IKEA Vestby - Norway. New store, 2 Level Store, Parking on ground and under store PROGRAMME STORE AND SITE STUDY

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1 New store, 2 Level Store, Parking on ground and under store PROGRAMME

2 Store & Site Study The purpose of this binder is to ensure that the store is designed and dimensioned according to the current valid principles that best secure the necessary preconditions for a successfull implementation of the IKEA Retail system at this location. The IKEA retailer accepts all risk associated with the implementation and use of the of solutions described in this document. Inter IKEA Systems B.V. accepts no responsibility for compliance with local rules and regulations or liability for damages resulting from the implementation and use of the solutions. The drawings contained in this binder are the exclusive property of Inter IKEA Systems B.V. and shall not in any way or for any purpose be used, copied, reproduced, distributed or modified to a third party without the prior written consent of Inter IKEA Systems B.V. Furthermore, any copies (hard or electronic) of the drawings provided by Inter IKEA Systems B.V. or made with its consent shall be immediately returned to Inter IKEA Systems B.V., destroyed or deleted (in the case of electronic copies) after their intended use. Proposal made by Inter IKEA Systems Service AB through architect: Arne Uhlander, Jackie Sang Handover date: Store & Site Study approved by: Date: Christian Barréus Manager Store Design and Retail Architecture Inter IKEA Systems Service AB Inter IKEA Systems Service AB Box 00, SE Ödåkra SWEDEN Phone: +46 (0) Fax: +46 (0) Mats Agmén Managing Director Inter IKEA Systems Service AB

3 PROGRAMME Prerequisites TABLE OF CONTENT 04 Site prerequisites - Store programme 05 Site prerequisites - Location 06 Site prerequisites - Photo 07 Dimensioning 08 Dimensioning Capacity

4 Site prerequisites - Store programme PROGRAMME The site is located along the highway E6 close to Vestby centre. An IKEA original standard store on pillars is planned to be used for this site. The aim is to optimise the location of the store with good visibility and accessibility and with efficient flows for goods as well as parking. The aim is also to design an highly efficient IKEA store. In line with the new distribution strategy the store will be served from a multi functional logistic unit (MFLU), which means new opportunities regarding capacity and volume through store. Challenges for the project are the size and shape of the site. Pedestrians accessibility from Vestby station (train and bus) is needs to be taken care of in the project. IKEA Retailer Tormod Flaten Johnsen

5 Site prerequisites - Location RETAIL PROGRAMME Norway SLO TO O % 2 7% RETAIL SHOPPING MALL 2% 5% COMING WITH BUS AND TRAIN City FURUSET SLEPENDEN 6% OSLO RETAIL + % COMING FROM VESTBY + 50% VESTBY CEMETERY Y E6 HIGHWA CHURCH + + RESIDENTIALS LARVIK % COMING BY CAR Train FARMER HOUSE 3.3% + Bus Building limit New IKEA store TO SWEDEN Existing IKEA stores IKEA traffic flow in IKEA traffic flow out Railway Main pedestrian flow Main bicycle flow 5

6 Site prerequisites - Photo View from north: Possible long distance visibility of the IKEA store reduced due to terrain vegetation along the highway and the fly over to the site. 2. View from north: good overview of the site. 3. View from the west (church): 4. View from south east: good overview of the site. 5. View from south: 6. View from west (E6): 2 SHOPPING MALL 2 % 2 RETAIL CEMETERY % CHURCH + Y E6 HIGHWA % COMING BY CAR FARMER HOUSE % + 6

7 IKEA Vestby Store & Site Study Av forretningsmessige årsaker er sidene 7 og 8 er fjernet fra dette dokumentet. Billingstad Pål Walberg

8 STORE & SITE STUDY Analysis TABLE OF CONTENT 0 Alternative locations on site Alternative locations on site 2 Store components and flows standard store 3 Store components and flows small warehouse 4 Store components and flows high-level picking 5 Principle elevations 6 Store & Site Study summary

