5 Digital Marketing Strategies to Attract Online Prospects

Transcription

1 June 24-27, 2015 Mandalay Bay Resort & Convention Center Las Vegas 5 Digital Marketing Strategies to Attract Online Prospects

2 June 24-27, 2015 Mandalay Bay Resort & Convention Center Las Vegas Introductions

3 JENNIFER STACIOKAS Senior Vice President, Marketing & Training Pinnacle FUN FACTS: I have my motorcycle license, but have never driven one; I starred in a local DC area car commercial; and I won an all expenses paid trip to a dude ranch in Tucson PETER LILLIS Digital Marketing Manager McCaffery Interests FUN FACT: I am an independent musician and co-head a record label in Washington, DC in my free time. NIKKI CROSBY Senior Marketing Manager Buckingham Companies FUN FACTS: My husband and I have five kids (four of which came with the husband), I play kickball on a team called the Pulled Hammies, I am helplessly addicted to all things Kardashian, and I beat Cancer earlier this year.

4 How Consumers Buy Now

5 June 24-27, 2015 Mandalay Bay Resort & Convention Center Las Vegas Total Web Presence: The 5 Step Digital Approach

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7 June 24-27, 2015 Mandalay Bay Resort & Convention Center Las Vegas Search Engine Marketing: SEM Tactics to Widen Reach and Drive Leads

8 REALITY: Organic promotion techniques only go so far.

9 Search Engine Marketing A comprehensive approach to promoting your property that includes both search engine optimization and paid advertising.

10 Paid Search Advertising Pay-Per-Click Google AdWords Third-Party Websites Local Partnerships

11 Key AdWords Components Ad Text Keywords Landing Page

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13 AdWords Metrics Impressions Click Through Rate Conversions

14 June 24-27, 2015 Mandalay Bay Resort & Convention Center Las Vegas Search Engine Marketing: Projecting the Brand and Closing Leads

15 AdWords Display Network

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17 Remarketing and Retargeting Bring visitors back to your site Build segmented lists of audience Display branded ads on other approved sites

18 Third Party Display Advertising Publications will sell display ads to their site Generally more expensive, but a captivated audience Choose publications relevant to your target audiences interests

19 June 24-27, 2015 Mandalay Bay Resort & Convention Center Las Vegas Organic Search and SEO

20 Organic Search, SEO Carefully select your website provider based on the amount of ready-to-use SEO tools bui lt into the CMS. Have an ongoing content strategy. When you can t do EVERYTHING, do what matters the most.

21 Organic Search, SEO The Bottom Line It has to be EASY for anyone on your team to keep your websites updated all the time.

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23 What Matters Most? Tag and Title Your Images Additional Text Claim Local Listings and Social Media Accounts Insert Sticky Content

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25 June 24-27, 2015 Mandalay Bay Resort & Convention Center Las Vegas Social Media

26 Social Media Expose Yourself Communicate Your Brand Drive Traffic and Increase Leads

27 Social Media Outreach Marketing Paid Targeted Advertising Proven Results

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32 June 24-27, 2015 Mandalay Bay Resort & Convention Center Las Vegas Reputation Management

33 Reputation Management

34 Reputation Management: What You Need to KNOW Claim, register, and sign up for any listing where reviews can be posted, even if you have to invest.

35 Reputation Management: What You Need to KNOW Measure your score, and set goals for improvement.

36 Reputation Management: What You Need to KNOW Understand the motivation to rate and review. Identify appropriate timing and ask.

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39 June 24-27, 2015 Mandalay Bay Resort & Convention Center Las Vegas Summing It Up

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41 ? Questions?

42 JENNIFER STACIOKAS PETER LILLIS NIKKI CROSBY

43 Contact Us and THANK YOU