email not so dead after all... (tell your friends

More information

Integrated Email Marketing 2014

Integrated Email Marketing 2014 Integrated Email Marketing 2014 Improving your Email capabilities Dr Dave Chaffey SmartInsights.com 1 About Dave Chaffey About Dave Chaffey Author of 5 bestselling marketing books now working on 6 th editions

More information

31 Examples of how Microsoft Dynamics CRM Integrates with Marketing Automation

31 Examples of how Microsoft Dynamics CRM Integrates with Marketing Automation 31 Examples of how Microsoft Dynamics CRM Integrates with Marketing Automation Manage Email Campaigns In-House 1. Quickly Design Emails Save time creating marketing emails using drag and drop template

More information

Turning Leads Into Quality Sales by Aligning Sales & Marketing. Presented by NuSpark Marketing

Turning Leads Into Quality Sales by Aligning Sales & Marketing. Presented by NuSpark Marketing Turning Leads Into Quality Sales by Aligning Sales & Marketing Presented by NuSpark Marketing Sales & Marketing Fight Bicker, Bicker Let s Unite Less Lead Loss! Better Conversion Rates! Align Your Organization

More information

las OBSESSION JULY 25-27 CUSTOMER BREAKOUT SESSIONS EXPERIAN CHEETAHMAIL 2012 DIGITAL SUMMIT Empowering Meaningful Relationships

las OBSESSION JULY 25-27 CUSTOMER BREAKOUT SESSIONS EXPERIAN CHEETAHMAIL 2012 DIGITAL SUMMIT Empowering Meaningful Relationships BREAKOUT SESSIONS July 26 11:50 a.m. - 12:35 p.m. Recharge Your Emails Using True Personalization and Remarkable Remarketing Welcome Back! Inactive subscriber engagement strategies that work The Mobile

More information

Em@il Marketing integration and automation tactics that lift conversions and boost ROI.

Em@il Marketing integration and automation tactics that lift conversions and boost ROI. Em@il Marketing integration and automation tactics that lift conversions and boost ROI. How to successfully incorporate social, video, remarketing and marketing automation into your Email Marketing strategy.

More information

Email Marketing Step 1: Maximizing Your Email Sign-up Process

Email Marketing Step 1: Maximizing Your Email Sign-up Process Jessica Best emfluence Digital Marketing Evangelist @bestofjess or @emfluence Email Marketing Step 1: Maximizing Your Email Sign-up Process Best Practices for Your Email Sign-up Process Driving Traffic

More information

Lifecycle Email Marketing YOUR TOP LIFECYCLE EMAIL MARKETING QUESTIONS ANSWERED

Lifecycle Email Marketing YOUR TOP LIFECYCLE EMAIL MARKETING QUESTIONS ANSWERED Lifecycle Email Marketing YOUR TOP LIFECYCLE EMAIL MARKETING QUESTIONS ANSWERED Lifecycle Email Marketing Your Top Lifecycle Email Marketing Questions Answered Lifecycle marketing is changing the way companies

More information

3 KEYS TO TRANSFORMING SALES & MARKETING WITH INBOUND MARKETING

3 KEYS TO TRANSFORMING SALES & MARKETING WITH INBOUND MARKETING 3 KEYS TO TRANSFORMING SALES & MARKETING WITH INBOUND MARKETING 2 2011 by Mark Mathson This work is licensed under the Creative Commons Attribution 3.0 United States License. Please feel welcome to share

More information

RETARGETING. A Beginner s Guide to Retargeting 101

RETARGETING. A Beginner s Guide to Retargeting 101 RETARGETING A Beginner s Guide to Retargeting 101 1 Retargeting 101 Interested in retargeting, but don t know where to start? Allow the following beginner s guide to help you: Retargeting 101 What is Retargeting?