9 Alternative locations on site Alternative - Original Standard IKEA Store (OSIS Store) Facing north Facing east Visibility + Customers meet the entrance. + Short facade towards the church. + Glass house seen from a long distance on road E6. P Visibility +/- Customers meet the glass house, not the entrance. + Glass house seen from a long distance on road E6. - Long facade towards the church. P Entrance/Exit Site boundary IKEA building Extension possibilities Building limit IKEA traffic flow in Visibility of IKEA store In & out traffic Glass house IKEA traffic flow out IKEA goods traffic flow Railway IKEA navigation tower Possible access point 0

10 Alternative locations on site Alternative 2 Store with a Small Warehouse and Alternative 3 Store with High Level Picking. (same fotprint) Facing north Facing east Visibility + Customers meet the entrance. P Visibility +/- Customers meet the glass house, not the entrance. P + Short facade towards the church. + Glass house seen from a long distance on road E6. + Glass house seen from a long distance on road E6. - Long facade towards the church. Entrance/Exit Site boundary IKEA building Extension possibilities Building limit IKEA traffic flow in Visibility of IKEA store In & out traffic Glass house IKEA traffic flow out IKEA goods traffic flow Railway IKEA navigation tower Possible access point

11 Store components and flows standard store Alternative - Original Standard IKEA Store (OSIS Store) 38 m2 GLASS HOUSE GOODS RECEIVING AREA 39 m2 GLASS HOUSE PARKING AREA 80 m2 WAREHOUSE m2 SELF-SERVE FURNITURE AREA m2 MARKET HALL 6 28 m2 CUSTOMER SERVICE AREA 49 m2 CHECK-OUT AREA 646 m2 CUSTOMER SERVICE AREA 980 m2 EXIT 962 m2 CUSTOMER SERVICE AREA 5 m2 EXIT 92 m2 IKEA RESTAURANT & CAFÉ 0 m2 ENTRANCE AREA 039 m2 ENTRANCE AREA 262 m m2 OFFICE / CO-WORKER AREAS 293 m2 46 m2 GLASS HOUSE Open to below available for technical areas 708 m2 Conclusion - Over capacity of parking spaces under the store. - Over capacity of volume in warehouse. - Over capacity of seating in restaurant. IKEA WORDMARK OPEN BELOW SHOWROOM 6 75 m2 OPEN BELOW IKEA WORDMARK IKEA RESTAURANT & CAFÉ 945 m2 OFFICE / CO-WORKER AREAS 57 m2 52 m2 Parking area Goods receiving area IKEA traffic flow in 2 Entrance area Showroom IKEA Restaurant & Café Check-out area Customer service area Exit and bistro area IKEA traffic flow out Customer flow Goods flow P Market hall Office and co-worker area Goods flow automized Self-serve furniture area Mechanical area Trolley flow Warehouse Other areas Trash flow Co-worker flow 2

12 Store components and flows small warehouse Alternative 2 - Store with a Small Warehouse 38 m2 GLASS HOUSE GOODS RECEIVING AREA 39 m2 80 m2 PARKING AREA MARKET HALL 6 28 m2 SELF-SERVE FURNITURE AREA m2 WAREHOUSE 377 m2 CHECK-OUT AREA 646 m2 CUSTOMER SERVICE AREA 988 m2 EXIT 962 m2 ENTRANCE AREA IKEA RESTAURANT & CAFÉ 0 m2 EXIT 92 m2 CUSTOMER SERVICE AREA 5 m2 ENTRANCE AREA 039 m2 262 m2 OFFICE / CO-WORKER AREAS GLASS HOUSE 293 m2 46 m2 Open to below available for technical areas 544 m2 04 m2 Conclusion Smaller warehouse due to smaller need of volume. + Smaller footprint. + Fullfilling parking needs. + More suitable to the small site. - Under capacity of square meter in warehouse. - A small over capacity in restaurant. IKEA WORDMARK SHOWROOM 6 75 m2 OPEN BELOW OPEN BELOW IKEA WORDMARK IKEA RESTAURANT & CAFÉ 945 m2 OFFICE / CO-WORKER AREAS 57 m2 384 m2 Parking area Goods receiving area IKEA traffic flow in 2 Entrance area Showroom IKEA Restaurant & Café Check-out area Customer service area Exit and bistro area IKEA traffic flow out Customer flow Goods flow P Market hall Office and co-worker area Goods flow automized Self-serve furniture area Mechanical area Trolley flow Warehouse Other areas Trash flow Co-worker flow 3

