Coop case: the position, the guarantees system, the information to the consumers

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1 Coop case: the position, the guarantees system, the information to the consumers Claudio Mazzini Resp. Innovazione e Valori COOP Italia Claudio Mazzini - COOP ITALIA

2 COOP is the largest italian supply chain COOP figures Cooperatives Turnover (million of ) Stores Employees Members big small

3 COOP ITALIA COOP ITALIA 2 corporate headquarters 400 employees Its functions are: the buying and marketing Headquarter of the Coop System at national level. COOP label Products development

4 Coop Private Label Grocery Fresh Meat/fish Fruits and vegetables Non food Total (2008)

5 To Garantee Quality and Safety Good Healthy Ecological GMO free Ethical Good value

6 COOP ATTITUDE BIOTECHNOLOGIES COULD REPRESENT A GREAT OPPORTUNITY BUT In the NUTRITION FIELD, it is IMPORTANT TO INCREASE the KNOWLEDGE about their EFFECTS on the HUMAN HEALTH and on the environment THEREFORE COOP holds a position OF REASONABLE CAUTION and ATTENTION

7 COOP position Genetic engineering in in the the agri-food field fieldinvolves different topics Food and environment It It is important to obtain knowledge on potential effects in the medium and long term on human and environmental health Ethics relationship between northern and southern parts of the world patenting of genetic discovery exchange of genes between animal and plant kingdom THEN Coop in in agri-food maintains an anattitude of ofrational precaution

8 WHAT CONSUMERS THINK ALL THE SURVEYS PROVE THAT CONSUMERS ACCEPT GENETIC ENGINEERING IN MEDICAL FIELD BUT THEY ARE CAUTIOUS IN AGRICULTURAL AND FOOD FIELDS: THEY ARE WORRIED ABOUT POSSIBLE HEALTH RISK THEY DO NOT SEE BENEFITS IN GMO PRODUCTS

9 Popular Referendum on GMO and Sustainable agricultural development votes against GMO in agricolture

10 COOP SYSTEM OF GUARANTEES PRODUCTS FOR HUMAN DIET PRODUCTS FOR ANIMAL FEEDING analysis of product characteristics risk analysis product class definition drawing up of quality plan control plan and audits start up

11 COOP SYSTEM OF GUARANTEES ANALYSIS OF PRODUCT CHARACTERISTICS Each single ingredient employed at the factory is evaluated RISK ANALYSIS The analysis of the raw materials used determines the classification of the finished product in classes risk. The analysis of raw materials determines the classification of the feedstuff factory : Dedicated factory= using only non-gmo raw materials Promiscuous factory= using also conventional raw materials for its own productions (risk of contamination )

12 COOP SYSTEM OF GUARANTEES Which are the limits? 0,1% of GMO presence for food 0,9% of GMO presence for feed THE CONTROL SYSTEM Coop has produced auditing and control and sampling plans on the suppliers of Coop items and raw materials too. Suppliers undersign specific agreements (Technical specifications) Feedstuff factories set up the system and formalize it (Quality Plan) Inspections and audits on feedstuff factories, farms and suppliers of raw materials. Indipendent analysis at recognized labs and at Coop lab

13 Laboratory Biology Chemistry Sensory Microbiology Molecular Biology (GMO, (GMO, species identification, etc) etc) Food contaminant (Mycotoxins, (Mycotoxins, acrylamide, acrylamide, etc) etc) Panel test Consumer test 985 feed samples analyzed for GMO in 2008

14 In order to provide transparency and additional guarantees Coop has decided to pass to certification

15 Total product GMO-free (2008) products products (snacks, (snacks, breakfast breakfast meals, meals, biscuits, biscuits, fruit fruit juices, juices, chocolate, chocolate, pasta, pasta, etc ) etc ) 2000 Chicken, 2000 Chicken, turkey turkey 2001 Cattle 2001 Cattle 2001 Pig 2001 Pig next next Fish Fish hen hen for for egg egg production production milk, milk, grana grana padano padano cheese; cheese; salami; salami; bufala bufala mozzarella mozzarella cheese cheese Veal Veal and and fresh fresh microfiltered microfiltered milk milk Meat Meat from from typical typical races races like like chianina chianina and and marchigiana marchigiana

16 19 milions/year cattle, pig, chicken, turky tons Farming fish Soybean requirements (estimated) tons/year of soy flour = about hectare (from FAO tables) + other supply chains + waste products = more than hectare COOP defined contracts, technical specifications and protocols with feed mills, farmers, slaughterhouses Coop recognizes an increase on the market price, in recognition of the higher costs of farming "GMOs free cultivations.

17 Which are COOP priority? 1 2 3

18 How does COOP communicate the GMO free guarantees system to the consumer?

19 COOP Secure quality label Fish Salami Meat Egg GMO FREE FEED

20 Fresh milk High quality The fresh milk is produced following exclusive rules:. 2. Cow feed is GMO free.

21 GMOs are not a board game In our bananas we prefer to find... bananas. We say no to GMOs.

22 To avoid surprises say no to GMOs

23 COOP is in favour of introducing the legal obligation to declare the use of feed containing GMOs to feed animals from which foodstuffs such milk, meat, eggs, etc.. are derived.

24 Thank you for your attention

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