More information

Five Strategies to Build a Successful Email Marketing Campaign

Five Strategies to Build a Successful Email Marketing Campaign Five Strategies to Build a Successful Email Marketing Campaign David Daniels, CEO & Co-Founder - The Relevancy Group, LLC Christopher Nash, Senior Business Optimization Consultant Sitecore Reminders for

More information

Improving Qualified Lead Generation and ROI with Lead Nurturing

Improving Qualified Lead Generation and ROI with Lead Nurturing Improving Qualified Lead Generation and ROI with Lead Nurturing Brian Carroll, Executive Director of Applied Research Kaci Bower, Senior Research Analyst Today, we re going to discuss 1. Key findings from

More information

THE BLUEPRINT FOR MARKETING AUTOMATION

THE BLUEPRINT FOR MARKETING AUTOMATION THE BLUEPRINT FOR MARKETING AUTOMATION Marketing automation adoption will grow by approximately 50% by 2015. -Sirius Decisions, How Marketing Automation Has Evolved in the Last 12 Months, 2012 Way More

More information

PREDICTIVE INTELLIGENCE BENCHMARK REPORT

PREDICTIVE INTELLIGENCE BENCHMARK REPORT PREDICTIVE INTELLIGENCE BENCHMARK REPORT Metrics and Insights from 140+ Million Interactions Table of Contents Predictive Intelligence: Web 3 Predictive Intelligence: Email 7 Recommendations 11 About the

More information

The welcome email report:

The welcome email report: : Benchmark data and analysis for engaging new subscribers through email marketing An Experian white paper Introduction Whether it is an automated text-based opt-in confirmation or a branded welcome message,

More information

Introduction to Integrated Marketing: LEAD NURTURING

Introduction to Integrated Marketing: LEAD NURTURING Introduction to Integrated Marketing: LEAD NURTURING Your company probably spends a lot of time and money generating qualified leads, but how many of those result in closed deals? The truth is, there s

More information

Utilizing Email Metrics to Build your Business Case and Enhance Performance

Utilizing Email Metrics to Build your Business Case and Enhance Performance Utilizing Email Metrics to Build your Business Case and Enhance Performance Simms Jenkins Founder & Principal BrightWave Marketing & EmailStatCenter.com sjenkins@brightwavemarketing.com 404.888.0133 www.brightwavemarketing.com

More information

Digital Intelligence in Dubai: Current status and outlook

Digital Intelligence in Dubai: Current status and outlook Digital Intelligence in Dubai: Current status and outlook Christian Sauer, CEO Webtrekk Smartcon 2015 Dubai Leadership for a Data Driven Economy Importance of Web Analytics 27% 9% 3% 21% Very important

More information

KNOW, GROW & KEEP YOUR CUSTOMERS

KNOW, GROW & KEEP YOUR CUSTOMERS KNOW, GROW & KEEP YOUR CUSTOMERS WINDSORCIRCLE.COM SALES@WINDSORCIRCLE.COM 1-877-848-4113 Windsor Circle is a Customer Retention and Predictive Marketing Platform for retailers. We power big data integrations,

More information

Website Visitor Tracking and Follow-Up Campaigns. Bernie Turner FanOne Marketing Marketing Manager and Digital Strategist

Website Visitor Tracking and Follow-Up Campaigns. Bernie Turner FanOne Marketing Marketing Manager and Digital Strategist 1 What Is A Web Tracking Script? Code placed into a web page Enables visibility of cookied web visitors and identifies individuals to retarget Works with all internet browsers Very important component

More information

The Lead Nurturing. 5 Reasons You Can t Ignore Lead Nurturing; 10 Fundamentals for Your Success. Act-On Best Practices for Email Delivery

The Lead Nurturing. 5 Reasons You Can t Ignore Lead Nurturing; 10 Fundamentals for Your Success. Act-On Best Practices for Email Delivery & The Lead Nurturing 5 & 10 5 Reasons You Can t Ignore Lead Nurturing; 10 Fundamentals for Your Success i The Lead Nurturing 5 & 10 Five Reasons You Can t Ignore Lead Nurturing; Ten Fundamentals for Your

