Universit it C y i ommun t ca i ti & ons Marketing Web Workshop Day 2010
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1 University it Communications & Marketing Web Workshop Day 2010
2 Tips & Tricks for Facebook & YouTube Page Administrators i t Presenters: Lin Danes, ldanes@kent.edu Director, Web Services & Interactive Media Cathie Hurd, churd@kent.edu Coordinator, Electronic Communications & Web Content Services Tim Priester, tprieste@kent.edu Coordinator, Electronic Communications & Web Content Services
3 Facebook & YouTube Base Planning
4 Strategy Five Primary Goals/Objectives Business Aligned How Things Are Different with Function Groundswell Groundswell Objective Research * Listening Monitor customer conversations with each other Marketing * Talking Participate in conversations Sales * Energizing Make it possible for customers to sell each other Support * Supporting Enable customers to help each other Development Embracing Help customers help each other to come up with ideas to improve services and products Groundswell, pg. 69, Charlene Li, Josh Bernoff; *Kent State Goal
5 Kent State Institutional Page Goal(s) Supported by: Content maintenance plan Content administrator to review, track down and respond to questions
6 Facebook Tactics Rules of Thumb Monitor wall daily Respond within in 48 hours Stats t monthly 12,000+ fans last night Monthly content updates Events - Video Photo albums Headline news post, as warranted
7 Analytics Monitor Analytics Via Insights Create a segment in Google Analytics (covered in Google Analytics session) Tealium, social media web analytics plug in with Google (2,000 one-time set up fee, $250/month) What to Monitor Fans, followers Activity Tone of discussions
8 Facebook In More Depth, Tim Priester
9 Facebook Definitions Types of Facebook Pages Profile Fan Page Group
10 Facebook Tips Types of Facebook Pages
11 Facebook Tips Connecting with Other Kent State Groups
12 Facebook Tips Connecting with Other Kent State Groups
13 Facebook Static FBML Creating Personalized Content
14 Facebook Static FBML Creating Personalized Content
15 Video In More Depth, Cathie Hurd
16 Why Use Video? People watch them Research shows that videos were 50 times more likely to receive an organic first page ranking than traditional text pages. Posting online is inexpensive Services like YouTube allow you to post video for free Viral Social media sites encourage video posting and sharing; integration of social media sites with video sharing sites
17 Optimization Making Sure Your Video Reaches Its Core Audience
18 Video Tips Search engines use video title and description to find your video so make your title count and include tags and a description. Provide excellent content t and keep your videos short (average video is 3.8 minutes long) Include your URL in your video so users can go directly to your website
19 Take advantage of branding opportunities by including your logo Provide a link to your website in your video description Go beyond YouTube by enbedding your video on your own website and your other social media sites, like Facebook
20 YouTube Tricks & Tips Create your own YouTube account to post videos; embed your videos to your own website Or Use Kent State videos from YouTube and embed on your own web pages
21 Go to 1. Locate the video you want to use 2. Click on its title to get to its actual YouTube location this is where you ll find the embed code.
22 Once you re at its YouTube location, find the Embed button located below video.
23 Once you click on the embed button, you ll see the embed code and all the different options you can use for you video. When you have everything set the way you want, copy the embed code. We typically use We typically use the 560 x 340 size.
24 If you re working in CommonSpot: 1.Insert a new element on your page 2.Select the YouTube element from the Video category 3.Paste your embed code into that element
25 YouTube Resources YouTube Help for setting up an account Successful Online Video Marketing
26 Facebook Resources Facebook Developer Website 9 Ways to Enhance Your Facebook Fan Page com/9 ways to-enhance-your-facebook-fan-page Top branded Facebook sites - branded-facebook-pages-june-2010-clear- winners-emerge/
27 Social Media Resources Groundswell, Charlene Li & Josh Bernoff Making the Most of Social Media Marketing - li k / PR Daily e-newsletter - UCM will develop a Guide to Social Media this fiscal year * Colorado State: (could be very helpful guide/model as other departments continue to create social media presences) Ball State: SocialMediaPolicy as hx Depaul: University of Kansas: com/forum/attachment/download?id= %3auploadedfi35%3a703
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