3. How to develop the Information Management Strategy that prevents wasting your SOA investment.

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1 Linda Kresl, BI Manager, Mentor Graphics MIT IQ Symposium, July 17-19, 2008 Boston, MA. Welcome! 1 Quality Information as a Service for SOA 1. How to relate the Service Component to your business entities. 2. How to build a high quality data service that enables all other services. 3. How to develop the Information Management Strategy that prevents wasting your SOA investment

2 Who are we? Fastest growing of the top tier EDA companies Market leadership in key segments ESL Functional Verification Analog-Mixed Signal Design for Manufacturing Integrated Systems Design Leader in Verification Standards Worldwide support, training and consulting 3 Mentor Graphics Wilsonville, Oregon U.S.A. Headquarters 300,000 Square Feet of Office & Laboratory Space 4,350 Employees Worldwide 1,000 at Wilsonville, Oregon Headquarters 4 411

3 Mentor Graphics around the World R&D Sites Sales Offices 5 Mentor Offers Integrated Design-to-Fab Design Sierra Olympus-SoC Manufacturing-driven closure P&R architecture is the discontinuity of the 65/45/32/22 nm era Calibre DRC, Calibre LFD Calibre DFM, Calibre xrc Calibre RET, Calibre MDP YieldAssist Mentor Graphics now delivers an integrated design-to-fab solution for 65/45 nm and beyond FAB 6 412

4 Mentor s ESL Architectural Tools System Architect Assess performance and power of TLM blocks Validate hardware against real software execution Quickly analyze architecture alternatives Vista Easily debug SystemC transaction-level models IDE-style project creation and advanced debugging Intuitive transaction sequence viewer Visual Elite SD Design & assemble mixed SystemC / HDL models Intuitive SystemC / HDL text and graphical design Create TLM virtual prototypes for software development A complete hardware design suite for architectural exploration and optimization 7 Data is the Foundation. Aligning the Application and Data Points of View In the Gartner Report: Key Issues for Data Management and Integration, 2006 Ted Friedman writes: What impact will enterprise information management have on approaches such as service oriented architecture? New approaches to architecture and implementation of applications, such as SOA, are creating pressure to increase the availability, timeliness of delivery, consistency and auditability of data. Without a strong focus on data at the foundation of their initiatives, organizations will fail in capturing the benefits of speed and agility they seek from SOA. Our research will analyze the key dependency points between EIM and SOA to expose the risks of failing to align the application and data points of view

5 What is Service Oriented Architecture? SOA is a method of conceptualizing, designing & building applications by assembling reusable building blocks, each of which is usually represented as a service. 9 Service Components Service Component (and interface) main entities in the SOA Concept specify them uniquely

6 Entities A person, place, or thing that the business cares enough about to store and track information. 11 Data Model is a communication vehicle for the business FINANCE CUSTOMER generate revenue SALES COMPETITOR purchase monitors PRODUCT works is sold MARKETING HUMAN RESOURCES provides service to supplies VENDOR

7 What is a data service? 13 Data Services...a necessity for SOA The advantage of a data service is the ability to bind many different data types into one unified enterprise-wide data model, including schema and content. Manages poorly designed and normalized data without having to force fixes to the back-end systems

8 Link Services to the required data Enterprise Data Warehouse Data tied back to Common Information Model 15 Data Services Mapping Web Services layer is composed of data services and business services. Business and IT meet in the web services layer. IT supplies data services, codes, and domain types for building business services. Data model meta-data is converted into web schema meta-data for the SOA implementation. SOA Orchestration Reliable Monitor Report Govern Log Secure Authorize Deploy Policy Locate Manage Audit Performance Web Services Uncoupled Business Services Coarse grained Data Services CRUD Data Access Layer Operational Data Store Enterprise Service Bus Customer Policy Product

9 Data Driven Touch Points Master Data Management SOA Service Oriented Architecture Data Data Modeling MDR ESB Enterprise Service Bus ETL Extract/Transform/Load Customer Policy Product Database Source: ObjectRiver 17 Establish an Information Quality Process Plan Design Source Develop Forecast Sell-In Sell-in Buy Make Allocate Deliver Merch. Sell-thru Tie your data quality process to your business process. Data Definition Quality Assessment P4 Reengineer and Correct Data Corrected Data P1 P2 P3 Assess Data Definition & Information Architecture Quality Assess Information Quality Measure Nonquality Information Costs P5 Improve Information Process Quality Process Improvement P6 Establish the Information Quality Environment Source: Larry English

10 Information Quality Management will focus on the following activities: Information Quality Data Modeling Data Stewardship Business Process Modeling Meta-Data Content Data Standards Data Architecture Goals & Metrics Conceptual Logical & Physical Business Rules Entity/Attribute Definition Data Remediation Data Scrubbing Data Goverance Data Standards Compliance Identify business process owners Model the business/system processes Measurement & Analysis 19 Business Processes

11 MEASURES OF QUALITY Single Version of the Truth 3 RD Party Point of Sale Internal Systems Manufacturing Carriers Distribution Centers Suppliers Retail POS Production Procurement Order Fulfillment Fin Mgmt Logistics Contracts Inventory Data Model Driven Design Procurement POS Logistics Order Fulfillment Contracts Master Data Inventory Financial Mgmt Production Enterprise Data Warehouse 21 Tools that can help you improve your process... Value Stream Mapping Technique for capturing processes as is (current state) to be (future state)

12 Stabilize before you Improve Which player did better in this round? Which is likely to do better after several rounds of play? 23 Coupling Principles Centralized SOA SOA Service Oriented Architecture ETL Extract Transform Load IQM Information Quality Management EDA/ESB Event Driven Architecture Enterprise Service Bus Source: ObjectRiver

13 Service Level Agreement A SLA is a formal negotiated agreement between two parties. 25 Information Quality Management Strategy drives SOA

14 Common Information Model Source: Eskil Swende 27 Zachman Framework Master the Art of Problem Solving Develop a hypothesis and test it. Check results and adjust your plan. Be relentless in pausing to learn from what just happened?

15 What now...? Taking it back to the job Quality Information as a Service for SOA - Questions?

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