More information

Postgraduate Diploma in Digital Marketing. Awarded by University of California Irvine Extension

Postgraduate Diploma in Digital Marketing. Awarded by University of California Irvine Extension Postgraduate Diploma in Digital Marketing Awarded by University of California Irvine Extension 2 Accelerate your Career Improve Your Career Options with a Professional Postgraduate Diploma University of

More information

Analysis. Marketing Automation: Adding Science to the Art of Marketing. April 2011. Service Area. Business Development Strategies

Analysis. Marketing Automation: Adding Science to the Art of Marketing. April 2011. Service Area. Business Development Strategies Analysis April 2011 Marketing Automation: Adding Science to the Art of Marketing Service Area Business Development Strategies Comments or Questions? Table of Contents Key Highlights... 2 Introduction...

More information

How To Grow Sales By 30% With Lifecycle Marketing. (Plus 12 Quick-Start Campaign Ideas)

How To Grow Sales By 30% With Lifecycle Marketing. (Plus 12 Quick-Start Campaign Ideas) How To Grow Sales By 30% With Lifecycle Marketing (Plus 12 Quick-Start Campaign Ideas) Is Email Marketing Dead? Lifecycle marketing depends on email marketing, so it s only natural to wonder - in the days

More information

ECM 210 Chapter 6 - E-commerce Marketing Concepts: Social, Mobile, Local

ECM 210 Chapter 6 - E-commerce Marketing Concepts: Social, Mobile, Local Consumers Online: The Internet Audience and Consumer Behavior Around 75% (89 million) of U.S. households have Internet access in 2012 Intensity and scope of use both increasing Some demographic groups

More information

Transform Inbound Contacts Into Profits: Best Practices for Optimizing Lead Management.

Transform Inbound Contacts Into Profits: Best Practices for Optimizing Lead Management. Transform Inbound Contacts Into Profits: Best Practices for Optimizing Lead Management. September 2012 OptifiNow September 2012 Transform Inbound Contacts Into Profits: Best Practices for Optimizing Lead

More information

Power up your website s cross-selling & upselling

Power up your website s cross-selling & upselling Power up your website s cross-selling & upselling www.heartinternet.co.uk 1 About these guides Heart Internet Power Up guides As a company with hundreds of thousands of website owners, both big and small,

More information

EXPERIENCE TECHNOLOGY EXPERTS MARKETING AUTOMATION CREATING AN EFFICIENT NURTURE PROGRAMME

EXPERIENCE TECHNOLOGY EXPERTS MARKETING AUTOMATION CREATING AN EFFICIENT NURTURE PROGRAMME EXPERIENCE TECHNOLOGY EXPERTS MARKETING AUTOMATION CREATING AN EFFICIENT NURTURE PROGRAMME Introduction Marketing Automation is the practice of using technology to automatically manage the targeting, timing,

More information

BEHAVIORAL MARKETING THE MOST EFFECTIVE WAY TO MARKET TO BUYERS, NOT SUGGESTED DEMOGRAPHICS

BEHAVIORAL MARKETING THE MOST EFFECTIVE WAY TO MARKET TO BUYERS, NOT SUGGESTED DEMOGRAPHICS 1 BEHAVIORAL MARKETING THE MOST EFFECTIVE WAY TO MARKET TO BUYERS, NOT SUGGESTED DEMOGRAPHICS WHAT IS BEHAVIORAL MARKETING? 2 INDIVIDUAL BEHAVIORS + MARKETING AUTOMATION = BEHAVIORAL MARKETING WHAT IS

More information

The Right B2B Ecommerce Digital Marketing Mix. Allison Platte

The Right B2B Ecommerce Digital Marketing Mix. Allison Platte The Right B2B Ecommerce Digital Marketing Mix Allison Platte April 2015 More and more marketing leaders are being challenged with providing their business with a B2B ecommerce solution. For many in the

More information

Web metrics: deriving value from e-businesse. Rolan Micallef Attard Freelance, Trusted Business Consultant rolan@vol.net.mt