13 Store components and flows high-level picking Alternative 3 - Store with High-level Picking WAREHOUSE 268 m2 38 m2 GLASS HOUSE GOODS RECEIVING AREA 39 m2 80 m2 PARKING AREA MARKET HALL 6 28 m2 SELF-SERVE FURNITURE AREA m2 CHECK-OUT AREA 646 m2 CUSTOMER SERVICE AREA 587 m2 EXIT 962 m2 ENTRANCE AREA IKEA RESTAURANT & CAFÉ 0 m2 EXIT 92 m2 CUSTOMER SERVICE AREA 88 m2 ENTRANCE AREA 039 m2 262 m2 OFFICE / CO-WORKER AREAS GLASS HOUSE 293 m2 46 m2 Open to below available for technical areas 544 m2 04 m2 Conclusion Smaller warehouse due to smaller need of volume. + Smaller footprint. + Fullfilling parking needs. + More suitable to the small site. + Fullfill capacity needs. - A small over capacity in restaurant. IKEA WORDMARK SHOWROOM 6 75 m2 OPEN BELOW Possible HLP 28 m2 OPEN BELOW HLP 2 88 m2 IKEA RESTAURANT & CAFÉ 552 m2 OFFICE / CO-WORKER AREAS 577 m2 384 m2 Parking area Goods receiving area IKEA traffic flow in 2 Entrance area Showroom IKEA Restaurant & Café Check-out area Customer service area Exit and bistro area IKEA traffic flow out Customer flow Goods flow P Market hall Office and co-worker area Goods flow automized Self-serve furniture area Mechanical area Trolley flow Warehouse Other areas Trash flow Co-worker flow 4

14 Principle elevations The IKEA store trade dress elements The distinctive IKEA store trade dress enables the IKEA store and IKEA retailer to stand out from other retailers and strengthens the impact of the perception of the IKEA Brand The image shown is a generic model of an IKEA original standard store Below is a list highlighting the key components of the IKEA store trade dress:. The IKEA blue and yellow colours 2. IKEA wordmark 3. The "Home furnishings" signature 4. IKEA yellow store entrance 5. Yellow front of entrance/exit canopy 6 The IKEA facade banner 7. IKEA flags 8. National flags 9. IKEA navigation tower Other important visual elements to implement. Traffic guidance recomendation NCS S 4550-R80B IKEA blue NCS S 070-Y0R IKEA yellow 2. IKEA outdoor costumer guidance 3. Billboards on parking 5

15 Store & Site Study summary This information needs to be clarified before a Store Order meeting, and is part of the Store Order agenda:. Mandatory IKEA navigation tower might not be possible to implement. IKEA retailer need to negotiate with authorities. If not possible, IKEA retailer need to apply for exemption at IKEA Concept Monitoring before Store Order and to study alternative solutions to secure visibility from highway together with IISSAB in next phase. Project information: Store format: 2 Level Store Store type: Standard store Store context: Standalone with independant infrastructure Parking application: Parking on ground and under store 2. Do a traffic study for acces/expresspoints and sorounding infrastructure. 3. Need of space for buses coming from long distance? IKEA retailer to confirm. 4. How many trailer parking spaces? IKEA retailer to confirm. 5. Secure roads for pedestrians and bicycles connected to surrounding infrastructure. 6. Number of restaurant seats must be confirmed by IKEA retailer in store order. 7. For ALT 2 The store is missing 3000 square meters in the furniture areas of the store which risks the mandatories 3 and 36 for the minimum range size, 4 for minimum number of pieces sold via Self-serve furniture area and the mandatory 40 that all articles are available for immediate take-away along with increasing local local shortages, damages and operational costs. IIS B.V. strongly recommends that the retailer considers how this impacts the IKEA customer and IKEA store operations. 8. Vertical transportation from exit down to parking needs to be further studied in the next phase. 6