Web metrics: deriving value from e-businesse. Rolan Micallef Attard Freelance, Trusted Business Consultant rolan@vol.net.mt Web metrics: deriving value from e-businesse Rolan Micallef Attard Freelance, Trusted Business Consultant rolan@vol.net.mt Its all about customer-centric centric measurement Web Metrics are measurement

More information

Case Study: How ECI Telecom increased CTR and conversions at the top of the funnel by over 200%

Case Study: How ECI Telecom increased CTR and conversions at the top of the funnel by over 200% Case Study: How ECI Telecom increased CTR and conversions at the top of the funnel by over 200% Michelle Mogelson Levy Associate Vice President, Marketing Programs ECI Telecom Most challenging processes

More information

What's the BUZZ on YOU?

What's the BUZZ on YOU? What's the BUZZ on YOU? Wouldn t you want possibly millions of potential customers, both trade and consumers, as well as journalists, to be buzzing about you? eturbonews is a veteran in travel communication

More information

Lifecycle Marketing. ecommerce & Consumer Portals

Lifecycle Marketing. ecommerce & Consumer Portals Lifecycle Marketing ecommerce & Consumer Portals What is Lifecycle Marketing? Lifecycle marketing is the practice of running marketing campaigns that address your customer s needs and requirements over

More information

FROM ACQUISITION TO ADVOCACY

FROM ACQUISITION TO ADVOCACY FROM ACQUISITION TO ADVOCACY Discovering The Value Of Lifecycle Marketing Written by David Daniels The Relevancy Group, LLC May, 2013 From Acquisition to Advocacy Discovering The Value Of Lifecycle Marketing

More information

White paper. 7 key steps to a great sales pipeline. your technology, expertly marketed

White paper. 7 key steps to a great sales pipeline. your technology, expertly marketed White paper 7 key steps to a great sales pipeline The efficiency of your sales pipeline is the key to your delivery of new business. Take these 7 steps and you are guaranteed to be on the right path to

More information

Hosted by The Marketer Quarterly. Research by The Relevancy Group. Sponsored by MessageGears

Hosted by The Marketer Quarterly. Research by The Relevancy Group. Sponsored by MessageGears Hosted by The Marketer Quarterly Research by The Relevancy Group Sponsored by MessageGears #TRGWebinar Nicholas Einstein Senior Analyst, The Relevancy Group Moderator of Today s Webinar @othereinstein

More information

Onward Reserve: 2.7x Revenue From Segmented Newsletters, 18x Conversions From Automated Emails.

Onward Reserve: 2.7x Revenue From Segmented Newsletters, 18x Conversions From Automated Emails. CASE STUDY Onward Reserve uses ecommerce data to segment weekly email newsletters into 4 variations, leading to: 41% more Opens. 183% more Clicks 233% more Conversions 278% more revenue 39% higher AOV

More information

Leaving Money On The Table

Leaving Money On The Table 10 Ways Retailers Are Leaving Money On The Table Page 1 Let s face it: gaining and retaining customers can often feel like a high stakes match. What s the right balance between what you ll give in the

More information

Journeys CONSUMER-CENTRIC MARKETING PROGRAMS THAT MATTER. The Lifecycle Marketing Agency. Marketing Cloud Gold Partner Partner Advisory Council

Journeys CONSUMER-CENTRIC MARKETING PROGRAMS THAT MATTER. The Lifecycle Marketing Agency. Marketing Cloud Gold Partner Partner Advisory Council Journeys CONSUMER-CENTRIC MARKETING PROGRAMS THAT MATTER The Lifecycle Marketing Agency Marketing Cloud Gold Partner Partner Advisory Council Journeys MARKETING CAMPAIGNS ARE OBSOLETE Today s customer

More information

Grow Your Business with. Nurture Marketing. Convert leads, close sales, and build customer trust using marketing automation and Microsoft Dynamics CRM

Grow Your Business with. Nurture Marketing. Convert leads, close sales, and build customer trust using marketing automation and Microsoft Dynamics CRM Grow Your Business with Nurture Marketing Convert leads, close sales, and build customer trust using marketing automation and Microsoft Dynamics CRM contents 03 Introduction What is nurture marketing?

More information

EMAIL MARKETING REFRESHES

EMAIL MARKETING REFRESHES WHITE PAPER 7 EMAIL MARKETING REFRESHES 7 EMAIL MARKETING REFRESHES The success of an email campaign can be determined by a variety of key performance indicators (KPIs): open ratio, click through ratio,

More information

Multi-Channel Benchmarking Guide H2, 2012. March 2013 Version 1.1

Multi-Channel Benchmarking Guide H2, 2012. March 2013 Version 1.1 Multi-Channel Benchmarking Guide H2, 2012 March 2013 Version 1.1 Contents Introduction... 4 Key Trends... 5 Key Trend Details... 5 Overview... 9 Deliverability... 9 Analysis... 10 Hard Bounce Rate... 10

More information

UP TO 45% INCREASED CONVERSION RATE USING AUTOMATED CAMPAIGNS

UP TO 45% INCREASED CONVERSION RATE USING AUTOMATED CAMPAIGNS SUCCESS STORY: TOYS R US UP TO 45% INCREASED CONVERSION RATE USING AUTOMATED CAMPAIGNS Toys R Us stores are known worldwide as the ultimate destination for kids, big and small! Using the advanced customer

More information

Email Campaign Planning and Production Service

Email Campaign Planning and Production Service Email Campaign Planning and Production Service Wyvern DM Patrick Walker, Head of List Rental and Campaign Management 1 Executive Overview Wyvern DM can provide a full email marketing service from campaign

More information

INTEGRATING CRM, ECOMMERCE AND ANALYTICS

INTEGRATING CRM, ECOMMERCE AND ANALYTICS INTEGRATING CRM, ECOMMERCE AND ANALYTICS MARK JONES Senior Solutions Consultant for ExactTarget Interactive marketing expert specializing on maximizing CRM data TROY BURK CEO & Founder, Right On Interactive

More information

Using email as a lifecycle marketing strategy

Using email as a lifecycle marketing strategy Using email as a lifecycle marketing strategy A guide to implementing email marketing for online travel and holiday companies Katie Traynier April 2013 Email and Website Optimisation Introduction Creating

More information

5 TIPS FOR SETTING MEASURABLE SOCIAL MEDIA GOALS

5 TIPS FOR SETTING MEASURABLE SOCIAL MEDIA GOALS TIP SHEET 5 TIPS FOR SETTING MEASURABLE SOCIAL MEDIA GOALS Social media participation has become a must for businesses today. A survey by CMO in February 2012 revealed that marketers expect to spend almost

More information

Understanding Digital Marketing. Why Digital Marketing is your companies best friend.

Understanding Digital Marketing. Why Digital Marketing is your companies best friend. Understanding Digital Marketing Why Digital Marketing is your companies best friend. 1 Evolution Digital specialise in Digital Marketing, Mobile Marketing and Web Design. OVER 16 YEARS IN THE INDUSTRY

More information

Content Marketing in the UK: 2013 Benchmarks, Budgets, and Trends

Content Marketing in the UK: 2013 Benchmarks, Budgets, and Trends Content Marketing in the UK: 2013 Benchmarks, Budgets, and Trends OVERVIEW: THE STATE OF CONTENT MARKETING IN THE UK Hello Marketers! Welcome to Content Marketing in the UK: 2013 Benchmarks, Budgets, and

More information

Discussion Paper. Email Engagement. Often talked about, never defined. Copyright 2013

Discussion Paper. Email Engagement. Often talked about, never defined. Copyright 2013 Discussion Paper Email Engagement Often talked about, never defined Copyright 2013 FEBRuary 2013 About the document 2 The need for engagement in marketing and in the case of this document, email marketing,

More information

The Scientific Guide To: Email Marketing 30% OFF

The Scientific Guide To: Email Marketing 30% OFF The Scientific Guide To: Email Marketing 30% OFF Who is this guide for? All Marketing and ecommerce Managers at B2C companies. Introduction Science gives us the power to test assumptions by creating experiments

More information

Maximizing Guest Experiences

Maximizing Guest Experiences Maximizing Guest Experiences One Platform: Cross Functional and Scalable Central Data Warehouse with Hospitality Architecture Profile De-duplication Engine 360 Degree Profile of Guests and Prospects ESP

More information

GUIDE THE ULTIMATE GUIDE TO A LEAN, MEAN, LEAD GEN MACHINE. How to make online lead generation work for your business. Firstbase

GUIDE THE ULTIMATE GUIDE TO A LEAN, MEAN, LEAD GEN MACHINE. How to make online lead generation work for your business. Firstbase GUIDE THE ULTIMATE GUIDE TO A LEAN, MEAN, LEAD GEN MACHINE How to make online lead generation work for your business Firstbase INTRODUCTION INTRODUCTION In today s digital world, online lead generation

More information

MARKETING AUTOMATION REFERENCE GUIDE

MARKETING AUTOMATION REFERENCE GUIDE MARKETING AUTOMATION REFERENCE GUIDE MARKETING AUTOMATION REFERENCE GUIDE TACTIC DESCRIPTION PAGE NEWSLETTER & SUBSCRIPTION SIGN-UP FORM WELCOME RESPONSE AUTOMATED EMAIL ACQUIRE OPT-IN FROM PAST PURCHASERS

More information

Driving Results with. Dynamic Creative

Driving Results with. Dynamic Creative Driving Results with Dynamic Creative Introduction In the world of digital advertising, reaching people is no longer the number one problem brands face when they plan a campaign. Ad networks and servers,

More information

absolutely-interactive MA

absolutely-interactive MA absolutely-interactive MA Fully Integrated Marketing Automation - v1.1 What is Marketing Automation? Marketing Automation (MA) is the use of online technologies to automate digital campaigns and capture

More information

5 Tips For Setting Measurable. Social Media Goals. 5 Tips for Measurable social media goals

5 Tips For Setting Measurable. Social Media Goals. 5 Tips for Measurable social media goals 5 Tips For Setting Measurable Social Media Goals 1 introduction Five practical tips for setting measurable social media goals Social media participation has become a must for businesses today. A survey

More information

Online Lead Generation:

Online Lead Generation: Online Lead Generation: A Guide for B2B Owners & Marketers Online Lead Generation: A Guide for B2B Owners & Marketers Table of Contents Introduction 21 Key Research Findings About Lead Gen The Role of

More information

Define, Benchmark, Evaluate: A Guide to Assessing Your Email Marketing Performance

Define, Benchmark, Evaluate: A Guide to Assessing Your Email Marketing Performance WHITE PAPER Define, Benchmark, Evaluate: A Guide to Assessing Your Email Marketing Performance Define, Benchmark, Evaluate: A Guide to Assessing Your Email Marketing Performance As marketers, we wear many

More information

How Airlines Can Use Email To Promote New Routes and Services Case studies and notes for airlines

How Airlines Can Use Email To Promote New Routes and Services Case studies and notes for airlines How Airlines Can Use Email To Promote New Routes and Services Case studies and notes for airlines Helping travel companies generate quality leads online. How Airlines Can Use Email To Promote New Routes

More information

10 TIPS FOR SUCCESSFUL

10 TIPS FOR SUCCESSFUL PLATINUM FREE REPORT Email marketing campaigns are essential elements of any marketing strategy. They communicate and build relationships with prospects, gather important data, and help boost marketing

More information

Email Marketing Strategy Guide NewZapp.co.uk - 2007. Introduction. Where are you now?

Email Marketing Strategy Guide NewZapp.co.uk - 2007. Introduction. Where are you now? Email Marketing Strategy Guide NewZapp.co.uk - 2007 Introduction In recent years Email Marketing has seen huge growth in the UK and worldwide. In this document we ll look at the key areas of an Email Marketing

More information

Magento Extension for Integrated Email Marketing

Magento Extension for Integrated Email Marketing Magento Extension for Integrated Email Marketing The Jarrang email marketing extension for Magento: Make your email marketing go further and deliver more Communicating effectively with your customers is

More information

Google AdWords Remarketing

Google AdWords Remarketing Google AdWords Remarketing AdWords remarketing is not only great for driving visitors back to your website to convert but is also great at improving your branding which in effect increases conversion and

More information

192.2 billion emails will be sent daily in 2016! STAND OUT. www.spanglobalservices.com. Email id: info@spanglobalservices.com. Call Us: 877-837-4884

192.2 billion emails will be sent daily in 2016! STAND OUT. www.spanglobalservices.com. Email id: info@spanglobalservices.com. Call Us: 877-837-4884 192.2 billion emails will be sent daily in 2016! STAND OUT Call Us: 877-837-4884 Email id: info@spanglobalservices.com www.spanglobalservices.com B2B - Bot To Business Index Email Marketing 3 Why Email

More information

B2B EMAIL MARKETING 6 STEPS TO BETTER 6 STEPS TO B2B EMAIL MARKETING SUCCESS. Phone: (+1) 718 303 1864. www.mailigen.com

B2B EMAIL MARKETING 6 STEPS TO BETTER 6 STEPS TO B2B EMAIL MARKETING SUCCESS. Phone: (+1) 718 303 1864. www.mailigen.com 6 STEPS TO B2B EMAIL MARKETING SUCCESS 6 STEPS TO BETTER 1 B2B EMAIL MARKETING Mailigen Email Marketing Solutions Phone: (+1) 718 303 1864 www.mailigen.com 2 60% of marketers believe email marketing produces

More information

Inbound & Outbound Marketing

Inbound & Outbound Marketing Inbound & Outbound Marketing Agency with a creative heart and a technological backbone sales@mcounts.com @mcountsindia Why Us One Stop Shop We are your full-stack marketing partner, including email, display

More information

Right Message, Right Person, Right Time

Right Message, Right Person, Right Time Right Message, Right Person, Right Time We can rely on Emailcenter for help whenever we need it. Their support is first-class. Gocompare.com ABOUT US Emailcenter was founded in 1999 by current Managing

More information

How. B2B Companies. Can Generate More Demand and Better Leads at Less Cost

How. B2B Companies. Can Generate More Demand and Better Leads at Less Cost How B2B Companies Can Generate More Demand and Better Leads at Less Cost A How B2B Companies Can Generate More Demand and Better Leads at Less Cost As many B2B marketers already know, it is important to

More information

IS YOUR WEBSITE LEAKING LEADS?

IS YOUR WEBSITE LEAKING LEADS? GETSMARTCONTENT ACCOUNT BASED MARKETING IS YOUR WEBSITE LEAKING LEADS? Always Relevant Marketing Catches Missed Opportunities to Connect www.getsmartcontent.com I. THE DREAM OF THE MARKETER It s the dream

More information

THE B2B FULL-FUNNEL MARKETER S HANDBOOK

THE B2B FULL-FUNNEL MARKETER S HANDBOOK THE B2B FULL-FUNNEL MARKETER S HANDBOOK Brand Awareness Content Engagement & Education Lead Generation & Sales Conversions The B2B Full-Funnel Marketer s Handbook For business-to-business marketers, the

More information

Marketing Automation User; 2010 marketing review notes and 2011 plans

Marketing Automation User; 2010 marketing review notes and 2011 plans Marketing Automation User; 2010 marketing review notes and 2011 plans Each December we ask our marketing customers if they would like to participate in a short, informal yearend review. The scope of the

More information

A Business Owner s Guide to: Lead Nurturing

A Business Owner s Guide to: Lead Nurturing A Business Owner s Guide to: Lead Nurturing A Business Owner s Guide to: Lead Nurturing Did you know that when people visit your website, 95% of them are merely conducting research? In fact, only 5% of

More information

10 STEPS. To a Successful Turnkey Lead Generation Program for Your Sales Channel

10 STEPS. To a Successful Turnkey Lead Generation Program for Your Sales Channel 10 STEPS To a Successful Turnkey Lead Generation Program for Your Sales Channel Overview Companies that support channel partners in lead generation efforts drive up to 30% more overall revenue growth than

More information

Email remarketing Best practices guide

Email remarketing Best practices guide Email remarketing Best practices guide What is email remarketing? Email remarketing is the practice of sending targeted emails to Website visitors based on their unique site behavior. It involves the use

More information

Email Marketing Insight 2011

Email Marketing Insight 2011 Email Marketing Insight 2011 A research project into Irish marketers use of email Produced by in conjunction with Contents Introduction 1 Foreword by Tom Trainor 1 Introduction by Andrew O Shaughnessy

More information

10 Online Marketing and Email Trends Guaranteed to Increase Your Success

10 Online Marketing and Email Trends Guaranteed to Increase Your Success 10 Online Marketing and Email Trends Guaranteed to Increase Your Success Reggie Brady reggie@reggiebrady.com (203) 838-8138 Regina Brady 2011 all rights reserved Agenda Benchmarks and how do you rate?

More information

MEASUREMENT. Blogging ROI. 100 stats for Content Marketers

MEASUREMENT. Blogging ROI. 100 stats for Content Marketers Blogging ROI 100 stats for Content Marketers Blogging ROI: 100 stats for Content Marketers CONTENTS: Blogging and SEO Blogging frequency Length of blog posts Lead generation from blogging B2B blogging

More information

B2B Marketing Outlook Australia 2011 A research report exploring B2B marketing usage, intentions and directions

B2B Marketing Outlook Australia 2011 A research report exploring B2B marketing usage, intentions and directions B2B Marketing Outlook Australia 2011 A research report exploring B2B marketing usage, intentions and directions March 2011 Research conducted by: Research supported by: 2011 Green Hat Marketing Pty Ltd.

More information

Adwords & Online Marketing

Adwords & Online Marketing Adwords & Online Marketing #LexisSeminar Join in the discussion LexisClick s vision The digital marketing experts for ambitious SMEs on their journey to becoming market leaders Introduction to LexisClick

More information

Table of Contents. Copyright 2011 Synchronous Technologies Inc / GreenRope, All Rights Reserved

Table of Contents. Copyright 2011 Synchronous Technologies Inc / GreenRope, All Rights Reserved Table of Contents Introduction: Gathering Website Intelligence 1 Customize Your System for Your Organization s Needs 2 CRM, Website Analytics and Email Integration 3 Action Checklist: Increase the Effectiveness

More information

Increasing Marketing ROI with Customer Analytics. 2013 IBM Corporation

Increasing Marketing ROI with Customer Analytics. 2013 IBM Corporation Increasing Marketing ROI with Customer Analytics 1 The agenda The Marketer s Evolving Role Data/Analytics Based Decisions Customer Analytics to Increase ROI ROI in Action 2 The Marketer s Evolving Role:

More information

The B2B Marketing Landscape...2. Why Marketing Automation?...3. Maximize ROI...4. Drive Sales & Accelerate the Funnel...6

The B2B Marketing Landscape...2. Why Marketing Automation?...3. Maximize ROI...4. Drive Sales & Accelerate the Funnel...6 Table of Contents Interested in what marketing automation can do for your marketing and sales teams? Peruse through our CMO Toolkit to get information about the marketing automation capabilities that you

More information

THE STATE OF EMAIL MARKETING BY INDUSTRY

THE STATE OF EMAIL MARKETING BY INDUSTRY THE STATE OF EMAIL MARKETING BY INDUSTRY January 2016 The State of Email Marketing by Industry 2016 The State of Email Marketing by Industry 2016 1 2 CONTENTS Executive Summary and Key Findings Foreword

More information